Branding Guidelines. for Skillnets Networks

Transcription

1 Branding Guidelines for Skillnets Networks 1

2 Skillnets approach to training enables groups of member companies to set up networks to decide on their training needs, and develop the solutions to those needs. Networks choose training methods, courses, trainers and priorities that are most relevant to their member companies and Skillnets supports these choices through facilitation and funding. At the heart of these activities is the networking process. Through networking, enterprises can accelerate learning and develop competitive advantages whilst trainees up-skill and gain positive personal and economic benefits. These branding guidelines for Skillnets networks have been developed to make your life easier in the design and production of communication materials. Following these guidelines will ensure maximising the impact of the brand. For more information see 2

3 Contents Co-branding Rules and Visual Guidelines Rules 2 Visual Guidelines 3 Logo Plate Logos 4 Clearance Area 5 Minimum Size 6 Communication Materials Long shelf life material 7 Short shelf life material 9 Stationery 10 Advertisements 11 Use of member companies/other companies logos 12 Use of Imagery 12 Third Parties Use of the Skillnet logo or individual co-branded 13 network logos 1

4 Co-branding Rules and Visual Guidelines Rules: Networks must develop a name. Networks must not use Skillnet or Skillnets as part of the corporate name registered with the Companies Registration Office (CRO) or the register of friendly societies, for example, ABC Skillnet Ltd. is incorrect. Networks must use the name Skillnet as part of its trading name, for example, ABC Skillnet Ltd. Always use the term SKILLNET, typeset in capitals and in its corporate typeface Neo Sans medium. Always use the SKILLNET name in its corporate colour green. When printing four-colour process (full colour) the CMYK files should be used CMYK Ref: C57 M0 Y100 K0 When printing spot colours the Pantone reference should be used PMS 368 coated / PMS 368 uncoated For on-screen communications use RGB values (screen /monitor colours and hexadecimal codes web safe colours) R97 G191 B26 / Web: #61BF1A Always use the same letter height for SKILLNET as for your unique name. 2

5 Co-branding Rules and Visual Guidelines Visual Guidelines: You can develop a special typeface for your name, see examples below. We suggest keeping the name short and memorable; the best solution would be to use eight to ten characters in the name or one or two words. The name should reflect the network objectives. You can choose either to create a mark, symbol and name or name only (logotype). Typical logo: incorporating a symbol and name Typical mark: incorporating a symbol and name in a shape Typical logotype: incorporating a name 3

6 Logo Plate The logo plate contains the strip of logos to be applied to the communication materials. Logos: National Development Plan (NDP), Department of Education and Skills (DES) and Skillnets brand marks are provided. There are 2 versions of the plate Standard (for use on most communication materials) Limited Size (for use on materials where space is limited) Standard logo plate Limited Size logo plate 4

7 Logo Plate Clearance Area: Is the distance allowed between the logo plate and other surrounding elements (photographs, text, illustrations) including the edge of the document. It ensures clarity and maximises the impact of the branding. The clearance area is 15mm for both logo plate types. Clearance area: Standard logo plate 15mm 15mm Clearance area: Limited Size logo plate 15mm 15mm 5

8 Logo Plate Minimum Size: Is the smallest size at which the logo plate may be reproduced to ensure legibility. To avoid poor quality and distortion please observe the size requirements. Minimum size: Standard logo plate 136mm width 136mm Minimum size: Limited Size logo plate 20mm width 20mm 6

9 Communication Materials Long shelf life material: Substantial printed documents, brochures, pop up stands, dvd s (both external labeling and content credits) and websites* must apply 1. Network co-brand. 2. National Development Plan (NDP), Department of Education and Skills (DES) and Skillnets brand marks (a plate containing the strip of logos is provided). 3. The official Skillnets legend below: The (insert name) Skillnet is funded by member companies and the Training Networks Programme, an initiative of Skillnets Ltd. funded from the National Training Fund through the Department of Education and Skills. 4. *A direct link to the Skillnets website The guidelines above also apply to any online presence a network may have through social media, blogs, digital marketing etc and network pages on a contracting organisation s website. 7

10 Communication Materials Sample: Pop-up Stand Network co-brand Legend and logo plate Sample: Website Network co-brand Skillnets Ltd. website link Legend and logo plate 8

11 Communication Materials Short shelf life material: Flyers, event leaflets and once-off printed documents must apply: 1. Network co-brand. 2. The official Skillnets legend below: The (insert name) Skillnet is funded by member companies and the Training Networks Programme, an initiative of Skillnets Ltd. funded from the National Training Fund through the Department of Education and Skills. Short shelf life material does not require the National Development Plan (NDP), Department of Education and Skills (DES) and Skillnets brand marks (ie the logo plate provided). Sample: Leaflet Network co-brand Legend 9

12 Communication Materials Stationery: Letterhead must apply: 1. Network co-brand. 2. National Development Plan (NDP), Department of Education and Skills (DES) and Skillnets brand marks (a plate containing the strip of logos is provided). 3. The official Skillnets legend below: The (insert name) Skillnet is funded by member companies and the Training Networks Programme, an initiative of Skillnets Ltd. funded from the National Training Fund through the Department of Education and Skills. Sample: Letterhead Network co-brand ABC STAR SKILLNET Legend and logo plate Business cards and compliment slips only need to apply: 1. Network co-brand. 10

13 Communication Materials Advertisements: must apply: 1. Network co-brand. 2. National Development Plan (NDP), Department of Education and Skills (DES) and Skillnets brand marks (a plate containing the strip of logos is provided). 3. The official Skillnets legend below: The (insert name) Skillnet is funded by member companies and the Training Networks Programme, an initiative of Skillnets Ltd. funded from the National Training Fund through the Department of Education and Skills. Advertisements in national media must be pre-approved by Skillnets Ltd. Sample: Advertisement Network co-brand Legend and logo plate 11

14 Communication Materials Use of member companies / other companies logos The use of member companies logos are not permitted on any individual network materials except in the case where sponsorship is received for a specific event. The logo can only be used on short shelf life communication materials relating specifically to that event. Use of Imagery: The overall mood portrayed by any imagery (photographs, illustrations, graphics) is confident and optimistic. It should demonstrate the optimism of positive change the key benefit of training and learning. When using people in pictures we suggest having more than one, as the overall image should associate with networking activities. 12

15 Third parties Use of the Skillnet logo or individual co-branded network logos Co-branded network logos may be represented in third party websites in their client list section on receipt of permission from Skillnets Ltd. The Skillnets corporate logo may be used for branded promotional material relating to joint initiatives on receipt of permission from Skillnets Ltd. Co-branded network logos may be used on course materials created for delivery solely in network training events. No third party is allowed to use the Skillnets corporate logo in graphic or electronic format without the written consent of Skillnets Ltd. No third party is allowed to use the individual co-branded network logos in graphic or electronic format without the written consent of Skillnets Ltd. Third parties may not refer to their courses as Skillnet(s) courses or give the impression that they are licensed as a reseller of Skillnets training. 13

16 Skillnets Ltd. Tel: Web: The Training Networks Programme is an initiative of Skillnets Ltd. and is funded from the National Training Fund through the Department of Education and Skills. 16 Skillnets Ltd. Registered in Ireland No Registered Office: 5th Floor, Q House, 76 Furze Road, Sandyford, Dublin 18.