STRATEGIES FOR BROADBAND DEVELOPMENT: access and adoption

Transcription

1 STRATEGIES FOR BROADBAND DEVELOPMENT: access and adoption Wisconsin Towns Association Tuesday October 27, 2015 Broadband & E-Commerce Education Center

2 Maria Alvarez Stroud Center Director Mary Kluz Community Development Outreach

3 Broadband is Always on High speed internet access Capable of carrying multiple devices simultaneously

4 Bits, Bytes, and Bandwidth Kbps, Mbps, Gbps = bits per second Kilobits, megabits, or gigabits per second Measure of data transfer rates 1 mbps is ~ 1000 times faster than 1 kbps KB, MB, GB = Kilobytes, Megabytes, Gigabytes Measurement of file size (i.e. movie ~ 6000MB) Download and Streaming

5 Download Speed Comparison

6 Data Speed Capacity/Technology Source: CTS technologies

7 Across the world

8 The Internet has become the highway for technology Research in the U.S. shows 56% of businesses and organizations say broadband is essential for remaining in current location 56% of households say they would definitely/likely relocate if broadband was not available 32% of households work from home or have a home-based business Source: SNG Digital Economy Database n = 19,951 businesses and 9,318 households

9 Median Household Income Growth: High BB Adoption Vs. Otherwise Similar Whitacre, Galardo, Strover for the National Agricultural and Rural Development and Policy Center, 2013

10 Disruptive Innovation recreation business work school health

11 Consumer savvy Affordability Interaction between factors affecting broadband development Consumer demand / adoption Internet service provider activity Return on Investment Regulations Consumer confidence Potential public role? Availability of infrastructure Potential public role?

12 How are people effecting systemic change?

13 Developing broadband: the players Federal level: Federal Communication Commission (FCC) National Telecommunications and Information Administration (NTIA) US Department of Agriculture (USDA), others who administer grants and loans State level: Public Service Commission PSC

14 Developing broadband: the players Local level Consumers judge it according to Speed Cost Reliability Government (county & municipal)

15 8. Make it stick 7. Don t let up 6. Create short-term wins Framework for Change 5. Enable action 4. Communicate the vision 3. Get the vision right 2. Build guiding teams 1. Increase urgency

16 Broadband Policies and Regulations for Wisconsin Stakeholders

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18 8. Make it stick 7. Don t let up Framework for Change 6. Create short-term wins 5. Enable action 4. Communicate the vision 3. Get the vision right 2. Build guiding teams 1. Increase urgency

19 Community Outreach

20 8. Make it stick 7. Don t let up Framework for Change 6. Create short-term wins 5. Enable action 4. Communicate the vision 3. Get the vision right 2. Build guiding teams 1. Increase urgency

21 Technology Committees

22 8. Make it stick 7. Don t let up Framework for Change 6. Create short-term wins 5. Enable action 4. Communicate the vision 3. Get the vision right 2. Build guiding teams 1. Increase urgency

23 Vision

24 Vision

25 8. Make it stick 7. Don t let up Framework for Change 6. Create short-term wins 5. Enable action 4. Communicate the vision 3. Get the vision right 2. Build guiding teams 1. Increase urgency

26 Enable action by removing barriers

27 Enable action by removing barriers

28 8. Make it stick 7. Don t let up Framework for Change 6. Create short-term wins 5. Enable action 4. Communicate the vision 3. Get the vision right 2. Build guiding teams 1. Increase urgency

29 Short term wins

30 8. Make it stick 7. Don t let up Framework for Change 6. Create short-term wins 5. Enable action 4. Communicate the vision 3. Get the vision right 2. Build guiding teams 1. Increase urgency

31 Instituting change

32 Questions?

33 Broadband & E-Commerce Education Center Maria Alvarez Stroud, Director Mary Kluz, Community Development, Find this presentation online: