Notes from Leadership Connection There were nurses from Jamaica, UK, Canada, US, Taiwan, Pakistan, Australia, India (350 overall)

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1 Notes from Leadership Connection There were nurses from Jamaica, UK, Canada, US, Taiwan, Pakistan, Australia, India (350 overall) Leadership.aspx There are links for each day of the Leadership Connection here. Rising Star Poster Session: This is a great opportunity for chapters where faculty nominate students. Social Media 101 and Program Development: Virtual is the New Reality Event Marketing Make a Powtoon Cartoon Social media is a two way street information and interaction Tweeps are users of twitter Can search on twitter Can link Facebook and twitter Sigma has a Youtube Channel Account Can schedule tweets To manage multiple accounts consider Bitly, Everypost, Buffer, SocialOomph, Hootsuite Use URL shorteners to free up characters (only 140 per tweet) Bitly, Tiny URL If you put a period before tag all followers will see Social Media Campaign Committee to determine: Frequency of Posting Which committee person will be posting What types of messages will be on what platform (twitter vs. facebook vs. Circle vs. OD website) Examples for our 20 th anniversary we could do Twenty facts in 20 days and share old photos and other historical events from each year. 20 Year Anniversary Recognize 20 leaders and also recognize emerging leaders Creating meaningful hashtags #20years young #Odis20

2 Five Factors to Foster Board Unity 1. Set Expectations: Challenge Leadership Succession Committee to adapt STTI s board member expectations specific to Omicron Delta for each role. 2. Establish Team Norms 3. Celebrate successes 4. Have fun: Do an ice breaker with each meeting (see below) Respectful disagreement can exist. Ice Breakers: Divide into generations show candies for generations game about candies and then give away. Leadership Succession: Should be doing leadership development. Should come to every event to ID potential leaders and then prep them to run for board. Leadership Education Consider having a non profit organization board member give a talk to board Board Leadership: Why Nurses Belong in the Board Room (Christy Oakes, MSN, RN, ONC; Cynthia Vlasich, MBA, BSN, RN) Reported that Board Leadership Development Fellowship that Marilyn attended (Marilyn was a fellow from and mentored by then NLN president and President Elect) was totally revamped. See website for how new institute is structured. At this point, they are planning to offer twice per year website does not have 2015 dates and locations posted yet. Marilyn s notes: new program sounds excellent. The Impact of the Affordable Care Act on the Preparation of Health Care Professionals (Pamela Sue Chally, PhD, RN) Changing delivery: Volume to value based bundled coverage Telemedicine and video management Managing large sets of data analytics Will ACA fail? Will young and healthy people also sign up or just older and sicker? Will there be sufficient Medicaid providers? Will insurance be affordable?

3 Can government overcome prior mistakes? How nimble are health care organizations? Health Coaches require minimum of bachelor s degree ( may be waived for associate degree RNs) there is a certification process that requires a practicum. How much responsibility do nurses have to make ACA work? Relate it to values and ethics of profession More Americans should have access to safe, affordable care. Clear Channels: A Communications How To Do we need to start calling technology committee the Communications and Publicity Committee? Why don t we include photos and other graphics with our monthly e news? A smart is a simple . Check STTI Facebook Page The Non Designer s Design Book by Robin Williams Check see for tips Each message must have a strong call to action. Goal Timeline Message/Call to Action e.g. for inactive: Don t miss out. How can we change your mind? You have a lot to offer. Audience Consider segments Students Established Members New/Transfer Retired Inactive Delivery Method Consider: What end users to you want to find it? Can put # on invitation Responsible Party Outcome Tracking Should have a welcoming team at all events. For membership engagement events: Consider catchy subject heading:

4 We re coming to you! Food and Fun! Don t miss out! #ODChapterNetwork Make sure they know free to members. If would like to bring a guest $10. Mention there will be drawings for door prizes (e.g. free membership for a year) Need to recognize those who follow through (such as thank you to those who voted. Ask new members Why did you join? Rule of 7 A prospect needs to hear a message (stated in a different way each time with additional information) at least 7 times before they will take action. Also, consider alternative modalities important to send diverse messages. In each message should only be asking members to do one or two things. Recognize an outstanding colleague. Create the future please vote Share your voice please complete your survey. Answers to Frequently Asked Financial Question Zeta Mu and Phi Theta have paid interns e.g. Zeta Mu is at large USD and Point Loma. They have 2 student interns from each university assigned to board members Pres/Pres elect; secretary; VP (focused on community service); Committee chair for membership engagement) and pay $200 $500 (for intern assigned to secretary) Consider desired outcome increase involvement mentor interns for future leadership Chapter Checks for Renewal and Inductions 1 March August 31 September 1 Sept 31 October November 1 Nov 28 February March (also includes chapter contributions) Ceremony fees should be paid within 60 days post induction

5 Consider asking university to do chapter audit as class project (for smaller chapters that cannot afford CPA fee) Optional: STTI recommends Directors and Officers (D & O) Insurance to protect officers Fidelity Bonding protects assets. Need to check with State Attorney General Office to see if can fundraise. In some states may need to register as fundraising organization. In CA need to get permits for raffles.