9:00 am - 4:00 pm Learning Excursion 1 Hillwood Estate, Museums & Gardens Tudor Place & Garden Georgetown Area (Lunch on your own) (Ticketed Event)

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1 THURSDAY, APRIL 26, :00 pm - 6:00 pm Registration Open 9:00 am - 4:00 pm 9:00 am - 4:00 pm Learning Excursion 1 Hillwood Estate, Museums & Gardens Tudor Place & Garden Georgetown Area (Lunch on your own) 9:00 am - 4:00 pm Learning Excursion 2 George Washington s Mt. Vernon, VA Old Town Alexandria (Lunch on your own) FRIDAY, APRIL 27, :00 am - 6:00 pm Registration Open 7:30 am - 12:00 pm Boot Camp - Presented by Andrew Andoniadis 9:00 am -12:30 pm The focus will be on the subjective factors and relevant metrics related to the generation of gross revenue, managing expenses that lead to the maximization of profitability, aspects of the store s impact on the visitor experience and general management fundamentals. The emphasis will be on how you can own the process through planning and evaluation. The seminar is aimed at new managers, managers new to cultural commerce and as a refresher course for others. 9:00 am - 12:30 pm Learning Excursion 3 United States Holocaust Memorial Museum, Washington, DC 9:00 am - 12:30 pm Learning Excursion 4 National Gallery of Art, Washington, DC (Lunch on your own) 9:00 am - 12:30 pm Learning Excursion 5 United States Capital, Washington, DC 12:00 pm - 3:00 pm Ritz Carlton Leadership Center In today s increasingly competitive global market, consistently exceptional service and customer experience are what create and sustain brand loyalty. For nearly two decades, The Ritz-Carlton Leadership Center has leveraged the systems and processes of the Ritz-Carlton brand to deliver award-winning services that have allowed thousands of clients to improve customer and employee engagement, innovate their culture, and differentiate themselves. Our services have created incredible competitive advantages for some of the biggest brands in the world: 40% of the 2017 Forbes Top 10 annual Best Places to Work have worked with our organization on culture transformation, customer experience, and continuous improvement initiatives. 1

2 Welcome 3:00 pm - 3:30 pm Networking and Welcome Opening Keynote 3:45 pm - 4:45 pm Paul Ogburn, Retail Director, TATE Enterprises, Keynote Speaker 5:00 pm - 6:00 pm Chapter Meetings Tate Enterprises role is to maximize profits and extend the value of the Tate brand, to support Tate s work and collections. Tate, the institutions, houses the United Kingdom s national collection of British art, and international modern and contemporary art. These collections are spread across four art museums: Tate Britain, Tate Liverpool, Tate St Ives, Cornwall, and Tate Modern, as well as a complementary website. 5:00 pm - 12:00 am Exhibitor Move-In and Set-up 6:15 pm - 7:00 pm Sponsorship/ Leadership Reception (By Invitation Only) SATURDAY, APRIL 28, :00 am - 5:30 pm Registration Open 7:00 am - 5:30 pm Silent Auction Open 7:00 am - 1:30 pm Exhibitor Move-In and Set-up (continued) 8:00 am - 9:00 am Crystal Vilkaitis, Retail Social Media Expert, presenter 9:15 am -10:15 am Crystal Vilkaitis is the Social Media Mentor to Small Businesses, a keynote speaker and founder of Social Edge, an educational platform that teaches small businesses how to drive traffic and sales using social media and offers done-for-you services. She s been featured in Entrepreneur Magazine, USA Today, Fast Company and on over 80 tech and retail blogs, and has traveled the globe to speak to local retailers on the power of social media. To learn more visit socialedge.co. (You read that right! Dot co, not dot com) Breakout Session 1 Breakout Session 2 Breakout Session 3 Creating a Strategic Plan for your Museum Store; Colleen Higginbotham, presenter Late Breaking Topic Millennial Shoppers: Understanding the Changing Face of Retail; Kate Botelho, presenter 2

3 Breakout Session 4 Breakout Session 5 Shine Bright Like a Diamond; Angela Colasanti, Viela LTD, presenter Jeremy D. Richardson, Attorney, presenter 10:45 am -11:45 am Breakout Session 6 Breakout Session 7 Breakout Session 8 Breakout Session 9 Breakout Session 10 The World is Your Marketplace: Buying Globally through partnerships with Trade Development Agencies; Enterprise Ireland, presenter Making a Pretty Penny: Displays, Merchandising, and Visuals to Pop Your Sales; Blue Anderson and Paul Griffiths, presenters Beyond the Name Drop: Product Development that doesn t Break the Bank; Jay Thomson and Ibai Demirdache, presenters Social Media Workshop; Crystal Vilkaitis, presenter Permission Granted: Rights and Reproductions; Stuart Hata and Stacey Stachow, presenters 12:00 pm - 1:20 pm Membership Meeting and Luncheon 1:30 pm Ribbon Cutting Ceremony, Expo Hall EXHIBIT HALL OPEN 1:30 pm - 5:00 pm Expo Hall Open 6:30 pm - 10:30 pm Networking and Awards Event (more information to come) SUNDAY, APRIL 29, :00 am - 5:30 pm Registration Open 8:00 am - 9:00 pm The Buyer Vendor Forum; Kristen Daniels, presenter Blue Anderson, Kristen Daniels, Kelly Jones, Ari Lowenstein, Paul Stewart-Stand, presenters In this roundtable discussion that will include input from attendees, buyers and vendors will discuss the changing role of vendor members in the MSA. We will brainstorm ways in which vendors and buyers can work together to make the MSA a bigger, better, and more inclusive association that serves all of its members. 9:00 am - 5:30 pm Silent Auction Open 3

4 EXHIBIT HALL OPEN 9:00 am - 4:30 pm Exhibit Hall Open 4:45 pm - 5:45 pm Breakout Session 11 Breakout Session 12 Breakout Session 13 Breakout Session 14 Breakout Session 15 Diversity Beyond Jargon; Michelman & Robinson, LLP, presenter Resume Review: Advocating for your Career; Michelman & Robinson, LLP, presenter Wholesale Programs Great and Small: Additional Revenue; Kate Botelho, presenter Advanced Financial Assessment: Using the MSA RIR to Advocate for your Store; Paul Griffiths, presenter Late Breaking Session: Hot Topic MONDAY, APRIL 30, :30 am - 1:00 pm Registration Open 8:00 am - 1:30 pm Silent Auction (pick-up Items) 8:00 am - 9:00 pm Museum Store Sunday: What didn t Work and What to do for :00 am - 9:00 am Panel Discussion: Let s Talk Museum Store Sunday; Susan Tudor, moderator Do you want to learn more about Museum Store Sunday and how best to maximize November 25, 2018 in your institution? Join this panel of MSS experts as they recap marketing strategies, social media campaigns, events and promotions that made Museum Store Sunday 2017 a local, national and global success. This interactive session will highlight the results of the MSS Participant Survey plus other MSS year one summaries. All discussions will center on opportunities to move your Museum Store Sunday forward in 2018 and beyond! 9:15 am - 10:15 am Museum Store Discussion Groups; Educational Advisory Group, presenters Join the Education Advisory Group for on-point discussions for museum stores by type, sales volume, multiple or unique institutions, and more, that pertain to your type of business. Hear what solutions your peers have come up with for issues similar to yours, and share your own successes and challenges. EAG will facilitate each discussion based on your institutional needs. 4

5 10:30 am - 11:30 am Breakout Session 16 Breakout Session 17 Breakout Session 18 Breakout Session 19 Hot Topics Print is Not Dead! How to Put Together a Successful Print Catalog for Your Museum Store; Maria Kwong, presenter Panel Discussion: Customer Service Training; Blue Anderson, moderator Store Metrics & KPI s: Telling your Story Through the Numbers; Tracey Cude and Andrew Andoniadis, presenters Closing Keynote Session 11:45 am - 12:45 pm Anne Loehr, Anne Loehr Associates, Keynote Speaker 2:00 pm - 5:00 pm 2:00 pm - 5:00 pm Learning Excursion 6 Library of Congress, Washington, DC 2:00 pm - 5:00 pm Learning Excursion 7 The US Supreme Court, Washington, DC 2:00 pm - 5:00 pm Learning Excursion 8 US Botanical Gardens, Washington, DC 5