MARKETING OPPORTUNITIES

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1 2014 MARKETING OPPORTUNITIES GUIDE Member exclusive sponsorship, advertising and community benefit opportunities BUILD YOUR BRAND GROW YOUR NETWORK SHAPE YOUR COMMUNITY

2 Build Your Brand. Grow Your Network. Shape Your Community. The company you keep says a lot about your business. In today s marketplace, businesses and consumers seek products and services from companies that have a genuine commitment to their community and the greater good. In Kern County, there is no bigger network of diverse, community-minded businesses than The Greater Bakersfield Chamber of Commerce and no better advertising and promotional opportunities for companies looking to demonstrate a genuine commitment to business and community vitality. Aligning your company with The Chamber through our impressive menu of sponsorship, advertising and public relations opportunities positions your company as a partner with an organization recognized time and again for its excellence. Your marketing message will reach an exclusive audience of business and community decision-makers, helping build brand recognition and visibility in a community that greatly values the contributions of companies in making Kern County a great place to live, work and do business. Beyond the promotion and public relations value you ll reap, you ll feel a sense of pride that your marketing investment will help support The Chamber s ambitious program of work from high profile events that bring key national leaders to our community to deliver a relevant message, to our website and publications linking local businesses with critical resources and information. Since every business is different, so are the marketing opportunities and they range in cost to meet every budget size from large to small. Tell us about your marketing objectives and let us tell you how we can help you achieve them. For more information on our marketing opportunities for 2014, contact the Chamber at (661) PROFESSIONAL DEVELOPMENT SPONSORSHIPS Labor & Employment Law Series Offers small and large member businesses FREE quarterly updates to help keep them in compliance with labor law and human resource related issues. Staff contact: Heather Pennella Series Sponsorship $1,500 Business Development Seminar Series Quarterly seminars offer educational programs geared to improve your business. The 2014 series will focus on marketing and advertising, customer service and access to financial assistance. Staff contact: Heather Pennella Series Sponsorship $1,500 Small Business Networking Breakfast Series Networking breakfasts are designed to help small business make connections with big business and find out what opportunities there may be to do business together. Each breakfast starts with a half hour of networking and allows each participant to give a 30-second commercial about their own business. Staff contact: Heather Pennella Series Sponsorship $1,500 Social Media Therapy This six-class series highlights the use of all things social media. From Twitter to Facebook, speakers educate attendees on the how-tos and best strategies for taking your business to the next level with social media. Staff contact: Lauren Smoot Presenting $5,000 Gold $2,400 Silver $1,000 Topic $500 NEW Young Professionals The Young Professionals is a new program launching in This program will offer social networking, professional development, community involvement and mentoring to the young professionals in the Greater Bakersfield area. Invest in future professionals. Staff contact: Lauren Smoot Presenting $5,000 Silver $2,500 Bronze $1,000 Sponsorships and advertising opportunities are limited and available on a first-come basis event sponsors will have the right of first renewal for Corporate Training Offering high-level training to business owners, managers and employees of all levels. Presenting Sponsor $10,000 Silver Sponsor $5,000 Bronze Sponsor $2,500

3 2014 Marketing Opportunities Listing of member-exclusive sponsorship, advertising and community benefit opportunities with The Greater Bakersfield Chamber of Commerce ADVOCACY/ ECONOMIC IMPACT SPONSORSHIPS Good Morning Bakersfield A breakfast series aimed at bringing insight into today s important issues. Attendees hear key leaders discuss topics that impact the community. Depending on the level of sponsorship, benefits may include reserved seating, a role on the day s agenda and publicity in all program materials. Series sponsorships Staff contact: Leticia Flores Presenting $10,000 (Pending availability) Platinum $5,000 Silver $2,500 Bronze $1,000 Legislative Trip This annual trip to Sacramento gives business and chamber of commerce leaders the opportunity to meet with peers and state policy experts to focus on priority legislative issues facing local business. Attendees get the information they need to be an active player in the legislative process and present the business perspective on policy issues affecting a company s bottom line. A delegation representing Bakersfield hosts an event for legislative consultants, members and their staff as part of the two-day visit. Staff contact: Leticia Flores Sponsorship $1,000 State of the City The annual State of the City Forum is one of the Chamber s recognized business information events. The July luncheon features Bakersfield s Mayor and designated City department heads reports on the past year s projects and progress, as well as future plans of Bakersfield. Presenting $5,000 Silver $2,500 Bronze $1,000 Bakersfield: The Next 5 Years The annual luncheon forum, Bakersfield: The Next Five Years, features a forecast in areas of importance and concern to our community and how they will affect business. Hosted in December of each year, this forum highlights business leadership and keeps the business community up-to-date on relevant issues. Staff contact: Heather Pennella Presenting $5,000 Silver $2,500 Bronze $1,000 SIGNATURE EVENT SPONSORSHIPS Beautiful Bakersfield Awards Beautiful Bakersfield recognizes and honors businesses, organizations, and citizens of Bakersfield for their contributions to the people and image of Bakersfield. Nominees are recognized at an annual gala celebration that draws 500 attendees! Staff contact: Jean Scheiber Event Sponsorship $5,000 Category Sponsorship $2,200 Crystal Camellia Award Sponsorship $2,200 Chamber Palooza Chamber Palooza, the Chamber s major networking event and annual fundraiser. A fun-filled night of entertainment, live and silent auctions and food sampling galore, it s a night of pure Palooza fun! Staff Contact: Heather Pennella Presenting Sponsor $5,000 Silver Sponsor $2,500 Bronze Sponsor $1,000 Annual Dinner Serves as the annual membership meeting that brings over 300 members together to socialize and to meet new people as well as to celebrate the new leadership for the GBCC. Gala Sponsorship $5,000 Sponsorships SOLD OUT Business Expo The Business Expo is the area s biggest businessto-business tradeshow of the year, where valuable business connections are made. As an event cosponsor you will receive prime location for your booth, free admission tickets and quality promotion on event materials. Staff contact: Jean Scheiber Event Co-Sponsorship $2,500 Our booth was in the lobby and we landed an order worth more than $30,000 and six new clients at this year s Chamber of Commerce Business Expo. Would I recommend the Expo to other businesses? Absolutely! Scott Johnson Proforma Progressive Marketing

4 Build Your Brand. Grow Your Network. Shape Your Community. SIGNATURE PROGRAM SPONSORSHIPS Leadership Bakersfield Program The mission of Leadership Bakersfield is to promote and develop dynamic business and community leadership among citizens of the Greater Bakersfield area by offering current and potential leaders an opportunity to become acquainted with the community. The program focuses on developing and enhancing leadership skills, exposing participants to a wide range of community issues, including: Agriculture, Arts and Culture, Criminal Justice, Education, Health and Human Services, Leadership, Media, Energy and Government. Graduation Sponsor $5,000 Class Day Sponsor $1,000 Youth Leadership Bakersfield Program Modeled on the Leadership Bakersfield program, the YLB program inspires and develops future business and community leadership among high school-aged youth of the Greater Bakersfield area by providing an interactive opportunity that directly links students to community leaders, business issues and career opportunities. Programs focus on a wide range of local interests including: Agriculture, Arts and Culture, Criminal Justice, Education, Health and Human Services, Leadership, Media, Energy and Government. Staff contact: Jean Scheiber Graduation Sponsor $3,500 Program Sponsor $1500 Class Day Sponsor $750 The Chamber offers a variety of vehicles to distribute information. The networking opportunities, educational seminars, and newsletters have really helped Kern Citizens stay involved with the community and informed on what is happening with local businesses. Jenifer Pitcher Kern Citizens for Sustainable Government Leadership Bakersfield Class of 2013 during Energy Day CHAIRMAN S CIRCLE The Chairman s Circle is an important group of Chamber members receiving special Chamber benefits and recognition for supporting the Chamber s fiscal foundation. The support of this elite group allows the Greater Bakersfield Chamber of Commerce to continue to grow and expand its services for the entire business community. Chairman s Circle Membership for 2014 $1,600, in addition to general membership Sponsorships and advertising opportunities are limited and available on a first-come basis event sponsors will have the right of first renewal for Members of the 2013 Chairman s Circle celebrating the unveiling of the Chairman s Circle wall located in the Chamber lobby

5 ADVERTISING AND PROMOTIONS Member-to-Member Broadcast METRO BUSINESS JOURNAL MONTHLY Deadline: 15th of the month prior to distribution. Distribution: First working day of each month. DISPLAY ADS SIZE SPECS RATE 1/12 page 2 ¼ x 2 ¼ $ /6 page 4 7/8 x 2 ¼ $ ¼ x 4 7/8 $ /4 page 7 ½ x 2 ¼ $ ¼ x 7 ½ $ /3 page 7 ½ x 2 7/8 $ ¼ x 9 ¾ $ /8 x 4 7/8 $ /2 page 7 ½ x 4 7/8 $ Full page 8 ½ x 11 $1, INSERTS 8½ x 11 full-page (one or two sided) $ discounts available for 3 month, 6 month and annual contracts Kern Economic Development Corporation runs an insert in the Chamber Metro each April to promote our Fit for Business 5k/10k race. From local businesses wanting to sponsor the event, businesses looking to enter corporate teams, to individuals hoping to learn more about the race, the insert has really helped us grow our event over the past three years. Patricia Marquez Kern Economic Development Corporation For all advertising and promotion, contact Lauren Smoot (661) , lsmoot@bakersfieldchamber.org Distributed to more than 4,500 Chamber contacts. One broadcast message slot is available each week, on a first-come, first-served basis. Can be linked to your choice of URL or address. Specifications: 588 x 588 pixels of ad space (8 x 10 ). $425 WEBSITE SPONSORSHIP Logo placement, with hyperlink, in a prime location on the Chamber s homepage. 6 month sponsorship $900 1 year sponsorship $1,800 ONLINE DIRECTORY ENHANCEMENTS Enhance your online directory listing with these enhancements that will make your business more visible. Enhanced Listing $150/year (Basic Plus - Color Background, 25-Word Description) Featured Listing (Enhanced Plus - Company Logo/Photo) Exclusive Category Sponsor (Enhanced Plus Full Color Category Ad) Additional Category Sponsorships Additional Business Categories STRICTLY BUSINESS LIVE STREAM SHOW NEW $350/year $1,000/year $600/year $100/year This weekly one-hour business broadcast will provide news, information, tips, tools and resources important to business. Airing Mondays, a.m., on Bakersfield. com, the show will deliver nearly 40,000 visitors and provide a great way to reach your audience. Segment sponsorship, 1 year, $10,000 (one remaining, willing to sell as two six-month sponsorships for $5,000 each) Advertising Packages (:30 second commercial spots) 100 spots, 2 per show for $5, spots, 1 per show for $2, spots, 1 per week, January to June or July to December $1,250 *Single spots available on a limited basis.

6 Top 10 Reasons Why Businesses Join a Chamber of Commerce 1 6 Business exposure Advocacy efforts 2 Connections with Leads generation 7 3 Want to make a difference in community Various benefits/services Credibility of membership Seminars and workshops 5 Civic responsibility Participate on 10 Chamber committees AND you can have it all with your membership in the... Contact Joy Davis, Director of Membership at (661) or jdavis@bakersfieldchamber.org for more information on Chamber membership.

7 Broadcast your business BROUGHT TO YOU BY LIVE STREAM SHOW This weekly one-hour business broadcast will provide news, information, tips, tools and resources important to business. Airing Mondays, a.m., on Bakersfield.com, the show will deliver nearly 40,000 visitors and provide a great way to reach your audience. Segment sponsorship Two six-month sponsorships for $5,000 each Advertising Packages (:30 second commercial spots) 100 spots, 2 per show for $5, spots, 1 per show for $2, spots, 1 per week, January to June or July to December $1,250 *Other advertising packages available upon request. Join the broadcast by contacting Eye Street Bakersfield, CA P.O. Box 1947, Bakersfield, CA facebook.com/bakersfieldchamber twitter.com/bakchamber

8 1725 Eye Street