Thanks for creating a Panda Nation page. Your campaign will support our essential conservation work across the globe.

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Rudolph James
6 years ago
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Thanks for creating a Panda Nation page.

We have put together this toolkit to help you reach and even surpass your fundraising goal.

Nation Center and setting up your page tips for planning and promoting a fundraising event information about

2 Thanks for creating a Panda Nation page. Your campaign will support our essential conservation work across the globe. We have put together this toolkit to help you reach and even surpass your fundraising goal. Inside, you ll find the following resources to help you with your fundraiser: a guide for using your Panda Nation Center and setting up your page tips for planning and promoting a fundraising event information about WWF and how your donation will make a difference For further assistance, check out Panda Nation s FAQs or contact us with any questions you may have. Sincerely, Jon Cass & Sarah Robie Your Panda Nation Team 1 PANDA NATION FUNDRAISING TOOLKIT

3 Choose a fundraising activity Register at PandaNation.org Customize your message and share why protecting wildlife and nature is important to you Upload your own photo or choose one from our photo album Make a donation to your page to get your efforts started Send s to friends and family through your Panda Nation Center Post about your page on Facebook, Twitter, and Instagram Send thank-you s or ecards through your Panda Nation Center to show your appreciation 2 PANDA NATION FUNDRAISING TOOLKIT

4 Want to raise money for WWF but don t know how? Start here for inspiration! Instead of asking for presents, ask family and friends to donate to your Panda Nation page to commemorate your birthday, wedding, bar/bat mitzvah, anniversary, or graduation. Need an excuse to get the gang together? Host a cocktail party, casino night, movie showing or cookout and charge a cover. Panda Tip: For birthdays, suggest that they donate your age in dollars, such as $21 for your 21st birthday. Time to stretch your legs! Run, walk, or bike in a local race and raise money for WWF throughout your training efforts. Or, host a dance-a-thon or dodgeball tournament. Have each student in your class create a Panda Nation page with his or her favorite species or place as a theme. Hold a can and bottle drive with your students. Have them go door-to-door to collect recyclables from neighbors and family members. Donate the refund money to WWF. Host a used book drive Ask students to collect and sell used books and to donate the proceeds to WWF. Share information about WWF so people will know where the money is going. Make a cookbook Ask students to share their favorite recipes. Put together a cookbook and sell it to raise extra money for WWF. Art Show Have students or your children produce great works of art depicting species and wildlife and present them in an art show. Parents and friends can buy the artwork to support WWF. Car Wash Get your team together for a local town car wash. This works great for elementary and high school students. Host a Pennies for Panda Nation drive and ask students to collect coins and change found in their homes to support wildlife and conservation. 3 PANDA NATION FUNDRAISING TOOLKIT

Double or triple your donation! Ask your organization to match the funds you raise.

Host a advantage of your company s gift corporate softball game or an office Olympics! matching program here.

There s nothing like pancakes in the office!

5 Double or triple your donation! Ask your organization to match the funds you raise. Panda Tip: Learn how to take Cultivate some friendly office competition. Host a advantage of your company s gift corporate softball game or an office Olympics! matching program here. Organize a Dress-Down Day and ask for donations in order to participate. There s nothing like pancakes in the office! Host a pancake breakfast to serve in the breakroom and ask coworkers to donate before filling their plates. Foster some friendly competition! Challenge each of the departments in your company to a WWF fundraising competition to earn group bragging rights. 4 PANDA NATION FUNDRAISING TOOLKIT

Use social media to build hype around your campaign and to maintain momentum.

LinkedIn, and encourage friends and family to get involved.

Share a fun fact about your favorite animal, your fundraising progress, and a

Use hashtags When posting about your page on social media, use the #pandanation hashtag.

Create a Facebook event If you re hosting a fundraising event, create a Facebook event to

Tag your donors Tag your donors when thanking them on social media to give them credit

Follow WWF on your favorite social network Follow us on Facebook, Twitter, and Instagram.

6 Use social media to build hype around your campaign and to maintain momentum. Post about your fundraising efforts frequently on Facebook, Twitter, Instagram, and LinkedIn, and encourage friends and family to get involved. Post like a pro Mix up your posts so they don t feel too repetitive. Share a fun fact about your favorite animal, your fundraising progress, and a conservation tip for people to help make a difference. Use hashtags When posting about your page on social media, use the #pandanation hashtag. Tag us to keep us in the loop! Create a Facebook event If you re hosting a fundraising event, create a Facebook event to promote it and remember to link back to your fundraising page. Tag your donors Tag your donors when thanking them on social media to give them credit and to remind others that haven t donated yet. Follow WWF on your favorite social network Follow us on Facebook, Twitter, and Instagram. Seeing the work your fundraising is helping support is a great way to stay motivated and it gives you things to talk about when asking people to support you. Update your social media profile picture and cover photos. Check out Panda Nation s photo gallery and cover photos. 5 PANDA NATION FUNDRAISING TOOLKIT

7 WWF is the world s largest conservation organization. We work in more than 100 countries to protect endangered species and critical habitats. Our mission is to conserve nature and reduce the most pressing threats to the diversity of life on Earth. We organize our work around these six ambitious goals: Create a climate-resilient and zero carbon world, powered by renewable energy. Double net food availability; freeze its footprint. Conserve the world s most important forests. Safeguard healthy oceans and marine livelihoods. Secure water for people and nature. Protect the world s most important species. 6 PANDA NATION FUNDRAISING TOOLKIT

Athletic Event Cheer Signs Competing in a race for WWF?

Let them know how much their help matters with this special

Invitations Use our WWF invites to spread the word about your

How-to Videos Check out these quick how-to videos to learn how

8 Athletic Event Cheer Signs Competing in a race for WWF? Have your friends and family hold these wildlife-themed cheer signs to keep you and others motivated. Classroom Certificate Fundraising with kids? Let them know how much their help matters with this special classroom certificate. Invitations Use our WWF invites to spread the word about your fundraising event. How-to Videos Check out these quick how-to videos to learn how to use your Panda Nation Center. FAQs Still not sure how to get started or how to navigate the Panda Nation Center? Check out the FAQ section to get all your questions answered. 7 PANDA NATION FUNDRAISING TOOLKIT

Gift Matching Guide Get more information on your company s

Photo Library Use photos from the WWF library for your

Posters Hang these posters at your fundraising event to

Social Media Cover Photos Use these wildlife photos for

9 Gift Matching Guide Get more information on your company s gift matching program. Photo Library Use photos from the WWF library for your fundraising page. Posters Hang these posters at your fundraising event to bring attention to the cause. Social Media Cover Photos Use these wildlife photos for your social media pages. WWF Printouts Keep a stack of these handouts at your fundraising event to share information about WWF and its initiatives. 8 PANDA NATION FUNDRAISING TOOLKIT

10 Title page: Elephants Martin Harvey/WWF Page 1: Tiger National Geographic Stock/Michael Nichols/WWF Page 4: Diver and Big-eyed Trevallies Robert Delts/WWF Page 6: Moreno Glacier Patagonia, Argentina Michel Gunther/WWF Page 6: Indo-Pacific Ocean Jorgen Freund/WWF Page 6: Congo Basic Rainforest Martin Harvey/WWF Page 6: Acai harvest Juan Pratginestos/WWF Page 6: Fresh water WWF/Simon Rawles Page 6: Rhino Martin Harvey/WWF 9 PANDA NATION FUNDRAISING TOOLKIT

Casa Pacifica Giving Tuesday Challenge Toolkit

Casa Pacifica Giving Tuesday Challenge Toolkit Participant Guide Welcome to Casa Pacifica s Giving Tuesday Challenge! GIVING TUESDAY CHALLENGE Thank you so much for joining Casa Pacifica s Giving Tuesday