Attention: Activity Directors Media Packet

Transcription

1 Attention: Activity Directors 2018 Media Packet Georgia Health Care Association 160 Country Club Drive * Stockbridge, GA FAX Contact: Sylvia Barnes sbarnes@ghca.info

2 2018 Media Packet Enclosures include: GHCA Calendar of Events & Education Opportunities for Activity Directors o AHCA/NCAL Healthcare Observance Days (separate packet) Terry J. Bryant Media Awards Packet o Community Involvement Award o Media Awards o Volunteer of the Year Awards o Deadline to Submit all Awards August 24, 2018 National Skilled Nursing Care Week Information Georgia Golden Olympics

3 GHCA Calendar of Events AHCA/NCAL Healthcare Observance Calendar separate packet March 13, 2018 March 30, 2018 April 6, 2018 April 13, 2018 April 15-22, 2018 April 21, 2018 April 2018 May 6-12, 2018 May 13-19, 2018 May 15, 2018 May 2018 June 10-14, 2018 July 13, 2018 July 13, 2018 July 15-17, 2018 September 9, 2018 September 17-21, 2018 September 30 - October 3, 2018 October 3, 2018 October 7-10, 2018 October 12, 2018 Board/Committee Day - Stockbridge, GA National Doctors Day GSNHAD Board Meeting Progress Notes Due National Volunteers Week Ms. GHCA Pageant, Evergreen Resort - Stone Mountain, GA Spring Council Tour (exact dates TBD) National Nurses Week National Skilled Nursing Care Week (NSNCW) Board/Committee Day - Stockbridge, GA Foundation Golf Tournament GHCA/GCAL Summer Convention - Amelia Island, FL Progress Notes Due GSNHAD Board Meeting GSNHSW Annual Meeting - Savannah, GA National Grandparents Day GANLTC Annual Meeting - Lake Lanier, GA GSNHAD Annual Meeting - Savannah, GA Progress Notes AHCA/NCAL 69th Annual Convention & Expo - San Diego, CA Progress Notes Due

4 2018 Terry J. Bryant Awards Information Packet

5 2018 Terry J. Bryant Awards The Georgia Health Care Association and Georgia Center for Assisted Living invites you to submit nominations for one or more of the 2017 Terry J. Bryant Awards. Please carefully review each award category and description below and follow the instructions for submitting your nomination. About Terry J. Bryant The Terry J. Bryant Media Awards were established in memory of Terry Bryant, a beloved GHCA member, who was tragically killed in a plane crash on April 21, During his lifetime, Terry represented the West Central Council on the GHCA Board of Directors, and served the Public Relations Committee for five years. He was instrumental in developing the Ms. Georgia Nursing Home Pageant, now the Ms. Georgia Health Care Association Pageant, one of GHCA s most special events still to this day, and vigorously promoted the importance of community relations for Georgia s nursing homes. As such, the GHCA Board of Directors established the Terry J. Bryant Media Awards in 1978 to recognize those members who demonstrate outstanding community relations through special programs, traditional and digital media outreach, social media, and volunteerism. To this day, Terry s dedication to community relations and positive promotion of long term care in the state of Georgia lives on through the great work of GHCA members. GHCA continues to honors him by presenting the awards each year during the Georgia Society of Nursing Home Activity Directors Annual Meeting. Award Categories & Descriptions Community Involvement Award This award is presented to those centers demonstrating outstanding community relations through special events and programs. Submissions for this award can be folders, printed scrapbooks, or digital scrapbooks. Note: Scrapbooks can be no larger than 12 x 12 and cannot weigh over 10 pounds. An entry form for this specific award must be included with your submission to be considered (included in packet). Media Awards These awards are presented to members who demonstrate outstanding community and media outreach using traditional or digital media. Along with the award entry form (included in packet), please submit the article, photo, television clip, newsletter, or social media post that you would like to be considered. You may nominate your facility for a Media Award in the following categories: Newspaper Article

6 Photo in a Newspaper Television Coverage Newsletter - Print or Digital Social Media Star 2018 Volunteers of the Year Awards These awards present an opportunity for members to recognize an outstanding individual or group of individuals who have demonstrated exemplary commitment to serving the disabled, frail and elderly residents of Georgia. You may nominate individual(s) for a Volunteer Award in the following categories: Group Volunteer of the Year Individual Volunteer of the Year Teen Volunteer(s) of the Year (Individual or Group) How to Submit a Nomination Complete the entry form specific to the award for which you are submitting a nomination (included in this packet). Follow the instructions on the entry form for submitting any supplementary materials. You may submit one nomination per facility, per category. The deadline to submit your nominations for ALL award categories is Friday, August 24, Additional Guidelines All submissions must highlight activities that occurred within the last 18 months. Any submission highlighting activity occurring prior to that time will not be considered. If you have questions, feel free to contact Sylvia Barnes, GHCA Director of Assisted Living & Affiliates, at sbarnes@ghca.info or (678)

7 Georgia Health Care Association 2018 Community Involvement Award Entry Form Submissions for this award can be folders, scrapbooks, or digital scrapbooks. This completed entry form must be included with your submission to be considered. Name of Facility: Address: City: State: Zip: Facility s Telephone Number: Address of Person Submitting: Name of Activity Director: Name of Administrator: Mail folders and scrapbooks along with this entry form to: Attn: Sylvia Barnes Georgia Health Care Association 160 Country Club Drive Stockbridge, Georgia Note: Scrapbooks can be no larger than 12 x 12 and cannot weigh over 10 pounds. Printed folders and scrapbooks will be returned at the GSNHAD Annual Meeting in October. **NEW: GHCA now accepts digital scrapbooks for this award category. A digital scrapbook can be made using any computer program as long as it is submitted in PDF or Word format. Suggested programs for creating your digital scrapbook include Microsoft Word, Microsoft Publisher, and any Adobe design program. If you wish to submit a digital scrapbook, simply it as an attachment to sbarnes@ghca.info along with a copy of this entry form. The deadline to submit your nominations for ALL award categories is Friday, August 24, 2018.

8 2018 Community Involvement Award Resources Purpose of Award To encourage involvement of GHCA members within their communities. To recognize events and programs presented by GHCA member facilities who exemplify outstanding community involvement. To promote community involvement techniques and programs used by GHCA members. To elevate the understanding of the integral role health care centers play in their communities. Tips for Winning a Community Involvement Award Collect materials for your facility s award submission throughout the year. Materials may include: o Published news releases o Feature stories highlighting resident events o Photos of individuals from the community interacting with residents Though photos are excellent supplemental documentation, including news releases and feature stories better tell the story of your facility s community involvement. Remember that judges are selected for their expertise in community relations, not in long term care. Be sure to explain the purpose of your events and how they were successful in your award entry. Documentation should reveal regular involvement with your center s community including, but not limited to, the following groups: residents and their families, staff and related professionals, civic and religious groups, print and broadcast news groups, community leaders, and any other groups your facility is involved with. Program Evaluation The following criteria will be used to judge award submissions: Extent to which the facility s story is told. Number and variety of community groups drawn into the center through open houses, special events, etc. Extent and frequency of radio, television and newspaper coverage; include talk shows, feature stories, advertising, spot announcements, editorials, etc. Efforts directed at specific audiences: staff, residents, families, prospective residents, physicians, vendors, community groups, legislators, governmental officials, volunteers, allied health professionals, etc. Awards or other recognition received or given, public service performed, speeches or presentations given, social events sponsored, etc. Extent of resident involvement in the planning or execution of the event or program.

9 Georgia Health Care Association 2018 Media Awards Entry Form Along with the award entry form, please submit the article, photo, television clip, newsletter, or social media post(s) that you would like to be considered. Name of Facility: Address: City: State: Zip: Facility s Telephone Number: Address of Person Submitting: Name and position of individual submitting entry: Staff s Name: Staff s Position: Media Category: Newspaper Article Newsletter - Print or Digital Photo in a Newspaper Social Media Star Television Coverage If you wish to submit your award entry digitally, simply the entry form and the article, photo, television clip, newsletter, or social media post(s) that you would like to be considered to sbarnes@ghca.info. File attachments accepted are JPEG, PNG, PDF, Microsoft Word, and video files for television clips. You may also submit a YouTube link for television coverage entries. Entries can also be submitted via mail to: Attn: Sylvia Barnes Georgia Health Care Association 160 Country Club Drive Stockbridge, Georgia The deadline to submit your nominations for ALL award categories is Friday, August 24, 2018.

10 2018 Media Awards Resources Newspaper Article Award Entry Tips The article promotes a positive public image of the facility. Creativity is shown in an attention-grabbing headline and in the program or event being highlighted. Proper grammar, punctuation, and phrasing have been used. The article is interesting and easy to read. Photo in Newspaper Award Entry Tips Photo shows positive public image of the facility and has a pleasing appearance. Creativity is shown in an attention-grabbing headline. Television Coverage Award Entry Tips Judges will take into consideration air-time given along with what media outlet the media clip aired on. Media clip promotes positive public image of the facility and long term care. Newsletter Print or Digital Award Entry Tips Newsletter contains a variety of interesting news to all its recipients including calendar of events for the facility. Feature articles on residents, staff or someone affiliates with the facility are included. Facility name and address is prominently displayed. Newsletter is pleasing to the eye, neat and easy to read. Creative use of headlines, margins, clip art and fonts. Layout is clean and easy to follow. Proper grammar is used, no misspelled words. Administrator/Main contact has a dedicated column. Newsletter is delivered to appropriate groups including residents, staff, families, social workers, etc. Social Media Star Tips Facility regularly shares content on outlets such as Facebook and Twitter and has shared photos and posts with GHCA. Posts on the facility s social media pages positively promote the facility, its activities, and long term care. The frequency in which a facility posts on social media is taken into consideration. Posts on social media encourage participation from the public on events occurring in the facility, i.e. pageant

11 Georgia Health Care Association 2018 Volunteer(s) of the Year Award Entry Form Category: Group Individual Teen Name of Nominee(s): Nominating Facility: Address: City: State: Zip: Contact Person: Telephone: Address for Contact: Frequency of Service: (approximate) Hours/per Week Month Year Length of Service at this facility: years and/or months Primary Volunteer Jobs (Check all appropriate categories): New Programs Initiated Leads education programs or group discussions Provides and serves refreshments Provides personal services (reading, etc.) Support service for any activity Any additional activities:

12 Additional Information: Along with the entry form, you may submit photographs and any additional information such as letters from residents and staff regarding the volunteer. Please submit no more than 10 photographs. Entries can be submitted as attachments to or via mail to: Attn: Sylvia Barnes Georgia Health Care Association 160 Country Club Drive Stockbridge, GA The deadline to submit your nominations for ALL award categories is Friday, August 24, 2018.

13 2018 Volunteer(s) of the Year Award Resources What is the Volunteer of the Year Award? An opportunity for nursing homes within the Georgia Health Care Association to recognize and honor the outstanding participation of a teen, adult, or group/organization volunteers. Who is eligible for the award? Any teenager, adult, or community/group organization that is participating in volunteer activities in a GHCA member facility is eligible for the award. How to nominate an outstanding individual or group of individuals. The enclosed 2017 Volunteer(s) of the Year Award Entry Form must be completed by the Activity Director of the facility where the volunteer is working or by a staff member who is closely associated with the work of the volunteer. Complete each section of the form to the best of your ability, using specific examples.

14 National Skilled Nursing Care Week May 13-19, 2018

15 Established by the American Health Care Association (AHCA) in 1967 and always beginning on Mother s Day, National Skilled Nursing Care Week (NSNCW), formerly known as National Nursing Home Week, provides an opportunity to recognize the role of skilled nursing care centers in caring for America s seniors and individuals with disabilities. AHCA is excited to announce, Celebrating Life s Stories as the 2018 NSNCW theme. The theme, Celebrating Life s Stories serves as a tribute to life s most significant events, relationships and experiences that shape the unique perspectives of residents, families, staff, and volunteers in long term and postacute care. From May 13-19, 2018, centers will be encouraged to collect individual narratives to cultivate a shared sense of purpose at the center and in the surrounding community. To promote the new theme, skilled nursing care centers and members of the public can download materials on the AHCA web page such as graphics, a onepage flyer, and a newsletter and social media content template that can be tailored for your own use. Please feel free to follow us on Facebook here and share activity ideas for the observance on social media with the hashtag, #NSNCW.

16 National Skilled Nursing Care Week May 13-19, 2018 Media Resources

17 National Skilled Nursing Care Week Celebrating Life s Stories May 13-19, 2018 (Sample Proclamation) WHEREAS, interest in and understanding of the long term care delivery system has become increasingly important due to the growing number of elderly and disabled Americans; WHEREAS, long term care providers are dedicated to providing quality care and education to citizens in their communities about the quality of long term care services available; WHEREAS, the reform of America s health care system is a major concern for nursing facility residents, their families, and staff, and the American public in general; WHEREAS, the members of the American Health Care Association and the Georgia Health Care Association proudly sponsor National Skilled Nursing Care Week 2018 and invite the citizens of (Name of Your Community) to visit nursing centers to benefit from the knowledge and experience of their residents, family members, volunteers, and staff; THEREFORE, I (Mayor s Name), do proclaim the week of May 13-19, 2018, as Skilled Nursing Care Week in this community and urge all citizens to support quality of life in nursing facilities by visiting the residents of these facilities and by learning more about long term care in this community and across the nation.

18 Use facility letterhead. (Sample Letter of Invitation to Community Groups) Dear (community group contact): Many residents of (center name) are the people who nurtured our community and helped it grow stronger. They have been teachers, the business people, the parents, and other central figures that produced all of the good things that we now enjoy. National Skilled Nursing Care Week, an annual observance that honors the residents and staff of our nation s nursing centers, is May 13-19, The theme this year is Celebrating Life s Stories. On (day) of that week, our center will be hosting many events, including a (community event title). Your organization s participation would greatly enrich the celebration of our residents. We are asking key community groups such as yours, to be a part of (community event title) and participate by (your ask donation of décor/item, attendance, monetary donation, etc.) (Explain details of your event/project, including the cost of participating organizations, the time and expected duration of the event(s), what to do in the event of rain explanation of food that will be provided.) We hope you can join us for this fun and meaningful activity. Please call me at (phone number) or by at ( address) by (date deadline) to let me know if your group will be participating. I look forward to your response. Sincerely,

19 (Sample Media Advisory) For Immediate Release (Date) Contact (Name, Title of Contact) (Phone Number) MEDIA ADVISORY Local Nursing Center Celebrates National Skilled Nursing Care Week As a way to celebrate our post-acute and long term care residents, (Center Name) has partnered with the Georgia Health Care Association/Georgia Center for Assisted Living (GHCA/GCAL) and the American Health Care Association/National Center for Assisted Living (AHCA/NCAL) to celebrate National Skilled Nursing Care Week, May 13-19, 2018, themed Celebrating Life s Stories. WHAT: (Event Being Hosted) in honor of National Skilled Nursing Care Week About National Skilled Nursing Care Week Established by the American Health Care Association (AHCA) in 1967 and always beginning on Mother s Day, National Skilled Nursing Care Week (NSNCW), formerly known as National Nursing Home Week, provides an opportunity to recognize the role of skilled nursing care centers in caring for America s seniors and individuals with disabilities. The theme of National Skilled Nursing Care Week 2018, Celebrating Life s Stories, serves as a tribute to life s most significant events, relationships and experiences that shape the unique perspectives of residents, families, staff, and volunteers in long term and post-acute care. WHEN: WHERE: WHO: (Date and Time of Event) (Center Name and Address) (Center Name) s residents and their families, and staff. Event is open to the community.

20 Georgia Golden Olympics About: The Georgia Golden Olympics is a statewide event, held this year in the City of Warner Robins, Georgia, for adults 50 years of age or older. The event provides an opportunity to participate in amateur sports competition, to learn new leisure skills, to discover that physical activity is for all ages, and to meet new friends all why enjoying a wonderful time. A variety of activities are held to make it possible for participation regardless of an individual's age or physical ability. Different age divisions and several levels of ability spread the competition out so there is truly something for everyone. Goals: 1. To promote a social, competitive, athletic and recreational experience for older adults; 2. To maintain and improve the health and wellness of Georgia's adults; 3. To promote and create an interest in lifetime sports, recreation and physical exercise as a means of enhancing one's quality of life; and, 4. To create an awareness of the abilities and capabilities of older Georgians. The Georgia Golden Olympics will be September 26-29, 2018.