Social Product Development (SPD)

Transcription

1 Social Product Development (SPD) An Opportunity to Innovate University of Liverpool - 1 -

2 Motivation and Background Pressure to keep innovating Competitive climate (globalisation) Incremental often not sufficient Global value network Change at the order of the day There are new ways, but they haven t arrived in industry yet they are not yet fully understood they are different very different Many do not like and are risk-averse - 2 -

3 Industry 4.0 Evolution in the Context of Globalization Industry 4.0 New ways of value creation Research focus (technology) Internet of Things Internet of Services Cyber-physical Systems & Cloud-Based Design & Manufacture Open Innovation & Social Product Development Technological New ways of value creation Crowdsourcing Grassroots Movements Mass Collaboration Social Networks Crowd Funding lead to Maker s Communities Societal Affordable 3D Printing & High-Speed Internet Technological G1: Countries collaborate G2: Companies collaborate Globalization G3: Individuals collaborate Political - 3 -

4 Industry 4.0 Evolution in the Context of Globalization Disruptive Technology missing link Machines / AI Industry 4.0 New ways of value creation Internet of Things Internet of Services Cyber-physical Systems & Cloud-Based Design & Manufacture Open Innovation & Social Product Development Technological New ways of value creation Disruptive Innovation Potential People Crowdsourcing Grassroots Movements Mass Collaboration Social Networks Crowd Funding lead to Maker s Communities Societal Affordable 3D Printing & High-Speed Internet Technological G1: Countries collaborate G2: Companies collaborate Globalization G3: Individuals collaborate Political - 4 -

5 Mass Collaboration Mass collaboration is a form of collective action that occurs when large numbers of people work independently on a single project, often modular in its nature - 5 -

6 Crowd Sourcing Crowd Sourcing is the process of obtaining needed services, ideas, or content by soliciting contributions from a large group of people, and especially from an online community, rather than from traditional employees or suppliers - 6 -

7 Social Product Development So, could this actually work in industry? Why? Why not? But how? This is part of our research! - 7 -

8 Defense Advanced Research Projects Agency - 8 -

9 Crowd Sourcing and Mass Collaboration in Product Development - 9 -

10 Crowd Sourcing and Mass Collaboration in Product Development actually works

11 Crowd Funding Crowdfunding is the practice of funding a project or venture by raising monetary contributions from a large number of people

12 Open Innovation Paradigm Open innovation is the use of purposive inflows and outflows of knowledge to accelerate internal innovation, and expand the markets for external use of innovation, respectively. This paradigm assumes that firms can and should use external ideas as well as internal ideas, and internal and external paths to market, as they look to advance their technology

13 Traditional Innovation vs. Open Innovation Closed innovation Principles The smart people in our field work for us. To profit from research and development (R&D), we must discover it, develop it and ship it ourselves. If we discover it ourselves, we will get it to market first. The company that gets an innovation to market first will win. If we create the most and the best ideas in the industry, we will win. We should control our innovation process, so that our competitors don't profit from our ideas. Open innovation Principles Not all the smart people work for us. We need to work with smart people inside and outside our company. External R&D can create significant value; internal R&D is needed to claim some portion of that value. We don't have to originate the research to profit from it. Building a better business model is better than getting to market first. If we make the best use of internal and external ideas, we will win. We should profit from others' use of our innovation process, and we should buy others' intellectual property (IP) whenever it advances our own business model

14 Closing Remarks Social Product Development Mass Collaboration helps to facilitate Crowd Sourcing Open Innovation Crowd Funding Select References Forbes, H. and D. Schaefer (2018): Crowdsourcing in Product Development: Current Status and Future Research Directions. International Design Conference Design 2018, Dubrovnik, Croatia, May 21-24, 2018, pp Forbes, H. and D. Schaefer (2017): Social Product Development: The Democratization of Design, Manufacture, and Innovation, Procedia CIRP, Vol. 60 (2017), pp Forbes, H. and D. Schaefer (2017): Guidelines for Successful Crowdfunding, Procedia CIRP, Vol. 60 (2017), pp Select Research Issues Industrial implementation framework Underlying (game?) theory Modelling and simulation Intellectual property Need industrial case studies Schaefer, D. (Ed.) (2014): Product Development in the Socio-sphere: Game Changing Paradigms for 21st Century Breakthrough Product Development and Innovation", Springer, London, UK, ISBN , 235pp. Peterson, A. and D. Schaefer (2014): Social Product Development: Introduction, Overview, and Current Status". In: Schaefer, D. (Ed.), Product Development in the Sociosphere: Game Changing Paradigms for 21st Century Breakthrough Product Development and Innovation, Springer, London, ISBN , chapter 1, pp

15 Thank you! KNOWLEDGE TRANSFER PARTNERSHIPS (KTP) DO YOU HAVE A STRATEGIC KNOWLEDGE GAP? DO YOU WANT TO DEVELOP A CULTURE AND CAPACITY FOR ON-GOING INNOVATION? DO YOU WANT YOUR BUSINESS TO GROW? University of Liverpool Brownlow Hill Liverpool L69 3GH IMPACT AND BUSINESS DEVELOPMENT United Kingdom