HIPAA Compliancy Group, LLC. 2017
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2 Meet Your Expert Proud Sponsor Visionary Contributor Endorsed Partner Marc Haskelson Compliancy Group, CEO CompTIA Channel Advisory Board Co Chair CompTIA Business Applications Advisory Council - Chair 2
3 Compliancy Group Free Education Series Upcoming & past webinars: Free Resources (whitepapers, articles, infographics) Please ask questions If we are unable to address them during the webinar, you will receive a response via within hours. 3
4 HIPAA and online reputation Management! Carrot vs. Stick Who really controls your brand? What Patients think about You! What Patients think about HIPAA What you need to know! 4
5 Who really controls your brand? 88% of consumers trust online reviews as much as personal recommendations Yelp s Top 5 most reviewed Provider categories: Optometrists, Dentists, Doctors, Chiropractors, Acupuncturists 5
6 Reviews Are Important U.S. News & World Report: patients surveyed 30% Search the web for a doctor 33% review you online 55% are only happy with some of their doctors (looking for new provider?) 6
7 How Social media and HIPAA Can Help Your Practice Acquire new Patients Retain your current patients Your patients worry about compliance Patient hear about HIPAA violations in the news 7
8 Grow Your Practice With HIPAA 61% Most patients check online reviews before selecting a doctor Gain more patients by being HIPAA compliant HIPAA = 17% increase in patients 61% Before selecting a doctor 20% To evaluate current doctor 19% After selecting a doctor 8
9 How Do Patients Feel About HIPAA? Are you confident your healthcare providers protect your medical records? Did your providers negligence cause or contribute to identify theft? 68% Not confident 53% Yes, they caused or contributed to it. 9
10 Easily Avoidable HIPAA Fines Patient testimonials $25,000 Physical Therapy posted testimonials on website w/out permission, failure to have updated policy and procedures Press Release - $2,400,000 Publish Press release including PHI w/out authorization, failure to have policy and procedures Unauthorized Filming - $2,200,000 2 Patients filmed during a TV Show (NY Med) without authorization Late breach notification - $475,000 Did not notify OCR/patients within (60) days, failure to have policy and procedures 10
11 Online reviews are important BUT... Practices have the obligation to protect this patient information Just because a patient posts a review does not give an organization the right to release patient specific information 11
12 PHI - You Must Remove All 18 Identifiers: Names Geographic subdivisions smaller than state (address, city, county, zip) All elements of DATES (except year) including DOB, admission, discharge, death, ages over 89, dates indicative of age Telephone, fax, SSN#s, VIN, license plate #s Med record #, account #, health plan beneficiary # Certificate/license #s address, IP address, URLs Biometric identifiers, including finger & voice prints Device identifiers and serial numbers Full face photographic and comparable images Any other unique identifying #, characteristic, or code 12
13 Social Media Do s Google Your Name and Practice Name Use incognito mode Review your website Consider Social Media Technology or experts 13
14 Social Media HIPAA compliant Do s Thank patients for feedback Keep your responses anonymous Take complaints offline please call the office Focus on the positive Have written consent if you use a patient testimonial 14
15 Social Media HIPAA compliant Do Not s Do not /text a patient without consent Do not alter content Do not repeat or use PHI Do Not reply or post information that confirms the identity of a patient Do Not respond to patients sharing of a diagnosis or service 15
16 HIPAA & Social Media is Good for Business HIPAA compliance is Legally REQUIRED HIPAA = marketing opportunity. Differentiate yourself from your peers/ competitors Online & Social Media strategy Sales and Marketing materials HIPAA compliance as a differentiator Fitbit Inc. announces its HIPAA compliance, stock price soared (26%) 16
17 We simplify compliance so you can confidently focus on your business. Marc Haskelson President & CEO Questions? Proud Sponsor Visionary Contributor Endorsed Partner 17
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