September 14, 2018 NOTICE

Transcription

1 September 14, 2018 NOTICE The Board of Directors of the Kaweah Delta Health Care District will meet in a Marketing & Public Affairs Committee meeting at 10:00 A.M. on Friday, September 21, 2018 in the Executive Office Conference Room at the Kaweah Delta Medical Center Acequia Wing Executive Offices {305 Acequia, Visalia, CA}. All Kaweah Delta Health Care District regular board meeting and committee meeting notices and agendas are posted 72 hours prior to meetings in the Kaweah Delta Medical Center, Mineral King Wing entry corridor between the Mineral King lobby and the Emergency Department waiting room {400 W. Mineral King Avenue}. The disclosable public records related to agendas are available for public inspection at the Kaweah Delta Medical Center Acequia Wing, Executive Offices (Administration Department) {1st floor}, 305 Acequia, Visalia, CA and on the Kaweah Delta Health Care District web page KAWEAH DELTA HEALTH CARE DISTRICT Nevin House, Secretary/Treasurer Cindy Moccio Board Clerk, Executive Assistant to CEO DISTRIBUTION: Governing Board Legal Counsel Executive Team Chief of Staff West Mineral King Avenue Visalia, CA (559)

2 KAWEAH DELTA HEALTH CARE DISTRICT BOARD OF DIRECTORS MARKETING & PUBLIC AFFAIRS COMMITTEE Friday, September 21, 2018 Kaweah Delta Medical Center 400 West Mineral King Avenue Acequia Wing Executive Office Conference Room ATTENDING: Directors: Nevin House (Chair) and John Hipskind, M.D.; Gary Herbst, Chief Executive Officer; Marc Mertz, Vice President of Strategic Planning and Business Development; Dru Quesnoy Director of Marketing and Public Relations; Laura Florez-McCusker, Senior Public Relations Specialist; Jennifer Corum, Senior Marketing Specialist; Raymond Macareno, Senior Communication Specialist; and Cheryl Johnson, Recording OPEN MEETING 10:00 AM Call to order Nevin House, Chair Public / Medical Staff participation Members of the public wishing to address the Committee concerning items not on the agenda and within the subject matter jurisdiction of the Committee may step forward and are requested to identify themselves at this time. Members of the public or the medical staff may comment on agenda items after the item has been discussed by the Committee but before a Committee recommendation is decided. In either case, each speaker will be allowed five minutes. 1. Branding Review of corporate logo standardization - Dru Quesnoy, Director of Marketing and Public Relations 2. Strategic Plan Review of 2018 plan and focus on patient experience - Jennifer Corum, Senior Marketing Specialist Commercials Review of new commercials Dru Quesnoy, Director of Marketing and Public Relations 4. Marketing Direction Discussion of marketing evolution, opportunities, and future programs Nevin House, Chair 5. Marketing Board Meeting Frequency Dru Quesnoy, Director of Marketing and Public Relations Adjourn Nevin House, Chair In compliance with the Americans with Disabilities Act, if you need special assistance to participate at this meeting, please contact the Board Clerk (559) Notification 48 hours prior to the meeting will enable the District to make reasonable arrangements to ensure accessibility to the Kaweah Delta Health Care District Board of Directors meeting. Friday, September 21, 2018 Marketing & Public Affairs Committee Page 1 of 2 Herb Hawkins Zone I Lynn Havard Mirviss Zone II John Hipskind, MD Zone III David Francis Zone IV Nevin House Zone V Board Member President Vice President Board Member Secretary/Treasurer

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5 Marketing Plan JULY Cord Blood Awareness Month, Juvenile Arthritis Awareness Month, Minority Mental Health Awareness Month, UV Safety Month, Donate Life ECHO Week (9-22), Hepatitis Day (28th) EVENTS: ADS / PUBLICATIONS: Lifestyle: Cardiac Direct: Ortho Enjoy: Ortho Kaweah Commonwealth: Wellness (Stop the Bleed) Neighbors: Ortho Farm Bureau News: Cancer The Good Life: Neuro Central Valley Medical: Hospice Hospice RADIO: Cardiac Ortho Event: Medicare 101 Wellness: Summer Safety, Trauma Kiss for the Cure: Stop the Bleed Team, Life Vests VIS King: Stroke VIS King Kong: TLC Tulare King: Stroke TCAT: Stroke Dial-A-Ride: Cancer Interior: Urgent Care ED Construct/Valet ED Construct/Valet Transition/onboarding with new vendor SOCIAL MEDIA: HR Recruitment Kaweah Delta Branding Health & Fitness Fair Stroke Cardiac TLC Summer Safety Parking ED Expansion/Nursing Physician Recruitment/GME Update Summer Safety Tips Leapfrog Quality TAVR PR Cancer Tech or Support Groups Website: Landing Page kaweahdelta.org/heart kaweahdelta.org/ortho kaweahdelta.org/stroke kaweahdelta.org/hospice kaweahdelta.org/cancer Website: Carousel Cardiac Ortho Website: HRA HeartAware JointAware StrokeAware CancerAware AUGUST Children's Eye Health and Safety Month, Dental Implant Month, Immunization Awareness Month, Neurosurgical Awareness Month, Psoriasis Awareness Month, Spinal Muscular Atrophy Awareness Month, Health Center Week (13-19), Health Unit Coordinator Day (23) EVENTS: Golf Tournament (3rd), Blood Drive (30th) ADS / PUBLICATIONS: Lifestyle: Cancer Direct: Wellness [Stop the Bleed] Enjoy: Kaweah Common: Ortho Neighbors: Cancer Farm Bureau News: Wellness [Stop the Bleed] Cardiac (Light Campaign) RADIO: Cancer SRCC Neuro Event: Pink Tea Wellness: Screenings, Mammograms Kiss for the Cure: Heat Safe Summer VIS King: Stroke VIS King Kong: TLC Tulare King: Stroke TCAT: Stroke Dial-A-Ride: Cancer Interior: Urgent Care ED Construct/Valet ED Construct/Valet PFAC Recruitment New Urgent Care Now Open Medicare 101 SOCIAL MEDIA: HR Recruitment Kaweah Delta Branding Pink Tea Ortho Family Medicine Center Neuro What is a hospitalist? Kaweah Delta Partnerships Good Catch Award Program NSQUIP Quality New Surgery ERAS Program Website: Landing Page kaweahdelta.org/cancer kaweahdelta.org/neurosurgery kaweahdelta.org/stroke kaweahdelta.org/mammo kaweahdelta.org/ortho Website: Carousel Cancer [Screenings] Neuro Website: HRA Colon CancerAware DiabetesAware BreatCancerAware Bone HealthAware Page 1 of 6

6 SEPTEMBER Baby Safety Month, Blood Cancer Awareness Month, Childhood Cancer Awareness Month, Cholesterol Education Month, Craniofacial Acceptance Month, Food Safety Education Month, Gynecologic Cancer Awareness Month, Healthy Aging Month, Newborn Screening Awareness Month, Pain Awareness Month, Prostate Cancer Awareness Month, Prostate Health Awareness Month, Pulmonary Fibrosis Awareness Month, Reye's Syndrome Awareness Month, Thyroid Cancer Awareness Month, Youth Suicide Prevention Week (4-10), Healthcare Environmental Services Week (10-16), Vascular Nurses Week (10-16), Balance Awareness Week (11-17), Child Passenger Safety Week (17-23), Clean Hands Week (17-23), Farm Safety and Health Week (17-23), Surgical Technologist Week (17-23), Nursing Professional Development Week (24-30), Grandparents Day (10), Youth Suicide Prevention Day (10), Neonatal Nurses Day (15), School Backpack Awareness Day (20), Seat Check Saturday (23), Women's Health and Fitness Day (27), Family Health and Fitness Day (30) EVENTS: Rehab Reunion ADS / PUBLICATIONS: Lifestyle: Pink Tea Direct: Pink Tea Enjoy: Pink Tea Kaweah Commonwealth: Cardiac Neighbors: Pink Tea Farm Bureau News: Pink Tea General Surgery (Light Campaign) RADIO: General Surgery Cardiac Event: Pink Tea Wellness: Flu Season, Stock up at Kiss for the Cure: Ortho Health Pharmacy, Supplies VIS King: Ortho VIS King Kong: Neuro Tulare King: Ortho TCAT: Neuro Dial-A-Ride: Ortho Interior: Urgent Care September Eblast: SOCIAL MEDIA: HR Recruitment Kaweah Delta Branding Pink Tea Mother/Baby General Surgery Suicide Prevention Prostate Cancer Hospice Program for Children Daisy Award Program Total Hip/Knee Top Quality Fall Prevention Sepsis Spotlight Website: Landing Page kaweahdelta.org/prostate kaweahdelta.org/vascular kaweahdelta.org/spine Website: Carousel Prostate Health Awareness Month General Surgery Website: HRA ProstateAware VascularAware DiabetesAware SpineAware OCTOBER Awareness Month, Medical Librarians Month, Medical Ultrasound Awareness Month, Patient-Centered Care Awareness Month, Pharmacists Month, Physical Therapy Month, SIDS, Pregnancy and Infant Loss Awareness Month, Talk About Your Medicines Month, Gerontological Nursing Week (1-7), Healthcare Foodservice Workers Week (1 7), Healthcare Supply Chain Week (1-7), Mental Illness Awareness Week (1-7), Midwifery Week (1-7), Nuclear Medicine and Molecular Imaging Week (1-7), Physician Assistants Week (6-12), Case Management Week (8-14), Central Service Week (8-14), Emergency Nurses Week (8 14), Fire Prevention Week (8 14), Healthcare Security and Safety Week (8 14 ), Nephrology Technicians/Technologists Recognition Week (9 13), Nuclear Science Week (15 19), Infection Prevention Week (15 21), Pastoral Care Week/Spiritual Care Week (15 21), Medical Assistants Recognition Week (16 20), Radon Action Week (16 22), Health Care Facilities and Engineering Week (22 28), Respiratory Care Week (22 28), Red Ribbon Week (23 31), Walk to School Day (4), Healthcare Security and Safety Officer Appreciation Day (11), Stop America s Violence Everywhere (SAVE) Today (11), Arthritis Day (12), Stuttering Awareness Day (22), Lock Your Meds Day (24), Lung Health Day (25), Psoriasis Day (29) EVENTS: Harvest Run, Pink Tea (24th) ADS / PUBLICATIONS: Lifestyle: General Surgery Direct: Wellness [Flu] Enjoy: Kaweah Commonwealth: Clinics [focus on Exeter and Woodlake] Neighbors: Cardiac Farm Bureau News: General Surgery Cancer (Light Campaign) RADIO: Ortho Cancer Event: Pink Tea Wellness: Mental Health Kiss for the Cure: Cancer Awareness and Screenings Tulare County + Mooney Blvd. Rotators: Ortho VIS King: Ortho VIS King Kong: Neuro Tulare King: Ortho TCAT: Neuro Dial-A-Ride: Ortho Interior: Urgent Care October Eblast: SOCIAL MEDIA: HR Recruitment Kaweah Delta Branding Pink Tea TLC Breast Cancer Awareness Rural Clinics Website: Landing Page kaweahdelta.org/???surgery kaweahdelta.org/joint kaweahdelta.org/myheart Website: Carousel Pink Tea Mental Health Website: HRA HeartAware CancerAware JointAware DiabetesAware Page 2 of 6

7 NOVEMBER Alzheimer s Disease Awareness Month, Bladder Health Awareness Month, COPD Awareness Month, Diabetes Month, Diabetic Eye Disease Awareness Month, Family Caregivers Month, Healthy Skin Month, Home Care and Hospice Month, Hospice/Palliative Care Month, Lung Cancer Awareness Month, Pancreatic Cancer Awareness Month, Prematurity Awareness Month, Sexual Health Month, Stomach Cancer Awareness Month, Medical-Surgical Nurses Week (1-7), Allied Health Professions Week (5-11), Diabetes Education Week (5-11), Medical Staff Services Awareness Week (5-11), Patient Transportation Week (5-11), Radiologic Technology Week (5-11), Patient Blood Management Awareness Week (6-10), Pneumonia Day (12), COPD Day (15), Great American Smokeout (16), Prematurity Day (17) EVENTS: Candy Cane Lane Parade ADS / PUBLICATIONS: Lifestyle: Hospice Direct: Neuro Enjoy: Ortho Kaweah Commonwealth: General Surgery Neighbors: Community Engagement [ ] Farm Bureau News: Neuro Ortho (Light Campaign) RADIO: Hospice Neuro Event: Blood Drive Wellness: Brain Health, Dementia, Kiss for the Cure: Brain Health Alzheimers Disease VIS King: Ortho VIS King Kong: Neuro Tulare King: Ortho TCAT: Neuro Dial-A-Ride: Ortho Interior: Urgent Care November Eblast: SOCIAL MEDIA: HR Recruitment Kaweah Delta Branding SPC/Urgent Care Flu Prevention Hospice Diabetes Awareness Pharmacy Website: Landing Page /cancer /diabetes /hospice Website: Carousel Hospice Diabetes Awareness Website: HRA Bone HealthAware DiabetesAware SleepAware DepressionAware DECEMBER Safe Toys and Celebrations Month, Safe Toys and Gifts Month, Handwashing Awareness Week (3-9), Influenza Vaccination Week (3-9), Older Driver Safety Awareness Week (4-8), AIDS Day (1) EVENTS: Holiday Cheer, Blood Drive (14th) ADS / PUBLICATIONS: Lifestyle: Ortho Direct: Cardiac Enjoy: Kaweah Commonwealth: Ortho Neighbors: Hospice Farm Bureau News: Hospice Shawn (New Windsong spot) RADIO: General Surgery Cardiac Event: Wellness: Hand washing, sneeze technique, germ prevention Kiss for the Cure: VIS King: Cardiac VIS King Kong: Neuro Tulare King: Cardiac TCAT: Neuro Dial-A-Ride: General Surgery Interior: Urgent Care December Eblast: SOCIAL MEDIA: HR Recruitment Kaweah Delta Branding Flu Prevention Family Medicine Center SPC/Urgent Care Therapy Specialists Ortho Website: Landing Page /surgery /heart Website: Carousel Flu Season Hospice Website: HRA WeightAware JointAware DiabetesAware VascularAware Page 3 of 6

8 JANUARY Birth Defects Prevention Month, Blood Donor Month, Cervical Cancer Screening Month, Cervical Health Awareness Month, Glaucoma Awareness Month, Radon Awareness Month, Healthy Weight Week (16-20), Drug and Alcohol Facts Week (23-29), Women's Healthy Weight Day (20), IV Nurse Day (25) EVENTS: ADS / PUBLICATIONS: Lifestyle: TLC Direct: TLC Enjoy: TLC Kaweah Common: Wellness [ ] Neighbors: TLC Farm Bureau News: Wellness [] TLC RADIO: TLC Therapy Specialists Event: Wellness: Physical Therapy, Health Kiss for the Cure: Healthy New Year weight in the new year VIS King: Cardiac VIS King Kong: Neuro Tulare King: Cardiac TCAT: Neuro Dial-A-Ride: General Surgery Interior: Urgent Care January Eblast: SOCIAL MEDIA: HR Recruitment Kaweah Delta Branding Flu/Cold Season Rural Clinics TLC Sleep Center Women's Health Website: Landing Page /therapy /flu /tlc Website: Carousel Healthy weightaware TLC Website: HRA SpineAware Pediatric SleepAware SleepAware JointAware FEBRUARY Age-Related Macular Degeneration Awareness Month, Children's Dental Health Month, Condom Month, Heart Month, Kids ENT Health Month, Recreational Therapy Month, Wise Health Care Consumer Month, Burn Awareness Week (5-11), PeriAnesthesia Nurse Awareness Week (6-12), Cardiac Rehabilitation Week (12-18), Cardiovascular Professionals Week (12-18), Alzheimer's Disease and Dementia Care Staff Education Week (14-21), Eating Disorders Awareness Week (19-25), Wear Red Day (3), Black HIV/AIDS Awareness Day (7), Day of the Sick (11), Donor Day (14) EVENTS: Cardiac Event ADS / PUBLICATIONS: Lifestyle: Cardiac Direct: Cardiac Enjoy: Kaweah Common: Cardiac Neighbors: Cardiac Farm Bureau News: Cardiac Cardiac (Light Campaign) RADIO: Cardiac General Surgery Event: Wellness: Know Your Numbers (blood pressure, cholesterol, blood glucose, etc.) Kiss for the Cure: Heart Health Tulare County + Mooney Blvd. Rotators: Cardiac VIS King: Cardiac VIS King Kong: Neuro Tulare King: Cardiac TCAT: Neuro Dial-A-Ride: General Surgery Interior: Urgent Care February Eblast: SOCIAL MEDIA: HR Recruitment Kaweah Delta Branding Cardiac Pharmacy SPC/Urgent Care Rural Clinics Flu Website: Landing Page /heart /knowyournumbers Website: Carousel my Heart (Cardiac) Wear Red Donor Day Website: HRA BladderAware DepressionAware StrokeAware WeightAware Page 4 of 6

9 MARCH Athletic Training Month, Brain Injury Awareness Month, Child Life Month, Colorectal Cancer Awareness Month, Kidney Month, MS Education and Awareness Month, Nutrition Month, Professional Social Work Month, Save Your Vision Month, Workplace Eye Wellness Month, Aplastic Anemia and MDS Awareness Week (1-7), Dental Assistants Recognition Week (5-11), Health Care HR Week (12-18), Patient Safety Awareness Week (12-18), Pulmonary Rehab Week (12-18), Brain Awareness Week (13-19), Poison Prevention Week (19-25), LGBT Health Awareness Week (27-31), Registered Dietician Nutritionist Day (8), Kidney Day (9), Tuberculosis Day (24), Diabetes Association Alert Day (28), Doctors Day (30) EVENTS: Doctor's Day ADS / PUBLICATIONS: Lifestyle: Community Engagement [ ] Direct: Ortho Enjoy: Community Engagement [ ] Kaweah Commonwealth: Clinics Neighbors: General Surgery Farm Bureau News: Ortho General Surgery (Light Campaign) RADIO: Cancer Ortho Event: Doctor's Day Wellness: Prenatal care, postpartum, classes, car seat safety Kiss for the Cure: VIS King: Ortho VIS King Kong: General Surgery Tulare King: Ortho TCAT: Clinics Dial-A-Ride: Neuro Interior: Urgent Care March Eblast: SOCIAL MEDIA: HR Recruitment Kaweah Delta Branding Ortho Neuro Surgery Doctors Day Mother/Baby Men's Health Website: Landing Page /kidney /doctorsday Website: Carousel Colorectal Cancer Kidney Month Website: HRA DiabetesAware Bone HealthAware Colon CancerAware Prostate CancerAware APRIL Alcohol Awareness Month, Autism Awareness Month, Defeat Diabetes Month, Donate Life Month, Facial Protection Month, Foot Health Awareness Month Humor Month, Minority Health Month, Occupational Therapy Month, Rosacea Awareness Month, Sexually Transmitted Infections Awareness Month, Sports Eye Safety Month, Women s Eye Health and Safety Month, March for Babies (through May), Public Health Week (3-9), Cancer Registrars Week (10-14), Oral Head and Neck Cancer Awareness Week (10-16), Neurodiagnostic Week (16-22), Infant Immunization Week (22-29), Medical Laboratory Professionals Week (23-29), Volunteer Week (23-29), Patient Experience Week (24-28), Medical Fitness Week (24-30), Alcohol Screening Day (6-7), Health Day (7), Radiologic and Imaging Nurses Day (12), Healthcare Decisions Day (16), Voice Day (16), Hemophilia Day (17), Transplant Nurses Day (19), Youth Service Day (21-23), Noise Awareness Day (26) EVENTS: Donate Life ADS / PUBLICATIONS: Lifestyle: Neuro Direct: Wellness [ ] Enjoy: Kaweah Commonwealth: Hospice Neighbors: Ortho Farm Bureau News: General Surgery Shawn (New Windsong Spot) RADIO: Neuro Clinics Event: Wellness: Importance of PCP, clinics, regular check ups Kiss for the Cure: VIS King: Ortho VIS King Kong: General Surgery Tulare King: Ortho TCAT: Clinics Dial-A-Ride: Neuro Interior: Urgent Care April Eblast: SOCIAL MEDIA: HR Recruitment Kaweah Delta Branding General Surgery Rural Clinics Donate Life Diabetes Health/ CDMC Website: Landing Page /care /donatelife Website: Carousel Donate Life Month Diabetes Website: HRA BreatheAware JointAware Lung CancerAware DiabetesAware Page 5 of 6

10 MAY Arthritis Awareness Month, Asthma Awareness Month, Better Hearing and Speech Month, Better Sleep Month, Bike Month, Critical Care Awareness and Recognition Month, Employee Health and Fitness Month, Healthy Vision Month, Hepatitis Awareness Month, High Blood Pressure Education Month, Huntington s Disease Awareness Month, Lupus Awareness Month, Melanoma/Skin Cancer Detection and Prevention Month, Mental Health Month, Motorcycle Safety Awareness Month, Neurofibromatosis Awareness Month, Older Americans Month, Oncology Nursing Month, Osteoporosis Month, Run A Mile Days, Stroke Awareness Month, Stroke Month, Teen Pregnancy Prevention Month, Trauma Awareness Month, Nurses Week (6-12), Hospital Week (7-13), Root Canal Awareness Week (7-13), Women s Lung Health Week (7-14), Stuttering Awareness Week (8-14), Food Allergy Awareness Week (14-20), Medical Transcriptionist Week (14-20), Nursing Home Week (14-20), Women s Health Week (14-20), Neuroscience Nurses Week (21-27), Melanoma Monday (1), Asthma Day (2), Bike to School Day (10), Lupus Day (10), School Nurse Day (10), Fibromyalgia Awareness Day (12), Myalgic Encephalomyelitis Awareness Day (12), Employee Health and Fitness Day (15), Trauma Survivors Day (17), Autoimmune Arthritis Day (18-21), Hepatitis Testing Day (19), Gout Awareness Day (22), Missing Children s Day (25), Senior Health & Fitness Day (31) EVENTS: Nurse Week, Hospital Week ADS / PUBLICATIONS: Lifestyle: Stroke Direct: Stroke Enjoy: Stroke Kaweah Commonwealth: Stroke Neighbors: Stroke Farm Bureau News: Stroke Shawn (New Windsong spot) RADIO: Stroke Cardiac Event: Wellness: Stroke, F.A.S.T. Kiss for the Cure: Stroke VIS King: Ortho VIS King Kong: General Surgery Tulare King: Ortho TCAT: Clinics Dial-A-Ride: Neuro Interior: Urgent Care May Eblast: SOCIAL MEDIA: HR Recruitment Kaweah Delta Branding Stroke Hospice/Home Health Therapy Specialists Website: Landing Page /arthritis /nurseweek Website: Carousel Joint Awareness Stroke Awareness Website: HRA StrokeAware Pediatric SleepAware SleepAware Breast CancerAware JUNE Alzheimer s and Brain Awareness Month, Aphasia Awareness Month, Cataract Awareness Month, Fireworks Eye Safety Month, Hernia Awareness Month, Men s Health Month, Migraine and Headache Awareness Month, PTSD Awareness Month, Scleroderma Awareness Month, Men s Health Week (12-18), Nursing Assistants Week (15-22), Healthcare Risk Management Week (19-23), Cancer Survivors Day (4) Health Care Recruiter Day (6) Scleroderma Awareness Day (29) EVENTS: Health Expo, Cancer Survivor Day ADS / PUBLICATIONS: Lifestyle: Wellness [Summer Safety] Direct: Cancer Enjoy: Kaweah Common: Cardiac Neighbors: Cardiac Farm Bureau News: Cancer Cancer (Light Campaign) RADIO: Cancer Ortho Event: Wellness: Cancer screenings Kiss for the Cure: Tulare County + Mooney Blvd. Rotators: General Surgery VIS King: Ortho VIS King Kong: General Surgery Tulare King: Ortho TCAT: Clinics Dial-A-Ride: Neuro Interior: Urgent Care June Eblast: SOCIAL MEDIA: HR Recruitment Kaweah Delta Branding TLC Cardiac Women's Health Summer Safety Website: Landing Page /menshealth /screening /depression /safety Website: Carousel Cancer Survivor Men's Health Website: HRA DepressionAware BladderAware StrokeAware Breast CancerAware Page 6 of 6