Emerging Trends in the International Student Market

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1 Emerging Trends in the International Student Market Dr. Sebastian Fohrbeck - Director - German Academic Exchange Service New York AACRAO New Orleans, April 23, 2010

2 Introduction of DAAD Deutscher Akademischer Austausch Dienst a self-governing organisation of the German institutions of higher education with 231 member institutions and 123 student bodies 2

3 DAAD Budget and Results DAAD Budget 2010 (Plan) 397m = US$ 540m Foreigners (DAAD: 41,700) Other sources 28 mio = 7% EU 50 mio = 14% Ministry of Foreign Affairs 179 mio = 45% Germans (DAAD: 25,300) 397 mio EUR ERASMUS grants for Germans (EU: 31,000) Federal Ministry of Economic Cooperation and Development 37 mio = 9% Federal Ministry of Education 103 mio = 26% 20% students 60% graduates, PHD 20% staff 250 programmes About 550 professors in 88 selection committees 3

4 Goals and expenditures of the DAAD (Plan 2010) Scholarships for foreigners Supporting future foreign elites at German universities and research institutes 89m Scholarships for Germans Supporting future German Leaders in their studies and Research abroad (including ERASMUS) 111m Internationalisation of German universities Increasing the international appeal of German universities and promoting the international dimension in German higher education 70m Promoting German Studies and the German language abroad Promoting the German language and German Studies at foreign universities 48m Educational cooperation with developing countries Promoting academic, economic, and democratic development in developing and reform countries 79m 4

5 The DAAD network worldwide 5

6 Mobility of students world-wide (2007) Europe 1,337 mio Europe 719,000 North America 89,000 Asia 297,000 North America 723,000 2,8 mio international Students Asia 1,061 mio South America 165,000 South America 34,000 Africa & Arabian States 402,000 Africa & Arabian States 129,000 Australia Oceania 207,000 Australia Oceania 10,000 Source: UNESCO

7 New, fast and cheap... 16,0 14,0 12,0 10,0 8,0 6,0 4,0 2,0 0, Development of the global trade (export) in trillion US$ Development of the international mobile students in million 7

8 International Students: Host countries 1. USA: World leader in the Education Market: Open doors : 670,000 intl. Students: 21% of world market, but only 3% of student population in the US 2. UK: Prime Ministers Initiatives : 13% of world market, 14% of student population 3. AUS: Our biggest growth industry... 7% of world market, but growing rapidly, 17% of student population 4. Other English speaking countries catching up ( CDN, NZE, IRL) 5. Germany, France, continental EU : 8% and 9% of world market, 11% of student population. Bologna aim - Europe as a first choice for international talents (Western Europe 41% of world market) 6. China: 300,000 international students planned 7. Japan: 300,000 international students by

9 The Asian Tigers, Dragons and Elephants 9

10 International Students Why? Income generation: In the US alone, international students contributed 17.7 billion dollars to the economy in 2008/09 Cultural diplomacy Promoting innovation and productivity by gaining access to talent Promoting campus internationalisation Expected future economic gains from graduates returning to their home countries 10

11 International Students: How? All major countries have launched national recruiting campaigns: UK: Innovative, Individual, Inspirational, British Council has offices in more than 100 countries Australia: Live, Learn and Grow, Australia Education International has 25 offices in 17 countries Germany: Land of Ideas, DAAD has 64 offices worldwide France: CampusFrance has 100 Offices in 75 countries United States: Lacks a coordinated national strategy, institutions recruit individually. But: 450 advising centers in US embassies and consulates 11

12 Europe: Mobility Nationalities of foreign students in Europe Oceania; 0,5 Unknown; 19,3 Africa; 14,4 North America; 2,5 South America; 4,6 Country of origin Africa North America South America Absolut % 14,4 2,5 4,6 China; 6,9 China ,9 Japan; 0,7 Japan ,7 Europe; 35,1 Asia, other; 16,1 Asia, other ,1 Europe ,1 Oceania ,5 Unknown ,3 EU 27 (Insgesamt) ,0 Source: Eurostat

13 Courses taught in English NL 774 DE 415 FI 235 SE 123 DK 96 PL 90 FR 79 13

14 uni-assist 118 member universities Winter term 2009/10: 49,503 applications (77% BA, 23% MA) 19,800 applicants (63% BA, 37% MA) Master: 11,417 applications (36% Germans) 7,329 applicants (42% Germans) 21% negative answers (BA+MA) Offers: Pre-check of applicants Coordination Statistics Clearing/applicant pool 14

15 TestAS Central standardised aptitude test for foreign students Scholastic aptitude test with four subject-specific modules TestAS can be taken in licensed test centres worldwide Economics Engineering TestAS is for free in 2010 Core Test No fees for the universities Aim 2010: 30 universities, 5,000 participants Humanities, Cultural Studies and Social Sciences Mathematics, Compu ter Science and Natural Sciences 11/

16 TestDaF Test of German as a foreign language Test centres test-takers 16

17 DAAD-Marketing Action Fields since 2001 Higher Education Marketing 1,256 presentations at Higher Education Fairs, including 178 participations with a German Pavilion in over 80 countries Research Marketing: 90 projects 2008/2009: 33 projects in 18 countries GATE Germany further training Testimonial-Campaign 63 testimonials from 32 countries ECOGERMA: Leitmesse Umwelttechnologien, Sao Paulo, März Information Centres worldwide 108 workshops and training courses 02/10 17

18 Marketing Study in Germany - Land of Ideas 18

19 Foreign students in Germany I Source: Wissenschaft Weltoffen

20 Foreign students in Germany II China India Japan Russia Total (all countries) WS 1996/97 4, ,745 3, WS 1997/98 5, ,746 4,182 WS 1998/99 5, ,788 4,930 WS 1999/00 6,526 1,117 1,949 5,946 WS 2000/01 9,109 1,412 2,023 6,987 WS 2001/02 14,070 2,088 2,182 8,383 WS 2002/03 20,141 3,303 2,311 9,601 WS 2003/04 25,284 4,112 2,382 10,814 WS 2004/05 27,129 4, ,479 WS 2005/06 27,390 3,988 2,422 11,953 WS 2006/07 27,117 3,780 2,339 12,197 WS 2007/08 25,479 3,527 2,339 11,

21 Mobility Agencies in Europe 21

22 Thank you! 22

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