An Empirical Study on Entrepreneurial Networks from an Adaptive Case Management Perspective Master Thesis Pascal Stegmann

Transcription

1 An Empirical Study on Entrepreneurial Networks from an Adaptive Case Management Perspective Master Thesis Pascal Stegmann Software Engineering for Business Information Systems (sebis) Department of Informatics Technische Universität München, Germany wwwmatthes.in.tum.de

2 Motivation Source: deutsche-startups.de, gruenderszene.de Kick-Off MA Stegmann

3 How to find a working business model? Past Identify opportunity Write business plan Get funding Build product Try to sell it... Kick-Off MA Stegmann

4 How to find a working business model? Past Identify opportunity Write business plan Get funding Build product Try to sell it... Environment changes rapidly Wrong assumptions Long feedback cycle Customers needs change Kick-Off MA Stegmann

5 How to find a working business model? Past Identify opportunity Write business plan Get funding Build product Try to sell it... Environment changes rapidly Wrong assumptions Long feedback cycle Customers needs change Today Build Identify opportunity Sell product solving validated need Learn Measure Source: Lean Startup Kick-Off MA Stegmann

6 How to find a working business model? Past Identify opportunity Write business plan Get funding Build product Try to sell it... Environment changes rapidly Wrong assumptions Long feedback cycle Customers needs change Today Build Short feedback cycle Identify opportunity Sell product solving validated need Fast test and adaption of assumptions Learn Measure Early involvement of customer Source: Lean Startup Kick-Off MA Stegmann

7 Start-ups interact with many different stakeholders Entrepreneurial network Investors Mentors Startup Research Customers Other Startups Kick-Off MA Stegmann

8 Vision for InCoBate Collaborative Platform for Entrepreneurial Networks InCoBate - Platform Investors Mentors Startup Research Customers Other Startups Kick-Off MA Stegmann

9 Adaptive Case Management vs. Business Process Management Approaches to managing work Routine work Spectrum of work Knowledge work Kick-Off MA Stegmann

10 Adaptive Case Management vs. Business Process Management Approaches to managing work Routine work Spectrum of work Knowledge work BPM Structured, predictable work Process-oriented Design and implementation Top-down Fixed processes Process Kick-Off MA Stegmann

11 Adaptive Case Management vs. Business Process Management Approaches to managing work Routine work Spectrum of work Knowledge work BPM ACM Structured, predictable work Process-oriented Design and implementation Top-down Fixed processes Process People Unstructured, unpredictable work Goal-oriented Empowerment of user Bottom-up Adaptive, Emergent processes Kick-Off MA Stegmann

12 Adaptive Case Management vs. Business Process Management Approaches to managing work Routine work Spectrum of work Knowledge work BPM ACM Structured, predictable work Process-oriented Design and implementation Top-down Fixed processes Process People Unstructured, unpredictable work Goal-oriented Empowerment of user Bottom-up Adaptive, Emergent processes Promising approach for entrepreneurial work? Kick-Off MA Stegmann

13 Research approach Research Questions 1) How do entrepreneurial networks work in the early phases? Focus on systems perspective (i.e. stakeholders, concerns, relationships, etc.) 2) What are patterns and challenges relevant for software support? 3) What guidelines can be derived for software support of entrepreneurial networks? Methodology Exploratory and qualitative approach: Conduct semi-structured interviews Literature research Kick-Off MA Stegmann

14 Research approach: Design Science Environment IS Research Knowledge Base Business Needs Build/Develop Applicable Knowledge People Organizations Technology Assess Refine Foundations Methodology Justify/Evaluate Application in environment Addition to knowledge base Source: Hevner (2004) Kick-Off MA Stegmann

15 Research approach: Design Science Patterns & Environment IS Research Guidelines Knowledge Base Business Needs Build/Develop Applicable Knowledge Concepts in literature on incubators and IS solutions People Organizations Technology Assess Refine Foundations Methodology Interviews & Literature Justify/Evaluate Application in environment Critical discussion Addition to knowledge base Source: Hevner (2004) Kick-Off MA Stegmann

16 How to pick the right interview partners? Source: startupcommons.org Kick-Off MA Stegmann

17 Focus on proxy organizations for interviews Incubators Company Builders Accelerators Focus on these organizations Proxy for startups Companies in similar phases Structured approach to entrepreneurial process Venture Capital Source: startupcommons.org Kick-Off MA Stegmann

18 Current state - Interview partners Organization Type Age ESA Business Incubation Center Incubator 1-5 years Allianz Digital Accelerator Incubator/Innovation Lab 1-5 years LMU Entrepreneurship Center Incubator >5 years Hanse Ventures Company Builder >5 years Media Lab Bayern Accelerator/Incubator <1 year TechFounders Accelerator <1 year Accelerate Stuttgart Accelerator <1 year Holtzbrinck Digital Venture Capital >5 years Variety in - Age and experience - Objectives - Types and industry focus - Approaches to incubation Kick-Off MA Stegmann

19 Current state Preliminary Findings 1. Important relationships 2. Incubator as community of practice Startup Incubator Mentor Startup Incubator Startup Startup Startup Startup 3. Importance of personal communication 4. Variance in used methodology/tools Kick-Off MA Stegmann

20 Timeline October November December January February March April Identify & contact interview partners Identify & contact interview partners Develop interview guideline Develop interview guideline Conduct interviews Exploration Evaluate findings Conduct interviews Evaluate findings Literature research Entrepreneurship; Identified Topics Write Thesis - Synthesize results Kick-Off MA Stegmann

21 Thank you! Questions? Pascal Stegmann Graduate Student Technische Universität München Department of Informatics Chair of Software Engineering for Business Information Systems Boltzmannstraße Garching bei München Mobile pascal.stegmann@tum.de wwwmatthes.in.tum.de

22 Backup Kick-Off MA Stegmann

23 A typical intervention Pivoting a business model Founders How to pivot our business model? Coach Business Modelling Workshop Business Model Canvas Customer Interviews 23

24 Analogies between Entrepreneurship and Medical Care Investor Primary Doctor Patient B Patient A Specialist Nurse Startup B Startup A Consultant Coach Health Success Symptom KPI Illness Issue Medication Intervention Icons: DaPinoGraphics(.com) 24

25 Startup Health Record Example Name Overview Recent Activity ABC Services Q2/2015 Q3/ Pitch to customer XYZ Members Legal 5 Team Product Design Thinking workshop Product Due Dilligence Meeting A Capital Revenue Financials Market KPIs Q3/ Customers 6 Conversion Rate 3% Customer Lifetime Value n/a Customer Acquisition Costs 160 EUR Documents Business Plan.doc Financials.xls Q4/2014 Q1/2015 Q2/2015 Q3/2015 Revenue (IS) Revenue (Target) Recent Challenges How to decrease our burn rate? 25

26 What if there was a Startup Health Record? Founders How to pivot our business model? Coach Business Modelling Workshop Business Model Canvas The social network can be leveraged more Customer Interviews effectively 26

27 Project Vision Technical Platform Startup A Startup B Investor Persona Creation App Ideation App Introduction App Business Modelling Canvas App Dashboard App InCoBate Platform Authentication, User Management, Analytics, Storage, Messaging, 27

28 Project Vision A Collaborative Platform for Entrepreneurship Networks Customers Investors Venture Capital Funds Business Angels Incubators Accelerators Startups Service Providers/ Suppliers Research etc. 28

29 Project Vision Value Propositions Investors Up-to-date Reporting of Key Metrics Portfolio dashboard Startups Self-monitoring Re-use of information Access to domain experts Access to vertical apps for particular problems (e.g. ideation) Networking Service Providers Single point of truth Re-use of information Insights into the history of the project Research Identification of (anti-)patterns for collaboration in entrepreneurship projects 29