Post Graduate Certificate Program in Health Care Management PGCP-HCM. for Doctors & Management Professionals PGCP-HCM. Admissions

Transcription

1 Post Graduate Certificate Program in Health Care Management PGCP-HCM for Doctors & Management Professionals PGCP-HCM Admissions

2 ABOUT GREAT LAKES INSTITUTE OF MANAGEMENT Founded in 2004 with a vision of becoming the leading Management Institution in India providing Quality Education at an affordable cost and Human Capital for Emerging Economies, Great Lakes has, in these 10 years of its existence, indeed made great strides in Management Education. What perhaps sets it apart from the others are its constituent members globally acknowledged faculty, enterprising students and the members of its Advisory Councils. Great Lakes Business Advisory Council and Academic Advisory Council consists of luminaries - truly the who s who from the sphere of business and management education. But what s more important is that such exalted individuals inspire and provide the guiding light to the young aspiring business leaders of tomorrow. Great Lakes, unlike many other management institutions, believes in the power of imagination and freedom of ideas. The students are encouraged to advance their knowledge by questioning conventions and established frameworks. A carefully drawn up program curriculum also ignites the passion to achieve which is what puts the Great Lakers on a high flying career graph. Testimony to this is the fact that every student who has graduated out of the institution has found a firm ground to grow into a global business leader of tomorrow. Great Lakes truly has excellence in its soul and believes in sharing and growing. Hence, it has formed collaborations with some of the finest international institutions for exchange of knowledge and skills in preparation for the next decade of its excellence and growth. Vision To become the leading Management Institution in India providing Quality Education at an affordable cost and Human Capital for Emerging Economies. Mission To become a Center of Excellence in fostering managerial leadership and entrepreneurship in the development of human potential through quality research, teaching, residential learning and professional management services. Collaborations

3 MESSAGE FROM THE DEAN In the era of services, it is perhaps natural that the world s oldest service Industry finds itself in the throes of phenomenal growth, development and change. Fundamentally comprised of hospitals, medical practice, equipment, pharmaceuticals, biotech etc., the healthcare industry can also include other allied health activities. This is the fastest growing industry in the world today, represents one of the key economic activities of any nation, generating as much as 10 percent of the GDP. The availability of excellent medical care coupled with the demand for specialty services has led to the burgeoning of several avatars of the humble hospital and by extension allied services and industries, the world over. All this, places a tremendous demand on the availability of skilled labour not only in the form of medicos, but also in the managerial and leadership capacity in order that the services of the healthcare industry may be conceptualized and delivered in tune with their demand. The Great Lakes Center for Excellence in healthcare has been created with the mission of collaborating with the Health Care industry in order to aid the Management Research on the best practices and Industry standards while at the same time building an excellent repository of knowledge for academic and industrial use. Great Lakes has always prided itself on the creation and dissemination of knowledge in flexible formats and the Center for Excellence in Health Care too is no exception. We are pleased to offer yet another pioneering initiative from the stables of Great Lakes, this time in the field of healthcare and are confident that with your support, this initiative too will bear rich dividends. Best wishes Dr. Bala V. Balachandran J L Kellogg Distinguished Professor (Emeritus in Service) of Accounting & Information Management, Northwestern University, USA Founder & Dean,, India

4 MESSAGE FROM THE EXECUTIVE DIRECTOR Health Care, being an essential service with a social impact, making this available at an affordable cost with high quality is becoming a major challenge today. There is huge demand in this area to manage this growth in a structured way by optimizing the available resources so that medical professionals could concentrate on their core area. Great Lakes Institute is capable of developing and disseminating the methods, strategic approach, structure, systems and processes, training and research development in the domain of health care and the industry needs the management technics and training to standardize the processes. Prof. S. Sriram Professor of Strategy, Executive Director and CEO MESSAGE FROM THE PROGRAM DIRECTOR Health care industry is poised to achieve a phenomenal growth. The major challenge is creating management professionals to support the industry. The industry itself is in the process of evolving standards and best practices. The industry is witnessing different management and functional models. Government has also increased the importance accorded to health care through various means including budget allocations and ppp model. This scenario presents a huge need for developing talents and training them. Doctors being medical experts have a need to add managerial skills. At Great Lakes, we believe in creating content out of expertise and a healthy academic-industry partnership. We are happy to introduce this PGCP-Health Care Management, a nine months program for Doctors & Management Professionals. We welcome you to the program. Prof. S. Manivannan Professor and Director - Health Care Program

5 PROGRAM OVERVIEW The nine months Executive Program in Health Care Management provides working professionals in healthcare industry to develop management competencies and prepares them to take on leadership roles in their organizations. Health care sector is one of fastest growing sectors of the Indian economy with a CAGR of 15% and is expected to reach US $ 158 billion by Rising income, greater health awareness and increasing access to health insurance are expected to generate a strong demand for health care services. Government policy initiatives and increased plan allocation to healthcare are expected to provide further buoyancy to the industry. Hospitals account for major share of the revenues of the industry. The share of private sector is expected to touch 80% of the industry revenues by Health insurance is also gaining momentum in India and gross healthcare insurance premium is expanding at a CAGR of 39 per cent over FY This trend is likely to continue, benefitting the country s healthcare industry. The ever growing need of healthcare industry in education and training more relevant to the industry has opened up huge opportunities in education and training. As the pace of change intensifies, it is imperative that the healthcare organizations senior leaders and managers are prepared to adapt to these changes. The Executive Program in Health Care Management aims to help leaders, managers and key policy makers to identify, understand, assess and leverage the changing dynamics of Indian healthcare industry to their advantage. It will help organizations to have the management team, which is capable and knowledgeable to not only lead the change but also be able to create/leverage opportunities both nationally and internationally. Great Lakes Center For Excellence in Health Care (CFEHC) has also put together a world-class Advisory council consisting of hospital management experts and medical professionals, professionals from the health insurance segment, experts from medical equipment segment, pharmaceuticals and thought leaders in the industry who will be playing an active role in shaping and refining the program.

6 PROGRAM DETAILS PGCP- Health Care Management is meant for: Doctors who are in medical practice for more than four years in any specialty Practising doctors, running their own clinics, Nursing Homes and Hospitals Doctors who are working as consultants in hospitals for more than four years Senior technicians or senior nursing professionals who have more than ten years of experience in any hospital Doctors, Management Professionals working in Insurance Companies Management Professionals from Health Care Industry like Biomedical, Pharma & Lab chains Program Objectives: To train working professionals in healthcare industry in all of functional and managerial aspects of healthcare To offer academic platform catering to the ever increasing needs of training through structured corporate programs To ensure transfer of evolving industry standards to academic activity and provide framework to development of human resources in the industry Program Highlights: Nine months executive program with 4 contact sessions of 2 days in the beginning of each term and 4 online sessions every week Based on the Work-learn-work model where the participants can learn by applying what is learnt in the course Faculty mix of industry and academic experts Course designed to impart the best of functional and management inputs through learning sessions, case studies and live projects Supporting the learners with ability to solving real time problems in their respective work situations through in-built consulting assignments of the course Certification: On successful completion, The certificate will be awarded as PGCP - Health Care Management by in association with HBI/IMA

7 PROGRAM DESIGN The Executive Program in Health Care Management has been designed in a way to enable high-performing fast track senior executives to pursue higher learning in formal management education without interrupting their careers. The entire program spans over nine months and is divided into 3 terms of 3 months each. Each term starts with a 2 day residency at, Manamai campus, and is followed by 4 online sessions every week for the rest of the term. The participants have to compulsorily attend the 4 residencies and are required to live on campus during the visits. Each of these residencies is followed by assignments / submissions in the form of application exercises based on what was learnt in the classroom. The Program curriculum is designed to provide the participants with: Cross-functional inputs The program equips the participants with advanced knowledge in Finance, Marketing and other specialized business domains Great Peer learning The sheer caliber and variety of the backgrounds of the class participants makes for a fertile ground for tremendous peer learning a major learning component that is consciously leveraged and facilitated General Management Skills The program is interactive in nature with a lot of emphasis on case study methods as well as real life examples and has been designed to provide continuous opportunity for the participants to apply classroom learning to business Blended Action Learning The program is delivered using some of the best delivery methodologies available for learning and development including e-learning which has components of both online & Offline course delivery, self-study materials, field trips, simulations & games, classroom-based instruction, electronic performance support and formalized or informal on-the-job solutions with a mentor or coach Unique Features I. First of its kind, a program in India, created by industry experts for the industry within a Great Academic framework. II. III. Help Doctors run their establishments better. Makes medical experts into management professionals. Academic and Industry experts come together in delivering the program. IV. The rich experience of Industry Veterans shared with Learners. V. Help doctors to set up bench marks in Industry with evolving standards. VI. Work-Learn-Work-Model. VII. Courses delivered at Doctor s place and time without compromising class room efficiency and interaction. VIII. Case studies developed from work experience of Industry experts. IX. Offers training opportunities through live projects from Doctors own work place. Live Projects Participants can take up live projects from their hospitals/workplace and discuss possible solutions during the contact sessions

8 COURSE STRUCTURE Executive Program in Health Care Management Term 1 I. Health Care Organisation Models Classification of hospital based on ownership Classification based on functionality and bed size Basic planning norms for small and medium size nursing homes, hospitals, day care centres and diagnostic facilities. II. Finance & Costing for Non-Finance Managers How to read financial statements Management information system Annual operating plan Budgeting, Linking operations and finance, Methods of remuneration to medical consultants and impact on profitability and break even Case study and assignment Costing in hospitals III. Patient Satisfaction & Counseling Change in doctor-patient relationship Hospitals move from charity based to user charges based to fee for services base. The 8 dimensions of healthcare picker institute, Emergence of patient family centric care, Effective clinical communication Effective non-clinical communication Identifying patient touch points Counseling doctors and managers Counseling staff who deal with patients regularly Counseling patients and attenders IV. Revenue Cycle Management Billing How to decide your billing tariff Billing mechanism Challenges in creating and maintain a billing system, Protocols in involved in billing mechanism Corporate and credit billing Insurance billing Insurance department in small and medium hospitals Term 2 V. IT in Hospitals Understanding requirements, Selection of appropriate technology and vendor, Implementation challenges, Testing hospital management software with dummy data Mobile applications and health care Image interfacing and telemedicine Client monitoring systems For business information systems Role of automated reports and sms alerts using bi Management information for decision making and governance, risk & compliance Combined healthcare systems The new way of working E-health applications Quality requirements Strategy to paperless hospital VI. Material Management Sourcing Purchase Role of consignment purchase in hospitals Introduction to various material management concepts like Just In Time, ABC, VED Vendor Evaluation and rate contracts EOQ Exposure to e-procurement Stores management concepts Pharmacy management VII. Investment Evaluation and Outsourcing Decisions Justification & Technical Feasibility Report for purchasing equipments Financial Feasibility Report Sequencing medical services to match equipment purchase decisions and roll out of manpower and other facilities Concept of Appropriate Technology and not Advanced Technology Break even studies department wise and stage wise Invetment evaluation methods Outsourcing health care and non-health care services decision making and parameters & reasoning VIII. General management Concepts- Strategy & Execution Exposure to modern management concepts Strategy in the context of hospitals Strategy on Long term & Short term Communication strategy to all stake holders Challenges in Execution Term 3 IX. Operations & Behavioural Management Managing Non-clinical departments Designing standard operating protocols Operational Matrix Department KRA, JD & KPI Planning and scheduling of medical and non-medical manpower Norms of manpower requirement in line with size of the hospitals Skilling and continuous training programs X. Quality Standards and Accreditation Development of work culture based on simple patient friendly standard operating procedures Lean Management and six sigma Accreditation process Setting up investment friendly accreditation standards XI. Health Care Legal Frame Work Law relating to clinical establishment act and its challenges Laws applicable to hospitals existing and new, Important approvals, Permissions, renewals of licenses from central and state government authorities, Discussions on important cases and judgments, Dealing with medico legal cases XII. Documentation and Medical Records Importance of documentation in medical establishments, Medical records, Methods, Emr and ehr, Interfacing with equipment, Digitalization of case sheets

9 FACULTY FULL TIME FACULTY Dr. Bala V. Balachandran Dean and Professor, Area: Managerial Accounting, Auditing, Management Information Systems and Mathematical Programming Prof Sriram S. Executive Director & CEO, Professor, Area: Strategy and Leadership Dr. Vaidy Jayaraman Associate Dean, Area: Operations Management Prof. Veeravalli R. S. Director - PGXPM, Director - GEMBA and Professor, Area: Entrepreneurship, Negotiations and Learning & Development Prof. Dr. Nitin Sanghavi FRSA, Distinguished Professor-Retail Management & Director- Centre for Excellence in Retail Management & Program Director, Professor of Retail Marketing and Strategy and Founder and Director of MBS Retail Centre at Manchester Business School, UK Area: Retail Management Dr. Tapan K. Panda Director - Kotler Srinivasan Centre for Research in Marketing and Professor, Area: Marketing Dr. T. N. Badri Associate Professor, Area: Operations/ Quantitative Techniques Area: Marketing Dr. T. N. Swaminathan Professor of Marketing and Director, Branding, PR & Alumni Relations, Area: Marketing Prof. Sriram D. Sr. Assistant Professor in Marketing and Associate Director - Admissions, Area: Marketing Dr. Shanthi S. K. Chair Professor - Union Bank Center for Banking Excellence, Area: Economics & Public Policy Prof. Sanjoy Sircar Director - PGPM and Professor, Area: Finance Mr. S. Manivannan Professor, Area: Health Care Dr. S. Elankumaran Professor of Organizational Behavior & Business Ethics, Area: Organisational Behavior Dr. P. K. Vishwanathan Professor, Area: Operations Prof. Easwar Krishna Iyer Associate Professor in Marketing and Director - Admissions, Area: Marketing Dr. Bobby Srinivasan Director - PGDM and Professor, Area: Finance Dr. Bharadhwaj S. Dr. Bala V. Balachandran & Vasantha Balachandran Chair Professor of Marketing, Area: Marketing Dr. Bappaditya Mukhopadhyay Professor, Area: Finance and Economics Prof B. Venkatesh Assistant Professor, Area: Finance VISITING FACULTY Dr. Devi Prasad Shetty Chairman and Founder Narayana Health Prof. Raghu Iyer Associate Professor & practicing Chartered Accountant Finance Mr. V. Venugopal Vice President Finance - Apollo Hospitals Enterprise limited Dr. B. Krishnamoorthy Principal Assessor & Trainer NABH, Honorary Adviser, AHPI Dr. Baskaran Vice President- Clinical Service- Tattva Home Health Care Mr. C. J. Kosalraman Managing Director - Infrabees Project Management Consultants Pvt Ltd Mr. N. Devendran Consultant - Infrabees Project Management Consultants Pvt. Ltd. *Leading practitioners and consultants from India and rest of the world would be forming part of the faculty in this program. This is a representative list and not exhaustive.

10 ADMISSION DETAILS Process The faculty panel will review all the applications and shortlist candidates based on their profiles The shortlisted candidates would then be called for interviews. Interviews may be conducted in person or over video/tele conferencing The admissions will be conducted on a rolling basis and the admission process shall be closed once the requisite number of candidates have taken admission into the program Applications Candidates meeting the eligibility criteria can apply to by completing an online form Candidates can then visit the website and fill in the online applications form after making a payment of INR 1,500 The eventual application process is online for all candidates Candidates will be assessed based on the information provided in the application form and shortlisted for the interview process Program Fees: 2,75,000/- All your queries regarding admission process can be sent to us at admissions.pghcm@greatlakes.edu.in

11 CONTACT US For all admission related queries Please write to ARCHNA O AGARWAL Asst. General Manager-PGCP-HCM-Program Mobile: archna.o@greatlakes.edu.in PROf. S. MANIVANNAN PGCP-HCM-Program Director Phone : manivannan.s@greatlakes.edu.in Connect with us : /GreatLakesIM

12 LEED Platinum Rated Green Campus ASSOCIATIONS Chennai City Office : 2nd Floor, NPL Devi Building, No. 111, Kalki Krishnamoorthy Salai (LB Road), Thiruvanmiyur, Chennai , Tel. : Fax : Chennai Campus : Dr. Bala V Balachandar Campus, ECR Road, Manamai, Tamil Nadu Tel. : Fax : admissions.pghcm@greatlakes.edu.in