Applying Mobility Management Approaches to Serve Job Access Needs

Transcription

1 Applying Mobility Management Approaches to Serve Job Access Needs November 10, :00 p.m. 3:15 p.m., Eastern time Moderator: Dale J. Marsico, CCTM, Executive Director Community Transportation Association

2

3

4 Deb Smith, Mobility Manager District 2 Idaho

5 Idaho and District 2 Idaho 1.5+ Million Residents 82,747 Square Miles District 2 Five Counties 102,000 Residents 13,500 Square Miles Employment Rates: 6% - 16% Poverty Rates: 13% - 21% Only 29 Incorporated Communities

6 What Does An Idaho Mobility Manager Do Serve as a liaison for improving mobility in the district and throughout the state; Identify local mobility needs and create partnerships to fill gaps in service; Promote local mobility and transportation improvements; Cultivate partnerships with local service providers, local elected officials, and public entities.

7 Where people who work on the reservation live

8 Information Garnered from DOL Top industries and industry wages Top occupation groups Labor force by age Education levels and Income School enrollment Housing costs, occupancy and ownership rates Commute Times Means of Transportation Characteristics of workforce (age, sex, industry) Job creation and destruction Turnover rates and new hires

9 We also looked for very specific information: To see how many new hires there are despite the recession (used it to convince job seekers that there are actually some job openings these days) To see which industries have the highest proportion of baby boomers and will likely to be most swamped by upcoming retirements To see if teenagers were working in different variety of industries now than they were a few years ago To see which industries were hiring older workers To compare how the various age groups have fared during the recent recession To see if younger women in Latah County had as large an earnings gap with young men as older women have with older men. To see whether a surge in older workers was made up more of women than men To compare the turnover rates in six industries that compete with each other in wages To see which industries in Clearwater County had the most new hires over the last five years

10 sus.gov

11

12 Moving ground think employers!

13

14 Central Maryland Transportation Resource and Information Point (TRIP) A one-stop transportation clearinghouse and call center for all transportation services along the Baltimore-Washington corridor and neighboring jurisdictions.

15 Getting More Crowded The Baltimore Region Refers to the City of Baltimore, and the Counties of Baltimore, Anne Arundel, Howard, Harford, and Carroll. Expected to grow from almost 2.7 million people in 2008 to almost 2.8 million people in the period from 2008 to Source: Proximity Corporation Model based on Census Data Central Maryland Regional Transit CMRT

16 Baltimore Region Map Central Maryland Regional Transit CMRT

17 A Super Region to the South Washington, DC MSA projected to grow even more: Projected to grow by more than 10 percent from almost 5.4 million people in 2008 to over 6 million people in An increase of more than 600,000 people: a city slightly larger than the current population of the City of Baltimore. Source: Proximity Corporation Model based on Census Data Central Maryland Regional Transit CMRT

18 Gridlock Average Commute Times from jurisdictions within the Washington and Baltimore Metros: Jurisdiction Prince William County, VA Prince George's County, MD Average Commute Time in Minutes Montgomery County, MD Fairfax County, VA Howard County, MD Baltimore City, MD District of Columbia, DC Anne Arundel County, MD Baltimore County, MD National Rank Source: U.S. Census Bureau, 2003 American Community Survey Central Maryland Regional Transit CMRT

19 To Our North Central Maryland Regional Transit CMRT

20 To Our South Central Maryland Regional Transit CMRT

21 Central Maryland is Sandwiched in Between Central Maryland Regional Transit CMRT

22 Along Comes Transit for Central Maryland The Corridor Transportation Corporation (CTC) Founded in 1987 for operating a fixed route community-based bus service in the mid Baltimore/Washington suburban area. Formed through the joint efforts of the Greater Laurel business community along with local and state elected officials and agency representatives. 501(c)(3) Private Non-Profit with a volunteer Board of Directors. Central Maryland Regional Transit CMRT

23 A New Name Central Maryland Regional Transit CMRT

24 Services Offered Manages Howard Transit (the County's fixedroute system), and a paratransit service which operates within the county. Manages the Connect-A-Ride system, which operates in a three county area. Fleet of over 65 buses operating on seventeen fixed routes. Total ridership for all these services is well over 1.6 Million boardings annually (FY2008) Central Maryland Regional Transit CMRT

25 Where We Serve Central Maryland Regional Transit CMRT

26 Who Our Riders Are People with Disabilities Seniors Low Income Students General Public Approximately 70% going to/from work. Central Maryland Regional Transit CMRT

27 TRIP Project Funding CMRT received a Job Access Reverse Commute (JARC) grant via the Maryland Transit Administration in FY 2009 to develop a unique mobility management model project. Currently, to link urban and suburban regions, four or five separate information centers need to be accessed to gain information. Central Maryland Regional Transit CMRT

28 TRIP Project Comprehensive web-based and telephone customer service center to provide accurate information for all systems and modes of transportation within the region. Will include social service programs, employer-based transportation service, private transportation providers, and local and metropolitan transit providers. TRIP will be able to show linkages between transit systems, maintain all routes and schedules in the region, and can be used as a tool for coordination communication. Central Maryland Regional Transit CMRT

29 A Multimodal Cornucopia Central Maryland Regional Transit CMRT

30 Target Population TANF recipient and/or low-income individual that is in need of transportation options to get to and from job opportunities and activities in outlying areas. Elderly individuals and individuals with disabilities. The general public will also have access to all TRIP has to offer. Central Maryland Regional Transit CMRT

31 We Welcome All Commuters Central Maryland Regional Transit CMRT

32 What TRIP Means for You A mobility management project that works with employers, community based organizations, and others to facilitate the efficient and effective disbursement of information about regional transit services to make riding transit an enjoyable experience. Central Maryland Regional Transit CMRT

33 The Benefits of Being a Partner Organization Tax benefits and/or discounts to provide your employees and/or customers with transit passes. Easy access to updated information on transit routes for your employees and/or customers via telephone or internet. Allow you to build relationships with the different transit providers, human service, and social service agencies. Central Maryland Regional Transit CMRT

34 Mobility Management Mobility management from Central Maryland TRIP is one integral cog in a successful growth management machine. Needs to be part of a coordinated Smart Growth effort and a push to maximize resources in a strained economy. TRIP will coordinate mobility management with transit planning and general planning for the region. Central Maryland Regional Transit CMRT

35 Central MD TRIP Updates As of 11/9/2010 Central Maryland Regional Transit CMRT

36 Our Advisory Board and Partner Organizations are the Ring. How It All Works TRIP Components: Mobility Manager Coordination with Planning Agencies. Mobility Coordinator Fort Meade Coordinator Travel Trainer TRIP Call Center TRIP Website (Trip Planner) Database of Baltimore Area Transit Information & Direct Communication from Dispatchers from the Regional Transit Systems. Central Maryland Regional Transit CMRT

37 Central Maryland Regional Transit CMRT TRIP Advisory Board Kwaku Duah Acting Director Annapolis Transit H. Walter Townshend President and CEO Baltimore Washington Corridor Chamber John K Clark Business Development Sam s Club Bert Rice- EUL/Privatization Officer Fort Meade Roberta Jackson Commuter Assistance Coordinator Howard County Commuter Solutions Heather McColl Executive Director Annapolis Regional Transportation Management Association Karl Brendle Director-Economic Development Officer City of Laurel Department of Community Planning and Business Services Brian O Malley Director of Transportation Policy and Research Central MD Transportation Alliance Adrienne Christian Chief of Staff Office of United States Congresswoman Donna Edwards Suzy Beegle Job Network Administrator Baltimore County DSS Judy Nutwell Assistant Director Family Investment Administration Carol County Social Services James F. Ports Jr. Administrator Department of Community Services Harford Transit Richard Y. Nelson Jr. Director Montgomery County Department of Housing and Community Affairs Nancy Grinberg Program Supervisor Laurel College Center Catherine Hill Director of State and Community Relations NSA Michele Gardner Ex Officio Member Transportation Planner Statewide Programs Statewide Planning Division John Powell Ex Officio Member CEO CMRT

38 Database Example Central Maryland Regional Transit CMRT

39 Google Transit Example Central Maryland Regional Transit CMRT

40 Spring 2011 Launch Central Maryland Regional Transit CMRT

41 Questions? Central Maryland Transportation Resource and Information Point (TRIP) Making Regional Connections. Michael Owino Trevor Cascio Central Maryland (TRIP) Central Maryland (TRIP) CMRT Central Maryland Regional Transit CMRT

42 icommute: SANDAG s Mobility Management Program in action CTAA Joblinks Webinar Series November 10, 2010 by Deborah Jones

43 icommute Program icommute Part of SANDAG mobility management program in San Diego, California Recently renamed and rebranded from RideLink New Web site showcases new online tools and resources 43

44 icommute Program icommute Employer Program Since 1995, worked with over 200 employers in the public and private sectors throughout the County 2 million+ cars taken off the roads during rush hour. That equates to: 105 million vehicle miles 5 million gallons of gas 125 million pounds of global warming pollution 44

45 Employers: Why they might they need Mobility Management assistance When employees turn to their employer for help When employers go Green When employers strive to be an employer of choice 45

46 icommute Program icommute Employer Program (cont.) Programs and services for employers Provide assistance setting up a company Commuter Benefit (as part of benefit package) Commute Tax Fringe Benefit resources Assist with on-site assessments Mapping and commute options List of what other companies offer On-site outreach and tabling Employer reports, including carbon savings Employer Starter Kit available on CD or online 46

47 icommute Program icommute Employer Program (cont.) Programs and services for employers Links to online resources, i.e. Cost of Commute Calculator Transit Trip Planner and 511 RideMatcher for finding ridematch partners Online bike-locker registration Self-service Guaranteed Ride Home vouchers TripTracker for cost and carbon savings Diamond Awards: Annual employer recognition award for excellence 47

48 icommute Program icommute Employer Program (cont.) Forged partnerships with key employers Know what works: Best practices from local, well-known employers. Focus Group participation: Helped shape new icommute brand and employer assistance Forums and networking: Peer-to-peer connections are natural value-added feature of Employer Program 48

49 Lots of commuting options available Lots of options! Ridesharing - Vanpools & Carpools Public Transportation Biking or Walking to Work Telecommuting Flexible work schedules 49

50 Lots of commute benefits for a company or agency to offer its staff and/or volunteers: Reserved parking for carpools and vanpools Intranet resources dedicated to commuting Kiosk or bulletin board Teleworking Flexible work schedules Transit pass discounts or subsidy Bike lockers or racks On-site resources, i.e. showers, day-care, cafeteria, ATM Vanpool subsidy Commuter Club incentives & awards Employees benefit: Shows employers care about employee s commute Offers viable alternatives to driving alone Can save employees money Helps employees go green 50

51 Lots of commute benefits for a Transportation Management Association (TMA) to offer: Free ride matching Surveys or mapping Vanpools and carpools Transit planning, fares and schedules Bike and walking maps Tax savings information Telecommuting resources Guaranteed Ride Home Cost of Commute calculator Outreach and event assistance Awards and recognition Grants and employer assistance Training and networking Employer forums 51

52 Marketing to change behavior Use credible messengers Employers themselves Testimonials from fellow commuters Bring it to the people Rideshare events, breakroom, payroll stuffers, newsletters, s, word-of-mouth, etc. Give incentives Rewards work doesn t have to be expensive or lavish. Take advantage of FREE and low-cost local programs Survey staff: What will it take to? Note: It takes 6 weeks to 90 days to change behavior. If they stick it out, it will stick! Make goals, measure and evaluate. Celebrate! 52

53 Thank you! Deborah Jones Associate Marketing Analyst (619) , 53