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2 INTERNATIONAL EDITION 2015 RATE CARD Reserve your premier 2018 advertising space now! OVERVIEW NCCN ebulletin: Global Edition is an electronic newsletter delivered to all ex -U.S. registered users of the National Comprehensive Cancer Network (NCCN ) website NCCN.org. A growing number of registered NCCN.org users come from nations other than the United States. This amounts to an audience of more than 250,000 foreign oncology professionals from approximately 194 countries who are eager to learn from NCCN. NCCN ebulletin: Global Edition features content addressing a variety of timely and substantial considerations in the oncology environment. Topics may include clinical and operational trends in the delivery of cancer care and the oncology health policy environment; detailed information on burgeoning NCCN Global Initiatives including: Live congresses New translations and regional adaptations of NCCN Clinical Practice Guidelines in Oncology (NCCN Guidelines ) Notification of recent updates to the treatment recommendations of the NCCN Guidelines NCCN Framework for Resource Stratification of NCCN Guidelines (NCCN Framework ) NCCN Harmonized Guidelines Notable advances and breakthroughs in treatment and research made at the NCCN Member Institutions NCCN Member Institution international engagements Participation of NCCN and NCCN faculty in ex-u.s. symposia Collaborations with ex-u.s. physician groups to help advance the NCCN mission NCCN ebulletin: Global Edition is a unique, large-reach electronic vehicle in which advertisers have the exclusive opportunity to position their messages in conjunction with distinctive, sought-after NCCN Content. Readers include more than 155,000 physicians practicing outside the United States; other key recipients include oncology nurses, hospital and health care administrators, and additional professionals with an interest in oncology. EDITORIAL TEAM C. Lyn Fitzgerald, MJ Senior Vice President, U.S. & Global Development fitzgerald@nccn.org Jorge Bacigalupo Global Business Development Specialist bacigalupo@nccn.org Caitlin Donnelly Business Insights Specialist donnelly@nccn.org Briana O Donnell Marketing Manager odonnell@nccn.org
3 Reach More Than 250,000 Readers SCHEDULE - Volume 6 Issue # Issue Date Ad Material Due 1 01/11/18 01/04/ /08/18 02/01/ /08/18 03/01/ /12/18 04/05/ /10/18 05/03/ /07/18 06/31/ /12/18 07/05/ /09/18 08/02/ /13/18 09/06/ /18/18 10/11/ /08/18 11/01/ /13/18 12/06/18 READERS Count * Allied Health 5,640 Case Manager (Non-Nurse) 3,351 Case Manager (Nurse) 1,385 Clinical Nurse Specialist 1,563 Government Employee 1,568 Health Educator 6,927 Industry Employee 12,961 Managed Care Organization Employee 745 Nurse Practitioner 1,114 Nurse/Oncology Nurse 5,127 Other 24,539 Patient Advocacy Organization Employee 271 Pharmacist 19,863 Physician Assistant 6,959 Physician/Surgeon/Oncologist 158,029 Practice or Hospital Administrator/Manager 1,588 Tumor Registrar 1,709 Total 251,771 * As of April 30, 2018 BENEFITS > Advertise with NCCN, a not-for-profit alliance of 27 leading cancer centers devoted to patient care, research, and education, dedicated to improving the quality, effectiveness, and efficiency of cancer care so that patients can live better lives. > Include your ad with messages that go to more than 250,000 readers from outside of the U.S. ADVERTISING CONTACTS Jennifer Tredwell, MBA Senior Director, Marketing tredwell@nccn.org Caitlin Donnelly Business Insights Specialist donnelly@nccn.org
4 Reserve Your Space Today! AD SIZES Ad Unit Pixel Size Cost Banner 468 X 60 px $2,000 Skyscraper 160 X 600 px $1,400 Square 90 X 90 px $1,000 (includes up to 75 words of text with links to advertiser pages) ARTWORK SPECIFICATIONS Artwork to be submitted in GIF or JPEG format Animated GIF files are suitable Maximum file size is 100 KB Provide URL for links Artwork and links to be submitted 5 days prior to drop date Since many computer platforms do not allow for animated messages within s, it is recommended that key messages are displayed on the first frame of all animated files. FREQUENCY DISCOUNTS Advertisers who purchase 3 or more ads will receive a 15% discount off all ads purchased. READERSHIP REPORTS** Open Rate = 14% Click-Through Rate =.18% ** Based on total average statistics from January 1 April 12, 2018 Readership Reports are generated through NCCN s marketing management platform, Cvent, Inc. The reports are provided to advertisers 5 business days after issue date and include data on: Total Sent to per Opened per Open Rate per Advertisement Total Clicks per Advertisement Unique Clicks per Advertisement Click Through Rate per Advertisement Percentage of Clicks per Advertisement
5 NCCN ebulletin: Global Edition Insertion Order Form 2018 DIGITAL ADVERTISING SPACE RESERVATION Advertisers can use this form to reserve 1 to 5 ads. With purchase of a third ad, advertisers receive a 15% discount off all ads purchased. If reserving more than five ads, use a separate form. Advertiser Information (please type or print clearly) Contact Name Title Organization Address City State Zip Code Phone (required) NCCN ebulletin: Global Edition Digital Reservations INSTRUCTIONS Insertion orders must be received 10 business days prior to issue date. Artwork and link must be received 5 business days prior to issue date. Send completed insertion orders, artwork, and links to: Jennifer Tredwell Senior Director, Marketing NCCN 275 Commerce Drive Suite 300 Fort Washington, PA Phone Fax tredwell@nccn.org SUBTOTAL: $ Apply 15% discount (if reserving 3 ads) TOTAL: $ Payment Information Please send an invoice Check Enclosed (Please make checks payable to: National Comprehensive Cancer Network and mail to: NCCN, 275 Commerce Drive, Suite 300, Fort Washington, PA 19034, Attn: Accounting Department) Credit Card: American Express Discover Card MasterCard Visa Cardholder s Name Billing Address City State Zip Code Card Number Expiration Date Verification Number Signature NCCN may charge the credit card for the amount as indicated above.
6 LIST OF COUNTRIES OF READER ORIGIN Afghanistan Albania Algeria Andorra Angola Antigua and Barbuda Argentina Armenia Aruba Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bosnia and Herzegovina Botswana Brazil BVI Brunei Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada Cape Verde Cayman Islands Chad Chile China Colombia Comoros Congo, Democratic Republic of the Costa Rica Cote d Ivoire Croatia (local Name: Hrvatska) Cuba Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Fiji Finland France Gabon Georgia Germany Ghana Gibraltar Greece Grenada Guatemala Guinea Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Israel Italy Jamaica Japan Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libya Liechtenstein Lithuania Luxembourg Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Mauritania Mauritius Mexico Micronesia, Federated States of Moldova Monaco Mongolia Montenegro Morocco Mozambique Myanmar (Burma) Namibia Nepal Netherlands New Zealand Nicaragua Niger Nigeria North Korea Norway Oman Pakistan Palau Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Romania Russia Rwanda Saint Kitts and Nevis Saint Lucia Saint Vincent and the Grenadines Samoa San Marino Saudi Arabia Senegal Serbia Seychelles Sierra Leone Singapore Slovakia (Slovak Republic) Slovenia Solomon Islands Somalia South Africa South Korea Spain Sri Lanka Sudan Suriname Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand The Gambia Timor-Leste Togo Tongo Trinidad and Tobago Tunisia Turkey Turkmenistan Tuvalu Uganda Ukraine United Arab Emirates United Kingdom Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Yemen Zambia Zimbabwe
7 NCCN MEMBER INSTITUTIONS Fred Hutchinson Cancer Research Center/ Seattle Cancer Care Alliance UCSF Helen Diller Family Comprehensive Stanford Cancer Institute Huntsman Cancer Institute at the University of Utah City of Hope Comprehensive UC San Diego Moores Mayo Clinic University of Colorado Mayo Clinic Fred & Pamela Buffett Robert H. Lurie Comprehensive of Northwestern University Siteman at Barnes-Jewish Hospital and Washington University School of Medicine University of Wisconsin Carbone St. Jude Children s Research Hospital/ The University of Tennessee Health Science Center University of Michigan Rogel The Ohio State University Comprehensive - James Cancer Hospital and Solove Research Institute Vanderbilt-Ingram University of Alabama at Birmingham Comprehensive Dana-Farber/Brigham and Women s Massachusetts General Hospital Roswell Park Comprehensive Case Comprehensive /University Hospitals Seidman Cancer Center and Cleveland Clinic Taussig Cancer Institute Memorial Sloan Kettering The Sidney Kimmel Comprehensive Cancer Center at Johns Hopkins Duke Cancer Institute Yale / Smilow Cancer Hospital Fox Chase The University of Texas MD Anderson Mayo Clinic Moffitt The National Comprehensive Cancer Network (NCCN ), a not-for-profit alliance of 27 leading cancer centers, devoted to patient care, research, and education is dedicated to improving the quality, effectiveness, and efficiency of cancer care so that patients can live better lives. Through the leadership and expertise of clinical professionals at NCCN Member Institutions, NCCN develops resources that present valuable information to the numerous stakeholders in the health care delivery system. As the arbiter of high-quality cancer care, NCCN promotes the importance of continuous quality improvement and recognizes the significance of creating clinical practice guidelines appropriate for use by patients, clinicians, and other health care decision-makers. NCCN.org For Clinicians NCCN.org/patients For Patients 275 Commerce Drive, Suite 300 Fort Washington, PA EB-N
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