Scottish Screen. Corporate and Operational Plan 2008/09. March Scottish Screen Corporate and Operational Plan

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1 Scottish Screen Corporate and Operational Plan 2008/09 March 2008 Corporate and Operational Plan 2008/09 1

2 Index Section Title Page No One Executive Summary 3 Two Context, Opportunity and Need 6 Three Scottish Screen 8 Four Priority Objectives 11 - Education 11 - Enterprise and Skills 16 - Inward Investment and Communications 23 - Market Development 27 - Talent and Creativity 34 - Research and Policy Development 41 - Central Operations 44 Five Organisational Performance and Development 63 Six Budgets 2008/09 65 Corporate and Operational Plan 2008/09 2

3 Section One Executive Summary Summary Scotland s screen industries the talent, the businesses and the content have a worldwide reputation for creativity, innovation and excellence. As Scotland continues to evolve as a devolved nation, the screen industries play an increasingly important role economically, educationally and culturally. Film, television and interactive digital content have the power to reach local and international markets like no other medium or artform. Regulatory, technological and public policy developments have created a range of opportunities to significantly grow the sector, but this requires clear and targeted research and policy development, advocacy, sector development and investment. This will, if we get it right, develop a more sustainable screen production sector, contribute to the development of Scotland as a vibrant, creative and successful production hub, and to the creation of more film, television and interactive digital screen content presenting Scotland to itself and to the rest of the world. This strategy presents the framework by which Scotland s screen industries can develop and grow. It can only be achieved through a partnership of the key stakeholders within the screen industries in Scotland, including broadcasters, the production community, public agencies and government. Scottish Screen s role is in driving the development, advocacy and implementation of this strategy. In 2009, Creative Scotland, the new national development agency for the arts and creative industries across Scotland, will inherit the roles and responsibilities of Scottish Screen and the Scottish Arts Council. Creative Scotland provides a once in a generation opportunity to refocus public policy and public intervention to best support talent, businesses and audiences across the creative spectrum. The new agency will continue to support the very specific needs of the film and screen sector, but within the broader context of the creative industries. Film and the wider screen industries are uniquely placed as both an artform in their own right and as a medium through which other artforms reach audiences. The convergence of skills, audiences, technology, participation and finance across the creative sector demands that public policy evolves to reflect a new and emerging world. Creative Scotland is Scotland s response to that new world. Priority Objectives The strategy focuses on the following five interrelated and integrated priority objectives: 1. Education To ensure that people of all ages and backgrounds are inspired and equipped to analyse, appreciate, explore, create and share screen media. Objectives: To place Moving Image Education (MIE) at the heart of the statutory curriculum review process, Curriculum for Excellence To ensure that Scotland s teachers and media practitioners are suitably equipped to deliver MIE within schools and other learning environments. To guide, influence and engage with the Scottish Government s policy through the Future Learning & Teaching (FLaT) programme. To proactively inform and contribute to the development of Creative Scotland. Corporate and Operational Plan 2008/09 3

4 2. Enterprise and Skills To ensure that there are appropriate levels of skilled individuals and viable companies to sustain all aspects of the screen industries across Scotland. Objectives: To ensure that the Government and key partners understand the potential and opportunities presented by the screen industries. To ensure that the industry is supported in its growth and development. To ensure that the industry is suitably skilled to exploit business opportunities To ensure that the supply side of industry skills provision is appropriate to meet industry needs To proactively inform and contribute to the development of Creative Scotland. 3. Inward Investment and Communications To promote Scotland as a dynamic, competitive and successful screen production hub. Objectives: To increase production activity in Scotland To ensure understanding of the screen industries sector within the Scottish Government and with other key partners across Scotland and the UK. To promote Scotland s screen industries sector locally, nationally and internationally To proactively inform and contribute to the development of Creative Scotland. 4. Market Development To ensure that the widest range of screen product reaches and is appreciated by a diversity of audiences. Objectives: To increase the number of people in Scotland with access to enjoy cinema across Scotland To celebrate film and moving image culture To improve the diversity of screen content being distributed To support the provision of opportunities to enjoy cinema across Scotland To create opportunities for producers to experiment with digital media formats and platforms To proactively inform and contribute to the development of Creative Scotland. 5. Talent and Creativity To identify, nurture, develop, support and progress Scotland s screen (creative, business and technical) talent and screen production companies. Objectives: Support access initiatives in Scotland to provide a platform for creativity and talent development. Support and promote the development of skills and creativity of Scotland s emerging screen talent To support existing talent and companies working in Scotland Increase production activity in Scotland To proactively inform and contribute to the development of Creative Scotland. Underpinning the development and effective implementation of this strategy is an ongoing commitment to evidence based policy development and advocacy. Corporate and Operational Plan 2008/09 4

5 Investment Scottish Screen will invest approximately 3.2m of Scottish Government grant in aid and approximately 2.4m of National Lottery funds over the next year in people, projects, businesses and ideas which best deliver against these objectives. Headlines for 2008/09 Creative Scotland To ensure that in the formation of Creative Scotland, the value, opportunities, need for intervention and resource requirements of the screen industries are properly and clearly understood and reflected within future strategies. Education Collaborative approach to development of models of MIE with key partners in a variety of contexts, including early years education. Increased numbers of teaching professionals trained in MIE. Promotion of Chartered Teacher modules across Scotland. Conclusion and full evaluation of MIE project in Brechin. Enterprise and Skills Flexible business development finance initiatives delivered, including introduction of slate finance and other co-investment funds. Skillset Scotland focus investments on freelancers, screen businesses and training provision, utilising Scottish Screen National Lottery funds. New Entrants Scheme further developed in line with industry needs. Screen Academy Scotland, Creative Loop, RSAMD, TRC and others further develop industry skills provision Inward Investment and Communications Scotland s location services developed in partnership with local film offices, local authorities, Visit Scotland, Scottish Development International, industry and others. Integrated marketing and promotional plans developed and implemented covering key industry sectors broadcast, film and interactive including festival and market presence. Market Development Launch of key cultural cinema hubs. Regional Screen Scotland established to coordinate support for access to cinema in under resourced areas, incorporating management of existing and new Screen machine provision. Investigation into the need for a national screen centre for Scotland commissioned. EIFF re-positioned as the UK s premier film festival. Re-launch of joint audience development and festival fund. Digital distribution strategy aligned with digital production initiatives to encourage experimentation and innovation in the distribution of creative screen content. Talent and Creativity Strategy for integrated media access initiatives developed and implemented. Talent Development Initiatives developed and delivered. Scottish Students on Screen produced by Bafta Scotland. Festivals and Markets fund supporting attendance of talent at key events, festivals, markets and awards. Co-investment funds for development and production of film and other screen projects, including pilots, shorts and micro-budget productions. Three Singles plays produced with and broadcast on BBC Scotland. Policy Implementation of a policy framework for the gathering and analysis of data, information and knowledge. Contribution to key screen industry policy developments, including: o Scottish Broadcasting Commission; o Ofcom s Public Service Broadcaster (PSB) review; o EC Audiovisual Media Services Directive, and other consultations o BBC s Out of London plans. Corporate and Operational Plan 2008/09 5

6 Section Two Context, Opportunity and Need The Figures Scotland s screen industries have consistently outperformed all other regions of the UK outside of London with 9.3% of UK sales ( 1.2bn per year) and employment of 8,000. This output includes worldwide hits like Grand Theft Auto (cumulative sales of $2 billion), Balamory (15 million weekly viewers across Europe) and Taggart (sold to and seen in 77 countries). In addition to this there are UK hits like Location, Location, Location, Still Game and The Last King of Scotland. In spite of this, Scotland still only achieves 5% of total UK screen industry spend, 3.2% of UK network television production and 2% of the total UK screen industries Gross Value Added. And although Scotland produces internationally recognised and competitive business, creative and technical talent, there is a constant drain of that talent south of the border and overseas. Scotland has the second highest number of cinema admissions per capita in the UK (after London), adding up to more than 15m admissions, with more than 500,000 admissions in specialist venues. However, if you live outside of a major urban area, you will be severely limited in your access. Moving images dominate global communication. This most popular of art forms is also a highly evolved, dense and multi-layered language, and true literacy in the 21 st century must include moving image media literacy. Despite all this, moving image education remains largely underdeveloped within Scotland s schools. And Scotland has a unique and distinctive international awareness and presence, yet attracts significantly less than its fair share of inward investment for screen activity. For example, less than 2% of the UK s total spend on feature film is in Scotland. Regulation and Public Policy A raft of regulatory and public policy reviews, developments, consultations and changes have presented the screen industries with a parallel raft of opportunities in growing and developing the sector. This includes the new Government s Economic and Skills Strategies, the Scottish Broadcasting Commission, Curriculum for Excellence, Scottish Enterprise strategy review and restructure, the new BBC Charter, various OFCOM regulatory changes and recommendations, the implementation of the Film Tax Credit and Cultural Test for British Film, EU Policy (e.g. Audio Visual Media Services Directive, Content Online Consultation and Media Literacy Consultation), the Skillset-led and industry approved sector skills agreement and Scottish Screen s ongoing implementation of its fresh approach to leading the development of the screen industries sector in Scotland. The ongoing evolution of the Creative Scotland* project presents the whole of the cultural and creative industries sector with a set of challenges and opportunities for the future. It is proposed that a new body, Creative Scotland, will be established which will house the functions of Scottish Screen and Scottish Arts Council, with responsibility for setting and leading the strategy of all Scotland s arts, screen and creative industries. This obviously places an immediate and direct layer of context for the future development of Scottish Screen. *(The proposal for Creative Scotland was originally presented within the previous administration s policy document, Scotland s Culture in January 2006, subsequently developed further within the Draft Culture (Scotland) Bill and consultation in December 2006, Corporate and Operational Plan 2008/09 6

7 and most recently reaffirmed and developed within the Ministerial Statement in November The Creative Scotland Bill started its parliamentary process in March 2008.) Technology The means of production, distribution and consumption are being revolutionised through digital technologies. This is reducing the cost of entry for both producers and consumers and demanding new business models and new skill sets to reflect and exploit these cultural and commercial opportunities. Furthermore, screen is no longer limited to film or television for most people. Scotland s screen industries (including film, television, video, interactive, web, animation and computer games) must be at the forefront of this technological revolution, being supported in seizing these opportunities. The Conclusion Scotland has a current opportunity to rapidly and significantly develop its screen industries economically and culturally benefiting individuals, audiences and businesses across the country. This could see for example, network television production from Scotland more than doubling, turnover in the sector increasing by 50%, increased opportunities to consume a broader range of product and screen being more clearly prioritised within economic, cultural and educational strategies, environments, policies and interventions. The need is therefore to develop an overarching national strategy that reflects the present, and enables the sector to exploit, future opportunities. Scottish Screen s Corporate Plan provides that strategy, setting out to clearly articulate: the value (economic, cultural and public) of the screen industries; opportunities within the sector; the need for intervention; resource requirements. Creative Scotland presents an opportunity to address these issues within a wider context. The focus on education, skills, enterprise, audiences, talent, creativity, celebrating Scotland and on partnership working (particularly with local authorities), chimes closely with what Scottish Screen is proposing within this document. Corporate and Operational Plan 2008/09 7

8 Section Three Scottish Screen The Agency Scottish Screen (and from 2009, Creative Scotland) is responsible for driving an integrated screen policy across Scotland, across the whole of the screen industries sector. It does this through its core functions of being: o o o o an adviser to government; an advocate for the industry; a development agency; a strategic investor. Scottish Screen will operate in line with its underpinning principles and values of: o o o o o inclusion and diversity; partnership and integration; the promotion of excellence, innovation and experimentation; contributing to the nurturing, development, promotion and celebration of Scotland, Scottish talent and Scottish identity; openness, transparency and accountability. Scottish Screen has developed its Corporate and Operational Plan in line with its underpinning principles and values. These principles and values apply across the organisation, in terms of both strategic development and implementation (external) and organisational policy development and implementation (internal). This includes for example, informing our approach to investment decision-making, provision of services and employment practice. Priority Objectives Scottish Screen has identified the following five priority objectives are interrelated, collectively providing an integrated development strategy for the sector: 1. Education To ensure that people of all ages and backgrounds are inspired and equipped to analyse, appreciate, explore, create and share screen media. 2. Enterprise and Skills To ensure that there are appropriate levels of skilled individuals and viable companies to sustain all aspects of the screen industries across Scotland. 3. Inward Investment and Communications To promote Scotland as a dynamic, competitive and successful screen production hub. 4. Market Development To ensure that the widest range of screen product reaches and is appreciated by a diversity of audiences. 5. Talent and Creativity To identify, nurture, develop, support and progress Scotland s screen (creative, business and technical) talent and screen production companies. Corporate and Operational Plan 2008/09 8

9 The Approach Scottish Screen is a relatively small agency seeking to make a big impact. It will achieve its ambitions by working in close partnership at local, regional, national and international levels across the public, private and voluntary sectors. It will thereby realise its objectives through ensuring integration with others strategies and priorities. We believe our holistic approach and our wider strategy provide a useful model for Creative Scotland. Research, Policy Development and Advocacy Scottish Screen is committed to using data and knowledge intelligently in informing present and future strategy and policy. This allows Scottish Screen to be more effective in its use of public money, in terms of direct intervention, advising government and others on policy issues, in contributing to cultural planning processes and in being an advocate for the industry. Delivery Scottish Screen will seek, wherever it is most appropriate, sensible and cost effective to do so, to outsource and/or delegate the direct delivery of projects, schemes, initiatives and activities. We believe that this will assist in achieving our broader aims through partner bodies and agencies and allow us to focus on our core functions. In pursuit of this, there should be a clear differentiation between strategic development and implementation at local, national, and local-of-national-significance levels, requiring: a. a new strategic relationship with local authorities; and b. movement towards an enhanced (and resourced) strategic responsibility for enterprise development. All relationships with partner organisations will be clearly articulated in collaboration agreements, service level agreements, etc. as appropriate. Creative Scotland From 2009 Creative Scotland will inherit from Scottish Screen the responsibility for leading the development of the screen industries sector across Scotland. The Ministerial Statement on Creative Scotland and Cultural Policy in November 2007 set out the Government s ambitions for the new agency. It will: support individuals and creative practitioners; identify, support and develop talent and excellence; support hubs of cultural and creative excellence that will have local reach; have freedom to offer support to any form of creative expression; continue strong support for film and the wider screen industries; do this through its grants, loans and investments; have a licence from the Government to take risks; inspire and support a culturally cosmopolitan Scotland - one which attracts and retains increasing numbers of talented people; lead good practice on stimulating and engaging audiences; promote cultural diversity; build further the contribution of voluntary and community arts, and also business sponsorship; Corporate and Operational Plan 2008/09 9

10 have a new role to champion the potential of creativity across Scotland; break through into every part of our national life and help realise all the benefits of the arts, culture and creativity, including highlighting the role that cultural activity can play in encouraging positive behaviour among young people; in building community pride; and the impact of culture and creativity across education. These plans together with the establishment of the Scottish Broadcasting Commission, the restructuring of Scottish Enterprise, the planned creation of the new national skills agency, an ongoing commitment to Curriculum for Excellence, a refreshed approach to Europe and External Affairs, a new relationship with local authorities and above all, a focus on a stated single purpose for Government of creating a more successful Scotland through increased sustainable economic growth, provide the screen and wider cultural and creative sector with a framework to significantly grow and develop increasing and improving opportunities for talent, businesses and audiences across Scotland. The challenge for Scottish Screen and all its partners is to ensure that the opportunities presented by Creative Scotland and the wider public policy environment are recognised and seized. This strategy aims to contribute to the success of the transition to Creative Scotland. Corporate and Operational Plan 2008/09 10

11 Section Four Priority Objectives Education What? To ensure that people of all ages and backgrounds are inspired and equipped to analyse, appreciate, explore, create and share screen media. Why? Moving images dominate communication, circulating fact and fiction, ideas and entertainment around the globe. Many young people spend more time watching television, surfing the net and playing computer games than they do in the classroom, and begin early years schooling already familiar with complex screen narratives. Moving image language is highly evolved, dense and multi-layered, and true literacy in the 21st century must include moving image media literacy. Despite all this, moving image education remains largely underdeveloped within Scotland s schools. The visionary Curriculum for Excellence provides a generational opportunity to clearly articulate and embed the value of MIE within the statutory curriculum review process. Scottish Screen is a signatory to the Media Literacy Charter which provides a UK and European context and momentum to improving media literacy. How? Objective 1 To place Moving Image Education (MIE) at the heart of the statutory curriculum review process, Curriculum for Excellence Research and Policy Development Develop models of intervention to demonstrate the value of MIE within curriculum for local authorities and the Scottish Government Advocacy Continue advocacy of MIE with local authorities and the Scottish Government Three Year Performance 2005/ / /08 Deliver professional development through lead practitioners in 6 local authorities. Recruit new lead practitioners as appropriate. Commission independent evaluation of most substantive programmes. Targets achieved. Engage further interest in moving image education Professional development by lead practitioners in Highland and Glasgow. Partnership secured for followon development in Edinburgh. Target achieved. Independent evaluation completed and received extremely positive. Target achieved. Follow-up evaluation commissioned. Early years (ages 3-7) model 1. Professional development programmes ongoing in: schools in Edinburgh, Highland and South Lanarkshire 2. Professional development programmes ongoing in Glasgow Get Ready for Work training providers. 3. Model of moving image education in early years (ages 3-7) completed and prepared for publication. Corporate and Operational Plan 2008/09 11

12 among educational constituencies responsible for A Curriculum For Excellence. Progress in 1/Scottish Government 2/Programme Board 3/some local authorities. of moving image education in development through secondment of nursery specialist. Target achieved. Moving Image Education and A Curriculum for Excellence published in autumn Positive engagement with 3 teacher education institutions, General Teaching Council, Learning & Teaching Scotland, Scottish Enterprise, some local authorities. progress. 4. Independent evaluations completed and prepared for publication of programmes in schools, in Get Ready for Work providers, and early years model. 5. Additional investment awards made to two new programmes (5 applications): i/macrobert/falkirk/university of Stirling action research programme ii/urban Learning Space extension programme with training providers. 6. Independent evaluations commissioned of new investment programmes in Angus, South Lanarkshire and Glasgow. 7. Relevance of work and their evaluations communicated to Learning and Teaching Scotland and local authorities in context of developing Curriculum for Excellence. 8. Moving Image Education and A Curriculum for Excellence reprinted due to demand. Target achieved Targets for 2008/09 Further development of MIE models in a wider variety of contexts, including: Completion of pilot model of MIE for early years (ages 3-7) Extended models of professional development in local authorities Independent evaluation of MIE models August 08 Further demonstration of impacts of MIE on learners, including: Publication of evaluations and other research Media literacy seminar in Autumn 2008 Oct 08 Clear partnership arrangements developed with national partners and local authorities Corporate and Operational Plan 2008/09 12

13 Corporate and Operational Plan 2008/09 13

14 Objective 2 To ensure that Scotland s teachers and media practitioners are suitably equipped to deliver MIE within schools and other learning environments. Research and Policy Development Develop models of intervention to demonstrate value of MIE for teachers and media practitioners Delivery Support further development and delivery of Chartered Teacher modules and other MIE training interventions in Teacher Education Institutions Develop Scotland wide programme of CPD for MIE practitioners through training and online resource development, as part of expanding Lead Practitioners Programme Progress Education Development investment opportunities encouraging local authorities, schools and others to stimulate interest and activity across the country Three Year Performance 2005/ / /08 Create resources to support moving image education across Scotland: Commission web platform for guidance material for adults making films with young people and communities. Web platform under construction Chartered Teacher programme at University of Glasgow recruited and commenced. Target achieved. Web platform movingimageducation.org constructed and populated with first tranche of content. Target achieved. See development programmes listed above (Education Objective 1) 1. Chartered Teacher Modules I and II delivered by University of Glasgow with Scottish Screen support. 2. Scottish Screen recognised as training provider by CPD Scotland 3. engagement with Universities of Edinburgh, Glasgow and Stirling regarding initial teacher education, Chartered Teacher and research. 4. Audit of moving image education and access activities across Scotland completed. 5. Scottish Screen Archive online education resources in development with National Library for Scotland and Learning and Teaching Scotland. 6. Stage 2 of movingimageeducation.org commissioned. Target achieved Corporate and Operational Plan 2008/09 14

15 Targets for 2008/09 Increased numbers of teachers, local authority education managers and others trained in MIE, through deployment of education development investment and other resources Increased numbers of teachers trained in MIE through the March 2009 March 2009 University of Glasgow, with two more TEIs adopting MIE interventions by March 2009 Second cohort of MIE Chartered Teacher graduates March 2009 Half yearly through University of Glasgow, with CT modules in one other university approved by the General Teaching Council for Scotland by March 2009 Wider range of MIE training more widely available across Scotland, including establishing the MIE web portal by March 2008 Objective 3 To guide, influence and engage with the Scottish Government s policy through the Future Learning & Teaching (FLaT) programme. Research and Policy Development Support evaluation of Brechin project in partnership with the University of Glasgow and others Delivery Complete the FLaT-sponsored pilot stage of the MIE project in Brechin Three Year Performance 2005/ / /08 Support and guide moving image education programme in Brechin. Outstanding progress. Ensure it maintains a high profile and influences the curricular review. Good progress: Brechin programme profiled and presented in a wide range of national and international contexts. Brechin programme commenced in secondary school. Interim evaluation completed outstanding progress. Success of MIE in Brechin recognised, leading to extension into two additional clusters of Angus schools (Montrose and Arbroath North). Target achieved Corporate and Operational Plan 2008/09 15

16 Targets for 2008/09 Higher profile for Brechin programme, including: Completion of final Year 4 of programme Completion and publication of final evaluation Contribution of Brechin programme to media literacy seminar June 08 Dec 08 Oct 08 Brechin programme and evaluation contributes to the development of the curriculum review Brechin programme informs the development of MIE in other sectors Objective 4 To proactively inform and contribute to the development of Creative Scotland. Research and Policy Development Support evaluation of Scottish Screen education development activities within context of Creative Scotland s ambitions Contribute to the development of Creative Scotland s strategy and ambitions for education and learning Develop models of intervention supporting Creative Scotland s ambitions Creative Scotland successfully established April 2009 Partnerships The key partnerships necessary in realising these objectives are: schools, local authorities, Learning and Teaching Scotland, the Scottish Qualifications Authority, universities, colleges, the UK Film Council, BFI, Skillset, Ofcom, broadcasters, Scottish Arts Council and the Scottish Government. Corporate and Operational Plan 2008/09 16

17 Enterprise and Skills What? To ensure that there are appropriate levels of skilled individuals and viable companies to sustain all aspects of the screen industries across Scotland. Why? There needs to be sufficient volume of economic activity within the screen industries to create an environment that will allow a wider range of product to be produced. Beyond the two main broadcasters, the sector is dominated by small and micro-businesses or sole traders and freelancers. For Scotland to succeed (in seizing regulatory and public policy opportunities), it needs a greater scale of economic activity. This will only be possible through significantly growing the capacity and size of indigenous businesses, creating and attracting new businesses, and in ensuring that the right levels of skills are available across the sector. How? Objective 1 To ensure that the Government and key partners understand the potential and opportunities presented by the screen industries. Research and Policy Development Conduct detailed research of economic picture and opportunities for Scotland s screen industries Advocacy Support advocacy of the sector with key partners Three Year Performance 2005/ / /08 Policy Analysis of Scotland s screen sector commissioned as part of Scottish Screen s strategic review. Updated Policy Analysis of Scotland s screen sector commissioned. Supported promotional event at Dover House, in partnership with the rest of the Screen Industries Summit Group. presentation to Government of key statistics, needs and opportunities of the screen sector in Scotland. Target achieved Development of Measuring Success internal reporting system for tracking the development of the screen sector in Scotland. Submission of evidence and views to relevant industry and public policy consultations. presentation to Government of key statistics, needs and opportunities of the screen sector in Scotland. Target achieved Updated Policy Analysis of Scotland s screen sector commissioned. Further development of Measuring Success internal reporting system. presentation to Government of key statistics, needs and opportunities of the screen sector in Scotland. Submission of evidence and views to relevant industry and public policy consultations. Submission of evidence to the Scottish Broadcasting Commission examining the economic and cultural Corporate and Operational Plan 2008/09 17

18 imperatives of the broadcasting sector in Scotland. Sponsor PACT s Out of London Production Trends Report for Target achieved Targets for 2008/09 Regular reports produced on status of screen industries Annual sector and needs and opportunities Advocacy and marketing plan produced for screen Annual industries sector Ministerial directions for Scottish Screen and Scottish Enterprise reflect the needs and opportunities of the sector March 2009 Objective 2 To ensure that the industry is supported in its growth and development. Research and Policy Development Support the development of a coherent enterprise support structure for Scotland s screen industries Maintain current and relevant knowledge of the screen industry sector in Scotland Actively contribute to national, UK and European policy development Advocacy Promote the benefits of the screen industries sector to key partners Promote the unique needs and opportunities of Scotland s screen industries sector to local, national, UK and European policy makers Delivery Develop appropriate support tools for the sector Three Year Performance 2005/ / /08 Strategic review of Scottish Screen and subsequent revised development strategy Implemented. Introduction of revised strategy, with roll out of relevant investment funds. Target achieved Submission of evidence and views to relevant industry and public policy consultations. Partnership Agreement introduced with Skillset roll out of relevant investment tools, including Business Development Loan Fund and Slate Fund. Submission of evidence and views to relevant industry and public policy consultations. Proposals submitted to ESEP Corporate and Operational Plan 2008/09 18

19 Scotland. Target achieved for the development of a regional support structure for the screen industries. Target achieved Targets for 2008/09 Proposals for enterprise support for Scotland s screen industries produced, including sector specific needs and April 2008 September 2008 tailored business support Ministerial support for proposals reflected in ministerial March 2009 Annual directions for Scottish Screen and Scottish Enterprise and in resource allocations Named contributions/responses to relevant Scottish, UK and European consultations Flexible business development finance initiatives introduced and delivered, including slate finance and other co-investment finance Development of mechanisms to attract key talent and September businesses to Scotland Partnership agreements in place with Skillset, Highlands and Islands Enterprise and Scottish Enterprise, covering broadcast, film and interactive 2008 March 2009 Objective 3 To ensure that the industry is suitably skilled to exploit business opportunities Research and Policy Development Support the development and implementation of the industry-approved sector skills agreement (SSA) in partnership with and through Skillset Identify appropriate support structures and interventions to meet needs identified in SSA Advocacy Support advocacy of skills development across sector Delivery Support the Skillset Scotland Training Fund for freelancers, screen businesses and training provision through the delegation of National Lottery funds Corporate and Operational Plan 2008/09 19

20 Three Year Performance 2005/ / /08 Contribute to development of SSA. SSA launched in September Co-convene Industry Skills Panel with Skillset Scotland. Matching funds for NETS training programme sourced from Skillset UK. Target achieved Completion of Strategic Partnership Agreement and Framework Agreement for the delegation of Scottish Screen National Lottery and grant-in-aid funds to Skillset Scotland, amounting to 60,000 of GIA and 300,000 of National Lottery funds in each of 2006/07 and 2007/08, along with a seconded member of staff for the same two year period. Skillset Scotland Training Fund (utilising Scottish Screen National Lottery funds) available for freelancers, businesses and training providers. Co-convene Industry Skills Panel with Skillset Scotland. Matching funds for NETS training programme sourced from Skillset UK. Skillset Scotland Training Fund (utilising Scottish Screen National Lottery funds) launched for freelancers, businesses and training providers. GIA is invested in research, careers advice and qualifications development. Matching funds for NEATS training programme sourced from Skillset UK and Scottish Enterprise. NEATS training programme launched. Target achieved Co-convene Industry Skills Panel with Skillset Scotland. Matching funds for NETS training programme sourced from Skillset UK. Matching funds for NEATS training programme sourced from Skillset UK and Scottish Enterprise. NEATS training programme launched. Target achieved Corporate and Operational Plan 2008/09 20

21 Targets for 2008/09 Implementation of Strategic Partnership Agreement with Skillset Scotland and associated investments Delegation of resource to Skillset Scotland reviewed Strategic Partnership Agreement with Skillset Scotland Annually reviewed Jointly convene Industry Skills Panel with Skillset Scotland Annually Contribute to the review of the Sector Skills Agreement Annually Annually being led by Skillset Scotland Ministerial support for skills development in the screen April 2008 Post Election industries sector reflected in ministerial directions for Scottish Screen and Scottish Enterprise and in resource allocations New Entrants Training Scheme developed and delivered New Entrants Animation Training Scheme reviewed and recommendations addressed September 2008 Objective 4 To ensure that the supply side of industry skills provision is appropriate to meet industry needs Advocacy Encourage the development of a wider base of organisations providing industry focused skills development opportunities Delivery Support the development of the film-focused Screen Academy Scotland, in partnership with Skillset and the Scottish Government Support the development of the Creative Loop Skillset Media Academy, in partnership with Skillset, SQA and the SFC Delivery of New Talent Development Initiatives in partnership with range of providers Corporate and Operational Plan 2008/09 21

22 Three Year Performance 2005/ / /08 Contribute to development of Screen Academy Scotland. 300,000 of Scottish Executive funds invested in SAS through Scottish Screen over three academic years (2005/06 to 2007/08). Screen Academy Scotland launched in August Contribute to development of successful bid to Scottish Funding Council by the Future Skills for Creative Industries (FSCI) partnership of 6 Scottish FE colleges. Review of Scottish Screen short film and other new talent schemes. Target achieved. Contribute to development of Screen Academy Scotland. 300,000 of Scottish Executive funds invested in SAS through Scottish Screen over three academic years (2005/06 to 2007/08). Screen Academy Scotland Production Centre launched in August Scottish Screen sits on SAS Management and Advisory Boards. Support development of FSCI (now Creative Loop) partnership of 6 Scottish FE colleges. Scottish Screen sits on Creative Loop s management group and CL now based at Scottish Screen s offices in Glasgow. Contribute to development of Screen Academy Scotland. 300,000 of Scottish Executive funds invested in SAS through Scottish Screen over three academic years (2005/06 to 2007/08). Scottish Screen sits on SAS Management and Advisory Boards. Support development of Creative Loop partnership of 6 Scottish FE colleges. Scottish Screen sits on Creative Loop s management group; CL based at Scottish Screen s offices in Glasgow. Scottish Screen supported Creative Loop s successful application for Skillset Media Academy status. Launch of revised New Talent Development Initiative fund to reach out to wider range of new and emerging talent from across Scotland. GMAC Shorts, Bridging the Gap, Diversity Training supported. New Talent Development Initiative funds support GMAC Shorts, Bridging the Gap, Trouble Sleeping and Pilot. Target achieved. Target achieved. Targets for 2008/09 Screen Academy Scotland develops its CPD programme for industry skills Creative Loop Skillset Media Academy fulfils its objectives for 2008/09 TRC, RSAMD, PACT, Screen Academy Scotland, Creative Loop and others further develop industry skills provision Range of Talent Development Initiatives developed and delivered, providing a range of opportunities for a diversity of individuals Corporate and Operational Plan 2008/09 22

23 Objective 5 To proactively inform and contribute to the development of Creative Scotland. Research and Policy Development Contribute to the development of Creative Scotland s strategy and ambitions for enterprise and skills. Develop models of intervention supporting Creative Scotland s ambitions. Creative Scotland successfully established April 2009 Partnerships The key partnerships necessary in realising these objectives are: producers and production companies, individual creative, business and technical talent, colleges and universities, local authorities, PACT, TRC, broadcasters, Skillset, SQA, SFC, Scottish Enterprise, Highlands and Islands Enterprise, Scottish Arts Council and the Scottish Government. Corporate and Operational Plan 2008/09 23

24 Inward Investment and Communications What? To promote Scotland as a dynamic, competitive and successful screen production hub. Why? There needs to be sufficient volume of economic activity within the screen industries to create an environment that will allow a wider range of product to be produced. For Scotland to succeed (in seizing regulatory and public policy opportunities), it needs a greater scale of economic activity. Whilst supporting indigenous producers is still a priority it also means that Scotland has to be proactive in attracting business and talent into the country. How? Objective 1 To increase production activity in Scotland Advocacy Promotion of Scotland and Scotland s screen industries at international markets, festivals and events Develop relationships with the world s leading production companies, key production personnel and financiers to promote Scotland and Scottish talent. Delivery Provide effective locations service for indigenous and mobile production activity Provide information, co-investment, recce funds and other support for mobile production activity Three Year Performance 2005/ / /08 Attendance at key markets, festival and events, including Cannes, Berlin, AFCI Attendance at key markets, festival and events, including Cannes, Berlin, AFCI Attendance at key markets, festival and events, including Cannes, Berlin, AFCI. Screen production spend of 31.8m attracted to Scotland. 635 enquiries to Scottish Screen Locations. Target achieved. Screen production spend of 22.5m attracted to Scotland (downturn in BBC drama commissions). 750 enquiries to Scottish Screen Locations. Target achieved. Host familiarisation trip for key Hollywood executives, including Ministerial dinner. Screen production spend of 23.5m attracted to Scotland. 800 enquiries to Scottish Screen Locations. Target achieved. Corporate and Operational Plan 2008/09 24

25 Targets for 2008/09 Develop and implement international marketing plan, May 2008 including events, trade missions, fam trips, attendance at markets, festivals, etc Develop and introduce CRM system for tracking talent, March 2008 businesses and projects Production of relevant information and literature to attract mobile production activity Increased production activity in Scotland Scotland s location services developed in partnership with local film offices, local authorities, Visit Scotland, Scottish Development International and others Objective 2 To ensure understanding of the screen industries sector within the Scottish Government and with other key partners across Scotland and the UK. Research and Policy Development Research and analyse production sector and secondary impact activity and growth Advocacy Present Scottish Screen, and the potential and opportunities attached to the screen industries sector, to the Scottish Government, enterprise agencies and with other key partners across Scotland and the UK. Three Year Performance 2005/ / /08 Policy Analysis of Scotland s screen sector commissioned as part of Scottish Screen s strategic review. Updated Policy Analysis of Scotland s screen sector commissioned. Supported promotional event at Dover House, in partnership with the rest of the Screen Industries Summit Group. presentation to Government of key statistics, needs and opportunities of the screen sector in Scotland. Target achieved Development of Measuring Success internal reporting system for tracking the development of the screen sector in Scotland. Submission of evidence and views to relevant industry and public policy consultations. presentation to Government of key statistics, needs and opportunities of the screen sector in Scotland. Target achieved Updated Policy Analysis of Scotland s screen sector commissioned. Further development of Measuring Success internal reporting system. presentation to Government of key statistics, needs and opportunities of the screen sector in Scotland. Submission of evidence and views to relevant industry and public policy consultations. Submission of evidence to the Scottish Broadcasting Commission examining the economic and cultural imperatives of the Corporate and Operational Plan 2008/09 25

26 broadcasting sector in Scotland. Sponsor PACT s Out of London Production Trends Report for Target achieved Targets for 2008/09 Relationships with key partners clarified through June 2008 partnership agreements or equivalent Value, opportunities and resource needs of sector April 2008 Annually reflected in ministerial directions and resource allocations to Scottish Screen and in partner body strategies and resource allocations Regular reports produced detailing the value of the production sector and secondary impact Annually Objective 3 To promote Scotland s screen industries sector locally, nationally and internationally Research and Policy Development Produce and implement agreed sub-sector specific communications strategies Produce and implement an organisation-wide communications strategy Advocacy Coordinate the promotion of Scotland locally, nationally and internationally, through agreed marketing and promotional plans Promote Scottish Screen locally, nationally and internationally through an organisationwide marketing and promotional plan Delivery Co-sponsor events and activities Three Year Performance 2005/ / /08 Supported promotional event at Dover House, in partnership with the rest of the Screen Industries Summit Group. Submission of evidence and views to relevant industry and public policy consultations. presentation to Government of key statistics, needs and opportunities of the screen sector in Scotland. Target Achieved presentation to Government of key statistics, needs and opportunities of the screen sector in Scotland. Target Achieved presentation to Government of key statistics, needs and opportunities of the screen sector in Scotland. Submission of evidence and views to relevant industry and public policy consultations. Submission of evidence to the Scottish Broadcasting Commission examining the Corporate and Operational Plan 2008/09 26

27 economic and cultural imperatives of the broadcasting sector in Scotland. Sponsor PACT s Out of London Production Trends Report for Target achieved Targets for 2008/09 Integrated marketing and promotional plans developed and implemented covering key industry sectors broadcast, film and interactive including festival and market presence June 2008 Objective 4 To proactively inform and contribute to the development of Creative Scotland. Research and Policy Development Contribute to the development of Creative Scotland s strategy and ambitions for inward investment and communications Develop models of intervention supporting Creative Scotland s ambitions Creative Scotland successfully established April 2009 Partnerships The key partnerships necessary in realising these objectives are: producers and production companies, location managers, location owners, individual creative, business and technical talent, colleges and universities, local authorities, film offices, PACT, broadcasters, Skillset, Scottish Enterprise, Highlands and Islands Enterprise, TRC, the UK Film Council, BSAC, the Scottish Arts Council and the Scottish Government. Corporate and Operational Plan 2008/09 27

28 Market Development What? To ensure that the widest range of screen product reaches and is appreciated by a diversity of audiences. Why? The market for moving image product continues to expand and diversify. It is no longer restricted to cinema and television, with satellite, cable, broadband, portable and mobile delivery routes becoming ever more popular. The challenge is in ensuring that the widest range of product is distributed, exhibited and appreciated by a diversity of audiences across a range of formats and platforms. We also aim to support Scottish producers gain access to national and international markets to ensure a Scottish voice in the plurality of cultural and economic media exchange. How? Objective 1 To increase the number of people in Scotland with access to enjoy cinema across Scotland Research and Policy Development Monitor and augment the screen exhibition strategy Advocacy Promote cultural cinema programming in local authority areas Support audience development and media literacy initiatives Delivery To invest in cultural cinema programming To invest in media literacy activities Three Year Performance 2005/ / /08 Production and publication of Cinema Audit for Scotland. Target Achieved Consultation with venues, local authorities and other partners over future exhibition strategy. Screen Exhibition Strategy launched in March Target Achieved Implementation of recommendations of strategy, all for full adoption by 1/4/08, including: Selection process for 4 key geographic specific cultural cinema hubs concluded Eden Court, DCA, Filmhouse and GFT identified as the key hubs Development work for Regional Screen Scotland concluded, company due to be established by Corporate and Operational Plan 2008/09 28