What is. Veteran Friendly? August 2 nd :00-11:45

Transcription

1 What is Veteran Friendly? August 2 nd :00-11:45

2 What to Expect 1) The TRUTH 2) SUCCESS Stories 3) Effective STRATEGIES How NOT to be this guy!

3 Who are we? Zachary Iscol Founder & CEO Hirepurpose Chad Sowash Principal Partner Catch 22 Consulting Brandon Charters Director RallyPoint

4 Candidate Friendly How would you define?

5 Veteran Friendly How would you define?

6 Veteran Friendly How does the community feel about the term? If a company states they are "Veteran Friendly," what is your initial reaction?

7 What Veterans Believe Hires veterans due to their skills, knowledge, abilities and experience Hires some veterans to check a block 8% 21% 28% Hires veterans because the government requires they do so 42% Not actually hiring veterans, just making the claim to make themselves look good

8 What Veterans Believe 68% Veterans 32% Currently Serving

9 Why do Veterans feel this way? 3 Reasons

10 Translation NO JOBS FOR YOU! Over 1,000 jobs posted

11 Box Checking Exercise

12 Experience Walk the Walk before.

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14 Zachary Iscol Founder & CEO Hirepurpose A combat-decorated Marine veteran of the Iraq War, entrepreneur Zach Iscol also served as the first officer in charge of Recruiting, Screening, Assessment, and Selection for the U.S. Marine Corps Forces - Special Operations Command. Today, he is the executive director of the Headstrong Project, a non-profit organization that provides free mental healthcare treatment to Iraq and Afghanistan veterans with post-traumatic stress disorder and traumatic brain injury. He is also the co-founder and CEO of Hirepurpose, a technology startup that provides personalized career guidance, job market analysis, industry networking, and job-matching to veterans, military service members, and their spouses.

15 Reaching Targeted Military Candidates Hirepurpose Helps Employers Reach Targeted Military Candidates Through A 3-Pronged Approach: 1. Hirepurpose (Customized company landing page, Dashboard tool to help track candidates and provide reports for D&I and compliance) 2. Base Events (Hirepurpose attends job fairs hosted by military installations on behalf of our employer partners) 3. Task & Purpose (Leading military news, culture, and lifestyle site. We reach 40m people a month and help our employment partners target the military community with content, social media, and digital activations)

16 Reach Active Jobseekers Our priority is to help job seekers find a second career through career coaching, guidance, and online content. We ve helped over 50,000 veterans in past two years. Educate veterans on what it s like to work at your company with a branded company career guide, employee success stories and job feed Track and retarget military candidates and pull reports for D&I and compliance through the Hirepurpose employer dashboard

17 Base Events: Where Military Live & Work Connect with transitioning service members and spouses We visit around 50 base job fairs and recruiting events every year to promote company opportunities to 25,000+ transitioning veterans and their spouses A true partnership, we help employers save time and work with them to identify and connect with the right bases that align with their hiring goals Leverage our ability to drive a pipeline of targeted military talent to the right jobs at our hiring partners

18 Task & Purpose: Voice Of Today s Military Our contributors have included: Medal of Honor recipients Office of the Chairman of the Joint Chiefs Secretary of the Navy Senator John McCain

19 Task & Purpose: Voice Of Today s Military Effectively raising brand awareness

20 How To Effectively Engage Military Candidates Best Practices For Companies: Know what type of candidate profile you are looking for when it comes to transitioning military Don t boil the ocean. Instead, identify the key opportunities/roles that would be good fits for military candidates Assign a dedicated military recruiter to review and follow up with every veteran candidate Look beyond the MOS. If a candidate has strong qualities, the candidate could be a great match for the role despite their previous military work experience.

21 Brandon Charters Director RallyPoint

22 MISSION Effectively engage the military community to recruit, retain, & grow veteran talent.

23 Believe me we ve seen it all.

24 How NOT to engage veterans..

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27 What you see

28 What we see

29 What you see

30 What we see

31 What you see

32 We are veteran friendly! What you see

33 What we see

34 Largest Challenges Facing Veteran Talent Management Teams 1. Identifying Veterans 2. Recruiting Veterans 3. Retaining Veterans 4. Authentic Brand Messaging 5. Understanding all Veterans aren t the same

35 How we identified ourselves in the past

36 How we identify today

37 Identifying Veterans In the Workforce Onboarding Process Categorizing Veterans Beyond a Checked Box Tracking Veterans After Hiring Creating Programs That Make Veterans Stand Out Understanding Typical Trends in Skills Gap Training

38 Analytics that will assist your talent strategy

39 More Analytics

40 Recruiting Veterans Think Strategy. Understand what your veteran workforce looks like & what works for you Sourcing Service Members & Vets Using your Best Asset Actual Veterans. Trade in Badges for real street credibility Creating a Brand that Distinguishes Your Company

41 Retaining Veterans 44% Dropout rate of veterans in their first civilian job Go Beyond Lists to Connect Veterans Events & Teambuilding Mentor Networks Listening to the actual needs of veterans Answering Key Questions: 401Ks, Healthcare Plans, etc.

42 Authentic Brand Messaging Be real Realize you don t have to show uniforms to attract vets Ask thought provoking questions Transmit AND Receive Tell the story of your veterans Good and bad examples.

43 Effective Community Engagement using your Brand

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49 Effective Community Engagement using your Veterans

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52 Understanding the Differences Between Veterans Service Branches Units Military Specialty Code Ranks Deployments Training

53 Benefits of engaging veteran talent Recruitment Retention Disability Tax Benefits Communication Compliance Analytics

54 Chad Sowash Principal Partner Catch 22 Consulting

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56 Business Gains

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58 UPCOMING WORKSHOP DON T MISS IT Thursday August 4 th Top 10 Reasons Why Veteran and Disability Hiring Programs Fail Julie Cook Senior Consultant

59 THANK YOU!