THE. Student Workbook. 1st Edition. The Development Team at B.E. Publishing and Todd Toporski.

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3 THE RESTAURANT Student Workbook 1st Edition The Development Team at B.E. Publishing and Todd Toporski B.E. Publishing, Inc. All rights reserved.

4 THE RESTAURANT Student Workbook 1st Edition The Restaurant Entrepreneur Student Workbook ISBN: Copyright 2014 by B.E. Publishing All Rights Reserved. No part of this work covered by copyright hereon may be reproduced or used in any form or by any means including but not limited to graphic, electronic, or mechanical, including photocopying, recording, taping, Web distribution, or information storage and retrieval systems without the expressed written permission of the publisher. Author The Development Team at B.E. Publishing and Todd Toporski Lead Editor Kathleen Hicks Permissions To use materials from this text, please contact us: B.E. Publishing, Inc. P.O. Box 8558 Warwick, RI U.S.A. Tel: Fax: All references made to specific software applications and/or companies used within this book are registered trademarks of their respective companies. Printed in the U.S.A. Reviewers Diane Silvia Linda Viveiros Graphic Design Fernando Botelho Mark Drake PUBLISHED BY

5 Table of Contents Introduction...ii Spreadsheets...33 About The Restaurant Entrepreneur...ii Project 12: Employee Roster...34 The Story Behind This Simulation The Food Connection... iii Project 13: Music Playlist...36 Meet Amanda Sanchez, Your Restaurant Navigator... iii Project 14: Equipment Inventory...38 The Tools and Skills You ll Need... iv Project 15: Menu Planner...40 The Projects You ll Complete...v Project 16: Employee Timesheet Schedule...42 Working with Each Project... vi Project 17: Revenue Projection...44 Start-up... 1 Databases...49 Project 1: Instructor Memo...2 Project 18: Employee Database...50 Project 2: Restaurant Logo...6 Project 19: Business Networking Contacts...52 Word Processing... 9 Desktop Publishing...55 Project 3: Letterhead Project 20: Business Card...56 Project 4: Business Envelope Project 21: T-shirt...60 Project 5: Help Wanted Ad Project 22: Floor Plan...64 Project 6: Employee Memo Project 23: Mobile App...68 Project 7: Press Release...20 Project 24: Takeout Menu...72 Project 8: Social Media Marketing...24 Project 9: Promotional Flyer...26 Project 10: Radio Commercial Script...28 Presentations Project 25: Lobby Presentation Project 26: Employee Orientation Presentation Project 11: Block Style Business Letter...30 NT R THE TAURA ES i

6 Introduction About The Restaurant Entrepreneur Welcome to The Restaurant Entrepreneur Simulation The Restaurant Entrepreneur is an integrated Entrepreneurship, Marketing, and Computer Applications simulation designed to let you, the student, be the owner of your own restaurant. As you embark on this entrepreneurial journey, this simulation will give you an in-depth, real-world view of what it is like to use your creativity, business, and computer skills to run your own restaurant. Using Microsoft Office (or equivalent applications), you will assemble and create all of the documents that a real restaurant would need to open its doors. From writing a radio commercial script, to designing a mobile app, you will experience life as a business owner. Who Should Use This Book? The Restaurant Entrepreneur is designed for middle and high school level students who are enrolled in a computer applications course that includes one or more of the Microsoft Office (or equivalent) software applications in its curriculum. This simulation is designed to allow you to use and apply your computer applications knowledge and skills in an integrated, creative, hands-on format. Your Role as the Restaurant Entrepreneur As you assume the role of a restaurant entrepreneur, your tasks will be challenging, yet rewarding. Your job will be to create a restaurant that will be successful in the highly competitive food industry. You will use computer applications to create a series of documents that will give your restaurant a professional image to potential customers. By completing the projects in this simulation, you will fine-tune your office, creativity, and design skills, and you will learn what it is like to promote a real product your own restaurant. ii

7 The Story Behind This Simulation The Food Connection Introduction One of the challenges most business owners face is obtaining the capital (or money) to start-up their businesses. In this simulation, however, the start-up capital has already been taken care of for you. Here is the scenario you will assume happened: The Food Connection is a privately owned television network that airs daily shows. The Food Connection s mission is to televise a variety of food and cooking themed shows that will appeal to food lovers of all ages. As part of its new marketing campaign, The Food Connection ran a national contest to promote and attract young entrepreneurs. The campaign included a nationwide Start Your Own Restaurant contest. To enter the contest, The Food Connection required contestants to be enrolled in middle school or high school. Contestants were required to pitch a new restaurant idea that included a creative name, a description of their restaurant, and the name of the restaurant signature dish. Knowing that the top ten finalists would receive the start-up financing to open a new restaurant, you decided to submit your proposal. Out of the thousands of entries received, The Food Connection selected your restaurant as one of the finalists. Meet Amanda Sanchez, Your Restaurant Navigator Throughout this simulation, you will be guided by Amanda Sanchez, an 11th grade student from El Paso, Texas. Amanda is enrolled in a wide variety of courses at her high school, and she is actively involved in several clubs and organizations. During her sophomore year, Amanda enrolled in two courses culinary arts and entrepreneurship that sparked a passion in her to someday own and operate her own restaurant. However, long before Amanda entered high school, she was inspired by her grandmother, Maria (known to her as Nana Maria ). Amanda s grandmother was always in the kitchen, or outside on the grill, cooking up some type of barbeque cuisine. Nana Maria, who was famous for adding fiery spices to her dishes, would always squeeze Amanda s cheeks and say, This is some wicked kickn stuff, as she proudly served her a dish of barbeque chicken, ribs, or whatever the main dish was that day. While watching The Food Connection one day, Amanda learned about the Start Your Own Restaurant contest. She decided to enter the contest in honor of Nana Maria and call her Texas-style BBQ restaurant Wicked Kickn BBQ. Amanda was selected as one of the finalists in the contest. Her restaurant dreams were going to come true even earlier than she had planned. Just like you, Amanda Sanchez had become an overnight restaurant entrepreneur. NOTE: As you travel through the projects in this simulation, you will be guided by Amanda as she creates her own new restaurant. Following each project, you will see a page titled In the Kitchen with Amanda Sanchez. These pages will help you see how Amanda s restaurant story unfolds. They also contain samples of the documents that Amanda created. You should use Amanda s samples as a guide to help you develop and create your own. THE RESTAURANT iii

8 Introduction The Tools and Skills You ll Need Materials Required to Complete This Simulation To complete the individual projects in this simulation, you will need the following: The Restaurant Entrepreneur Student Workbook Microsoft Word, Microsoft Excel, Microsoft Access, Microsoft PowerPoint, and Microsoft Publisher (or equivalent software applications) The Restaurant Entrepreneur Project Planning Forms, copied from The Restaurant Entrepreneur Instructor Resource CD Note: The Restaurant Entrepreneur Instructor Resource CD must be installed on your computer prior to beginning this simulation. This CD includes a series of printable planning forms that will assist you in planning and organizing each project in this simulation. Prerequisite Skills This simulation is designed to be used as a reinforcement supplement for Microsoft Office-based courses. In order to complete this simulation, students should have a basic working knowledge of the following (or equivalent software applications): Microsoft Word Microsoft Excel Microsoft Publisher Microsoft PowerPoint Microsoft Access Drawing or illustration software Note: The projects in this simulation are designed to be completed using any version of the software listed above. For that reason, project instructions have been generalized and do not provide step-bystep instructions for completing any one particular version of the software listed above. The Skills You Will Be Using In This Simulation The following is a list of the major skills you will be drawing on throughout this simulation: Establishing a real-world restaurant identity and image Using Microsoft Office (or equivalent software) to complete a comprehensive real-world business simulation Using creativity and design skills to produce professional business documents Applying technical writing skills in developing business documents Using planning and decision-making skills Applying accounting skills to develop projected revenue and inventory spreadsheets Using presentation software to create marketing presentations iv

9 The Projects You ll Complete Project # Start-up Project Title Approx. Completion Time (in hours) 1 Instructor Memo 1 2 Restaurant Logo 1-2 Word Processing 3 Letterhead.5 4 Business Envelope.5 5 Help Wanted Ad 1 6 Employee Memo 1 7 Press Release 1 8 Social Media Marketing 1 Table of Projects and Approximate Completion Times The individual projects and the approximate time it will take to complete each one are listed in the table. Completing all of the projects in The Restaurant Entrepreneur simulation will take approximately hours. However, completion times will vary based on the student s skill level. It is recommended that you use the table as a guide as you plan your classroom work schedule accordingly. Your teacher may instruct you to complete all or only a portion of this simulation. Completion times will vary based on skill level and the total number of projects you are required to complete. Introduction 9 Promotional Flyer 1 10 Radio Commercial Script Block Style Business Letter 1 Spreadsheets 12 Employee Roster Music Playlist Equipment Inventory Menu Planner 2 16 Employee Timesheet Schedule 1 17 Revenue Projection Databases 18 Employee Database Business Networking Contacts Desktop Publishing 20 Business Card 1 21 T-shirt 1 22 Floor Plan 1 23 Mobile App Takeout Menu 2 Presentations 25 Lobby Presentation 1 26 Employee Orientation Presentation 1 THE RESTAURANT Total Approximate Completion Time: hrs. v

10 Introduction Working with Each Project Understanding the Format of This Book Projects in this simulation have been organized into an easy-to-read, self-guided format. This book is divided into six sections, each containing a set of individual projects for each of the Microsoft Office (or equivalent) applications. A brief explanation of the individual sections that make up each project in this simulation is illustrated below. It is recommended that you read this section to become familiar with the format of this book. Amanda is excited about getting her restaurant opened. In the next few weeks, she will need to communicate with a variety of people, and it is important to project a professional image by using her new letterhead. Communicating a Professional Image with Style Overview: Provides a description of the type of document being produced and how it will be used in this simulation Overview A business letterhead, with its logo and contact information, makes an important first impression. When opening a new restaurant, you will be communicating with many people. You will be writing to the media, vendors, customers, and future employees, to name just a few. A letterhead is not just a form of correspondence, it can be a method of branding or identifying your restaurant. In this project, you will design the letterhead for your restaurant. Be sure it projects a professional image and works well with the look and style of your restaurant logo. The letterhead that Amanda created for Wicked Kickn BBQ is shown below. Instructions 1. Open and print the Project 3 Planning Form file. Follow the instructions and complete the form. Refer to Amanda s sample for guidance. Do not copy the content or design of this sample. Project 3 In the Kitchen with Amanda Sanchez Letterhead 3 Letterhead Project Title: The title of each project Wicked Kickn BBQ 1556 HWY 20 El Paso, TX P (915) F (915) Create a new word processing document and save it as Project Set the top margin to 2.5 inches and the left, right, and bottom margins to 1 inch. 4. In the document footer, key your name and the project number and title. 5. Using your completed Project 3 Planning Form, in the document header, create the letterhead for your restaurant from one of your sketches. Note: Most letterhead designs are within the top 2.5 inches of the document. Do not let your design fall below this area. Strategies Strategies: Provides suggestions to consider when working with the different projects Create your letterhead design within the top 2.5 inches of the document. The most important piece of information should be the largest in this case, the restaurant logo. Use fonts and colors that complement your restaurant logo. Keep the design professional, clean, and simple. 6. Arrange your restaurant logo and text to fit your letterhead design. 7. Format the text using the font, colors, size, and style that best match the design of your restaurant logo. Optional: Add additional graphic elements to enhance the design of your letterhead. 8. Carefully proofread your work for accuracy, format, spelling, and grammar, then resave. 9. Print a copy of your document if required by your instructor. Look at What Amanda s Cooked Up Use Amanda s letterhead as a guide for creating your own. Do not duplicate Amanda s work. NT R THE TAURA ES Block Style Business Letter Connecting With Other Business Leaders Instructions A block style letter is a common format used in writing business letters. 1. Open and print the Project 11 Planning Form file. Follow the instructions and complete the form. When starting any new business venture, it is important to stay in touch with current issues and trends within your community and local marketplace. To do so, you have decided to join the Chamber of Commerce. The Chamber is an organization of local business owners who share contacts and expertise. To get the ball rolling and apply for a membership, you will have to write a professional business letter introducing yourself to the membership board. In this project,, you will write a block style letter requesting membership in your local Chamber of Commerce. Refer to Amanda s sample for guidance. Do not copy the content or design of this sample. 2. Open the Project 3 file and save it as Project 11. [Insert current date] 3. In the document footer, change the project number and title. QS (4 RETURNS) 4. Using your completed Project 11 Planning Form, create a block style business letter. Note: Format your block style business letter according to the template provided in Figure Carefully proofread your work for accuracy, format, spelling, and grammar, then resave. 6. Print a copy of your document if required by your instructor. Strategies Visit your local Chamber of Commerce website to familiarize yourself with the organization and how it might help you build your business in the community. Outline a set of business goals for your restaurant so that you can communicate them clearly to Chamber of Commerce members. Convey a message of being a serious business owner who plans to be a successful member of the local business community. Block Style Business Letter Figure 11 Overview In the Kitchen With Amanda Sanchez: Provides a sample document for each project created by Amanda Sanchez, The Restaurant Entrepreneur student Project 11 Instructions: Provides step-by-step instructions to follow for completing each project [Insert the name of your restaurant s city] Chamber of Commerce Attn: [Insert instructor s name], President [Insert your school s street address] [Insert the City, State, and Zip Code of your restaurant] DS Dear [Insert name]: DS [The first paragraph of your letter should be a brief introduction of yourself and your restaurant. Inquire about membership to the Chamber of Commerce in your restaurant s city.] DS [The second paragraph should include a bulleted list of four business goals and how you think the Chamber of Commerce can help you achieve those goals. One of your goals must be community based, such as assisting a local charity.] DS [The third paragraph should conclude by saying how you look forward to becoming an active member in the Chamber of Commerce.] DS Sincerely, QS [Insert your name] Owner vi TAURA ES NT R THE Figure: Displays examples of text and/or instructions for entering text and data into a project document

11 Using the Project Planning Forms Project Planning Forms are included on The Restaurant Entrepreneur Instructor Resource CD. These planning forms give you a framework in which to begin mapping out a project s content, design, and layout on paper first. It is recommended that you complete the planning forms prior to beginning each project. Introduction NAME DATE Project 5 Planning Form Help Wanted Ad Letting the World Know You re Hiring Instructions Complete this form to help you organize and arrange the information that you will include in your help wanted ad for your restaurant. 1. Write a short, catchy headline that will grab the reader s attention. For example, New Restaurant Needs Help in the Kitchen! Project Title: The title corresponding to the particular project in the student workbook Instructions: Provides guidance on how to best utilize the project planning form 2. Write a brief description that clearly defines the type of employees you want to hire. Begin with your restaurant name and include why you are hiring. 3. List at least six job positions that you are looking to fill. 4. Explain how applicants can apply for the job. Data Recording: Tables corresponding to the data needed for completing a project 5. Provide the days and time an applicant can apply. 6. Provide your restaurant contact information; for example, Contact Name, Phone Number, Website Address, etc. Page 1 of B.E. PUBLISHING, INC. ALL RIGHTS RESERVED. FREE TO REPRODUCE. NAME DATE Project 8 Planning Form Social Media Marketing Using Social Media to Boost Business Instructions Complete this form to organize the information for the social media posts about your restaurant. In the space provided, list ten possible post ideas as follows: 1) list the social media platform 2) write the post ideas for each platform 3) note any action needed for the posts such as pictures, video, links, etc. Question and Answer: Questions that capture the information needed to complete a project Examples Social Media Platform Post Ideas Action/Information Needed Twitter Tweet the Daily Specials Create weekly list Facebook Post El Paso 5K sponsorship photos Upload photos Required Information: Provides the important information to incorporate into a project 2014 B.E. PUBLISHING, INC. ALL RIGHTS RESERVED. FREE TO REPRODUCE. NAME DATE Project 22 Planning Form Floor Plan Planning the Layout of Your Restaurant Instructions Use this form to sketch a floor plan design for your restaurant. The design should include the following types of information: A kitchen/food preparation area Floor Plan Design A dining area A waiting area A cashier station Restrooms Entrance(s) and exit(s) Storage area A legend to explain the floor plan Restaurant logo (optional) NOTE: The Project Planning Forms on The Restaurant Entrepreneur Instructor Resource CD must be installed on your computer prior to beginning this simulation. Floor Plan Design Legend 2014 B.E. PUBLISHING, INC. ALL RIGHTS RESERVED. FREE TO REPRODUCE. Design Areas: Provides space to sketch out or plan project designs THE RESTAURANT vii

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