2014 Tennessee Value-Added Beef Conference March 18-19, 2014

Transcription

1 2014 Tennessee Value-Added Beef Conference March 18-19, 2014 Manchester-Coffee County Conference Center Manchester, Tennessee

2 Welcome! Welcome to the 2014 Tennessee Value-Added Beef Conference. The first of its kind, this conference has been designed to provide educational information and networking opportunities for those interested in producing and marketing locally-raised beef products. Cattle producers, farm-based retail meat marketers, and operators of harvesting and processing businesses have been encouraged to attend. The conference is one initiative of the Tennessee Value-Added Beef Program and is supported in part under an agreement with the Tennessee Department of Agriculture and the USDA, Agricultural Marketing Service Federal-State Marketing Improvement Program (FSMIP). A special thanks is extended to everyone who assisted with the conference planning and execution and the many agencies and organizations they represent, especially the Tennessee Beef Industry Council, the Tennessee Cattlemen s Association, the Tennessee Department of Agriculture and the Tennessee Farm Bureau Federation. On behalf of the planning committee, we also thank those who are serving as speakers, moderators and exhibitors. And, of course, a special thanks is extended to the conference sponsors. Rob Holland, director University of Tennessee Institute of Agriculture Center for Profitable Agriculture UT Department of Animal Science Platinum Sponsor Farm Credit Mid-America is a $19 billion agriculture lending cooperative serving more than 95,000 farmers, agribusinesses and rural residents throughout Indiana, Ohio, Kentucky and Tennessee. Loans are available for farm real estate financing, operating loans, and equipment and livestock loans. As a lender serving rural America, we also offer crop insurance and a full lineup of leasing options. We also offer financing for people who want to live in the country, whether it s for purchasing a home or purchasing land to build a home later. Talk to the rural lending experts today! Thanks to our many collaborators, including: This conference qualifies as one course toward the educational requirements to receive 50 percent TAEP cost share for Producer Diversification Value-Added sector with farm fresh meat projects ONLY. For additional information regarding educational programs for TAEP credit, please contact Erica Alexander, producer diversification coordinator, at the Tennessee Department of Agriculture, or producer.diversification@tn.gov Tennessee Value-Added Beef Conference

3 Conference at a Glance Tuesday, March 18, 2014 Time Title Location 8:30 10 a.m. Registration and Visit Trade Show 10 a.m. noon Welcome and General Sessions Salons B & C Noon 1:15 Lunch Salons B & C 1:15 2:45 p.m. General Sessions Salons B & C 2:45 3:15 p.m. Visit Trade Show 3:15 5:30 p.m. Breakout Sessions I and II (choose from agenda) Salons A, B & C 5:30 6 p.m. Visit Trade Show 6 7:45 p.m. Dinner and General Session Salons B & C Wednesday, March 19, 2014 Breakfast on your own 7 a.m. Visit Trade Show 7:45 9:15 a.m. Welcome and General Session Salons B & C 9:15 9:45 a.m. Visit Trade Show 9:45 a.m. noon Breakout Sessions III and IV (choose from agenda) Salons A, B & C Noon 1:30 p.m. Lunch and General Session Salons B & C Where to find the Sessions Manchester-Coffee County Conference Center Salon A Salon B Salon C Manchester Board Room Trade Show Area Executive Board Room Registration Main Entrance 2014 Tennessee Value-Added Beef Conference 3

4 Conference Agenda Tuesday, March 18 8:30-10 a.m. Registration Foyer of Conference Center 8:30 a.m. Trade Show 10-10:15 a.m. Welcome, Setting the Stage, Housekeeping Salons B & C Rob Holland, director University of Tennessee Center for Profitable Agriculture 10:15-10:45 a.m. General Session 1 Salons B & C Focusing on the Target: The 50,000-Foot View University of Tennessee Department of Animal Science 10:45-11:30 a.m. General Session 2 Salons B & C Begin With the End in Mind Emmit Rawls, professor emeritus University of Tennessee Department of Agricultural and Resource Economics 11:30 a.m.-noon General Session 3 Salons B & C Who s on First and What s on Second: Preparing to Juggle the Regulations Bill Thompson Tennessee Department of Agriculture Consumer and Industry Services, Food and Dairy Section Noon-1:15 p.m. Lunch Salons B & C Comments, Farm Credit Mid-America 1:15-1:50 p.m. General Session 4 Salons B & C Consumer Preferences for Local Beef: Results of a Recent Consumer Survey in Tennessee Kim Jensen, professor University of Tennessee Department of Agricultural and Resource Economics 1:50-2:45 p.m. General Session 5 Salons B & C 2:45-3:15 p.m. Visit Trade Show A Refresher Course on Finishing Cattle in Tennessee: Genetics, Quality and Efficient Production for Marketing University of Tennessee Department of Animal Science 3:15-4:15 p.m. Breakout Session I (select one) What s Your Beef? Matching Beef Cuts With Your Market and Getting the Processor to Cut to Your Specifications Dwight Loveday, associate professor University of Tennessee Department of Food Science and Technology Johnny Rogers Rogers Cattle Company, Rocksboro, NC Salon A Tennessee Value-Added Beef Conference

5 Tuesday, March 18 (continued) Legally Speaking: Making Claims About Your Product Jeff Canavan USDA Food Safety and Inspection Service Getting to the Meat of It: Crunching the Numbers for Retail Meat Sales and Live Animal Sales for Custom-Exempt Processing Andrew Griffith, assistant professor University of Tennessee Department of Agricultural and Resource Economics Salon B Salon C 4:15-4:30 p.m. Move to Breakout Session II 4:30-5:30 p.m. Breakout Session II This session repeats the discussions presented in Breakout Session I. Each discussion will be presented in the same locations listed for Breakout Session I. 5:30-6 p.m. Visit Trade Show and Move to Dinner 6-7:45 p.m. Dinner General Session 6 Lessons Learned: Producing, Processing and Marketing Locally-Raised Beef James Yoder, Yoder Brothers Meat Processing and Yoder Farms Beef Paris, Tenn. Salons B & C Wednesday, March 19 Breakfast On Your Own 7:15 a.m. Visit Trade Show 7:55 a.m. Welcome Salons B & C 8-9:15 a.m. General Session 7 Salons B & C Producer Experiences in Marketing Local Beef: Panel Discussion Panel Moderator: Panel Members: Megan Bruch, marketing specialist University of Tennessee Center for Profitable Agriculture Johnny Rogers Rogers Cattle Company Roxboro, NC Michael Rice Tipton County, Tenn. Margarita Velandia, associate professor University of Tennessee Department of Agricultural and Resource Economics 9:15-9:45 a.m. Visit Trade Show 2014 Tennessee Value-Added Beef Conference 5

6 Wednesday, March 19 (continued) 9:45-10:45 a.m. Breakout Session III Forage Systems for Grass-fed Beef Gary Bates, director and professor University of Tennessee Beef and Forage Center Impact of Breed, Sex and Maturity on Finishing, Quality University of Tennessee Department of Animal Science Focus on Finishing: Panel Discussion About the Costs of Finishing Cattle Salon A Salon B Salon C Panel Moderator: Hal Pepper, value-added financial analysis specialist University of Tennessee Center for Profitable Agriculture Panel Members: David Bryant Dave Turner Twin Oaks Farm, LLC Bradley County, Tenn. Tipton County, Tenn. 10:45-11 a.m. Move to Breakout Session IV 11 a.m.-noon Breakout Session IV Forage Systems for Grass-fed Beef Gary Bates, director and professor University of Tennessee Beef and Forage Center Impact of Breed, Sex and Maturity on Finishing, Quality University of Tennessee Department of Animal Science From the Gate to the Plate: Panel Discussion with Farm-Based Retail Beef Entrepreneurs about Costs Salon A Salon B Salon C Panel Moderator: Panel Members: Hal Pepper, value-added financial analysis specialist University of Tennessee Center for Profitable Agriculture Phil Baggett Tennessee Grass-fed Beef Montgomery County, Tenn. Michael Rice Tipton County, Tenn. Noon-1:30 p.m. Lunch General Session 8 Marketing Integrity for Value-Added Beef Products Salons B & C 1:30 p.m. Conclude Tennessee Value-Added Beef Conference

7 Directory of Conference Speakers, Panelists and Panel Moderators Phil Baggett Tennessee Grass-Fed Beef 335 Williams Road Clarksville, TN Gary Bates UT Department of Plant Sciences 252 Ellington Plant Sciences Building 2431 Joe Johnson Drive Knoxville, TN Megan Bruch UT Center for Profitable Agriculture P.O. Box 1819 Spring Hill, TN David Bryant Twin Oaks Farm LLC 6600 Eureka Road NW Cleveland, TN Jeff Canavan USDA Food Safety and Inspection Service 1400 Independence Ave. SW, Stop 5273 Patriots Plaza 3, 8th Floor-161A Washington, DC Andrew Griffith UT Department of Agricultural and Resource Economics 314B Morgan Hall 2621 Morgan Circle Knoxville, TN Kim Jensen UT Department of Agricultural and Resource Economics 308 Morgan Hall 2621 Morgan Circle Knoxville, TN Dwight Loveday UT Department of Food Science and Technology 207 Food Science and Technology Building 2510 River Drive Knoxville, TN Hal Pepper UT Center for Profitable Agriculture P.O. Box 1819 Spring Hill, TN Emmit Rawls UT Department of Agricultural and Resource Economics 317A Morgan Hall 2621 Morgan Circle Knoxville, TN Justin Rhinehart UT Department of Animal Science P.O. Box 160 Spring Hill, TN Michael Rice 845 Antioch Highway 51 Road Covington, TN Johnny Rogers Rogers Cattle Company 945 Woodsdale Road Roxboro, NC Bill Thompson Tennessee Department of Agriculture P.O. Box Nashville, TN Dave Turner 845 Antioch Highway 51 Road Covington, TN Margarita Velandia UT Department of Agricultural and Resource Economics 314C Morgan Hall 2621 Morgan Circle Drive Knoxville, TN James Yoder Yoder Brothers Meat Processing and Yoder Farms Beef 1650 Briarpatch Lake Road Paris, TN Tennessee Value-Added Beef Conference 7

8 The members of the Tennessee Value-Added Beef Program team extend sincere thanks and gratitude to the following organizations for their sponsorship of this conference: Platinum Sponsor Additional Sponsors Exhibitors Farm Credit Mid-America Tennessee Beef Industry Council Tennessee Cattlemen s Association Tennessee Department of Agriculture, Market Development Tennessee Department of Agriculture, Consumer and Industry Services, Food and Dairy Tennessee Department of Agriculture, Consumer and Industry Services, Weights and Measures Tennessee Farm Bureau Tennessee Farmers Cooperative Tennessee Value-Added Beef Program USDA, FSIS, Office of Field Operations (OFO) USDA, FSIS, Office of Investigation Enforcement and Audit (OIEA) UT Beef and Forage Center Center for Profitable Agriculture ag.tennessee.edu 03/ Programs in agriculture and natural resources, 4-H youth development, family and consumer sciences, and resource development. University of Tennessee Institute of Agriculture, U.S. Department of Agriculture and county governments cooperating. UT Extension provides equal opportunities in programs and employment.