IPTAY. IPTAY is a Brand

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1 History of Recognized as the Father of Athletic Fundraising and the first athletic organization to top a million dollar as an annual fund Built on a strong foundation and great tradition Focused on adhering to the four (4) priorities set forth by the Constitution 1. Paying for annual scholarships 2. Operating expenses of 3. Establishing a solid reserve fund 4. Assisting with various needs of the Athletic Department is a brand which can be embraced as we implement the Seat Equity Plan

2 We have approached this change with discretion and sensitivity to our members. is a Brand 1. Invested in developing an extensive communication plan 2. Examined various groups - (Endowment Donor, Life Donor, Faculty/Staff) 3. Since the inception of Seat Equity discussion - Revenue generating has not been our position 4. Identified who will be affected 5. Emphasis is to stress Equity 6. Aware that not everyone will accept this will open arms

3 Current Issues The Athletic Department supported a strong general ticket renewal policy for the last 25 years Practicing little change or growth along with a strong general ticket renewal policy, we created a Culture of Entitlement Now, change must be orchestrated, not dictated (Seat Equity 2008) Difficult Issues we expect to encounter: Entitlement Loyalty Legacy Balancing generosity and longevity Resistance change in our organization

4 Over The Last 38 Years, Change Has Been Minimal 1969 IncreasedMinimum contribution from $10 to $ IncreasedMinimum contribution from $20 to $ Introduced Life Membership 1984 Added $5,000 donor level 1989 IncreasedMinimum contribution from $30 to $ IncreasedMinimum contribution from $100 to $ Added Two additional donor levels: - $2,100 Howard - $5,600 McFadden

5 Challenge To Adhere To System created a well designed system regarding points and membership privileges The system was even a national model for other athletic departments However, we never allocated tickets or parking based 100% on the Priority Points System Our emphasis was selling tickets rather than capitalizing on our membership levels and adhering to the policies

6 Priority Point System Points Truly Reflect Generosity How Points are Utilized - 1. Away game tickets (ex. USC) 2. Post season Bowls, ACC Football Championship, ACC Men s Basketball Tournament 3. Assigning seats or parking within the same level How Points are Earned point for each year of Membership 2. 1 point per $250 of Cumulative Giving 3. Current Annual Giving Level 4. Individuals who provide capital gifts to the WestZone receive points

7 External Affairs Terry Don Phillip s vision includes engaging in the concept of all revenue generating components of the Athletic Department Department of External Affairs was established which incorporated the following elements of operations and services: Marketing/Licensing Tickets Donor Services Major Gifts Community Service Sports Information These operations and services areas responsible for generating $34,000,000 annually

8 Previous Organizational Chart President Jim Barker Athletic Director Terry Don Phillips Executive Director George Bennett Assoc. Director Bert Henderson Assistant Director Bob Mahony Assistant Director Rob Stephenson

9 Organization Chart Clemson University Athletic Department Division of External Affairs President James F. Barker Athletic Director Terry Don Phillips Administrative Coordinator I Sylvia Vaughn Senior Associate Athletic Director for External Affairs / Bill D Andrea Board of Directors Director of Community Outreach Linda White Associate Athletic Director for Marketing & Revenue Tim Match Director of Donor Services / Information Technology Wayne Jenness Director of Ticket Assistant Operations Ticket Manager Travis Furbee Executive Director Bert Henderson Director of Major Gifts for Athletics/ Bobby Couch Director of Sports Information Tim Bourret Community Relations George Bennett Student Assistant for Community Outreach Director of Sales Lynn Sparks Director of Promotions John Seketa Assistant Director for Marketing Mike Money Administrative Specialist for Gifts Rita Pruitt Administrative Specialist for Direct Mail Robin Massey Administrative Specialist for Matching Gifts Robin Lay Associate Ticket Manager Tina Middleton Assistant Ticket Manager Jean Armitage Assistant Ticket Manager Kate McCrary Associate Director of Assistant Director of Jason Wilson Executive Director of Tiger Lettermen Charlie Bussey Assistant Athletic Director/ Director of Major Gifts Jeff Davis Assistant Director of Major Gifts Bob Mahony Sports Information Assistant Sam Blackman Director of Internet Services Libby King SI Assistant Christine Long Assistant Ticket Manager Wayne Gibson Administrative Assistant Gay Copeland Administrative Assistant Linda Davis SI Assistant Brian Hennessey SI Assistant Phillip Sikes

10 Organization Outcomes Community Outreach Established the Solid Orange Squad - a volunteer group of student-athletes dedicated to community service 419 student-athletes logged 3,671 hours in 131 different community service events Developed the "Be a T.I.G.E.R!" character education curriculum Exposed program to 16,000 students via assembly programs, personal appearances, tours, and classroom visits Produced a 12 page newspaper designed to teach concepts of Be a T.I.G.E.R! Established an buddy system in collaboration with School of Education to mentor at-risk elementary students Established annual state wide Field Day to celebrate the Be a T.I.G.E.R! program

11 Organization Outcomes Marketing Licensing is up $360,000 Corporate sponsorships are up $210,000 Pursuing numerous WestZone,, and sponsorship opportunities in one package

12 Organization Outcomes Donor Services Establish deadlines for payment Improved business operations Direct message various groups Working to establish a comprehensive computer system between /Alumni/Foundation

13 Organization Outcomes Ticket Operations Record number of tickets sales for 2007 (57,991) Mail tickets & parking together Increased web traffic for football renewals from 8% in 2006 to 30% in 2007 Adopted an system that is integrated with ticket system Exploring new options for student tickets online

14 Organization Outcomes Increased Annual Fund - $15,000,000 Increased number of donors 16,000 Implemented policies to better serve donors Board emerged more involved in organization Complete modification of parking

15 Organization Outcomes Major Gifts Raised $27 million for WestZone Initiative Former student-athletes engaged and understand major gifts will help in accomplishing athletic needs Joint collaboration with Alumni, Development, and Foundation

16 Organization Outcomes Sports Information Manage message of Orange & White National recognition of Press Guide & Football Game Program Utilize website for messages

17 2006 ACC Fiscal Funding Raising Results Current Facility Projects Underway/Planned Duke Basketball Practice Facility - $18 million $18 Million Georgia Tech Basketball Practice Facility $15 million $15 Million NC State Reynolds Coliseum - $1 million North End Zone - $22 million Softball Stadium - $500K $23.5 Million North Carolina Baseball Stadium - $15 million Administrative Building - $15 million $30 Million Maryland Football Stadium Improvement - $50.8 million Soccer/Lacrosse Stadium Improvement - $12 million Varsity Team House - $8 million Football Locker Room - $3 million Football Field Improvement - $7.5 million Golf Short Game Area - $500K $81.8 Million Miami Academic Center - $15 million Training Room - $5 million Basketball Practice Facility - $5 million Baseball Field Renovations - $4.8 million Tennis Center Renovations - $2.5 million Track & Field Stadium - $1.5 million Football Equipment - $1 million $34.8 Million Source: As compiled by Dirk Katstra, Executive Director of University Virginia Football Support Building - $3 million Soccer/Lacrosse Building - $10 million $13 Million of Virginia Athletics Foundation Virginia Tech Basketball Practice Facility - $18 million $18 Million

18 2006 Fundraising Results Total Cash Received for Annual Fund Florida $25,860,203 Georgia $19,500,000 Tennessee $17,628,000 Virginia Tech $14,186,973 Clemson $13,453,000 Florida State $13,219,394 Virginia $12,896,552 Duke $10,800,000 NC State $9,615,732 Maryland $9,600,000 North Carolina $9,000,000 Georgia Tech $7,500,000 Wake Forest $5,918,000 Miami $5,617,869 Boston College $5,500,000 Total Cash Received for Capital Projects Virginia $47,155,739 NC State $16,697,771 Florida State $14,635,712 Tennessee $10,000,000 Virginia Tech $9,838,399 Duke $9,585,000 Georgia $9,000,000 North Carolina $8,800,000 Florida $8,000,000 Miami $6,998,948 Clemson $6,700,000 Georgia Tech $6,500,000 Maryland $3,760,000 Wake Forest $3,078,200 Boston College $2,000,000 Source: Flessner Bentz Whaley

19 2006/2007 Comparison Donations Donors Donations Donors PURPLE $642,293 4,397 $613,833-4% 4,217-4% ORANGE $1,362,671 3,946 $1,344,788-1% 3,915-1% CHAMPION $1,301,643 1,924 $1,411,509 8% 2,092 9% TIGER $4,933,271 3,689 $4,205,446-15% 3,406-8% HOWARD N/A N/A $1,243,494 N/A 652 N/A $2,649,245 1,030 $3,172,819 20% 1,364 32% MCFADDEN N/A N/A $508,331 N/A 113 N/A FIKE $571, $572,700 0% % HEISMAN $1,348, $1,693,300 26% % Total $12,809,741 15,294 $14,766,219 15% 16,143 6% Matching Gifts $276,256 $367,546 33% Grand Total $13,085,997 $15,133,765 16%

20 2006/2007 Comparison Donations Donors Donations Donors CUB CLUB $120, $92,607-23% 3,042 27% COLLEGIATE $127, $97,220-24% 3,299 9% PURPLE $642,293 4,397 $613,833-4% 4,217-4% ORANGE $1,362,671 3,946 $1,344,788-1% 3,915-1% CHAMPION $1,301,643 1,924 $1,411,509 8% 2,092 9% TIGER $4,933,271 3,689 $4,205,446-15% 3,406-8% HOWARD N/A N/A $1,243,494 N/A 652 N/A $2,649,245 1,030 $3,172,819 20% 1,364 32% MCFADDEN N/A N/A $508,331 N/A 113 N/A FIKE $571, $572,700 0% % HEISMAN $1,348, $1,693,300 26% % Total $13,057,736 20,713 $14,956,046 15% 22,484 9% Matching Gifts $276,256 $367,546 33% Grand Total $13,333,992 $15,323,592 15%

21 2007 Donors Renewal Upgrade New Total Purple 3, ,217 Orange 3, ,915 Champion 1, ,092 Tiger 2, ,406 Howard ,364 McFadden Fike Heisman ,000 15,000 10,000 5, ,133 75% 2,348 15% 1,662 10% New Upgrade Renewal Total 12,133 2,348 1,662 16,143 4,500 4,000 3,500 3,000 2,500 2,000 1,500 1, Purple $140 Orange $350 Champion $700 Tiger $1,400 Howard $2,100 $2,800 McFadden $5,600 Fike $7,000 Heisman $10,000 Renewal Upgrade New

22 800 New Donors 2007 New Donors for Purple Orange Champion Tiger Howard McFadden Fike Heisman

23 2007 Pledge Report Donations Pledges 2007 Pledges and Donations Actual as % of Pledge Matching Donations Matching Pledges Actual as % of Pledge Total Donations Total Pledges Actual as % of Pledge PURPLE $613,833 $617, % $2,233 $4, % $616,065 $621, % ORANGE $1,344,788 $1,359, % $11,603 $18, % $1,356,390 $1,378, % CHAMPION $1,411,509 $1,428, % $28,554 $46, % $1,440,063 $1,475, % TIGER $4,205,446 $4,240, % $90,148 $165, % $4,295,594 $4,405, % HOWARD $1,243,494 $1,251, % $39,375 $82, % $1,282,869 $1,334, % $3,172,819 $3,193, % $118,155 $206, % $3,290,974 $3,400, % MCFADDEN $508,331 $511, % $31,122 $47, % $539,453 $559, % FIKE $572,700 $575, % $22,332 $39, % $595,032 $615, % HEISMAN $1,693,300 $1,698, % $24,025 $47, % $1,717,325 $1,745, % Total $14,766,219 $14,877, % $367,546 $658, % $15,133,765 $15,536, %

24 2007 Donations $2,800 22% McFadden $5,600 4% Fike $7,000 4% Howard $2,100 8% 2007 Donations by Level Level Donations Heisman $10,000 11% Purple $140 4% Orange $350 9% Champion $700 10% Tiger $1,400 28% Purple $140 $616, Orange $350 $1,356, Champion $700 $1,440, Tiger $1,400 $4,295, Howard $2,100 $1,282, $2,800 $3,290, McFadden $5,600 $539, Fike $7,000 $595, Heisman $10,000 $1,717, TOTAL $15,133,765.01

25 2007 Donors Howard $2,100 4% 2007 Number of Donors by Level $2,800 9% McFadden $5,600 1% Fike $7,000 1% Heisman $10,000 1% Purple $140 26% Level Donors Purple $140 4,217 Orange $350 3,915 Champion $700 2,092 Tiger $1,400 3,406 Howard $2, Tiger $1,400 21% $2,800 1,364 McFadden $5, Champion $700 13% Orange $350 24% Fike $7, Heisman $10, TOTAL 16,143