In the line of fire Targeting the spread of the latest super-resistant bacteria

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1 UK media information Issue $58.00 Issue $58.00 Issue $58.00 How to prevent hazards in In the line of fire the workplace turning staff into absentees PLUS: PATIENT WARMING SYSTEMS INNOVATIONS IN INFECTION CONTROL CARDIAC MONITORING Targeting the spread of the latest super-resistant bacteria The IGHI s drive to raise healthcare standards around the world PLUS: CRITICAL CARE PRACTICES AND PROFESSIONALS WOUND CARE FOR THE ELDERLY TRENDS IN TELEMEDICINE Issue $58.00 A different perspective PLUS: TOP 10 E-HEALTH INNOVATIONS MODERN WOUND CARE IS THE REUSE OF SUDs SUD WORTH THE RISK? Issue $58.00 At your fingertips A steady hand Chronic disease monitoring just got smart Can specialist support help beat the bottle? Plus: New dawn Is placental tissue the future of diabetic wound treatment? Growing issue The impact of the obesity epidemic Plus: Weighty issue Antonio Torres of the IFSO on the value of bariatric surgery Counting the cost The financial burden of wound care INFLUENZA IN HEALTHCARE DIABETIC INJECTION TECHNIQUES INFECTION CONTROL TOP TEN SHARPS INJURY MANAGEMENT STRATEGY SSSI MARKET ANALYSIS AUTOMATED LABORATORY TECHNIQUES In light of the changing healthcare landscape in the UK and the recent publishing of the Raising Our game guidelines by the Department of Health, Practical Patient Care is proud to launch PPC:UK for 2013.

2 Mission statement Smarter procurement is at the heart of the latest reforms within the NHS. The Department of Health is focussing on taking immediate action for change and the issue is right at the top of the agenda. Procurement accounts for over 18bn of the NHS annual expenditure and the adoption of best practice, collaboration, aggregation and process modernisation will create opportunities for many suppliers in this market. Practical Patient Care UK is specifically designed and edited for primary decision-makers within the UK healthcare sector. This unique and powerful audience has the authority to make the decisions to purchase the products and services required to maintain the NHS as one of the world s leading health systems. Published in print and digital formats, this multiplatform publication provides a unique blend of in-depth commentary and analysis of the key issues shaping the market, while offering a valuable and effective way of reaching and influencing a highspending community of purchasers. The sections covered in Practical Patient Care UK are: Infection control Wound care e-care Emergency care Clinical care Radiology Laboratory Pharmaceuticals Each edition combines analysis of current and future trends with the opinions and expertise of the industry s best-known figures. Practical Patient Care UK provides best practice and innovative product-based solutions to help each reader successfully transform their facility s care strategies.

3 Distribution & circulation The operational, strategic and technical readers of Practical Patient Care UK have the authority to recommend, specify or authorise over 90% of all spend in the market. (publisher s survey) The key to the success you will generate from advertising in Practical Patient Care UK is the high quality and precisely targeted nature of its readers. Our database is continually updated to ensure our advertisers always have direct access to the key decision-makers in the UK healthcare sector Directors of Finance Foundation Trust Network Heads of NHS Trust Development Authority Hospital Directors NHS Trust Board Chairs Procurement Directors Purchasing/Procurement Managers Trust Chief Executives Trust Finance Directors Wound Care Managers GPS & Ward Doctors Heads of CSSD Heads of ICU/CCU Heads of Infection Control Engaging content Heads of IT Heads Of Nursing Heads Of Operating Rooms Heads of OR Head Pharmacists Head of Radiology Hospital Administrators Hospital Management Lab Managers Materials Managers Patient Safety Officers Physicians/Clinicians Tissue Viability Wound Care Specialists Quality content is at the heart of Practical Patient Care UK. Our expert editorial team selects the best opinion and trend analysis from the individuals and organisations forging the future of healthcare in the UK. Contributors to Practical Patient Care include: Mary Barber, PACS Programme Director, NHS Connecting for Health Debbie Hicks, Nurse Consultant at Enfield Community Services. Fiona Kirkland, Nurse Consultant in Diabetes at Staffordshire and Stoke-on-Trent NHS Dr Matt Capehorne, clinical director of the UK s National Obesity Forum and Tam Fry, Child Growth Foundation Robert J. Snyder, DPM, MSc, CWS, Medical Director, Systagenix, Chairman, Medical Advisory Board, Professor and Director of Clinical Research, Barry University SPM Dr Amaka C Offiah BSc, MBBS, MRCP, FRCR, PhD, HEFCE Clinical Senior Lecturer, Academic Unit of Child Health READER PROFILE While the readers of Practical Patient Care UK perform a variety of functions, the circulation of each edition has been specifically designed to reach the job titles that our research has identified as most influencing the standards of patient care within their facilities, including strategies for the areas of infection control and wound care. Distribution Copies of each edition of Practical Patient Care UK will be sent out to named recipients within the world s major healthcare facilities and, after internal distribution, will be read by over 5,000 senior members of staff (publisher s survey) all of whom hold the overall responsibility for the implementation of various care strategies. Practical Patient Care UK is distributed within the following facilities: Hospitals and medical centres Long-term care facilities NHS Supply Chain Primary and Secondary care Trusts Private clinics Recognised regional purchasing organisations key advertisers Abbot Advanced Sterilization Products B. Braun BD Diagnostics Fresenius & Hospira GE Hill-Rom Luminex Mölnlycke Health Care Philips Roche Molecular Systems

4 Digital edition An additional 7,500 copies of Practical Patient Care UK be sent by to the senior decision-makers our research has confi rmed are responsible for buying, specifying and recommending the products and services required to successfully use their hospital or clinic s policies. High impact Your advertisement will be placed in front of an audience with a qualified interest in strategy, stimulating an even higher level of response. Within a six-month campaign, each digital edition will be resent once a month. Moreover, the value of your insertion is increased further when you consider the viral marketing opportunities attached to the digital edition. We estimate the digital circulation will treble to 22,500 as a result of the original recipient forwarding Practical Patient Care UK to their peers and teams. The digital edition also provides live hyperlinks to a chosen landing page or address to encourage instant access or ordering. In addition, your advertisement or editorial can be enhanced with sound, animation or video to create a greater impact and response. The utilisation of such rich media can complement and strengthen a current lead acquisition campaign. Search engine friendly Practical Patient Care UK is indexed by all of the leading search engines, providing yet another way to draw readers to your ad. Readers looking for specific information will be able to arrive at your page within the digital magazine as easily as they would arrive at your website. ONLINE ADVERTISING DIGITAL EDITION Advert sizes Banner (468x60 pixels) Mini Tower (120x300 pixels) Spotlight (120x60 pixels) Production details All ads must be supplied in either JPEG, GIF, animated GIF, HTML or SWF file formats.

5 Advertising Package An effective campaign that combines the best of print and digital marketing options. Highly targeted and audited circulation Supplier listing A strictly limited number of strategically placed advertising positions have been made available and the costs are detailed here: ADVERTISING RATES Double-page spread... 9,800 Full page... 4,900 Half page... 2,450 Half page island... 2,600 COVER POSITIONS Inside front... 6,100 Outside back... 6,200 Opposite Contents page... 5,450

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