Titolo presentazione Design Management, sottotitolo Innovation and Entrepreneurship

Transcription

1 Titolo presentazione Design Management, sottotitolo Innovation and Entrepreneurship Claudio Dell Era Milano, XX mese 20XX 07th March 2017

2 Introduction WHY HOW Experiental Learning and Collaboration with companies Innovation is a key driver of success WHO Innovative Leaders WHAT Innovation of businesses, products and services WHERE Existing businesses and Start-ups Any industry and especially creative ones

3 Scenario and market needs WHY Innovation is a key driver of success Innovation is a key engine for creating wealth and long-term sustainability In a global hyper-competitive world with mature demand, innovation is the key driver of firms success Innovation is the top priority for EU executives (surveyed by The Economist), up from 3 rd place in 2012 Not only technological innovation but also design-driven; not only products but also services Effective innovation requires people with entrepreneurial mindset both within existing organizations and to start successful new ventures

4 Learning outcomes WHAT Innovation of businesses, products and services Proactively envision new opportunities Nurture innovative solutions Engage others (internal teams and external partners) Use creativity to generate strategic value Transform ideas into real businesses and learn to deliver Adopt a multi-disciplinary approach: Entrepreneurship, Design, Management, Engineering

5 Job opportunities WHERE Existing businesses and Start-ups Any industry and especially creative ones In existing organizations and start-ups In any industry, in firms that build their success on innovation and creativity: o Google, Apple, Facebook, o Prada, Alessi, Poltrona Frau, Artemide, o 3M, Johnson & Johnson, o Technogym, Mapei, o Tesla o Roles: o o o o o Product Manager Entrepreneur New Business Development Mergers, Acquisition & Alliance Strategy consultant

6 Professional profile WHO Innovative Leaders Benedetto Vigna Executive Vice President of Analog, MEMS & Sensors Group, STM

7 Professional profile WHO Innovative Leaders Benedetto Vigna Executive Vice President of Analog, MEMS & Sensors Group, STM

8 Professional profile WHO Innovative Leaders Benedetto Vigna Executive Vice President of Analog, MEMS & Sensors Group, STM Envisioning Future Scenarios Managing Technology and Creativity Leading Entrepreneurial Initiatives Delivering Radical Innovation

9 Stream architecture HOW Experiental Learning and Collaboration with companies Courses Sem ECTS ECTS Design Management Lab Design Strategy and Economics of Innovation Additive Manufacturing 1 5 Management of Design and Innovation Projects 2 5 Digital Business Innovation 2 5 Entrepreneurship Economics and Policy 2 5 Product Lifecycle Management 2 5 Branding and Communication Free FREELM Final Project (Thesis)

10 Collaboration with Companies Design Strategy and Economics of Innovation Design Management Lab

11 Design Strategy and Economics of Innovation 2016/2017 HOW Experiental Learning and Collaboration with Companies Collaboration with illycaffè focusing on pre-dosed solutions 16 teams interacting with New Business Development Objectives Re-interpreting the Coffee Experience Focusing on Millennials generation Shaping the Design Strategy 2017/18 in order to rivitalize the pre-dosed solutions

12 Design Strategy and Economics of Innovation 2016/2017 HOW Experiental Learning and Collaboration with companies Driver / Motivation Coffee market is moving in the direction of pre-dosed solutions, illycaffè has its own system and ecosystem of coffee machine that can provide this solution. Nevertheless illycaffè believes that an innovation in the reason why young people should adopt this solution is needed in order to increase market shares also in this area Objectives Discover radically-new and scalable strategies for pre-dosed system Scope Design a new strategy for illycaffè that can be based on product/service innovations and/or business model innovations in the pre-dosed coffee experience Output New visions illycaffè can pursue in the pre-dosed coffee experience Customer and Experience Millennials consuming pre-dosed coffee in home context Context (specific countries or specific market conditions) Redefine a premium, disruptive, sustainable and fresh strategies that could be scalable worldwide

13 Design Strategy and Economics of Innovation 2016/2017 HOW Experiental Learning and Collaboration with companies Driver / Motivation Coffee market is moving in the direction of pre-dosed solutions, illycaffè has its own system and ecosystem of coffee machine that can provide this solution. Nevertheless illycaffè believes that an innovation in the reason why young people should adopt this solution is needed in order to increase market shares also in this area Objectives Discover radically-new and scalable strategies for pre-dosed system Scope Design a new strategy for illycaffè that can be based on product/service innovations and/or business model innovations in the pre-dosed coffee experience Output New visions illycaffè can pursue in the pre-dosed coffee experience Customer and Experience Millennials consuming pre-dosed coffee in home context Context (specific countries or specific market conditions) Redefine a premium, disruptive, sustainable and fresh strategies that could be scalable worldwide

14 Design Management Lab 2016/17 HOW Experiental Learning and Collaboration with Companies Collaboration with Intesa San Paolo focusing on insurance solutions Innovation Center - Intesa San Paolo monitors and accelerates the most promising start-ups aiming to innovate the products and services of Intesa San Paolo and to match the start-up with their Business customers 12 teams interacting with the Chief Innovation Officer of Intesa San Paolo working on Service Innovation Objectives Re-interpreting the insurance solutions Focusing on the social aspects that increasing phenomena, such as sharing economy, are making more and more relevant Challenging the status-quo in an industry that is facing the impact of the innovations proposed by several Fintech start-up