MARCH OF DIMES UPDATES

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1 ZETA PHI BETA SORORITY, INCORPORATED 2016 Grand Boulé Mary Breaux Wright, International Grand Basileus Rauchelle Jones, NationalDirector of Programs Maryam J. Lynch-Tate & Latasha Tash Wilson Lane National March of Dimes (MOD) Representatives July July 2016 Report. Sorors, Amicae, and Youth You Did It! On behalf of the National MOD Leadership Team, we cannot express our sincere and sisterly appreciation for ALL the hard work you have done during this administration to support the March of Dimes mission. The strength of our 44-year partnership is reflected in all of the creative and inspiring events, community-oriented activities, and money raised by all of us as we fight for healthy babies. We would also like to acknowledge our Regional MOD Representatives and the national and local March of Dimes staff for theirongoing support and passion as we all serve For the Love of Zeta! Last but certainly not least, a VERY SPECIAL THANK YOU to Grand Wright for her enthusiastic and unwavering support of our vision, ideas and efforts. We are proud to serve under your leadership and to keep in the forefront in our communities and across the globe as we strive to continue to give every baby a fighting chance. Continued blessings!- Tash and Maryam MARCH OF DIMES UPDATES Since July 2014, our leadership team has witnessed several changes with our 44-year partner. As Maryam and Tash have traveled to MOD National Volunteer Leadership Conferences, participated in MOD conference calls and webinars, and received updates from national MOD staff, Zeta has enjoyed a nearly seamless transition. We appreciate our members patience and resilience. Zeta has also helped MOD celebrate many accomplishments and milestones. PROGRAM REFINEMENT & CONSTANTS MOD tagline change: A Fighting Chance For Every Baby sm. Transitioned from state-based to market-based MOD organizational structure resulting in the consolidation and/or closure of MOD offices across the country Commemorative Coin: Minted and made available. RECOMMENDATIONS & GROWTH EDGES In conjunction with national elected and appropriate appointed positions, be intentional about recommending and recruiting Zeta members for local/market MOD Boards of Managers. Many opportunities exist for graduates, undergraduates,and Amicae regarding infant and maternity health including programmatic influences, research, and grant funding allocation. National March of Dimes Report Boulé P age

2 Continue to share legislative milestones, research initiatives, trending topics, and grant funding supporting the MOD mission and ways for Zeta to support and assist locally. National March of Dimes Report Boulé P age

3 ZETA PREMATURITY AWARENESS PROGRAM (ZPAP) Launched in November 2003, the national ZPAP campaign is a powerful, month-long grassroots effort that promotes the MOD mission and focuses on prematurity awareness to be shared at houses of worship through announcements and faith-based programs. PROGRAM REFINEMENT & CONSTANTS In response to member suggestions, the ZPAP Toolkit s pages were reduced and resources updated. Qualifying and earning Z-HOPE points was refined in 2015 to allow chapters and auxiliaries to choose House of Worships sites from an expanded list of facilities and locations. Introduced single day and one (1) week of worship-based events at the same house of worship to increase the numbers of opportunities to host ZPAP events. Reinforced the importance of completing the official Z-HOPE ZPAP Reporting Form for each site/event and submitting it to respective state Z-HOPE coordinators by the stated deadline to earn Z-HOPE points for up to five (5) ZPAP events. Support the Go Green efforts in Houses of Worship that no longer provide printed programs during services, official ZPAP electronic graphics and banners were created and made available. Included and revised the toolkit page that lists tips and suggestions to assist in planning for Undergraduates, Graduates, and Auxiliaries. Introduced the 2015 ZPAP Regional Challenge A friendly, internal head-to-head competition within Zeta s regions to share the prematurity message with their constituents. Since 2013, the Zeta Hand Fans promotion have been offered by MOD allowing the distributon of more than 20,000 hand fans to requesting chapters across the globe. ZPAP PARTICIPATION BY REGION Region Individuals Reached ATLANTIC 8,284 9,939 EASTERN 12,825 10,351 GREAT LAKES 6,963 5,735 MIDWESTERN 4, PACIFIC 3,801 1,913 SOUTH CENTRAL 29,190 44,799 SOUTHEASTERN 27,244 14,694 SOUTHERN 13,366 13,071 TOTALS 105, ,282 RECOMMENDATIONS & GROWTH EDGES Year Global Impact , , , ,282 Establish an electronic method of submitting Z-HOPE ZPAP reports for ease of data collection and synthesis. Even with program refinements, Zeta still has the opportunity to reach a higher number of congregations in the coming years. Find ways to increase participation and reporting with Zeta chapters and auxiliaries who have little to no participation with ZPAP. National March of Dimes Report Boulé P age

4 MARCH forbabies(m4b) TEAM ZETA PHI BETA In the heart of Zeta, you ll findmarch for Babies! Since 2010, Zeta teams have raised more than $1.5 million dollars for the March of Dimes. The 2015 campaign contributed in a big way to this total raising more than $443,000! PROGRAM REFINEMENT & CONSTANTS Celebrated Zeta reclaiming the title as MOD s Top National Adult Service Partner and winners of the Alpha-Zeta Challenge. Continued hosting National March for Babies Kickoff Webinars in January. Announced and promoted the new M4B apps for smartphones other devices. Showcased photos of chapters and auxiliaries at March for Babies walks across the country. Announced and strategized around MOD s new fiscal year beginning July 1st. Continued offering M4B Team T-Shirts and introduced crewneck and hooded sweatshirts. Shared important updates on team and fundraising rules and reporting. Continued monitoring team March for Babies Participation by Region nomenclature and 2014 M4B 2015 M4B troubleshooting as $ # $ # necessary. Region Raised Walkers Raised Walkers Explained how ATLANTIC $106, $91, chapters and $60, $78, auxiliariescan get Z- EASTERN HOPE credit even if GREAT LAKES $38, $40, making a single MIDWESTERN $10, $17, donation. PACIFIC $25, $25, Announced and SOUTH CENTRAL $27, $43, explained changes SOUTHEASTERN $68, $88, to MOD online SOUTHERN $38, $52, fundraising (page expiration dates, IHQ $7,000 $6,482 1 design, ease of TOTALS $384, $443, navigating pages, etc.). Continued yearly Zeta National M4B Campaign themes. Expanded and continued giving awards to chapters, auxiliaries and youth groups that raisemoney correctly. National March of Dimes Report Boulé P a g e

5 Continued to use social media, the Regional Director Protocol Chain,and Dove Notes publications to announce pertinent campaign information, showcase activities, and M4B events. Profit/Donation from M4B Team Shirt Sales $6, $2, $1, RECOMMENDATIONS &GROWTH EDGES Continue offering M4B training opportunities for Zetas, Amicae, and Youth. Encourage more chapters and auxiliaries to promote M4B involvement in local newspapers. Focus more on Zeta chapters and auxiliaries who have little to no participation with March for Babies during this administration. ZETA AMBASSADOR BABY PROGRAM The tagline Putting a Familiar Face on the Serious Problem of Prematurity illustrates the foundation of this program. Launched in 2014, this initiative of Grand Wright features Sorors, Amicae, and their families who are symbolic of the ever-present issue of prematurity and who have been affected by birth defects, premature birth, and/or infant mortality.prematurity is prevalent. Prematurity is personal. PROGRAM REFINEMENT & CONSTANTS Shared the program at workshops and in printed ZPAP materials. Worked with Regional MOD Representatives to develop a selection process for their constituents. Showcased stories and photos of families on social media and in Zeta publications. Introduced Zeta mother of the GL Ambassador Baby during Boulé 2014 MOD Workshop. RECOMMENDATIONS & GROWTH EDGES Seek representation for each region. Create a logo for the program. REGIONAL MOD LEADERSHIP To help execute Zeta s national MOD initiatives, the Regional MOD Representatives have assisted with communicating information and promoting events in their respective regions, including distrubuting awards, setting up display tables, hosting MOD workshops, and spearheading fundraising events at conferences/board meetings. Region ATLANTIC EASTERN GREAT LAKES MIDWESTERN PACIFIC SOUTH CENTRAL SOUTHEASTERN SOUTHERN RECOMMENDATIONS &GROWTH EDGES Create a MOD leadership handbook for use by current and future MOD leaders. Regional MOD Representative Rhonda Lawson Cynthia Redfearn Traci G. Buckley Karla V. Townson Wilhelmina Proby Mary A. Foster Cheryl Berry Fatiyauh Jones National March of Dimes Report Boulé P age

6 Continue to be recognized and provide opportunities and a venue at regional-sponsored events to share information about the March of Dimes, March for Babies, and Prematurity Awareness. Recruit State MOD Representatives to assist with programming, outreach, and reporting. National March of Dimes Report Boulé P age