Dissertation: Participatory Pricing in Sport: An Examination of Name-Your-Own-Price and Pay- What-You-Want Pricing
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1 Jason D. Reese, Ph.D. Department of Exercise & Sport Science University of Mary Hardin-Baylor UMHB Station, 900 College St., Box 8010 Belton, Texas EDUCATION Doctor of Philosophy Texas A&M University, December 2012 Major: Kinesiology Emphasis: Sport Management Cognate: Marketing Dissertation: Participatory Pricing in Sport: An Examination of Name-Your-Own-Price and Pay- What-You-Want Pricing Master of Science Texas A&M University, May 2010 Major: Kinesiology Emphasis: Sport Management Thesis: Fan Satisfaction with the Season Ticket Sales Process Bachelor of Science University of Mary Hardin-Baylor, May 2008 Major: Sport Management PROFESSIONAL EXPERIENCE 2013 Present Assistant Professor Department of Exercise & Sport Science, University of Mary Hardin- Baylor Instructor Department of Exercise & Sport Science, University of Mary Hardin- Baylor Graduate Teaching Assistant Department of Health and Kinesiology, Division of Sport Management, Texas A&M University Research Manager Center for Sport Management Research and Education, Texas A&M University Research Assistant Sport Marketing Laboratory, Division of Sport Management, Texas A&M University
2 Reese CV Graduate Teaching Assistant Department of Health and Kinesiology, Physical Education Activity Program, Texas A&M University RESEARCH INTERESTS My research interests lie in the area of sport marketing of professional and intercollegiate athletics, as well as participant sport. Within this research area, my current interests focus on pricing of sport related products, consumer price perceptions, and consumer behavior to price changes in the sport industry. PUBLISHED REFEREED JOURNAL ARTICLES (N=3) 3. Reese, J. D. & Kerr, M. (in press). Price tiers as antecedents of event quality in the sport industry. International Journal of Revenue Management. 2. Reese, J. D., & Bennett, G. (2013). Fan satisfaction with the season ticket sales process. Journal of Contemporary Athletics, 7(2), Ballouli, K., Hutchinson, M, Cattani, K., & Reese, J. D. (2013) A qualitative inquiry into motivations to participate in fantasy football. International Journal of Sport Management, 14(2), REFEREED JOURNALS ARTICLES IN REVIEW (N=1) 1. Reese, J. D., Brown, B., & Bennett, G. (in review). Required donations: An empirical test of prospect theory & framing of per-seat- contributions in intercollegiate athletics. BOOK REVIEWS (N=1) 1. Reese, J. D. (2013). Sport Finance and Management: Real Estate, Entertainment, and the Remaking of the Business. Journal of Sport Management, 27(1), REFEREED CONFERENCE PROCEEDINGS (N=18) 18. Reese, J. D., Plunk, J., & Kerr, M. (2013, October). Endurance trail runners perceptions and behaviors at a 100 and 50 mile race. 17. Lobpries, J., Reese, J. D., & Melton. (2013, October). Representing the female athlete brand: An exploratory study. 16. Reese, J. D., Bennett, G., & Cunningham, G.B. (2013, May). Participatory pricing in sport: An examination of name-your-own-price and pay-what-you-want pricing. Presented at the North American Society for Sport Management annual conference, Austin, TX.
3 Reese CV Reese, J. D. & Batista, P. (2013, February). Cultural Intelligence. Presented at the Global Sport Business Association Conference, Miami, FL. 14. Reese, J. D. & Plunk, J. (2013, February). Save the Rainforest For Me! A Case Study on the Management and Marketing of Adventure Running Races in Central & South America. Presented at the Global Sport Business Association Conference, Miami, FL. 13. Reese, J. D. & Ross, W.B. (2012, November). The Direct Economic Impact of a Division III Men s Basketball Conference Championship Presented at the Sport Entertainment and Venues Tomorrow annual conference, Columbia, SC. 12. Reese, J. D. & Brown, B. (2012, November). The Journey of Our Students: An Ethical and Moral Framework for Sport Management Education Presented at the Sport Entertainment and Venues Tomorrow annual conference, Columbia, SC. 11. Reese, J. D. (2012, October). Current uses of participatory pricing in sport. Presented at the Sport Marketing Association annual conference, Orlando, FL. 10. Reese, J. D., & Kerr, M. (2012, March). Price tiers as antecedents of event quality in the sport industry. Presented at the Association of Marketing Theory and Practice annual conference, Myrtle Beach, SC. 9. Brown, B., Ballouli, K., & Reese, J. D. (2012, March). Spectator-based brand equity and university-held pep rallies. Presented at the Association of Marketing Theory and Practice annual conference, Myrtle Beach, SC. 8. Reese, J. D., & Bennett, G. (2011, November). Sponsorship Effectiveness in Ultimate Fighting Championship. Presented at the Sport Entertainment and Venues Tomorrow annual conference, Columbia, SC. 7. Reese, J. D., & Bennett, G. (2011, October). Brand attributes, attitudes, and involvement: Action sports sponsors and events. Presented at the Sport Marketing Association annual conference, Houston, TX. 6. Reese, J. D., Brown, B., & Bennett, G. (2011, October). Required donations: An empirical test of prospect theory & framing of per-seat contributions in intercollegiate athletics. Presented at the Sport Marketing Association annual conference, Houston, TX. 5. Reese, J. D. & Ballouli, K. (2011, March). Violence in mixed martial arts: A review of concepts, research, and practice. Presented at the American Alliance for Health, Physical Education, Recreation, and Dance Conference, San Diego, CA. 4. Reese, J. D. & Bennett, G. (2011, March). Required donations: A conceptual framework of prospect theory & framing of per-seat contributions in intercollegiate athletics. Presented at the Association of Marketing Theory and Practice annual conference, Panama City, FL.
4 Reese CV 4 3. Reese, J. D., Ballouli, K., & Bennett, G. (2010, October). Measuring the influence of social media on television viewership. Presented at the Sport Marketing Association annual conference, New Orleans, LA. 2. Reese, J. D. & Bennett, G. (2010, October). Brand personality of mixed martial arts. Presented at the Sport Marketing Association annual conference, New Orleans, LA. 1. Reese, J. D., & Bennett, G. (2010, June). Fan satisfaction with the season ticket selling process. Presented at the North American Society for Sport Management annual conference, Tampa, FL. INVITED INTERNATIONAL PRESENTATIONS (N=2) 2. Reese, J. D. (2012, July). Sport Pricing. Invited breakout session at Deutsche Sporthochschule Köln The German Sport University, Cologne, Germany. 1. Reese, J. D. (2011, July). International Sport Sponsorship. Invited breakout session at Deutsche Sporthochschule Köln The German Sport University, Cologne, Germany. TEACHING SYMPOSIUM PRESENTATIONS (N=2) 2. Reese, J. D. (2013, June). Planning, Organizing, & Implementing a 5K Running Event. Teaching & Learning Fair Presentation at the North American Society for Sport Management annual conference, Austin, TX. 1. Reese, J. D. (2012, October). Group Sales Partnership with D-League Team. Teaching Symposium Presentation at the Sport Marketing Association annual conference, Orlando, FL. BOOK CHAPTERS (N=13) 13. Reese, J. D. (2013 In Press). The Olympics. In G. Bennett & K. Ballouli (Eds.), International Sport Business. College Station, TX: Center for Sport Management Research and Education. 12. Reese, J. D. (2013 In Press). Business and Finance in International Sport Business. In G. Bennett & K. Ballouli (Eds.), International Sport Business. College Station, TX: Center for Sport Management Research and Education. 11. Reese, J. D. (2011). Clutter sponsorship [or advertising]. In L. E. Swayne & J. G. Golson (Eds.), 10. Reese, J. D. (2011). Customer satisfaction. In L. E. Swayne & J. G. Golson (Eds.), 9. Reese, J. D. (2011). Group sales. In L. E. Swayne & J. G. Golson (Eds.), Encyclopedia of sports management and marketing. Thousand Oaks, CA: Sage.
5 Reese CV 5 8. Reese, J. D. (2011). Pay per view (PPV) sports. In L. E. Swayne & J. G. Golson (Eds.), 7. Reese, J. D. (2011). Place, defined for sports. In L. E. Swayne & J. G. Golson (Eds.), 6. Reese, J. D. (2011). Point-of-sale (POS), point of purchase (POP) display. In L. E. Swayne & J. G. Golson (Eds.), Encyclopedia of sports management and marketing. Thousand Oaks, CA: Sage. 5. Reese, J. D. (2011). Premium seating. In L. E. Swayne & J. G. Golson (Eds.), Encyclopedia of sports management and marketing. Thousand Oaks, CA: Sage. 4. Reese, J. D. (2011). Price discrimination. In L. E. Swayne & J. G. Golson (Eds.), 3. Reese, J. D. (2011). Relationship marketing. In L. E. Swayne & J. G. Golson (Eds.), 2. Reese, J. D. (2011). Target market. In L. E. Swayne & J. G. Golson (Eds.), Encyclopedia of sports management and marketing. Thousand Oaks, CA: Sage. 1. Reese, J. D. (2011). Ticket price, tiers. In L. E. Swayne & J. G. Golson (Eds.), PUBLISHED ABSTRACTS (N=4) 4. Reese, J. D. & Ross, W.B. (2012). The direct economic impact of a division III men s basketball conference championship. Sport Entertainment & Venues Tomorrow Proceedings. 3. Reese, J. D. & Brown, B. (2012). The journey of our students: An ethical and moral framework for sport management education. Sport Entertainment & Venues Tomorrow Proceedings. 2. Reese, J. D., & Ballouli, K. (2011). Violence in mixed martial arts: A review of concepts, research, and practice. Research Quarterly for Exercise and Sport. 1. Reese, J. D., & Bennett, G. (2011). Sponsorship Effectiveness in Ultimate Fighting Championship. Sport Entertainment & Venues Tomorrow Proceedings. GRANT ACTIVITY (N=2) 2. Reese, J. D. (2011). Office of Graduate Studies travel grant. Department of Health & Kinesiology, Texas A&M University. Funded $450.
6 Reese CV 6 1. Reese, J. D. (2010). Health and Kinesiology Graduate Student Committee travel grant. Department of Health & Kinesiology, Texas A&M University. Funded $500. SERVICE University Involvement Secretary, Outdoor Recreation Committee, 2012 Present Study Abroad Coordinator, Sport Business in Europe, 2011 Present Study Abroad Assistant, Adventures in Panama 2012 Present Leader, Kids Olympics, Bonn, Germany, 2012 Co-Leader, UMHB Student Ski Trip, 2012 Co-Leader, UMHB Student Summer Escapes, 2012 Faculty Search Committee, EXSS Generalist, 2011 Faculty Search Committee, EXSS Generalist, 2013 President Psi Epsilon Mu, EXSS Majors Organization, University of Mary Hardin-Baylor, Professional Editorial Board Global Sport Business Association Journal, 2013 Present Reviewer Sport Marketing Association Conference, 2013 Present Reviewer Sport Entertainment & Events Tomorrow Conference, 2012 Present Ad Hoc Reviewer Journal of Marketing Theory & Practice, 2012 Present Ad Hoc Reviewer Journal of Applied Marketing Theory, 2012 Present TEACHING ACTIVITY University of Mary Hardin-Baylor: Sport Marketing Sport Finance Economics in Sport International Sport Business Research Methods in Sport Management Sport Venue & Event Management Communication in Sport Sociology of Sport Personal Health & Fitness Sport Business in Europe Study Abroad: Governance of Sport Sport Marketing Texas A&M University: Sport Marketing (Graduate - Online Course Development) Marketing Aspects of Sport (Undergraduate - Online Course Development) International Sport Business (Undergraduate - Online Course Development)
7 Reese CV 7 Health & Fitness (Running, Beginning Ice Hockey, & Strength Training) Activity (Beginning Ice Hockey, Swimming, & Strength Training) GUEST LECTURES (N=10) 10. Reese, J. D. (Summer 2013): Sport Pricing. Sport Management 423, Marketing Aspects of Sport (Undergraduate), Texas A&M University. 9. Reese, J. D. (Fall 2011): Sport Pricing. Sport Management 615, Sport Marketing (Graduate), Texas A&M University. 8. Reese, J. D. (Spring 2011): Sport Pricing. Sport Management 423, Marketing Aspects of Sport (Undergraduate), Texas A&M University. 7. Reese, J. D. (Spring 2011): Branding in Sport. Sport Management 423, Marketing Aspects of Sport (Undergraduate), Texas A&M University. 6. Reese, J. D. (Spring 2011): Sport Marketing Research. Sport Management 423, Marketing Aspects of Sport (Undergraduate), Texas A&M University. 5. Reese, J. D. (Spring 2011): Research in sport management: An overview and practical uses. Sport Management 482, Writing Seminar in Sport Management (Undergraduate), Texas A&M University. 4. Reese, J. D. (Fall 2010): Sport marketing research. Sport Management 615, Sport Marketing (Graduate), Texas A&M University. 3. Reese, J. D. (Spring 2010): The sport industry environment: Globalization, ethics, & social responsibility. Sport Management 333, Sport Management (Undergraduate), Texas A&M University. 2. Reese, J. D. (Spring 2010): Symbols, Stats, & Styles in Research Presentations. Sport Management 601, Research Methods (Graduate), Texas A&M University. 1. Reese, J. D. (Fall 2009): Sport sponsorship. Sport Management 615, Sport Marketing (Graduate), Texas A&M University. SPORT INDUSTRY EXPERIENCE 2013 Present Consultant ScoreBig.com, Hollywood, CA 2013 Present Consultant Chicago Bandits, Chicago, IL 2013 Present Consultant
8 Reese CV 8 Tejas Trails Endurance Trail Running Events, Austin, TX 2009 Present Interscholastic Sports Official Football, Basketball, & Baseball Texas Association of Sports Officials (TASO) & University Interscholastic League (UIL), College Station & Temple Chapters Sales Associate Round Rock Express Baseball Club, Round Rock, TX Arena Manager Mayborn Campus Center, University of Mary Hardin-Baylor Seasonal Sales Representative Round Rock Express Baseball Club, Round Rock, TX Fitness Center Manager Mayborn Campus Center, University of Mary Hardin-Baylor Research Assistant Exercise & Sports Science Department, Exercise Physiology Lab, University of Mary Hardin-Baylor Fitness Center Associate Mayborn Campus Center, University of Mary Hardin-Baylor
Dissertation: Participatory Pricing in Sport: An Examination of Name-Your-Own-Price and Pay-What-You-Want Pricing
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