5-Day Innovation Mini-MBA

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1 Earn Up To 30 CPD Points 5-Day Innovation Mini-MBA A unique and powerful learning opportunity, presented for the first time by London Tech Week Academy in Dubai From Post-it to Prototype Making Innovation Happen Strategic partner Delivered by December 2017 in5 Tech, Dubai Internet City, Dubai, UAE

2 New Innovation Programme in the UAE A fully immersive learning experience, focused on unlocking and commercialising digital innovation What sets this programme apart? Supported by Google, and created exclusively for the region by London Tech Week Academy Strong innovation curriculum, brought to life by Market Gravity, a global proposition design consultancy that s helped companies generate over $1bn from new products and services Learning with impact: Post-it to Prototype exercise based on real case studies and culminating in a team pitch to a leading industry panel Deep dive sessions with innovation experts who have pioneered and succeeded inside their companies Sustained engagement with learning brought about by the small group approach, while moving through the innovation process Attend this programme at in5, a leading Tech Hub in Dubai discover the latest technologies affecting your business today and use the hubs as a catalyst to generate your ideas throughout the week. About Informa Informa s training programmes and solutions are delivered by renowned industry experts and thought leaders with extensive practical experience. Our courses are stimulating, comprehensive and well structured, allowing delegates to enhance their professional development and capability. We are a leading training provider in the Middle East, with a portfolio of subject matter across the following sectors: Audit, Risk & Governance Business Operations Engineering, Operations & Maintenance Finance Healthcare Human Resources IT Leadership & Management Marketing, Sales & Communications Oil & Gas Procurement & Supply Professional Development Project Management Real Estate Strategy Management Telecoms

3 Your 5-day innovation journey What you ll cover Themes Innovation imperative Insight Proposition Prototype and test Plan and pitch You ll cover this What is innovation and why does it matter? Commercial and consumer context Innovation models in action How do you identify relevant and compelling insights and ideas? Insight generation, tools and tricks Ideation How do you articulate ideas with strong business purpose? Proposition development Purposeful storytelling How do you visualise your proposition and generate feedback? Proposition visualisation Customer testing How do you build and deliver a compelling internal pitch? Packaging the pitch Pitching & winning You ll do and experience this Hear from practitioners and innovation experts about how they apply tried and tested frameworks. Come up with your post-it note idea. Gather market insight by visiting an innovation-led project in Dubai, testing new technologies, speaking to tech experts and carrying out your own research. Working in small groups, build and test your proposition with leading experts and your end users. Use commercial modelling to understand the key drivers for success. Learn how, why and when to prototype and get your own concept ready for the pitch. Pitch your idea and business case to the panel of industry heavy-weights and innovation strategists. Is it for you? Here s who the programme is created for This learning experience is for individuals with the drive and ambition to move their careers to the next level and help change how their organisation innovates. Challengers are looking for the tools to make viable creations that make commercial and strategic sense Disruptors are looking to learn about the latest technologies that can help make creations which harness market demand Innovators are looking for guidance, inspiration and the tools to turn vision into reality Profile Aimed at the future C-Suite of an organisation Individuals seeking to accelerate their knowledge of innovation principles and practices Executives tasked with driving lasting and commercially successful change in their company, at all levels Product and digital leaders who desire to map their ideas better to the company s strategy Cross-disciplinary course, for people in product, digital, sales, marketing, finance, commercial and operations roles 4 or more years experience in business or more Large and medium-sized and organsations from across all sectors

4 LEARN Learn about the vital role innovation plays in commercial success, both short and long term. Actively listen to live briefs, participate in discussions with industry leaders and learn to apply Market Gravity s tried and tested frameworks for proposition design. EXPERIENCE Experience the real challenge of creating a working prototype. ENGAGE Work in small groups to grow your idea into a real proposition. Engage with innovation strategists, leadership experts and the general public along the way. DELIVER Build your prototype, your business case, your arguments and pitch to a panel of business heavyweights. Benefits for you Learn about innovation approaches and practices, from industry leaders and practitioners, seeing innovation in action and using a tested framework. Experience fi rst hand some of the the world s most innovative companies, products and technologies to see innovation in action. Absorb fully the challenges of innovation by creating a working prototype while working collaboratively in a small team. Understand how to create a strong pitch and sell a new concept internally or to any audience. Enjoy the week and meet a whole new network of like-minded people. Walk away with an Innovation Handbook to take on to your next challenge. Benefits for your organisation Discover that innovation is within the reach of any organisation, no matter how large or small and that it can be learnt. Benefi t from immediate commercial impact, from quickly validating ideas and turning them into viable products and services. Provide a memorable, unique and powerful learning experience to high potential employees. Bring industry-leading and tested processes for innovation into your organisation. Gain an up-to-date and insider view on the world s leading innovative companies, products and technologies.

5 5-Day Innovation Mini-MBA December 2017 in5 Tech, Dubai Internet City, Dubai, UAE From Post-it to Prototype - Making Innovation Happen Curriculum & Agenda Sunday Monday Tuesday Wednesday Thursday INNOVATION IMPERATIVE INSIGHT PROPOSITION PROTOTYPE, TEST & PLAN PLAN & PITCH Kick Off Session Welcome Objectives Innovation in context Dubai Government Keynote 1 Ammar Al Malik Executive Director, Dubai Internet City & Dubai Outsource City Insight Analysing customer interviews and uncovering unmet needs. Proposition Development I Framework introduction Key tools & tips. Innovation in Action Keynote 3 Dimitris Kalogirou, Senior Design Lead, Innovation Solutions VDP, VISA Planning & Pitch Storytelling Overcoming Challenges Team Building. Pitch Prep Prepare and fi nalise pitch. A.M. Innovation in Action Keynote 2 Ivan Jakovljevic, Head of Travel, Finance & Government, Google MENA Customer Insight How to talk to customers to discover unique needs? How to target different customer groups? Proposition Development II Proposition Blueprint Destroying and starting over. Explore and Discover Test your proposition with a live audience Pitch & Win Team pitches to industry and innovation experts. Winners announced. The Innovation Imperative What is Innovation and why does it matter? What are the different approaches and models? P.M. Team Workshop: Kick-off Post-it to Prototype exercise with real case studies. Team Reflection Group Idea discussion. Insights & Ideation Generating insight-led ideas using tried and tested techniques. Idea Stretch & Prioritisation How to judge and prioritise ideas. Customer Journey Mapping Map the customer experience and identify the business implications. Proposition Development III Journey Mapping Visualisation. Prototyping & Build Turn customer experience into artefacts for testing and internal showcasing. Pitch Prep Finalise the story. Develop the pitch. Personal Planning Enabling change Key learning Toolkits Summary Wrap up & Review Feedback Closing. Keynote Learn Experience Engage Deliver Programme timings: Registration will open at 8:00 on Day One and the programme will commence at 8:30 and conclude at 15:30 each day. There will be short refreshment breaks at appropriate times and an hour-long lunch break at 12:30.

6 Facilitator and delivery team: Peter Sayburn is a serial entrepreneur, investor and author who has worked with and advised some of the world s foremost businesses. Credited as the man who turned British Gas on to the connected home he has made a career out of enacting change in large organisations. He is also passionate in the belief that if large companies are to survive in the digital age they must become more entrepreneurial. Peter and his colleague Gideon Hyde founded the consultancy business Market Gravity in 2009 in order to inject an entrepreneurial spirit into corporate environments. Market Gravity s clients include British Gas, Barclays Bank, HSBC, BP, Boots, Visa, Argos, Standard Life and the Automobile Association. PETER SAYBURN Co-founder and Chief Executive Offi cer at Market Gravity Peter is an expert in big company innovation and has worked in many big service sectors for the past 16 years - including retail, fi nancial services, telecoms and energy. Peter and his team love getting to grips with projects and the challenge of developing a new concept and getting it to market. As Chief Executive Offi cer, Peter is responsible for the overall business performance and growth strategy of the company. He is an able interviewee and prepared to discuss a variety of business topics including business and technology trends, creativity and innovation in the workplace, corporate entrepreneurship, encouraging a creative work environment, employing millennials, the Fourth Industrial Revolution, UK/US perspectives on business, connected homes, digital transformation and renewable energy. A global proposition design consultancy Market Gravity is a proposition design consultancy, founded in 2009 by Peter Sayburn and Gideon Hyde to help big businesses transform ideas into breakthrough propositions and inject an entrepreneurial spirit into corporate environments. It helps the world s leading companies create and launch innovative products and services, fusing together customer insight, commercial rigour and design experience. This puts customers at the heart of the design process and a collaborative method builds momentum to launch. Clients include Boots, Aegon, Barclaycard, HSBC, The AA and RWE npower. Market Gravity is located in London, Edinburgh, New York and Toronto. $1Billion+ Global revenue generated 50+ Propositions Launched 15+ Countries With Launches 10+ Industries Served Our Keynote Speakers include: AMMAR AL MALIK Executive Director, Dubai Internet City & Dubai Outsource City IVAN JAKOVLGEVIC Head of Travel, Finance & Government, Google MENA DIMITRIS KALOGIROU Senior Design Lead, Innovation Solutions VDP, VISA

7 Programme fees How to register Final Fee: US$ 5,495 For Companies: 3 or more individuals, contact: Andy at For Startups: Given the competitive nature of this immersive programme, there is a two stage application process: Stage 1 Complete the form on our website: Stage 2 Contact Andy at or for a special discount CANCELLATION If you are unable to attend, a substitute delegate will be welcome in your place Registrations cancelled more than 15 days before the Event are subject to a US$ 250 administration fee Registrations cancelled between 14 8 days before the Event are subject to a 25% cancellation fee Registrations cancelled 7 days or less before the Event must be paid in full All registrations are subject to acceptance by Informa Middle East which will be confi rmed to you in writing Due to unforeseen circumstances, Informa reserves the right to cancel the course, change the programme, alter the venue, speaker or topics For full details, please visit terms-and-conditions-for-delegates Our lead education consultant will be in touch to verify your details and have a quick chat about your background to ensure you can make the most out of the programme. Get in touch today: Call Website Applications are now open and we ll close when we ve reached 40 high potentials Strategic partner: Get inspired at Dubai Internet City s Innovation hub, in5 in5 is an enabling platform for entrepreneurs and startups, fostering innovation and helping new ideas reach the marketplace. Launched by TECOM Group, in5 is the perfect setting for the upcoming 5-Day Innovation Mini MBA. A place for creative minds, facilitating the constant exchange of knowledge and exposing members to best practices and latest thinking in running successful businesses.

8 Become part of this new and unique learning experience! We re looking forward to hearing from you. Delivered by

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