Presentation by Julie Sinnamon, CEO Enterprise Ireland. 22 nd November 2016

Transcription

1 Presentation by Julie Sinnamon, CEO Enterprise Ireland 22 nd November 2016

2 Enterprise Ireland Work with 5,000 Irish owned businesses across all sectors with export potential and regions To help them to start, innovate and scale internationally Mandate to drive collaboration and commercialisation of state-funded research 32 international offices 7 offices in Asia

3 Some of our 5,000+ companies / key sectors

4 We operate at the heart of Irish business in a global marketplace EI Global Network of 32 offices Northern Europe: London Paris Amsterdam Brussels Stockholm Americas & Canada: Boston New York Silicon Valley Austin Sao Paulo Toronto Southern Europe, Middle East & Africa: Milan Madrid Istanbul Dubai Abu Dhabi Riyadh Johannesburg Russia, CIS, Germany, Central & Eastern Europe: Moscow Düsseldorf Prague Budapest Warsaw Asia Pacific: Beijing Shanghai Hong Kong Tokyo Seoul Singapore Delhi Sydney Perth

5 Our success is measured by the success of our clients in growing exports, leading to job creation and maintenance in Ireland.

6 2015 was a strong year 20.6bn 192,000 Employed 23.7bn+ 25bn+

7 Record Exports: 20bn threshold Exports '000 25,000,000 20,000,000 15,000,000 10,000,000 5,000, % on b 16.22b 15.20b 14.28b 13.93b 13.18b 12.90b 11.78b 10.17b 10.73b 10.1bn 13.9bn bn bn bn 20.59bn 18.73b

8 Driving exports is our key priority Leadership Development New Contracts Secured New Market Presence 1,000+ Participants in EI leadership & management programmes 1,239 New overseas contracts secured with Enterprise Ireland assistance 429 New overseas presences established With EI assistance

9 Who is buying Irish innovation? USA & CANADA 2.9bn (+ 27%) UK 7.5bn (+ 12%) N Europe 4.2bn (+ 8%) UK market 45% to 37% In 10 yrs Asia Pac 1.6bn (+ 11%) 2015 figures

10 Asia 2016 YTD 7 Enterprise Ireland offices across the region 195 New contracts secured with Enterprise Ireland assistance 24 New First Time Exporters to APAC 153 Buyers to Ireland 1347 Client Buyer IntroducNons 99 New overseas presences established by client companies

11 Why Asia Matters Global Ambi*on If you ve got the ambinon we'll help you take it global. Home to half the worlds population Two of the worlds top three economies By 2025 Asia likely to account for half the worlds output Set to overtake the combined economic output of Europe and North America before 2020 By 2030, Asia will host 64% of the global middle class and account for over 40% of global middleclass consumption

12 Why Asia Matters to EI Clients 835M Bn

13 Closer look at EI Client activity in Asia Global Ambi*on If you ve got the ambinon we'll help you take it global. Total Exports bn (+14%) Exports doubled since 2010 Food accounts for 60% of exports to Asia 600+ clients: 72 Food/ 544 non-food 500 companies have a presence across the region China accounts for 50% ASEAN largest Non Food market - 180M ASEAN good entry point for new exporters

14 How we support Irish companies in Asia Buyer Introductions (4000 last 3 years) Opportunity Scouting Go To Market planning market intelligence, preparedness In-market Itineraries, trade missions, trade show participation Inward Buyer Visits to Ireland (400 last 3 years) Networks, Pathfinders, BAPs, Advisers Navigating the regulatory environment Office space Internationalisation supports Peer-to-Peer introductions

15 Asia Exports China Australia Hong Kong Japan Singapore Malaysia South Korea India New Zealand Indonesia Philippines Unspecified Vietnam Thailand Taiwan Myanmar Brunei

16 Opportunity Sectors Across Asia

17 Education Services Growth Drivers Growing middle class, focus on international education, increased awareness of Ireland, Growing alumni 2014 EI increased focus & resources in China +31% increase in student numbers from China in % Since 2011 Priority Markets India, China, Malaysia, Singapore, Developing Markets Vietnam, Thailand, Indonesia

18 Importance of the new diaspora Strong Ambassadors for Ireland and Irish education Increase awareness of Ireland Access and introductions for Irish companies New Hires in market for Irish companies Long term value for Ireland

19 Aviation/Aerospace/Travel Tech + 58% Since 2011 Growth Drivers Growing middle class/ disposable income, growth of low cost carriers and significant investment in infrastructure In the next 20 years, nearly half of the world s air traffic growth will be driven by travel to, from, or within the Asia Pacific region India, China and ASEAN markets growing rapidly

20 Construction/Engineering Prods & Servs +52% Since 2011 Growth Drivers Strong GDP, huge investment in infrastructure, FDI investment across region FDI into the region is strong particularly in China and ASEAN countries

21 Financial Services and Technology + 24% Policy changes in China and Japan are opening up the market Singapore/Hong Kong - strong established markets and good entry points to Asia Growth Drivers Growth sector across Asia, increased spend on technology, opening up of banking sector, growth in tourism, Brexit

22 Healthcare + 27% Since 2011 Growth Drivers Growing middle class/disposable income/awareness, ageing population China, Japan and ASEAN markets seeking new medical technologies and pharmaceuticals

23 Digital Technologies + 64% Since 2011 ASEAN markets growing strongly Developing markets China / Japan Growth Drivers Fast growing economies, growing middle class, increased spend on technology, China Five Year Plan

24 Agritech Developing Sector +45% Since 2011 China five year plan increasing mechanisation India Vietnam, Malaysia and Korea investing in higher productivity Growth Drivers Strong GDP growth, growing middle class, focus on mechanisation, China Five Year Plan

25 Cleantech / Renewables Developing Sector China Five Year Plan increasing investment in cleantech Japan/Vietnam/Korea, investing in renewables Growth Drivers Increasing awareness, China Five Year Plan, reduced dependency on nuclear energy

26 Food FDI Greenfield/R&D Target Countries China Singapore Vietnam Indonesia Growth Drivers Growing middle class seeking new sources of reliable and safe food, growing populations

27 Excellent Diplomatic Relations In past 8 weeks: Minister Doyle Food and Agritech Vietnam and Korea Minister Creed Food and Agritech China and Singapore Minister Murphy, Financial Services Singapore/China/Japan Minister Halligan Japan and Korea Minister Bruton, Education Services China Presidential State Visit to Vietnam Minister Mitchell O Connor China and Japan Minister Breen India

28 Recent Successes

29 Delivering Growth Grow by another 50% Focus on key sectors - Education, Financial Services, Aviation, Construction, Agri, Digital, Healthcare, Cleantech Strong focus on existing exports to the region Strengthen EI market teams and drive a focussed portfolio approach within key sectors Continue to proactively research market opportunities and deliver sales itineraries in-market Develop a new Access offer for new companies looking to access the region Expand Pathfinder / business accelerator network Continue to build our strong external networks and Team Ireland collaboration Create greater opportunities for P2P connectivity for clients in market Identify new clients with strong/or disruptive technologies, well resourced Develop new Asia Strategy in conjunction with Export Trade Council

30 ASEAN market Snapshot 625 million people Large diverse region of 10 markets Average GDP growth rates of 5.5% Good landing/entry point for EI clients Currently accounts for almost 30% of non food exports to Asia 277M exports 2015 Potential to double by 2020 Bilateral relationship is likely to grow as trade agreements between the EU and Key ASEAN states are concluded and implemented Opportunities in education, aviation, construction, financial services, healthcare, ICT and cleantech

31 Asia market demands Growth potential is not limited by lack of sectoral opportunities, rather by capability & commitment to the Asian markets Companies that are best positioned to win in this region have: A world class technology, product or service innovation Management commitment to stay the course for what are lengthy sales cycles A balance sheet to travel regularly initially, and ultimately to have in market representation Are able to deal with demanding technical & customer servicing requirements Critical Success Factors Asian markets: careful market research, verification and validation of opportunity, defining a business model that works, and careful planning of market entry and roll out plan. Companies must be focussed and willing to invest time and resources to reap the export rewards Local representation in market with bilingual capability is in most instances essential. A majority of EI clients utilise local partners ASEAN markets like Singapore and Malaysia are good entry points for new exporters to the wider Asian region as English widely spoken and barriers to entry are lower than further north in China/ Japan/Korea

32 Asia Outlook and Ambition Economic 5 year outlook for Asia is stable & robust Domestic demand is forecast to continue to drive growth over next five years Potential to continue to grow EI Client exports from 1.6bn in 2015 Focus on key sectors - Food, Education, Fin Services, Aviation, Construction, Agri, Digital, Healthcare & Cleantech Market diversification is a key pillar of our response to BREXIT ASEAN markets offer strong realisable diversification opportunities