Interactive Marketing AHealthyMe Cover AHealthyMe

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2 Health & Wellness Social Take your today MyBlueHealthSM can help you reach your goals by providing you with personal wellness plans and valuable tools to address your health needs. <Take yours now> Talk Health. Talk Wellness. Talk about You. As a Blue Cross Blue Shield of Massachusetts member, you have access to My Blue a health and wellness social network for healthy-minded people just like you! <create an account or login now> Do you know where to go when you need care? Plug 24/7 nurse care line, flu shots, minute clinics, FAD, blue distinction centers, <Link to getting care> Promo spot this could promote sign up for or bcbsma programs

3 About > Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed feugiat sagittis magna, eu convallis lorem posuere vitae. In condimentum, dui quis convallis aliquet, augue nulla interdum libero, sed feugiat dui eros vel massa. Mauris in enim non urna luctus tempus. Nulla sagittis felis et ante vehicula ornare. Fusce quis massa elit. Nunc ut est ligula. Aliquam erat volutpat. Pellentesque ullamcorper arcu sit amet nulla molestie rutrum. Maecenas sagittis mauris sed lorem ornare condimentum. Morbi tempor, metus id convallis luctus, odio felis adipiscing nibh, at dignissim mi elit non ipsum. Curabitur viverra adipiscing euismod. Vestibulum mi arcu, consectetur non blandit in, malesuada nec neque. Nulla porta iaculis elit, et cursus nisi placerat at. Phasellus pharetra lacinia dui, id dignissim est lobortis id. Nam tempor pharetra sapien, vel semper lectus mattis ac. Phasellus tincidunt erat ac ligula pharetra sagittis lacinia eros dapibus. Nulla egestas laoreet lobortis. Contact Us Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed feugiat sagittis magna, eu convallis lorem posuere vitae. In condimentum, dui quis convallis aliquet, augue nulla I nterdum libero, sed feugiat dui eros vel massa. Mauris in enim non urna luctus tempus. Nulla sagittis felis et ante vehicula ornare.

4 > Need Quick Access to Care? 24-Hour Nurse Line/Blue Care LineSM When does your child's slight fever become a serious fever? How can you tell the difference between a sprained ankle and a broken one? Should you be applying ice or heat? Medical professional available by picking up the phone and calling the Blue Care Line toll-free at BLUE (2583). Limited Services Clinics Limited services clinics (LSCs), such as MinuteClinics ' and Take Care ClinicsSM', offer Blue Cross Blue Shield of Massachusetts members an option for obtaining non-urgent medical care without an appointment for a limited set of services, including flu shots and treatment for colds and ear infections. MinuteClinics are available 7 days a week at 20 eastern Massachusetts CVS locations. Get a Flu Shot Flu shots are crucial to reducing your risk of illness and stopping the spread of the flu virus. Experts now recommend that everyone six months and older receive a flu shot each year.

5 COmm > Introducing My Blue

6 PHA > Pesonal Health Introducing MyBlueHealth Banner Call to action Do you want to get in better shape, stop smoking, or simply improve your overall health and wellbeing? Whatever your individual health goals are, MyBlueHealthSM can help you reach them by providing you with personal wellness plans and valuable tools designed to address your specific health needs. Getting started is easy. The first step is to complete the Health. Your Health results are used to create your Personal Health Report. This report not only provides you with an easy-to-understand explanation of your health status and any health risk factors you may have, but it also helps MyBlueHealth create personal wellness plans just for you. Depending on the health risks identified by your health report and the specific goals included in your personal plan for health, you will have a variety of tools and support to help you achieve your health goals. These include: Online health coaching Personal wellness plans for exercise, nutrition, and stress management Healthy change guides related to smoking, emotional health, weight management, and managing blood pressure and cholesterol Tracking tools to monitor factors that influence your health, such as exercise, nutritional intake, and health screening results Family wellness plans to encourage healthy eating and physical activity for children More than 1,000 healthy articles and recipes Online community support Personalized Health It all starts at MyBlueHealth where you can take a comprehensive online Health. This individualized report will help you take a closer look at your lifestyle and identify potential health risks. You can then use your Health to guide you to the MyBlueHealth programs that are right for you, including personal health improvement plans, health coaching and much more. As with any program affecting your health, check with your primary care provider or other provider before beginning. More Healthy As a Blue Cross Blue Shield of Massachusetts member, you also have access to: Living Healthy Babies If you're a new mom or a mother-to-be, take advantage of the savings, support, and resources available online through Living Healthy Babies. Overcoming Insomnia This five-week, web-based, self-directed program can help you adopt healthy behaviors to help you sleep. You'll learn what causes loss of sleep, and what you can do to get a restful night's sleep. Overcoming Insomnia will help you establish goals and chart your progress.

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8 Savings&Discounts > Take advantage of all that your health plan has to offer. Blue365SM is an online destination that complements your health coverage by giving you access to discounts and savings from select companies on a variety of products and services all included as part of your Blue Cross Blue Shield of Massachusetts membership. Health and Wellness fitness, weight management, elective procedures, complementary and alternative medicine, stress management, and quality care resources. Family Care senior care advisory services, long-term care insurance, and Medicare options Financial Wellbeing financial services and assessments, information about Medicare prescription drug coverage Travel worldwide health coverage, travel tips, and much more Can we insert a graphic we a call to action here <Go Now>