2017 WA Property Awards

Transcription

1 PROPERTY COUNCIL OF AUSTRALIA WA 2017 WA Property Awards Award Nomination Information

2 2017 WA Property Awards The Property Council of Australia s 2017 Property Awards has been designed to celebrate the achievements of the WA Property Industry. Combining the successful Retail Property Awards and the coveted Shopping Centre of the year award, with a program of awards for the commercial property industry this year is a true celebration of the industry, for the industry. Join us at the 2017 Property Awards on 22 September 2017 at the Perth Convention and Exhibition Centre as we recognise our industry shining lights with 28 awards. We welcome you to nominate your projects and initiatives. Entries are now open. Applications close 12.00pm midday, Friday 28 th July Property Council Awards Night, 22 September 2017 Perth Exhibition and Convention Centre.

3 Award nomination overview Applications from retail shopping centre and commercial property owners, managers or developers are welcome, providing they hold Western Australia membership at the Property Council of Australia. To be considered, the projects need to be completed between 1 July 2016 and 30 June 2017 in Western Australia. Below are some general guidelines to follow throughout the nomination application, award specific information will be found in the upcoming pages. General formatting guidelines Entries will be accepted from Friday, 9 nd of June Strict guidelines for the format of entry exist. Entries which do not conform will not be accepted. Entries and supporting material must be provided as a PDF document. No decoration or elaborate graphic design is permitted. Entries will only be accepted upon full payment. All submissions must be in Arial 10pt with single spacing. All text should be justified. Columns are not accepted. Supporting material must be in the same PDF document as the main entry. Video files must be supplied in MP4 or MOV format and audio files in MP3 or WMV format. Maximum file size is 25MB. Method of calculation for return on investment must be specified. Public relations must be calculated at the equivalent advertising value at casual rates. The following must be included with your entry: Centre logo in both EPS and JPEG formats. Two high resolution (300dpi) centre images. Two high resolution (300dpi) campaign images. Entry summary highlighting the key messages/results (max 250 words) The above will be used to create a winners slide which will be displayed on the night as part of the acceptance process. Deadline & Delivery Entries must be submitted by 12.00pm midday, Friday 28 th July Entries are to be submitted via: to events.wa@propertycouncil.com.au subject line must read as follows: Award Entry: Retail or Commercial; Entry title; e.g. Shopping Centre Name; Classification; Category A hard copy on USB must also be delivered to the Property Council of Australia offices, located at Mezzanine Level, Australia Place, William Street, Perth WA USB must be titled as follows: Retail or Commercial; Entry title; Shopping Centre Name; Classification; Category.

4 Prizes and Award Ceremony The Awards will be presented at the Property Council Awards Dinner at Perth Convention and Exhibition Centre, Friday, 22 September Please book your Awards night tables through Belinda Xie on or Publication The Property Council of Australia reserves the right to reproduce, copy, publish and display any entry material (excluding any sensitive financial information) in any format or vehicle it deems appropriate as relating to the awards.

5 Award nomination Retail The Retail Awards recognise excellence in the Retail Property industry over the past year, in the areas of marketing and management. There are 16 awards for which you can submit your nominations, comprising of 13 marketing awards and 3 management awards, in addition to 2 overall awards, for the Retail Marketing Campaign of the Year and the Shopping Centre of the Year. Award Categories Big Guns (GLA over 45,000m 2 ) 1. Excellence in Marketing: A. Community B. Development/Redevelopment C. Sales Promotion D. Branding/Repositioning E. Best Digital Initiative 2. Excellence in Management Little Guns (GLA below 45,000m 2 & over 20,000m 2 ) 1. Excellence in Marketing: A. Community B. Sales Promotion C. Best Digital Initiative 2. Excellence in Management Mini Guns (GLA below 20,000m 2 and below) 1. Excellence in Marketing: A. Community B. Sales Promotion C. Best Digital Initiative 2. Excellence in Management Little & Mini Guns (GLA below 45,000m 2 ) 1. Excellence in Marketing: A. Development/Repositioning B. Branding/Repositioning Retail Marketing Campaign of the Year Award The marketing entry with the highest overall score will be awarded the major prize of Retail Marketing Campaign of the Year. Shopping Centre of the Year Award The centre with its highest marketing entry score combined with the management entry score, regardless of the category entered, will be awarded the major prize of Shopping Centre of the Year. Judging Criteria The judges will review and independently score each entry based on the categories listed below: Excellence in Marketing: Objectives and Strategies /20 Implementation /10 Creativity /35 Results Return on Investment /35 Excellence in Management Situation analysis /12 Leasing strategy /22 Centre Operations /22 Sustainability /22 Customer & Retailer Engagement /22 N.B Judges reserve the right to amend the conditions and program at any time without notice.

6 Category Definitions Community A single or ongoing event, program or project that benefits a charitable or community need, interest or cause. The shopping centre or company s goals should reflect altruistic intent. The campaign may involve a single centre or group of centres that has presented the centre(s) as a solid corporate citizen. The campaign must demonstrate appropriate partner(s) and must not highlight sponsorship as a principal means of achieving their objectives. Development / Redevelopment A campaign for introducing or repositioning a new, expanded or renovated shopping centre. Entries should demonstrate how strategies and tactics were linked to the achievement of the centre s business objectives. Key activities may include: branding/rebranding, positioning/repositioning, advertising, promotions and events, public relations, community programs, retailer programs and revenue generation. Sales Promotion Campaigns must aim directly at stimulating a specific category, precinct or centre sales results and ultimately contribute to turnover and profitability. Entries should demonstrate a direct link between the objectives, strategy and the call to action, and should clearly document the specific and quantifiable results attributable to the promotion. The entry should consider background information, objectives, strategy, promotional rationale, tactics, implementation, creativity, advertising and communications, cost effectiveness, results and ROI. Branding / Repositioning A single or ongoing strategic campaign intended to position or reposition a centre or group of centres amongst its target audience. Its primary purpose is to drive positive perceptions and attitudes towards the centre(s) at a strategic rather than tactical level. This may include efforts in a single medium or those in a multi-media series or campaign. This excludes development/redevelopment campaigns which should be entered into the development/redevelopment category. Digital Initiative A single or ongoing digital initiative that has been developed specifically for a centre or group of centres. Whilst its primary purpose may focus on branding, tactic or sales promotion, the mechanics of the initiative must be predominantly digitally based. This may include any digital based medium including web, social media or application based initiatives.

7 Nomination submission format: Marketing The Marketing Award is to acknowledge industry best practice in the areas of marketing and campaigning of WA shopping centres. The entry should be arranged as follows: (please note all entries are to be in a PDF format and uploaded as one document. Only photo and video/audio files may be separate.) Page 1 Synopsis of Campaign (maximum 250 words). This may be published in the awards booklet distributed on the night. Page 2 Executive Summary (maximum 1 page). Outline the key elements of your submission and why it should be considered for an award. Page 3 Award Submission (maximum 1 page). Clearly specify what you were trying to achieve (objectives and strategies) and how you did it (tactics and budget). It is important to include budgets. You must clearly address the judging criteria. Page 4 Implementation (maximum 1 page). Detail the process of the campaign and how it was implemented. Page 5 Results (maximum 1 page). What were the results of the campaign? Demonstrate how you achieved your objectives. This should include ROI (specifying the method of calculation) and/or the PR value (calculated as equivalent advertising at casual rates). Pages 6-10 Supporting material (maximum 7 pages). Supporting material is to be in the same PDF document as the entry and can include photos, PR clippings, examples of creative, webpages, etc. Nomination submission format: Management The Management Award is to acknowledge industry best practice in the areas of management and operation of WA shopping centres. This includes new initiatives, ideas and systems however do not underestimate the impact of your existing systems and processes as they may be well advanced of other centres new initiatives. Provide a detailed overview of the initiatives and systems that you consider demonstrate industry best practice. Your entry should be arranged as follows: (please note all entries are to be in a PDF format, must adhere to the page length requirements and uploaded as one document. Only photo and video/audio files may be separate.) Page 1 Page 2 to 5 Situation Analysis (maximum 1 page). Provide a factual description of the centre, detailing key issues addressed in the judging year. This analysis should give a clear picture of the operating environment and act as a point of reference enabling the judging of each section to be viewed in context. It is critical that the situation analysis highlights the key issues for your centre and how they were identified. You should nominate your centre s unique attributes or points of difference here. Award Submission

8 Address all four (4) headings below. Ensure that you indicate variances in key performance indicators such as growth in net operating income, vacancy rates, sales growth and traffic growth to quantify result of new initiatives during the judging year. 1. Leasing Strategy (Including vacant shop initiatives) (maximum 1 page, excluding separate attachments). Explain how your retail planning strategies reveal potential risk tenants and inconsistent occupancy costs. How did this influence your leasing strategy? Detail the approach undertaken to establish the ideal tenancy mix for the centre. Explain your strategy to resolve any recognised and potential tenancy gaps as well as the process taken to manage or active a vacant tenancy during this releasing period. 2. Sustainability (maximum 1 page, excluding separate attachments) Detail sustainability initiatives implemented that have improved or continue to improve the centre s environmental outcomes i.e. recycling, water conservation, energy consumption, noise reduction etc. 3. Customer & Retailer Engagement (maximum 1 page, excluding separate attachments) Detail initiatives implemented that improve customers visit and shopping experience. Examine important customer interaction points such as car parking, entrance ways, directories, customer service, amenities, parent rooms, and the general shopping environment provided. Highlight examples of how centre retailers are engaged in the centre activities that result in a positive experience for the customer. 4. Centre Operations: Capital and Building Management (maximum 1 page, excluding separate attachments). Provide details of any operational issues that were addressed and resolved during the judging year. Detail your capital management strategy during the judging year and how future capital expenditure planning process is handled. Explain details of risk management procedures introduced to reduce liability claims against the centre and to improve the safety of retailers, all staff and customers.

9 Award nomination Commercial Awards The Commercial Awards recognise excellence in the Commercial Property industry over the past year. There are eight awards for which nominations can be submitted, in addition to two WA Commercial Property of the Year awards, which will be given to the best overall submissions. Award Categories Outstanding Refurbishment Award Premium/A Grade B Grade/C Grade Community Engagement Award CBD Property Suburban /Regional / Fringe property Best Leasing Strategy and Tenant Retention Award Premium/A Grade B Grade/C Grade ESD & Sustainability Award Premium/A Grade B Grade/C Grade WA Commercial Property of the Year Award (Up to 20,000sqm) WA Commercial Property of the Year Award (Over 20,000sqm) Judging Criteria The judges will review and independently score each entry based on the categories listed below: Outstanding Refurbishment award and WA Commercial Property of the Year Awards Project vision and innovation /20 Implementation /20 Quality of design and finish /10 Adaptability /10 User satisfaction and industry perception /20 Operation and Maintenance /20 Community Engagement Award Project vision and innovation /20 Implementation (Including how it was funded) /20 Quality of project /15 Corporate Social Responsibility (Impact and benefits of project) /30 User satisfaction and industry perception /15 Best Leasing Strategy and Tenant Retention Award Project vision and innovation /10 Implementation /20 Quality of marketing campaign /20 User satisfaction and industry perception /20 Results /30 ESD & Sustainability Award Project vision and innovation /20 Implementation /20 Eco Efficiency (Impact and benefits of project) /30 Adaptability /10 Results /20

10 Commercial Award Definitions Outstanding Refurbishment Award The purpose of this award is to acknowledge the investment in the refurbishment of the sectors building services. Can apply to full and or partial refurbishments of existing assets. Must demonstrate how the refurbishment achieved its strategic aims of repositioning etc. Refurbishment must be complete not in planning stage. Community Engagement Award The purpose of this award is to acknowledge the property that has had a positive impact on the local community through a single or ongoing event, program or project. This could include amenities to the community or corporate environment or benefits a community/charitable need. Placemaking initiatives. Charitable initiatives and programs. On-going Community and charitable involvement. Best Leasing Strategy and Tenant Retention Award The purpose of this award is to acknowledge the work/ innovation of leasing agents in the office sector. The winner will be able to demonstrate a clear leasing strategy that has been successfully executed, can demonstrate consistent tenant retention or an innovative leasing and marketing program. ESD & Sustainability Award The purpose of this award is to acknowledge significant improvements in ESD management year on year, the work/ investment/ innovation to improve the efficiency of the building and/or the systems and practices implemented to optimise the buildings ESD return or the introduction of new and innovative ESD systems and management procedures that have impacted on the buildings ESD. WA Commercial Property of the Year Award These two awards are to acknowledge the best overall new or refurbished Commercial developments in two different size categories.

11 Nomination Submission Format Commercial Awards The entry should be arranged as follows: (please note all entries are to be in a PDF format and uploaded as one document. Only photo and video/audio files may be separate.) Page 1 Page 2 Page 3 Page 4 Page 5 Pages 6-10 Overview of project (maximum 250 words). This may be published in the awards booklet distributed on the night. Executive Summary (maximum 1 page). Outline the key elements of your submission and why it should be considered for an award. Award Submission (maximum 1 page). Clearly specify what you were trying to achieve (objectives and strategies) and how you did it (tactics and budget). It is important to include budgets. You must clearly address the judging criteria. Implementation (maximum 1 page). Detail the process of the project and how it was implemented. Results (maximum 1 page). What were the results of the project? Demonstrate how you achieved your objectives. This should include Budget versus actual expenditure etc. Supporting material (maximum 7 pages). Supporting material is to be in the same PDF document as the entry and can include photos, architectural designs, letters, awards etc

12 Property Awards Conditions of Entry Property Council of Australia will review all entries to ensure that eligibility requirements are met. Entries must be received by 12.00pm midday, Friday 28 th July to be eligible. Entries will only be accepted once payment has been received in full. The judge s decision will be final and no correspondence will be entered into. The final scores and judges comments on any individual entry will not be disclosed unless approved by the Property Council of Australia. All entries submitted must be prepared by the Marketing Manager and/or Authorised Centre Management Representative. Under no circumstances may a creative agency be involved in the preparation of the submission. All retail properties and precincts are eligible to submit entries. An entry may be submitted even though the person who planned and/or executed the promotion has left the Centre, provided all required details are submitted. The retail property or precinct must be entered under the correct size classification. The marketing campaigns presented in the entry must have been implemented between 1 July 2015 and 30 June If the program occurred within a time period that extended beyond these dates the entry should be entered in the year in which the majority of the program was implemented. The same program/campaign may not be entered twice in different categories, however elements of the same campaign may be split to enter different categories; all supporting material must appear in both entries. Entries must adhere to specifications presented in this document. Entries should be original in concept. Nominees must be directly involved in a professional capacity in the WA property industry and must be an employee of a member organisation. All entries must include a completed and signed nomination form. All nominations and contents will remain the property of the Property Council of Australia Entries will only be returned at the nominee s request. The Property Council of Australia reserves the right to publish the results and winner details, within its national magazine and/or division magazine/newsletter. The Property Council of Australia reserves the right to refuse a nomination or disqualify an entry should a breach of these conditions become apparent. Contact: Graham Richards Commercial Director WA & NT Property Council of Australia P E GRichards@propertycouncil.com.au

13 ENTRY TITLE CENTRE/BUILDING NAME ADDRESS OWNER OF BUILDING MANAGER OF BUILDING 2017 Property Awards Application Form Retail Property Awards SUBMITTED BY PHONE POSITION RETAIL/SHOPPING CENTRE Big Guns (GLA over 45,000m2): AWARD CATEGORY Excellence in Marketing: Community Excellence in Marketing: Development/Redevelopment Excellence in Marketing: Sales Promotion Excellence in Marketing: Branding/Repositioning Excellence in Marketing: Best Digital Initiative Excellence in Management Little Guns (GLA below 45,000m2 & over 20,000m2): Excellence in Marketing: Community Excellence in Marketing: Sales Promotion Excellence in Marketing: Best Digital Initiative Excellence in Management Mini Guns (GLA below 20,000m2): Excellence in Marketing: Community Excellence in Marketing: Sales Promotion Excellence in Marketing: Best Digital Initiative Excellence in Management Excellence in Marketing: Development/Redevelopment Excellence in Marketing:

14 Little/Mini Guns (GLA below 45,000m2): Branding/Repositioning PAYMENT DETAILS: $500 (+ GST) for each entry. EFT Payment to: Property Council of Australia BSB: Account Number: Please quote the 22SEP17PA and company name as reference. Please Remittance Advice ONLY to Credit Card (if you wish to provide details over the phone, please call Belinda Xie on ) Card Holder Name... Card Number... Expiry... Security Code... EFT Payment to: Property Council of Australia BSB: Account Number: Please quote the 22SEP17PA and company name as reference. Please Remittance Advice ONLY to Credit Card (if you wish to provide details over the phone, please call Belinda Xie on ) Card Holder Name... Card Number... Expiry... Security Code... The Owner or Property Management of this retail property / precinct authorises this submission and agrees to abide by all terms and conditions of the 2017 Property Awards of the Property Council of Australia (WA). The Owner or Property Management also approve the publication of any information (excluding sensitive financial information) contained in this entry which may include press releases, advertising or any other publication. NOMINATION AUTHORISED BY: NAME TITLE SIGNATURE COMPANY CONTACT NUMBER DATE Please see the nomination kit for entry requirements and terms and conditions.

15 2017 Property Awards Application Form Commercial Property Awards ENTRY TITLE CENTRE/BUILDING NAME ADDRESS OWNER OF BUILDING MANAGER OF BUILDING SUBMITTED BY PHONE POSITION COMMERCIAL PROPERTY AWARDS Outstanding Refurbishment: Premium/A Grade Outstanding Refurbishment: B Grade/C Grade Community Engagement Award: CBD Property Community Engagement Award: Suburban /Regional / Fringe property Best Leasing Strategy and Tenant Retention Award: Premium/A Grade Best Leasing Strategy and Tenant Retention Award: B Grade/C Grade ESD & Sustainability Award: Premium/A Grade ESD & Sustainability Award: B Grade/C Grade PAYMENT DETAILS: $500 (+ GST) for each entry. EFT Payment to: Property Council of Australia BSB: Account Number: Please quote the 22SEP17PA and company name as reference. Please Remittance Advice ONLY to accounts@propertycouncil.com.au Credit Card (or call Belinda Xie on ) Card Holder Name... Card Number... The Expiry... Owner or Property Management of this retail property / precinct authorises this submission and agrees Security to abide Code... by all terms and conditions of the 2017 Property Awards of the Property Council of Australia (WA). The Owner or Property Management also approve the publication of any information (excluding sensitive financial information) contained in this entry which may include press releases, advertising or any other publication. NOMINATION AUTHORISED BY: NAME TITLE SIGNATURE COMPANY CONTACT NUMBER DATE