BRADFORD T. HUDSON. Marketing Department Carroll School of Management Boston College Chestnut Hill, MA USA

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1 BRADFORD T. HUDSON Marketing Department Carroll School of Management Boston College Chestnut Hill, MA USA EDUCATION DEGREES BOSTON UNIVERSITY, University Professors Program, Boston, MA Doctor of Philosophy in Business History CORNELL UNIVERSITY, School of Hotel Administration, Ithaca, NY Master of Professional Studies in Hotel Administration (Services Marketing), 1993 UNIVERSITY OF PENNSYLVANIA, College of Arts & Sciences, Philadelphia, PA Bachelor of Arts in Political Science, 1984 EXECUTIVE EDUCATION HARVARD UNIVERSITY, Graduate School of Business Administration, Boston, MA Certificate in Strategy, 2000

2 ACADEMIC EXPERIENCE TEACHING BOSTON COLLEGE, Carroll School of Management, Chestnut Hill, MA Associate Professor of the Practice, Marketing, 2014-present Senior Lecturer, Marketing, BOSTON UNIVERSITY, School of Hospitality Administration, Boston, MA Associate Professor of the Practice, Marketing, Assistant Professor, Marketing, Visiting Assistant Professor, and BOSTON UNIVERSITY, Graduate School of Management (MBA Program), Boston, MA Lecturer, Marketing, RESEARCH UNIVERSITY OF GUELPH, College of Management & Economics, Guelph, ON, Canada Fulbright Visiting Research Chair in Sustainable Commerce, Spring 2011 ADMINISTRATION BOSTON COLLEGE, Carroll School of Management, Chestnut Hill, MA Assistant Chairperson, Marketing Department, BOSTON UNIVERSITY, Office of Development & Alumni Relations, Boston, MA Development Officer, SERVICE BOSTON COLLEGE, Chestnut Hill, MA Member, Working Group for Admissions Publication Redesign, 2016 BOSTON COLLEGE, Carroll School of Management, Chestnut Hill, MA Member, Peer Teaching Evaluation Committee (Marketing Department), 2017-present Member, Peer Teaching Evaluation Committee (Management & Organization Department), 2015-present Member, Faculty Search Committee (Management & Organization Department), BOSTON UNIVERSITY, School of Hospitality Administration, Boston, MA Chair, Strategic Planning Committee, Chair, Curriculum Review Committee, Member, Academic Policy Committee, Member, Faculty Search Committee, EDITORIAL BOSTON HOSPITALITY REVIEW, Boston University, Boston, MA Editor (in Chief),

3 BUSINESS EXPERIENCE BAY TOWER INCORPORATED, Boston, MA Chief Executive Officer, BRANDPOINT.COM, Cambridge, MA Chief Executive Officer, HUDSON CONSULTING, INC., Cambridge, MA President, THE TQM GROUP, LTD., Boston, MA Management Committee, 1994 Senior Consultant, MANAGEMENT CONSULTING ADDITIONAL BACKGROUND FELLOWSHIPS Fulbright Scholar, Canada, Spring 2011 (core program, research grant) AWARDS AND RECOGNITION Received Citation of Excellence for Practical Implications, Emerald Management Reviews, 1997 Received Citation of Excellence for Readability, Emerald Management Reviews, 1997 Listed in Who s Who in America, Marquis, recurrent 2001-present BOARD POSITIONS Board of Overseers, Newton-Wellesley Hospital, 2016-present

4 RESEARCH AND SCHOLARSHIP JOURNAL ARTICLES PEER REVIEWED Hudson, B.T. and Balmer, J.M.T. (2013) Corporate Heritage Brands: Mead's Theory of the Past, Corporate Communications, Volume 18, Issue 3, pages Hudson, B.T. (2011) Brand Heritage and the Renaissance of Cunard, European Journal of Marketing, Volume 45, Issue 9/10, pages Hudson, B.T. (1997) Industrial Cuisine Revisited, Cornell Hotel and Restaurant Administration Quarterly, Volume 38, Issue 3, pages Hudson, B.T. (1995) Venture Capital in the Restaurant Industry, Cornell Hotel and Restaurant Administration Quarterly, Volume 36, Issue 3, pages Hudson, B.T. (1994) Innovation through Acquisition, Cornell Hotel and Restaurant Administration Quarterly, Volume 35, Issue 3, pages Hudson, B.T. (1993) Industrial Cuisine, Cornell Hotel and Restaurant Administration Quarterly, Volume 34, Issue 6, pages JOURNAL ARTICLES OTHER Hudson, B. T. (2016) The Unreal Thing: Faux Heritage at Disney, Boston Hospitality Review, Volume 4, Number 3, 10 pages Hudson, B. T. (2016) Being Lord Grantham: Aristocratic Brand Heritage and the Cunard Transatlantic Crossing, Boston Hospitality Review, Volume 4, Number 1, 12 pages Hudson, B. T. (2015) The Pricing Effects of Heritage at an Iconic Hotel, Boston Hospitality Review, Volume 3, Number 2, pages Hudson, B. T. (2015) Cunard in Boston, Boston Hospitality Review, Volume 2, Number 4, pages Hudson, B.T. (2014) The Prevalence of Longevity Among Leading Brands, Boston Hospitality Review, Volume 2, Number 3, pages Hudson, B.T. (2014) Roman Ways: The Endurance of Patterns in Travel and Hospitality from Antiquity, Boston Hospitality Review, Volume 2, Number 1, pages Hudson, B.T. (2013) Brand Heritage and Heritage Tourism, Boston Hospitality Review, Volume 1, Number 3, pages Hudson, B.T. (2013) An Important Arrival: The Anatomy of a Vintage Advertisement, Boston Hospitality Review, Volume 1, Number 2, pages Hudson, B.T. (2012) The Cradle of American Hospitality, Boston Hospitality Review, Volume 1, Number 1, pages 27-32

5 CHAPTERS Hudson, B. T. (2017) Approaches to Corporate Heritage Brand Management: The Cases of Cunard and Ritz-Carlton, in Balmer, J.M.T. (editor) Foundations of Corporate Heritage (pp ). London: Routledge Hudson, B. T., & Balmer, J. M. T. (2017) Corporate Heritage Brands: Mead s Theory of the Past, in Balmer, J.M.T. (editor) Foundations of Corporate Heritage (pages ), London: Routledge Hudson, B. T. (2017) The Role of Corporate Vehicle Museums in Consumer Brand Engagement, in Conlin, M.V. and Jolliffe, L. (editors) Automobile Heritage and Tourism (pp ). London: Routledge Hudson, B.T. (2014) Railway Hotels: From Infrastructure to Destination, in M. Conlin and G. Bird (editors), Railway Heritage and Tourism: Past, Present and Future, Channel View Publications TEXTBOOK CHAPTERS Hudson, B. T., & Young, M. E. (2016). Hospitality History. In Hospitality: An Introduction, Sixteenth Edition (pages 15 24). Dubuque IA, USA: Kendall Hunt (revision) Hudson, B.T. (2014) Hospitality History, in R.A. Brymer and M.M. Johanson (editors), Hospitality: An Introduction, Fifteenth Edition, Dubuque IA, USA: Kendall Hunt (revision) Hudson, B.T. (2013) The History of Restaurants in P. Szende (editor), Hospitality Management: A Module Approach, Pearson Prentice Hall Hudson, B.T. (2011) Hospitality History, in R.A. Brymer and M.M. Johanson (editors), Hospitality: An Introduction, Fourteenth Edition, Dubuque IA, USA: Kendall Hunt ENCYCLOPEDIA CHAPTERS Hudson, B.T. (2013) Brand Heritage, Encyclopedia of Management, Third Edition, Wiley Hudson, B.T. (2009) The Hospitality Sector, Encyclopedia of Business, Sage. REVIEWS Hudson, B.T. (2008) Review of A.K. Sandoval-Strausz, Hotel: An American History in Journal of Hospitality & Tourism Research, Volume 32, Number 2, pages

6 CONFERENCE PAPERS Hudson, B. T., Pecot, F., Mir, P., & de Barnier, V. (2016) Managing Temporality to Enhance Luxury: Brand Heritage at Dom Pérignon. Monaco Symposium on Luxury, Monaco: INSEEC / International University of Monaco. Hudson, B. T., Pecot, F., Mir, P., & de Barnier, V. (2016) Managing Temporality to Enhance Luxury: Brand Heritage at Dom Pérignon. Conference on Corporate Heritage, History and Nostalgia, Aix en Provence, France: IAE Aix-Marseille Graduate School of Management / CERGAM. Hudson, B.T. (2011) How Do History and Marketing Interrelate: The Case of Cunard, Conference on Heritage, History and Nostalgia, Brunel University, London, UK Hudson, B.T. and Balmer, J.M.T. (2011) The Work of Mead in Advancing our Discernment of Heritage, Conference on Heritage, History and Nostalgia, Brunel University, London, UK PRESENTATIONS Hudson, B. T. (2017) Faux Heritage at Disney: Lessons for Historic Hotels, Annual Convention, Historic Hotels of America (affiliated with the National Trust for Historic Preservation), Hot Springs, VA Hudson, B. T. (2016) Industry Experience as a Form of Knowledge, Fall Educators Conference, Marketing Management Association, Providence, RI Hudson, B. T. (2015) Balancing Heritage and Innovation in Marketing, Annual Convention, Historic Hotels of America (affiliated with the National Trust for Historic Preservation), French Lick, IN. Hudson, B.T. (2013) Beyond Repetition: How Habits, Loyalty and History Influence Consumer Behavior, Annual Conference for Marketing Executives, Gillette Division of Procter & Gamble, Boston, MA Hudson, B.T. (2011) How Do History and Marketing Relate? Annual Convention, Historic Hotels of America (affiliated with the National Trust for Historic Preservation), Cincinnati, OH Hudson, B.T. (2011) Brand Heritage at Fairmont Hotels, College of Management & Economics, University of Guelph, Canada PANELS Hudson, B.T. (2013) Is Luxury Dead? Luxury Marketing Council, Boston Hudson, B.T. (2011) The Effects of Third Party Distribution in the Hotel Industry, Boston Lodging Pulse, Boston University and Cornell University PEER REVIEWS CONDUCTED FOR OTHER AUTHORS Journal of Brand Management, (two articles) Journal of Marketing, (three articles) European Journal of Marketing, 2008 California Management Review, 2008