Post Show Report. w w w. e x p o m e d i s t a n b u l. c o m

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1 2018 Post Show Report w w w. e x p o m e d i s t a n b u l. c o m

2 Where Medical Industry Meets in Eurasia T 5 Halls m² S Leading Medical Fair in Eurasia

3 3 POST SHOW REPORT MARCH 22 25, 2018 Exhibitors from 42 Countries 850 Companies & Representatives Visitors from 90 Countries International Visitors Professional Visitors in Total

4 4 RECORD-HIGH EXHIBITORS AND VISITORS AT EXPOMED EURASIA % More International Visitors Compared to % More Exhibiting Companies Compared to 2017

5 Prof. Dr. Recep Akdağ Republic of Turkey Minister of Health Dr. Mehmet Müezzinoğlu Turkish Minister of Health Prof. Dr. Recep AKDAĞ T.C. Sağlık Bakanı By the end of 2017, the Ministry of Health will open new hospitals with a total bed capacity of 70 thousand. Our new strategy is to launch a period of long-term purchasing guarantee. We will provide regular purchases "We are for our carrying new hospital out activities tenders on and human healthcare resources, centers. physical No spaces, and medical devices in the healthcare sector. In the more last than five years, 4 we from have now, been we renovating will have healthcare hospitals all around the country. We have improved each and every hospital, with centers primary equipped focus on with city advanced hospitals. medical These efforts technologies are underway at full speed. Within 3 years, no hospital which requires "We renovation are carrying will out activities remain. In on line human with resources, these efforts, physical we spaces, are creating and medical a chain devices of hospitals in the healthcare containing sector. 60,000 In the beds. last five With years, regards we have been renovating hospitals all around the country. We have improved each and every hospital, with primary focus on city hospitals. These efforts to human resources, we are making significant effort for physicians. In Turkey, human resources in the healthcare sector are Prof. underway Dr. Recep at full Akdağ,Minister speed. Within 3 of years, Health no of hospital Turkey, which said that requires healthcare renovation spending will remain. actually In line equals with to these a country s efforts, investment we are creating a chain of hospitals have increased development. containing Akdağ 60,000 from 250,000 noted beds. that With in funders regards 2003 to must to 650,000 human consider resources, in present this as a we day; development are making this number significant totals item and continued: effort 1 million for physicians. with the This program, In Health Turkey, Ministry called human Health resources personnel. Transformation, in the healthcare By 2023, has sector we proved have will highly increased have built successful from a team 250,000 of over the in 200,000 last to physicians. years. 650,000 Citizen in present There satisfaction day; are this currently with number 80,000 healthcare totals 1 practicing services million with physicians rose the from Health 39 to Ministry and 75 65,000 percent. personnel. specialists Maternal By 2023, and we offering infant will have healthcare mortality built a rates team services. saw of 200,000 We a sharp physicians. plan to increase dip, down from There 70 are the percent currently number per 80,000 of specialists one hundred practicing to thousand physicians 100,000 mothers/pregnant and by ,000 specialists offering women Alongside healthcare to around all of 14 services. these percent. activities, We We, plan at to our the increase Ministry, the are is number striving set to of further specialists in full drop gear to this to 100,000 improve rate. On by the the other healthcare Another hand, issue the sector system we place in Turkey. in great place importance in Turkey is on is quite impeccable. Today, 80 million citizens are covered by protective public Opening insurance. Ceremony Citizens of have expomed smooth medical Eurasia access devices to healthcare rights, both Prof. primary Eyüp and Gümüş, secondary. Undersecretary The system of that the Turkish we established Ministry is low-cost of Health Opening accessible of to Expomed all Eurasia 2018

6 Exhibitor Statistics Expomed offers various effective business solutions to help exhibitor companies to reach their goals which can be seen by the increased satisfaction rate at the end of show. 82% 79% 57% Overall Satisfaction 82% of exhibitors are fully satisfied with Expomed Eurasia International 79% of all international exhibitors are fully satisfied. Retention With an 11% increase, more than half of the exhibitors in 2017 participated in 2018.

7 Countries of Exhibitors & Representatives ARGENTINA AUSTRIA BELGIUM BRAZIL BULGARIA CANADA CHINA CZECH REPUBLIC DENMARK EGYPT FRANCE GERMANY GREECE HONG KONG HUNGARY INDIA IRAN IRELAND ISRAEL ITALY JAPAN JORDAN KOREA LITHUANIA MALAYSIA NETHERLANDS NORWAY PAKISTAN POLAND RUSSIA SAUDI ARABIA SINGAPORE SLOVENIA SOUTH AFRICA SPAIN SWEDEN SWITZERLAND TAIWAN THAILAND TURKEY UNITED ARAB EMIRATES UNITED KINGDOM UNITED STATES

8 What did the Exhibitors say? 8 We have been receiving so many visitors. They are professionals and they are mainly manufacturers which means that they can be our potential partners. To sum up the show with one word; it is Great!" HUBEI CHUTIAN MEDICAL DEVICES CHINA "We are highly satisfied with the number and quality of visitors. We are going to keep participating in the upcoming editions. The organization of this exhibition is exceptional. ORTOTEK TURKEY We are getting a great number of visitors. We are having meetings with mostly dealers. We are definitely exhibiting next year again. The show is excellent. MRK HEALTHCARE INDIA We are looking for distributors in Turkey and its neighboring region. We have been very busy at this show. We had lots of inquiries. The exhibition has been very good for our business. TEAL PATENTS LTD UK

9 Visitor Statistics Domestic Visitors Total Visitors 83% Visitor Satisfaction International Visitors 88% Visitor Loyalty

10 Why They Visited? % 17% % % 13% 7 12% 9% % 1 To be informed about the latest medical technologies 17% 2 16% 3 To develop current relations and discuss business To socialize with medical business environment % To have as many B2B meetings as possible 13% To expand my business network 12% To attend the events held during the exhibition 9% To have meetings with some designated exhibitors

11 International Visitors Geographic Breakdown 23% 18% 6% Europe 33% Asia Americas 20% Middle East Africa

12 Top 10 Visiting Countries QLIBYA QIRAQ QSAUDI ARABIA QMOROCCO QGEORGIA QCHINA QIRAN QJORDAN QLEBANON QEGYPT

13 VIP Buyers 400 Domestic & 800 International VIP Buyers Public Hospital Union Executives Ministry of Health Representatives Public-University Hospital Managers Surgical Nurses Medical Directors Purchasing Managers. International VIP Buyers are from Albania Kenya Algeria Kosovo Azerbaijan Kyrgyzstan Belarus Lebanon Bosnia & Herzegovina Libya Egypt Macedonia Georgia Mongolia India Montenegro Iran Morocco Iraq Mozambique Jordan Oman Palestine Qatar Russia Saudi Arabia Senegal Serbia Somali Sudan Syria Uganda Ukraine Uzbekistan

14 Position of Visitors 32% 33% 35% Upper Management Mid Level Management Other Decision Makers Visitor Profile 18% 16% 12% Departments of Visitors Research & Development 11% Purchase Marketing & Brand Management 10% IT / Technical / Maintenance Export & Import 33% Other Visitors Field of Activities Visitors Interest of Product Groups CLINICS Therapy Centers, Nursing Homes, Health Centers REPRESENTATIVES OF MINISTRY OF HEALTH OTHERS Pharmacies, Insurance Companies, Foundations 6% 36% 3% 13% 42% MEDICAL EQUIPMENT Manufacturer, Distributor, Dealer HOSPITALS Public, Private, University 6% 14% 26% 29% 18% 13% 23% 12% 63% *According to the multiple selection of visitors. 63% 23% 26% 29% Electro Medical Equipment & Medical and Laboratory Technologies Hospital Build & Medical Facility Management Orthopedics - Rehabilitation - Physiotherapy Commodities and Consumables

15 What did the Visitors say? 15 The exhibition is very interesting and I think the product groups are very wellcovered. Exhibitors are very helpful and there is always someone to help us in the booth. SOUTH AFRICA You can meet with so many exhibitors from different countries. It is a great platform to do business and find new suppliers. I will be visiting the show next year as well. EGYPT This exhibition is comprehensive in terms of products. Halls are wisely structured and this allows an easy follow between halls. I am planning to come next year. AZERBAIJAN Exhibitors are very professional. Through this exhibition I can see how fast the medical technologies develop. I am here to find manufacturer companies to represent in my country. SUDAN

16 New: OTC Area 16 THE GROWING OTC MARKET WAS PRESENT AT EXPOMED EURASIA 2018 According to latest research, the over-the-counter medicine market in Turkey reached a volume of 5 billion dollars. This segment accounts for 26% of the entire pharmaceutical market and attracts the attention of pharmaceutical companies due to its growth potential. The market grew by 17% from 2013 to 2016, and is expected to reach a global volume of 29 billion dollars in As the leading medical fair of Turkey and the Eurasian region, Expomed acted on this insight to include over-the-counter (OTC) products in its scope for the first time, helping the market achieve its targets. Over-the-counter (OTC) medicine has been a target of concentrated investment by Turkish and multinational companies over the last 5 years, and has been growing at sustained rates. With the addition of new pharmaceuticals on a daily basis, the segment now accounts for 26% of the pharmaceutical market. Acting on this information, EXPOMED seeks to expand the foreign trade network of the market by presenting the latest in the OTC segment to visitors from over 80 countries. EXPOMED 2018 had a dedicated OTC Area in the foyer of Hall 6 & 7 where a wide range of products from vitamins to nutritional supplements and wellness products were display to visitors. Distributors, wholesalers, pharmacists, R&D engineers and scientists visiting EXPOMED from growing markets including the Middle East, Balkans and Africa found the opportunity to engage in bilateral discussions with exhibitors.

17 17 Innovation Area Innovation Area, which has grown even more compared to last year, provided a special opportunity to start-ups looking to present their products to professionals in a special setting. Prof. Dr. Utkan Demirci delivered his keynote speech in Innovation Area set up at Expomed Eurasia 2018 with the support of I-SEK Healthcare Industry Cluster of Istanbul and MASSIAD Medical Equipment Producers and Suppliers Association. Within the scope of the event gathering in Istanbul sector professionals from different cities and countries, Prof. Dr. Demirci talked about his studies on cancer diagnosis at the panel with the title Brand New Technologies in Cancer and Infertility Treatment. Prof. Dr. Demirci said that as a result of his and his colleagues intensive work, they discovered the magnetic levitation system which makes it possible to easily diagnose cancer cells amongst blood cells. Prof. Dr. Demirci said that compared to other systems, the magnetic levitation system facilitates receiving more precise and accurate data, underlying the major importance the invention has for cancer diagnosis and treatment. He also added that the magnetic levitation system will allow cells to be differentiated based on individual characteristics.

18 18 Events 7th Biomedical Students Symposium EXPOMED 2018 had a busy schedule with seminars, panels, discussions and symposiums through out the 4 days of event. Cooperated with different associations, universities and Health Ministry Unites these events were attended by hundreds of visitor free of charge. These highly anticipated events have always been a crucial part of EXPOMED, proving that the show is more than a business gathering for medical industry but also functioning as an informative platform. Radiology Seminar

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