That Ireland is a worldwide leader in the Information and Communications Technology industries.
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- Cleopatra Fleming
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1 The vision of ICT Ireland is: That Ireland is a worldwide leader in the Information and Communications Technology industries. Our Mission is to Raise awareness of the importance of the information and communications technology (ICT) sector to the Irish economy in all sections of society Ensure that Ireland is an attractive location for ICT investment by both foreign and indigenous companies Promote an environment that encourages innovation Develop linkages between the component parts of the ICT industry in Ireland both indigenous and foreign owned. W HAT ARE THE STRATEGIC IMPERATIVES FOR THE ICT I RELAND VISION? 1. That government, agencies & officials see the ICT industry as one of the most important sectors in Ireland. Access to key players in Government, State Agencies and the Media in order to articulate clear and positive messages related to the ICT industry Strategic Actions: Develop a core presentation that can be used as a communication device Arrange meetings with key players in government and state agencies to promote the positive aspects of the ICT sector and to outline key issues Develop relationships with key technology journalists and ensure they have easy access to spokespeople in ICT Ireland Task Working Groups with providing material which can form the basis of briefing documents and press releases. Measure of success: Successful proactive intervention on key strategic issues for the sector Number of meetings with Government Ministers and officials Agency action on identified key issues Increased media profile as measured by media events and references
2 Chairman, Director and the ICT Ireland Marketing & Communications WG. 2. That Ireland has skills necessary for a vibrant & sustainable ICT sector Adequate skills are available to all components of the ICT industry. Strategic Actions: Develop ICT Ireland policy on ICT & Education Develop advocacy programmes to encourage more students to take on ICT related subjects Develop relationships with Dept of Education and feed policy formation of ICT usage in the classroom. As an enabler in education Develop media messages to improve the image of the ICT sector as a career choice Develop relationship with Guidance Counsellors Identify gaps in indigenous supply and identify alternative sources Measure of success: Increased the numbers of students taking ICT related subjects in junior and senior cycles in schools (ie maths, physics, chemistry) Increased numbers going into engineering & science related subjects at 3 rd level Increased numbers choosing the ICT sector as a career Increased number of PhDs in ICT related subjects Improved grades achieved by students in ICT related subjects/courses in 2 nd level/3 rd level 3 rd level serctor that is receptive / responsive to needs of Industry Immigration policy that takes account of needs of ICT industry ICT Ireland Education Working Group with identified Management Board Champion. 3. That Ireland is a competitive location for ICT companies (both FDI and indigenous) Ensure Ireland is internationally perceived as a competitive location for ICT activity Strategic Actions: Lobby Government & regulators on competitive issues, such as energy and wage costs
3 Track the development of new EU & Irish regulations and their impact on the ICT sector Lobby Government to ensure that the Irish tax regime remains competitive for both FDI and the indigenous sector Work with revenue to ensure that Ireland has an effective trade policy for exporting companies Develop marketing materials (with IDA) to promote Ireland as a location of choice for new or further investment by foreign owned ICT companies ISA & ICT Ireland continue to develop their strategic policies in relation to developing scale in the indigenous ICT sector Measure of success: Ireland remains one of the key global locations for mobile foreign direct investment Costs in Ireland (energy, environment, wages etc) are either more competitive than or comparable with other locations ICT companies continue to invest in their operations in Ireland The indigenous sector develops scale and competes globally The ICT manufacturing base in Ireland continues to develop Ireland maintains a favourable tax regime for business ICT exports from Ireland is facilitated by a transparent and predictable trade regime. ICT Ireland Competitiveness WG (which will incorporate the ICT Ireland Taxation WG, the ICT Ireland Trade WG and the ICT Ireland Environment Policy Committee) and the identified Management Board Champion. 4. That Ireland becomes a very attractive place in which to undertake R&D Ensure that Ireland is one of the best places to carry out and manage efficient R&D Strategic Action: Lobby Government & agencies (IDA, EI & SFI) to ensure that there is a national focus on applied R&D Work with agencies & Revenue to develop greater suite of supports for companies investing in R&D in Ireland Develop specific actions to encourage greater commercialisation of research Address the cultural disconnect between industry and academ ia Lobby Commission to ensure that there is greater access to EU Framework funding Measure of success
4 A national focus on applied research/technology and commercialisation is developed ICT companies invest in R&D in Ireland Greenfield R&D sites choose Ireland as a location The number of researchers in ICT increases The relationship between academia and the ICT industry increases Increased successful applications under EU Framework Programmes ICT Ireland R&D Working Group and the identified Management Board Champion. 5. Ireland truly becomes a knowledge and eenabled economy Ireland is recognised as a true Knowledge Economy Strategic Action/Goals: Investigate incentives in other markets which encourage greater take-up of technology in the home Develop a strategic plan to lobby Government to introduce incentives (tax or otherwise) to encourage greater take-up of technology in the home Work with Government in roll out of further on-line public services Develop relationship with Dept of Finance in the area of public procurement policies Incorporate the EU policy on the Information Society into Government (i A European Information Society for growth and employment) Measure of success There is an increased uptake of ICT technology in the home Increased access to public on-line services An efficient public procurement and eprocurement policy and practice is developed Greater use of on-line services by consumers/users ICT Ireland eenabled Working Group and the identified Management Board Champion. 6. The ICT sector in Ireland needs to improve its access to and interaction with the final customer
5 Ensure that Ireland is seen as a key location for sales and marketing activities Increased ICT exports Strategic Action/Goals: Develop sales & marketing and management capabilities within the ICT sector, eg training courses Work with agencies & Revenue to develop greater suite of supports for companies investing in sales and marketing in Ireland Work with schools & 3 rd level to encourage a greater focus of sales and marketing in engineering & technology courses Measure of success ICT companies attract more sales and marketing functions to their Irish operations Linkages between foreign owned MNCs and indigenous ICT companies are developed ICT Ireland Sales & Marketing Working Group, the Irish Software Association and the identified Management Board Champion.
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