CHARITY PROFILE. WWF-Australia ABN: Deductible Gift Recipient:

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1 CHARITY PROFILE Name: WWF-Australia ABN: Deductible Gift Recipient: Geography: Yes National Breakdown of services provided by cause area indicate all that apply: % Aged care % Hospitals 50 % Animal Welfare/Preservation % Human Rights % Arts and culture % Indigenous People % Cancer % International Aid and Development % Children and Families at Risk % Major Diseases/Medical Research % Children s Illnesses and Disabilities % Mental Illness 50 % Conservation/Environment % People with Disabilities % Drug/Alcohol/Gambling Addictions % Poverty/Homelessness/Unemployment % Education % Refugees/New immigrants % Emergency/Disaster Services % Youth at Risk % General SUMMARY PROFILE WWF-Australia is part of the WWF International Network, the world s leading, independent conservation organisation. Founded in 1961 we are active in over 100 countries and have close to five million supporters internationally. WWF believes in a future in which humans live in harmony with nature, preserving species and their habitats so that we all benefit and enjoy our most precious gift: The Earth. When you give generously today, you become a vital part of WWF-Australia s important conservation work. Your donation will be helping to protect wildlife at risk from tigers to turtles, safeguard their homes and tackle environmental threats such as climate change. The challenges are huge, but with your amazing support and our scientific know-how, the possibility of a better future becomes more achievable every day. 1

2 DETAIL Why does the charity exist? Describe its vision: WWF works on the ground for direct conservation, as well as through innovative partnerships to promote advocacy and develop high-level policies that achieve specific environmental goals. We also work to make business and industry more sustainable, improve the lives of people, and protect nature and biodiversity for the long-term benefit of all. WWF takes a two-pronged approach to meeting its goals and missions: by focusing on conserving critical areas and on protecting critical species that are particularly important for their habitat or for people. WWF is also working to reducing humanity's ecological footprint the amount of land, water and other natural resources needed to supply our food, building materials and fuels, and to absorb our carbon dioxide emissions. As part of a global network, WWF-Australia is well placed to take on the task of ensuring that the Australian community, governments and private corporations are full and active participants in achieving global environmental solutions to problems such as climate change, deforestation and the sustainable use of natural resources. What does the charity do? Describe its mission, including key programs/services: WWF Australia s missions and goals for biodiversity protection and environmental conservation are the same as WWF s Global missions and goals. As part of a global conservation network, our Australian work focuses on the environmental issues that are most relevant to our region as well as the issues where Australia is best placed to take a lead. Our mission is to stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature, by: conserving the world s biological diversity ensuring that the use of renewable natural resources is sustainable promoting the reduction of pollution and wasteful consumption. The important places and environmental issues that we have built our Australian conservation projects around are: The Heart of Borneo The Coral Triangle The Great Barrier Reef The Southwest Australia Ecoregion Tackling climate change Transforming markets (large scale industrial change in areas of agriculture, fishing and natural resources). List up to three key statistics relevant to the charity s cause: Climate Change poses a fundamental threat to species, habitats and people. Nearly 25% of all mammal species and 33% of amphibians now endangered. Humans are using nearly 30% more natural resources than the Earth can replenish. 2

3 Describe the potential impact of workplace giving donations (if the charity directs workplace giving donations to a particular area of work, describe the work). Consider explaining this as $ handle impact statements: All workplace giving donations will contribute towards reaching WWF s science-based, strategic plan, focussing on the six high-impact areas: Great Barrier Reef, Southwest Australia Ecoregion, Transforming markets, Heart of Borneo, Climate change, Coral Triangle / Southwest Pacific. We will also continue our annual domestic Earth Hour campaign, we will play a leading role in WWF's global Antarctica and Southern Ocean program, and we will work towards comprehensive protection for the unique biodiversity and Indigenous values of Australia's Kimberley region. Some examples how donations help: $50 helps WWF protect species in crisis like Australia s own black-flanked rockwallaby $100 helps build a network of marine sanctuaries $200 helps WWF s global programs to save iconic creatures Describe the benefits of partnering with the charity (eg dedicated contact, bi-annual meeting, promotion on charity website, use of charity logo, invitation to site tours, recognition in charity publications, etc.) At WWF-Australia, a dedicated contact person works with our workplace giving partners. We assist our partners in providing content for internal and external communication on our workplace giving partnership and how it helps protecting endangered eco-regions and species. We also offer guidance on how you can engage your staff in workplace giving through WWF initiatives including: Run for Team Panda: Get a team of colleagues together and register to take part in one of the iconic running festivals for WWF-Australia. Wild Onesies Week: Be one save many. Spend one day (or even a week) in June dressed up as your favourite animal and raise awareness and funds for WWF. Earth Hour - Turn off the lights: Make your workplace part of Earth Hour and help raise awareness for the protection of our environment. Green your workplace: There are many ways to protect the environment while at work from using FSC certified paper to switching to green power. WWF are happy to help with advice on simple steps. WWF-Australia also publishes quarterly newsletters as well as an annual report highlighting the contribution of donations towards our goals. Describe how the charity will measure employer and employee workplace giving donation impact: All workplace giving donations will contribute towards reaching WWF s sciencebased, strategic plan and all of our work is measured against its ambitious goals. 3

4 Describe how the charity will communicate workplace giving donation impact to employer partners: At WWF-Australia, a dedicated contact person works with our workplace giving partners. We assist our partners in providing content for internal and external communication on our workplace giving partnership and how it helps protecting endangered eco-regions and species. WWF-Australia also publishes quarterly newsletters as well as an annual report highlighting the contribution of donations towards our goals Are there other ways the charity can provide engagement opportunities for staff? Staff members can engage with WWF by Helping an animal in danger of extinction a symbolic adoption supports WWF s global efforts to protect wild animals and their habitats. Getting a team of colleagues together and registering to take part in one of the Participating as your iconic favourite in running Wild animal Onesies festivals to raise Week to awareness support by spending WWF-Australia. and one funds day for (or WWF. even a week) in June dressed up Turning off their lights during Earth Hour as a symbol of their commitment to the environment as a symbol of their commitment to the environment. Signing up to WWF s newsletter and liking our Facebook page. (Optional) List current corporate partnerships (highlighting any workplace giving supporters) Some of WWF s major workplace giving supporters include: AGL Energy Limited ANZ Australia Post Bain & Co Deutsche Bank Australia Microsoft Pty. Ltd 4

5 Key financial information: FY 2015 FY2014 Total revenue (from all sources) 27,968,671 29,844,610 Revenue from Government 574, ,572 Revenue from workplace giving 325, ,030 Net surplus / deficit (2,580,649) 140,539 * ACF recognises that industry standards do not exist for measuring the costs of fundraising. If there are aspects of your fundraising that require explanation (e.g. a start-up community organisation will generally incur higher COF), please provide a commentary below. Contact details: Role: Name Direct Phone Key Contact Caitlyn Brooksbank +61 (0) cbrooksbank@wwf.org.au Address: Website: Level 1, 1 Smail Street Ultimo NSW