Using Philanthropy to Support Research. AKA: Grants Without Indirects.

Transcription

1 Using Philanthropy to Support Research. AKA: Grants Without Indirects. presented by: T305 Kevin Titus Business Director Allergy & Immunology Division Cincinnati Children s Hospital

2 Sponsored Awards vs Gifts Sponsored Programs Philanthropy Government Award Charitable in Nature Contractual Arrangement Rights to Intellectual Property Tight Controls Unused Funds returned No Economic Benefit No Goods or Services Exchanged Reasonable Restrictions Limited Reporting Required

3 Advisory Board: broad based fundraising plays meaningful role to build pipeline, key to maximizing return on investment is to focus on large gifts Advisory Board All Rights Reserved advisory.com

4 Why Seek and Use Gifts? Well Duh. To have unrestricted funds To have restricted funds Smoothing of funding cycles peaks and valleys Accommodate donor wishes Philanthropic support can be used to generate preliminary results for grant funding and vice versa

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6 There are alternatives by Jorge Cham

7 CCHMC Background Established in 1887 as The Children s Hospital under the auspices of the Episcopal Diocese of Cincinnati William Cooper Procter Founder of P&G Chair of Board of Trustees Established the Children s Research Foundation in 1927 with an endowment gift of $2.7M Established that income from the endowment would support research and development These principles continue to form the philosophical approach to the relationship of the endowment and research today -Scott Hamlin, COO

8 CCHMC Faculty & Staff by Mission Education 8% Clinical 43% Research 49% We are clearly not just a pediatric hospital.

9 Our Philanthropic Gifts 00,000 Allergy Division 00,000 00,000 00,000 00,000 - FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY07 FY 08 FY 09 FY 10 FY 11 FY 12 FY 13 FY14 FY15 FY16 FY17

10 Philanthropy Cycle Identification Qualification Stewardship (Maintaining relationships) Cultivation (Building relationships) Solicitation

11 Major Gift Cultivation = Your Partnership is key = Development leads Identification Qualification Stewardship Average time to completion of major gift is 1-3 years Cultivation Solicitation

12 Donor Pyramid

13 Trust is necessary for big gifts But don t worry, you re not raising money for Congress

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15 Charitable Medical Funding Source: amrc.org.uk

16 Donors Give to Programs that: Have competent leadership Have clear objectives and plans Have a track record of accomplishment Manage their resources well Have touched their lives In short People give to winners; not whiners.

17 Who has a role? Development Team Research Funding Opportunities Business Unit Physician Leader

18 Kevin s Reminders for SPO Don t knock the lack of indirect funds Work with development, not against Share Remember many funders refer to their gifts as grants.

19 What Development Does Case Develop funding opportunities in support of Institutional Priorities Engage Engage high-level volunteers through the Foundation Board and other groups Involve Involve faculty in the identification, cultivation, and solicitation of prospects Connect Facilitate contact between major donors/prospects and faculty through professional fundraising staff Measure Measure and manage fundraising performance through objective metrics

20 Analysis of Faculty Activities Fundraising Role Impact on Funds Raised Physician & Faculty Uniqueness Physician & Faculty Willingness Referring Grateful Patients Discussing Clinical and Research Activities Stewarding Gifts Very Strong Effect Strong Effect Moderate to Slight Effect High Low

21 Fostering a Fundraising Environment Need to form a corporate culture Provide reminders Success stories Patient letters Provide tools Success stories Patient letters Data Increase researchers comfort level

22 Key roles/tasks for faculty Need to generate relationships; those will develop into gifts. Nurture an environment of fundraising Reminders at faculty meetings Celebrate gifts Stewardship Create and use mailing lists

23 Crowdfunding

24 A good article: A Guide to Scientific Crowdfunding Julien Vachelard, Thaise Gambarra-Soares, Gabriela Augustini, Pablo Riul, Vinicius Maracaja-Coutinho Published: February 17,

25 Crowdfunding (art focus) Petridish.org Walacea.com

26 Experiment.com Experiment is an all-or-nothing funding platform. This means the project must reach the funding target, or no one's pledges are charged. All projects are rigorously reviewed, provided feedback, and scientifically approved by the Experiment team. $ can go to individual or institution About 10% fee No overhead/indirects allowed

27 Successful crowdfunding campaigns on Experiment.com by quarter from January 2013 to July Median # Backers # of funded projects Amt. Raised Median amt raised Vachelard J, Gambarra-Soares T, Augustini G, Riul P, Maracaja-Coutinho V (2016) A Guide to Scientific Crowdfunding. PLOS Biology 14(2): e

28 Thoughts The crowd part of crowdfunding also presents a significant problem. When scientists have to shill their ideas on social media like every other entrepreneur, there s nothing to stop sexy, sensational campaigns from overshadowing more important or legitimate studies. ckstarters_of_science_funding.html

29 Thoughts It s a bit disconcerting that some scientists find it necessary to fund their research the same way dudebros raised money for a potato salad. Does that migration suggest the current grant system is broken? No guarantee it s real science.

30 Thoughts The benefits and the experience itself can be much more rewarding than a grant application, since you might meet new collaborators and private investors, build unexpected bridges for your research, and/or connect with the general public in a direct and interesting way.

31 Up-Sides & Down-Sides Engaging with the public Less risk averse Quicker Can be more fun More exposure Engaging with the public As much time on proposal as grant More exposure

32 Tools, Tips, Tricks Reminders of why we do what we do. Year-end letters Educational tours Conference/seminars Develop menu of giving opportunities Stockpile stories & letters Learn who is supporting similar research Annual reports 990 s

33 How You Can Help Train staff how to respond to families who ask how to thank them for their care. Help screen/vet the list of patient families Development believes has major gift capacity. Be ready to showcase your division during donor visits. Be able to articulate how additional funding will advance care and research in your area. Work with Development to create compelling proposals that matches the interest of the donor with the opportunities in your division.

34 Final thoughts Need to connect the passion of faculty with the resources of development staff. MUST work with development staff. Is the research one of the top priorities of the institution's strategic or development plan? Learn what your donors are passionate about.

35 Thank you.