St. John s University Corporate Marketing Overview

Transcription

1 St. John s University Corporate Marketing Overview

2 Campus Life and Alumni Facts Campus Life Almost 20,100 students Nearly 2,950 resident students Almost 3,200 employees 58% female, 42% male 45 states are represented Foreign students from 105 countries 95% of undergraduates receive financial aid $337.6 million distributed in financial aid Alumni Facts Over 150,000 Alumni Approximately 85% reside in the greater New York Region Some Notable Alumni Bruce Bent Creator of the mutual fund Mario M. Cuomo Former NY Governor George Deukmejian Former CA Governor Michael Francessa WFAN Radio Host Mike Repole Founder of Glaceau and vitaminwater brand Raymond W. Kelly NYC Police Commissioner

3 Athletics Facts (continued) Fast Facts The BIG EAST Conference, founded in 1979, is the largest and most diverse Division I conference in the country. The BIG EAST has captured 25 National Championships in six different sports and is a founding member of the Bowl Championship Series Member Universities and Media Markets - St. John s - Villanova (Philadelphia) - Georgetown (Washington D.C.) - West Virginia - Seton Hall - Notre Dame (Chicago) - Pittsburgh - Marquette (Midwest) - Providence (New England) - DePaul (Chicago) - Rutgers - Cincinnati - Connecticut (Hartford) - USF (Tampa, Florida) - Syracuse - Louisville BIG EAST markets contain almost one fourth (25%) of all TV households in the U.S.

4 Sponsorship Elements

5 Media Elements Radio Opportunities in all regular season broadcasts of St. John s Men s Basketball on the St. John s Radio Network: :10, :30 and :60 commercial messages Norm Roberts Report- Pre game Wrap Up Report- Post game Features / Vignettes Tonight s Post-Game Report, presented by... Opening and closing billboards Television The following opportunities are available on the broadcast of The Red Storm Report, a weekly show highlighting the St. John s University men s basketball team. The show is broadcast on SportsNet New York and CSTV. The Red Storm Report airs two (2) times per week, for ten (10) weeks, beginning in January and ending in March: :10, :15 and :30 units Features / Vignettes Drive of the Week, presented by. Billboards

6 Carnesecca Arena Signage Fixed signage in Carnesecca Arena: The sign will be displayed for twelve (12) months and will receive significant exposure during all St. John s athletic events including all home men s & women s basketball games, women s volleyball matches and student intramural activities & events throughout the academic year. In addition, Carnesecca Arena hosts multiple head coaching clinics for local young aspiring athletes Back-lit lobby sign Rotunda sign Scoreboard sign

7 Carnesecca Arena Signage (continued) Rotating Signage for men s basketball games in Carnesecca Arena: 30 Courtside and 10 Baseline Geico shown below - Various games are aired on the ESPN Networks nationally as well as regional outlets such as MSG, MSG+, YES and SNY networks. - St. John s limits the amount of rotating sponsors to approximately per game to ensure maximum exposure for all partners. - With more BIG EAST Alumni residing in the tri-state area than any other BIG EAST market, your signage at St. John s will provide more unique impressions than any other BIG EAST school.

8 Madison Square Garden Signage Rotating Signage for men s basketball games in Madison Square Garden: 45 Courtside and 10 Baseline - Various games are aired on the ESPN Networks nationally as well as regional outlets such as MSG, MSG+, YES and SNY networks. - St. John s limits the amount of rotating sponsors to approximately per game to ensure maximum exposure for all partners. - With our NBA style set-up at MSG, St. John s provides the most exposure for our sponsors in comparison to other members of the BIG EAST Conference. -With more BIG EAST Alumni residing in the tri-state area than any other BIG EAST market, your signage at St. John s will provide more unique impressions than any other BIG EAST school.

9 Additional Signage Opportunities Chair backs on team benches for men s and women s basketball at Madison Square Garden and Carnesecca Arena: Logo identification on Athletic interview backdrop banner:

10 Basket and Stanchion Signage Logo identification on basket pole pads/stanchions for men s basketball at Madison Square Garden and inside Carnesecca Arena

11 Jack Kaiser Stadium 6 x 16 advertising panel on the outfield wall at Jack Kaiser Stadium The sign will be displayed for twelve (12) months and receives significant exposure during all home men s baseball games as well as high school baseball and summer league games

12 Belson Stadium 3 x 12 rotating, Tri-Vision advertising panel (shown below) on the soccer scoreboard at the newly constructed Belson Stadium. The sign will be displayed for twelve (12) months and receives significant exposure during all men s and women s home soccer games. In addition, Belson Stadium hosts the CHSAA playoffs, PSAL playoffs, and multiple soccer clinics and community events throughout the year

13 Belson Stadium Logo placement on the 18 x 24 St. John s athletics department promotional outdoor billboard located on the back of the Soccer Scoreboard The sign is located above the main on-campus parking lot where the majority of all students enter the campus every day. In addition, this parking lot is located just off the corner of Union Turnpike and Utopia Parkway, a major intersection for pedestrian, auto & bus traffic in Queens

14 DaSilva Memorial Field Corporate banner placement during all home games at DaSilva Memorial Field (lacrosse field shown below)

15 Athletic Facilities Below is a sample list of University events, schools, organizations, and leagues that use our Athletic facilities throughout the year: University Events include: Basketball Tip Off Women In Sports Day Wheel Chair Charity Basketball Tournament University Commencement Freshman Convocation Admissions Open House Admission Accepted Students Day Community Christmas Concert Student Government Concerts (2 per semester) Homecoming Greek Week activities and major events Spring Job Fair Local high school graduation ceremonies Catholic High School Athletic Association Championship Public School Athletic League (PSAL) Fire Department New York (FDNY) Atlantic Collegiate Baseball League Catholic High School Athletic Association Long Island City YMCA St. John s Athletic Team Camps Martine College 17 Area Summer Leagues Baseball Teams High School Teams include: Kew Forest Holy Cross Regis Van Buren

16 Print Basketball Yearbook Full Page, four (4) color advertisement in the Men s and Women s St. John s Basketball Game Day publication sold at all home games at Carnesecca Arena and Madison Square Garden (shown below) Logo or company name listed on game sponsor thank you page

17 Print Schedule Cards Logo on promotional print items for various sports:

18 Print Men s Basketball Season Tickets and Envelopes Logo on back of men s basketball season tickets and/or ticket envelopes used for events hosted at Carnesecca Arena:

19 Promotional Item Giveaway The opportunity to provide one (1) giveaway item during the season at a home game in Carnesecca Arena or Madison Square Garden

20 Internet Logo identification on the St. John s Athletics website (redstormsports.com) with a hyper-link to your homepage Logo placement with a hyper-link to the corporate homepage on the Corporate Sponsors web page on

21 Additional Benefits Opportunity to utilize St. John s Athletics logo s and marks for collateral materials with authorization by St. John s University Presenting sponsor of an in-game promotional contest, i.e. lucky rows, trivia contests, half-court shots, etc. Public address and message board announcements Logo identification on sandwich announcement boards on-campus promoting upcoming Athletic Department events Sponsorship of yearly Scholar Athlete Awards Student Athlete resume/internship program

22 Additional Benefits (continued) Head Coach access (Men s basketball - Norm Roberts, Soccer Dave Masur, Women s basketball Kim Barnes Arico, Baseball Ed Blankmeyer): Speaking engagements Spokesperson in advertisements Written endorsements Summer camp participation Executive in Residence Program access via St. John s University Tobin College of Business Yearly golf outings and President s Dinner sponsorship opportunities University Administration Web Digest special offers (daily/monthly to 3,200 staff members) University Alumni website and direct mail special offer opportunities (over 150,000 living alumni)

23 Additional Benefits (continued) Sponsors will have the opportunity to host on-campus demonstrations and/or sales events. The promotional elements will be displayed in prominent locations for maximum student and administrator exposure (Below: Allstate Information tent) Multiple on-campus tabling opportunities in high traffic areas for data collection, i.e. Job fairs, book store, activities fair, Spring Fling, other student events, etc. Multiple on-campus display opportunities in high traffic areas throughout the academic year

24 Community Outreach Program St. John s offers partners the opportunity to recognize special achievements within the community. Your company can present/honor an individual or group prior to a home game to reinforce its commitment to the community

25 Merchandise Season tickets to all home men s and women s basketball games played at Madison Square Garden and Carnesecca Arena Tickets to the BIG EAST Tournament in March at Madison Square Garden Pre-game receptions at Madison Square Garden prior to men s basketball games Passes to the exclusive St. John s Red / White hospitality room during home men s basketball games at Madison Square Garden and Carnesecca Arena:

26 Contact Information For more information about becoming an official corporate partner of the St. John s University Athletic Department, please contact: Tim Roth Executive Director Corporate Marketing rotht@stjohns.edu Sandy Rosenberg Executive Director Corporate Marketing rosenbs2@stjohns.edu We Are New York's Team. We Are... St. John's!