Marketing POST-SHOW REPORT 2012

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1 Marketing POST-SHOW REPORT 2012 Gulf Cooperation Council 9 10 September 2012 The Westin Abu Dhabi Golf Resort & Spa Abu Dhabi, UAE

2 THANK YOU TO OUR SPONSORS AND PARTNERS Federal e-government Partner Hosting Partner e-government Partners Strategic e-government Partner International Partner Gold Sponsor Advisory Partner IT Transformation Partner Conference Sponsors Information Security Partner Workshop Sponsor ICT Partner Regional Business Media Partner Online Media Partner Media Partners Organized by

3 he GCC brought together over 200 international and regional key government representatives to showcase examples of the leading projects and focus on the next steps of development. The forum s Government Partners, Emirates egovernment, Abu Dhabi Systems & Information Centre (ADSIC), Dubai egovernment, Information Technology Authority? Oman, Bahrain e-government and the Saudi egovernment Program took key roles in demonstrating their commitment to the development of e-government in the region. They led the discussions on key issues surrounding e-participation and e-governance. The forum s sponsors FireEye, PwC, EMC2, Booz Allen Hamilton, Trend Micro and helpag demonstrated their expertise thought leadership in the fields of security, strategy, e-services development, managed services, cloud computing and virtualization. The forum was supported by Dubai Internet City, Forbes Middle East, Gulf News, Khaleej Times, Smart City and 24x7 News as Media Partners. We are starting to plan for next year s forum, and would like to invite you to consider coming on board as a Media partner. You will be able to use the event to achieve some of your key strategic goals, and also demonstrate your thought-leadership and coverage on e-government developments in the region. By partnering together we will be able to work together on creating key content and coverage on the central developments and e-initiatives governments in the region and worldwide are taking, and we certainly look forward to working with you. Ahmad Yassin Abu Dhabi University Knowledge Group Direct : +971 (2) Mobile: +971 (50) ahmad.yassine@adu.ac.ae Executive Summary TOP LINE FIGURES 30 Speakers 7 Government partners 7 Sponsors 6 Media Partners 208 Attendees 69 Government Organizations Represented

4 Job Function Gulf Cooperation Council 36% 27% Information Technology 16% 7% Strategy & Planning 14% Others e-government Program Sales & Marketing Geo Region UAE 70% KSA 10% Bahrain 8% Oman Kuwait 7% 5%

5 Gulf Cooperation Council Excellent opportunity to meet up with different egovernment entities Senior Manager, PwC The event offered interesting views and contacts - it was good for helpag to attend! Director Strategic Security Consultants, helpag Great event with great audience and speakers Sales Team leader, EMC 2 The event was amazing Director of e-gov, Directorate of information and e-gov, Sharjah The forum is an excellent event for sharing egovernment experiences and learning from other government focus areas that will help each other in elevating the Gulf countries delivery of eservices to their citizens and customers anywhere. IT Director, Dubai Health Authority Very well organized event and great communication from Aim throughout the whole process including lead up Marketing Manager, Trend Micro

6 Venue Map The Knowledge Group Abu Dhabi University Knowledge Group Booz Allen Hamilton Saudi e-government Program PwC ADSIC FireEye Emirates e-government helpag Trend Micro e-government Authority - Bahrain EMC 2 Registration Desk Forbes Coffee Station Entrance Entrance Entrance Conference Room VIP Majils/ Workshop Room Workshop Room Entrance Where will you be NEXT year?

7 MARKETING TOP LINE s 562 Faxes egov Eshots 7 Full Page Magazine Adverts 2 Full Page Newspaper Adverts 42 Online Adverts

8 Gulf Cooperation Council YouTube Media Coverage Click Here to watch Click Here to watch Click Here to watch Click Here to watch

9 Gulf Cooperation Council Newspaper Media Coverage 104,550 Al Bayan 11 September 2012 P.8 109,000 Al Watan 11 September 2012 P.6 94,275 Al Ittihad 11 September 2012 P.7 150,000 Al Khaleej 11 September 2012 P.6 21,980 Al Fajr 11 September 2012 P.6

10 Gulf Cooperation Council Al Ittihad Media Coverage

11 Gulf Cooperation Council AMEinfo.com Media Coverage

12 Gulf Cooperation Council Al Khaleej Media Coverage

13 Gulf Cooperation Council Emirates News Agency Media Coverage

14 Gulf Cooperation Council Media Coverage

15 Gulf Cooperation Council Media Coverage

16 Gulf Cooperation Council Our Media Partners Media Coverage

17 Gulf Cooperation Council International Coverage Media Coverage

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22 The 2nd Annual Gulf Cooperation Council 9-10 September 2013 Abu Dhabi, UAE How can you be involved in next years forum? Be seen as a thought leader through presenting at the forum Exhibit to generate leads and network with top government official Increase profile and brand awareness with leading agencies across the GCC Contact Francesca Krachai - Business Development Manager Aim Events, Abu Dhabi University Knowledge Group Direct: +971 (2) francesca.krachai@adu.ac.ae Ahmad Yassin - Event Marketing Manager Abu Dhabi University Knowledge Group Direct: +971 (2) ahmad.yassine@adu.ac.ae Deyan Raykov - Project Manager Aim Events, Abu Dhabi University Knowledge Group Direct: +971 (2) deyan.raykov@adu.ac.ae

23 Be part of the 2nd Annual Gulf Cooperation Council 9-12 September 2013 Abu Dhabi, UAE S a v e t h e d a t e s a n d b o o k y o u r p l a c e a t t h e e v e n t n o w

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