The Millennial Opportunity From Student Volunteer to Alumni Donor

Transcription

1 The Millennial Opportunity From Student Volunteer to Alumni Donor Matthew Ewing Associate Vice President for Development, Boise State University Lauren Wake Client Solutions Consultant, ScaleFunder All material in this presentation, including text and images, is the property of Ruffalo Noel Levitz. Permission is required to reproduce information. 1

2 Millennials Who are they & why are we talking about them? Students or alumni, Millennials are not a problem to be solved; they are an opportunity to be unlocked 2

3 Engaging Students through Student Foundations 3

4 Setting the Stage Student Foundations Indiana University Bloomington Established in ,364 undergraduate students (32,694 full time) 18% of students older than 25 Student Foundation established in 1950 Boise State University Established in 1932 (Four year college in 1967) 19,112 undergraduate students (12,937 full time) 37% of students older than 25 Student Foundation established in

5 Power of Student Foundations Indiana University 63% > 14% 5

6 Indiana University Student Foundation The student led arm of the Indiana University Foundation. IUSF sponsors campus events that build enthusiasm and leadership, raises scholarship money for working students, and works to forge an everlasting bond between students and IU. Led by 25 senior Steering Committee members 500+ general members 5 student led committees Alumni Affairs Little 500 Marketing Freshman Council Philanthropy 6

7 Building a Culture of Philanthropy For All The Indiana University Bicentennial Campaign $2.5 Billion w/ $10 Million Student Foundation goal Campaign launch events Customized thank you videos Thank a donor day Flock the campus Metz Grant Program $1 Million endowment Student led committee awards $25,000 each semester Donor Engagement Foundation board meetings High level donor events Host donors on campus 7

8 The World s Greatest College Weekend 8

9 Building lifelong relationships and educating current students about opportunities for postgraduation involvement is perhaps the most important thing we can do for the future of our university. 9

10 Student Advancement at Boise State Current Statistics Fan Club 5 active members (President & Treasurer) Many members on the roster as a scholarship renewal requirement No consistent meetings Student Foundation 6 active members (President & Marketing Officers) Meets monthly; low attendance Only major activity I Heart Boise State 10

11 A Fresh Look One organization responsible for philanthropy, celebrating Boise State History & Tradition, fostering school pride, & leadership development Organizational Structure 30 member closed organization 7 member executive board 4 committees PonyUp (crowdfunding) Events School Pride & Traditions Promotions & Marketing 11

12 Students as Volunteers 12

13 Student Volunteers Breaking Down the Stigma Experiential & project-based learning Ownership & accountability Enthusiasm for philanthropic cause Tap into organizations to find the right student leaders Greek organizations Student Government Student Programming Offices/Councils Student Foundations Philanthropy Councils 13

14 Boise State PonyUp Physics Congress The Power of Saying YES 14

15 Case Study Project Leaders Boston University Dance Team Projects 15

16 Case Study - Marketing Ambassadors & Amplifiers 16

17 How Students Can Help Manage Crowdfunding Boise State University 17

18 Young Alumni as Donors 18

19 Crowdfunding Case Studies - Participation UTSA Participation Challenges 19

20 Crowdfunding Case Studies New Donors Northwestern University Catalyzer Crowdfunding 40% of all Donors (Spring FY 15 & Fall FY 16) = Alumni 20

21 Q & A 21