2017 Charity Briefing
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1 2017 Charity Briefing
2 Thank you for choosing to participate in the Combined Federal Campaign. Your work empowers and inspires the generosity of the Federal community. 2
3 Agenda CFC 101 CFC 101 Learn about the history and tradition of the CFC and some exciting new changes to the campaign for CAMPAIGN RESULTS Active Campaign Understand the role you will play during the campaign 02 Pre-Campaign Discover the tasks that need to be accomplished before the campaign can kick off 2017 CHARITY OUTREACH PROGRAM CAMPAIGN THEME 04 Campaign Culmination Yes, you even have some responsibilities after the campaign ends! 05 Keyworker Training ENGAGING THE FEDERAL DONOR Participate in this train-the-trainer session so you will be able to train your Keyworkers 3
4 CFC 101 THE HISTORY AND TRADITION OF THE CAMPAIGN AND WHAT S NEW AND CHANGED FOR
5 About the CFC One of the world s largest workplace giving campaigns The only authorized charitable solicitation of Federal employees Runs in the fall of each year to eliminate year-round solicitation Provides unrestricted funds for charities Serves as a cost-effective way to attract new donors 5
6 CFC Timeline History President Kennedy signed Executive Order paving the way for a combined campaign. Pilot programs of combined campaigns were tested in six cities. The CFC was fully implemented nationwide. 6
7 CFC Timeline Today ,000+ Federal employees raised more than $167 million for 20,000+ charities. New regulations in effect governing the campaign Campaign Dates Oct. 2, 2017 Jan. 12, 2018 $8.2B Contributed since
8 How the CFC Works Charities Beneficiaries Decide Choose Select Charities Beneficiaries to donate online or with a pledge form one or more organizations supporting your cause a payment method receive funds during the year are given help + hope 8
9 What s New for 2017 GIVING PORTAL VOLUNTEERING RETIREE GIVING CHARITY APPLICATION PORTAL CENTRALIZED DISTRIBUTION TO CHARITIES 9
10 What s Changed for 2017 No more All contributions must be designated to a charity. CASH CONTRIBUTIONS FUNDRAISING EVENTS UNDESIGNATED PLEDGES 10
11 2016 CAMPAIGN RESULTS 11
12 2016 Campaign Results $47 million raised 18.2% participation 301 charity outreach events 12
13 CHARITY OUTREACH PROGRAM
14 Charity Outreach Program The outreach program at the CFCNCA helps CFC approved charities promote their organizations, causes, and missions. Event Process: Campaign Managers schedule events and request charities participation Outreach Coordinator randomly selects charities for event participation Selected Charities receive requests via to participate at the event Outreach Coordinator provides detailed information about the event to selected charities. The events are popular during campaign kick-off presentations, various keyworker trainings, and other charitable events. The program allows charities to engage with prospective donors 14
15 Rules for Event Participation Sign authorization forms before attending events Attend events only by invitation Promote overall participation in the campaign Treat all participants with respect Use only the display area allotted Follow all instructions from event organizers Dress and act professionally Not sell promotional items or collect names or donations 15
16 Tips for Event Participation Be engaging with your display area! Consider incorporating an activity, game, or props. Prepare a 30- and 60-second elevator speech about your organization. Welcome attendees and invite them to talk to you. Bring giveaways who doesn t love free stuff? Promote event attendance on your social media channels. Display your 5-digit CFC code. 16
17 17 CAMPAIGN THEME
18 Join us for the promotional days 18
19 ENGAGING THE FEDERAL DONOR 19
20 TIP: Make the most of your materials Print your 5-digit CFC code on campaign materials and display it on your digital materials (website, newsletters, signatures) Incorporate the Show Some Love theme in places like newsletters and your website Show Some Love to [cause] by giving to [charity name] through the CFC. Our designation number is [5-digit CFC code]. 20
21 TIP: Reach out through messaging Ask supporters to give to your charity through the CFC be sure to let retirees know about new regulations Provide volunteer opportunities for Federal employees Promote the ability to give through payroll deduction Encourage your supporters to spread the word about your organization Say thank you to previous donors so they remember you when making their 2017 designation 21
22 TIP: Marketing is key Share your success stories, photos, and videos Target earned and paid media to the Federal audience Utilize social media to promote your campaign involvement use #ShowSomeLoveCFC 22
23 Questions? 023
24 THANK YOU For more information, be sure to visit cfcnca.org or facebook.com/cfcnca twitter.com/cfcnca instagram.com/thecfcnca linkedin.com/company/cfcnca For help desk support contact
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