2019 SPONSORSHIP, TRADE SHOW & ADVERTISING GUIDE

Transcription

1 Reach & Connect with over 800 Long-Term Care & Home Health Providers 2019 SPONSORSHIP, TRADE SHOW & ADVERTISING GUIDE Empowering Members. Improving Lives.

2 MISSION, VISION AND VALUES VALUES Iowa Healthcare Association is committed to INTEGRITY, SOLUTIONS and PEOPLE MISSION Empowering members. Improving lives. MISSION VALUES VISION VISION A more compassionate future for those who deserve it most.

3 TABLE OF CONTENTS Annual Convention & Trade Show 4 Board of Director Events 6 ENHANCE YOUR VISIBILITY A LA CARTE STYLE Advertising Opportunities 7 Quarterly Education Conference Sponsorships 8 Education Event Sponsorships 10 Activity Professional Qualification Course 10 AL Regulatory Nurse/Manager Class 10 Assisted Living Management Certification Program 10 Dietary Professional Conference 11 District Meetings & Education 11 Home Health OASIS Training Workshop 11 Leadership Academy 12 IOWA HEALTH CARE ASSOCIATION (IHCA) IS YOUR PARTNER IN REACHING PROVIDERS OF LONG-TERM CARE SERVICES TO IOWANS, representing over 800 providers in 99 counties and 246 communities throughout Iowa, including skilled nursing facilities, assisted living programs, and home health agencies is the year to set your organization apart and partner with IHCA. Take advantage of a number of unique and high-profile sponsorships, trade shows, and advertising opportunities that offer an increased level of exposure to make your organization stand above the rest. Life & Fire Safety Conference 12 LTC Nurse & Administrator Leadership Program 12 Managed Care & Reimbursement Conference 13 Medicare Patient Driven Payment Model (PDPM) Academy 13 Non-Profit Board Member Training 13 Teepa Snow Presenting on Dementia 14 Workforce Symposium 14 Webinars 14 IHCA Foundation 15 Becoming an IHCA sponsor increases your brand visibility and awareness, showcases your products and services, and builds your relationships with Iowa s long-term care, assisted living, and home health leaders. Reserve your IHCA sponsorship, exhibiting, and advertising opportunities NOW to continue to strengthen your business relationships with Iowa s long-term care leaders and be recognized for your commitment to long-term care. PAGE 3

4 2019 IHCA ANNUAL CONVENTION & TRADE SHOW FE FE ANNUAL CONVENTION & TRADE SHOW FIRE EXIT FIRE EXIT DATE: September 30, 2019 LOCATION: Downtown Marriott in Des Moines APPROX. ATTENDANCE: 1,000 The audience is comprised of over 1,000 decision making long-term care professionals from skilled nursing facilities, assisted living facilities, and home care agencies. Attendees include owners, administrators, directors, nurses, social service workers, activity professionals, dietary managers, department supervisors, therapists, maintenance professionals, and representatives from all other departments. TRADE SHOW EXHIBIT BOOTHS FREIGHT ELEVATOR ESCALATOR Each pipe and drape booth is 10 wide x 8 deep. Includes back and side drapes, identification signage, eight-foot skirted table, two chairs, and a wastebasket Prime Booth (IHCA Associate Members Only) $1, Starred on the map Standard Booth IHCA Associate Member $1,500 Non-Member $2,350 PAGE 4

5 2019 IHCA ANNUAL CONVENTION & TRADE SHOW (CONTINUED) Mobile App Splash Page $3,500 Your company logo/ advertisement will be displayed on the full screen for up to five seconds when 900+ attendees launch the convention app. Full-page Monday Evening Entertainment $2,000 This sponsor will host the grand event featuring music, dancing, party snacks, and tons of fun! Signage provided at event with company logo. Fullpage ANNUAL CONVENTION & TRADE SHOW Mobile App Banner Ads Tote Bags w/ Company Logo Name Badge Lanyards Convention WiFi Sponsor Registration Room Table Display Monday Keynote Speaker Trade Show Cocktail Reception $1,500 (5 available) $3,000 $2,500 $1,500 $1,000 $2,000 $2,500 Your company logo/ advertisement will be displayed when attendees are navigating through the convention app. Full-page Sponsor provides their company logo that will be placed on the tote bags. Plus, a promo flyer or ad will be included inside the bag. Sponsor provides their company logo and it will be placed on 1,000 lanyards. These will be distributed on-site to all registered attendees. Full-page ad in program guide. Signage provided at event with company logo, as well as the company name used for the password. Full-page Decorate a table in the registration room where every attendee must pick up their badge. Eightfoot table provided for you to decorate with the convention theme and business material. Signage and audio-visual recognition before and after keynote speaker. Fullpage Signage provided at event with company logo throughout trade show venue where there will be beverages and appetizers from 5:00 p.m. 6:00 p.m. Full-page ad in program guide. Tuesday Keynote Speaker Tuesday Home Health Track Sponsor Tuesday Annual Business Meeting Tuesday Evening Entertainment Wednesday HOT Breakfast Wednesday Keynote Speaker Continental Breakfast Refreshment Breaks $2,000 $2,500 $1,500 (2 available) $2,000 $1,500 $1,500 $1,250 (2 available) $1,000 (3 available) Signage and audio-visual recognition before and after keynote speaker. Fullpage Spend the day introducing the home health speakers for each breakout session and have a table to display your material. Full-page ad in program guide. What better way to get your company in front of the decision makers including administrators, owners and key managers to discuss Association activities throughout the year and on the future of long-term services and supports in Iowa. Introduction and up to two-minute speaking opportunity. Full-page ad in program guide. Signage provided at event with company logo. Fullpage Join fellow IHCA members for a delicious buffet breakfast to start off the last day of convention. Signage provided at event with company logo. Fullpage Signage and audio-visual recognition before and after keynote speaker. Fullpage Signage provided at event with company logo Monday and Tuesday. Half-page ad in program guide. Signage provided at event with company logo Monday, Tuesday, and Wednesday. Half-page ad in program guide. Guest Room Keys $2,000 Company logo and message on the Marriott Des Moines hotel key cards. Full-page ad in program guide. PAGE 5

6 BOARD OF DIRECTOR EVENTS BOARD OF DIRECTOR EVENTS IHCA/ICAL/ICHC BOARD OF DIRECTORS MEETINGS DATE: January, March, June, December APPROX. ATTENDANCE: 50 board members at each meeting This sponsorship offers an opportunity to make your organization visible to an elite group of IHCA leaders. EVENT SPONSOR $2,000 EACH MEETING (4 AVAILABLE) Recognition at event Logo included in board materials One or two representatives present for lunch during lunch IHCA/ICAL/ICHC ANNUAL BOARD RETREAT (1 5 DAYS) DATE: November 2019 LOCATION: Des Moines APPROX. ATTENDANCE: 50 IHCA, ICAL, and ICHC board members RETREAT SPONSOR $3,000 (3 AVAILABLE) Recognition at event Logo included in board materials One or two representatives present for evening reception and group breakfast during reception or breakfast PAGE 6

7 ADVERTISING OPPORTUNITIES ADVERTISING ANNUAL CONVENTION & TRADE SHOW PROGRAM GUIDE Dimensions (w x h) Standard Rate/Exhibitor Rate Back Cover 8 x 11 $3,000/$2,500 Inside Front Cover 8 x 11 $2,000/$1,500 Inside Back Cover 8 x 11 $2,000/$1,500 Full Page 8 x 11 $1,200/$800 Half Page 8 x 5.5 $800/$500 IHCA WEBSITE & NEWSLETTER ADVERTISING (3 MONTHS) For three months we will have your organization banner rotating on our home page and featured in our weekly member newsletter. We will need a logo in JPEG along with a statement/saying/slogan! APPROX. REACH: 2,000 Sponsor s logo and website link on IHCA website and in IHCA e-newsletter (must be an Associate Member) ADVERTISING RATE $1,250 PER QUARTER OR $4,500 PER YEAR (2 AVAILABLE) MEMBER MESSAGE (YOUTUBE) With technology always changing, IHCA is trying to make sure our message gets to our members. Get your organization recognized in the monthly IHCA president s YouTube video. APPROX. REACH: 250 SPONSOR $250 PER QUARTER OR EXCLUSIVE SPONSOR $1,000 Verbal recognition (or 15 second advertisement) during YouTube video Logo signage provided on event material PAGE 7

8 QUARTERLY EDUCATION CONFERENCES QUARTERLY EDUCATION CONFERENCES SPRING EDUCATION CONFERENCE DATE: March 2019 LOCATION: Prairie Meadows Event Center, Altoona APPROX. ATTENDANCE: The Spring Quarterly is our second largest education conference. This day and a half conference brings facility administrators, directors, managers, owners, and department heads together. There is something for everyone, with a general session and six breakout sessions. PROGRAM SPONSOR $1,200 One or two representatives present at the program (includes CEUs) 1-minute speaking opportunity to introduce education speaker Pop-up booth and/or table display at conference SUMMER LEGAL EDUCATION CONFERENCE DATE: June 2019 LOCATION: Des Moines APPROX. ATTENDANCE: 200 This one-day event will be in the Des Moines area with a handful of breakout sessions for all disciplines. PROGRAM SPONSOR $1,000 One complimentary representative at the program (includes CEUs) Table display by the registration table with marketing material TABLE DISPLAY $750 (8 AVAILABLE) One or two representatives present at the program Table display at the conference Recognition at event PAGE 8

9 QUARTERLY EDUCATION CONFERENCES (CONTINUED) WINTER EDUCATION CONFERENCE DATE: December 2019 LOCATION: Prairie Meadows Event Center, Altoona APPROX. ATTENDANCE: This one-day event will be in the Des Moines area with a handful of breakout sessions for all disciplines. PROGRAM SPONSOR $1,000 One complimentary representative present at the program (includes CEUs) Pop-up booth and/or table display at the conference TABLE DISPLAY $500 (8 AVAILABLE) QUARTERLY EDUCATION CONFERENCES One or two representatives present at the program Table display at the conference Recognition at event and website PAGE 9

10 EDUCATION EVENT SPONSORSHIPS EDUCATION EVENT SPONSORSHIPS ACTIVITY PROFESSIONAL QUALIFICATION COURSE DATE: Jan.-May and Aug.-Nov., 2019 LOCATION: Classroom and online APPROX. ATTENDANCE: 40 NF & AL activity professionals The Activity Professional Qualification Course has been approved by the Iowa Department of Inspections and Appeals. Students who successfully complete the six online units, a classroom training session, and the final exam will be certified as an activity professional. PROGRAM SPONSOR $500 (OFFERED BI-ANNUAL) One complimentary representative present at the classroom training session during lunch AL REGULATORY NURSE/MANAGER CLASS DATE: August 2019 APPROX. ATTENDANCE: What a great way to get in front of the assisted living director and assisted living nurses by being a sponsor to this education event. PROGRAM SPONSOR $500 One complimentary representative present at the classroom training session during lunch ASSISTED LIVING MANAGEMENT CERTIFICATION PROGRAM DATE: April 8-12, 2019 and November 4-8, 2019 APPROX. ATTENDANCE: Why wouldn t you want to be in front of the next graduating class of the Iowa Assisted Living Management Certification Course? This five-day course offered twice a year requires attendance at all sessions and an 85% or higher score on the post-test. These are our future leaders for assisted living managers and delegating nurses of Iowa. PROGRAM SPONSOR $1,500 (EXCLUSIVE FOR THE WHOLE YEAR) OR $1,000 (EITHER APRIL OR NOVEMBER CLASS) One complimentary representative present the first day of program Introduce conference speakers during the first day s lunch PAGE 10

11 EDUCATION EVENT SPONSORSHIPS (CONTINUED) SOLD DIETARY PROFESSIONAL CONFERENCE DATE: June 2019 APPROX. ATTENDANCE: This one-day event brings together a group of dietary managers to review the survey guidelines, how to recruit/retain talent in the dietary department, dining trends in long-term care, and hopefully some taste testing! PRESENTING SPONSOR OR $2,500 ent Logo included in event LDotional promotional One complimentary representative at the program Introduce conference speakers during lunch DISTRICT MEETINGS & EDUCATION DATE: May 2019 and November 2019 LOCATION: Storm Lake, Waterloo, Atlantic, Des Moines, West Liberty APPROX. ATTENDANCE: 300 Our districts meet twice a year for four hours of CEUs. These locations are Des Moines (Central), Storm Lake (Northwest), Cedar Falls (Northeast), West Liberty (Southeast), and Atlantic (Southwest). Administrators of nursing facilities and assisted living programs meet to discuss topics important to both the operations of the facility. SPONSOR ONE (OR TWO) DISTRICT MEETINGS AT FIVE LOCATIONS $1,250 One or two complimentary representatives present at the program (including CEUs) HOME HEALTH OASIS TRAINING WORKSHOP DATE: October 2019 APPROX. ATTENDANCE: If you provide services to home health, this education workshop is one you don t want to miss. The OASIS-D will bring in field data collectors, supervisors, OASIS educators and reviewers, quality improvement staff, and those preparing for the COS-C Exam. This is a two-day workshop with the opportunity to sit for the COS-C exam on the third day. PROGRAM SPONSOR $1,000 One complimentary representative present at the program (includes CEUs) Introduce conference speaker EDUCATION EVENT SPONSORSHIPS PAGE 11

12 EDUCATION EVENT SPONSORSHIPS (CONTINUED) SOLD LEADERSHIP ACADEMY DATE: June 2019 June 2020 (1-year dedication) + monthly conference calls APPROX. ATTENDANCE: 30 new and aspiring leaders who are on a leadership track with a focus on quality improvement The IHCA s Leadership Academy Program is an intensive nsive training designed to elevate knowledge, build skills, and promote target competencies for leaders who work in long-term care and assisted living ing settings. LDLUSIVE) PRESENTING SPONSOR $2,500 (EXCLUSIVE) Presented by naming rights One or two representatives present at the program (including CEUs) Introduce conference speakers LTC NURSE & ADMINISTRATOR LEADERSHIP PROGRAM EDUCATION EVENT SPONSORSHIPS PROGRAM SPONSOR $2,500 (EXCLUSIVE) One or two representatives present at the program for the kick off during lunch at the kick off Attend the networking/graduation dinner LIFE & FIRE SAFETY CONFERENCE DATE: February 18-21, 2019 LOCATION: Coralville and Jefferson, Iowa APPROX. ATTENDANCE: 300 This is an excellent training for facility administrators and directors, environmental services and maintenance managers, safety directors, and anyone responsible for occupant safety and compliance. DATE: 2 days in March days in April 2019 APPROX. ATTENDANCE: 25 Administrators and nurse leaders are the linchpins that connect staff, residents, families, and resources to consistently provide quality care. Through this four-day training workshop, individuals will be provided with the information and resources necessary to guide their facilities in today s challenging and rapidly changing care environment. PROGRAM SPONSOR $500 One complimentary representative at the program Introduce conference speakers during the first day s lunch PAGE 12

13 EDUCATION EVENT SPONSORSHIPS (CONTINUED) MANAGED CARE & REIMBURSEMENT CONFERENCE DATE: June 2019 APPROX. ATTENDANCE: This one-day event brings Iowa administrators, business office managers, and billing specialists from nursing facilities, assisted living, and home health providers for education on current and upcoming changes to the reimbursement system for Medicaid and Medicare. PROGRAM SPONSOR $1,000 (3 AVAILABLE) One complimentary representative at the program (includes CEUs) during lunch PROGRAM SPONSOR $1,000 One representative present at the onsite program NON-PROFIT BOARD MEMBER TRAINING DATE: June 2019 APPROX. ATTENDANCE: nursing facility board members from across Iowa Board members are the fiduciaries who steer the facility towards a sustainable future by adopting ethical, legal governance, and financial management policies, as well as by making sure the non-profit has adequate resources to progress its mission. PROGRAM SPONSOR $500 EDUCATION EVENT SPONSORSHIPS MEDICARE PATIENT DRIVEN PAYMENT MODEL (PDPM) ACADEMY DATE: January June 2019 LOCATION: Des Moines & Webinars APPROX. ATTENDANCE: 250 This training will focus on how SNFs transition to PDPM and how to implement the toolkit for the new payment model for Medicare, effective October 1, Includes PDPM 101, one-day in person training and monthly Q&A webinars, with access to AHCA developed tools for facility implementation and readiness. One complimentary representative at the program Introduce conference speakers during lunch PAGE 13

14 EDUCATION EVENT SPONSORSHIPS (CONTINUED) TEEPA SNOW PRESENTING ON DEMENTIA DATE: July 24, 2019 LOCATION: Des Moines APPROX. ATTENDANCE: 200 Teepa Snow will fill the room with administrators, directors, nurse leaders, and other disciplines from long-term care facilities. Our members request Teepa Snow every year! PRESENTING SPONSOR $1,000 Presented by naming rights One complimentary representative present at the program (includes CEUs) Introduce Teepa Snow Pop-up booth and/or table display LUNCH SPONSOR $500 (EXCLUSIVE) WORKFORCE SYMPOSIUM DATE: April 2019 APPROX. ATTENDANCE: Successful health care managers recognize that quality staff is their most valuable asset. The task of attracting and retaining high-performance employees is of the utmost importance for providing high quality long-term care. PRESENTING SPONSOR $2,500 (EXCLUSIVE) Presented by naming rights One complimentary representative at the program (includes CEUs) Introduce conference speakers EDUCATION EVENT SPONSORSHIPS Verbal recognition at conference One complimentary representative at the program WEBINARS IHCA provides webinars to address the needs and growing concerns of our members. We cannot guarantee that we will have a certain number of webinars, but we can guarantee that your logo will be provided on all educational materials promoting the webinars along with recognition before each webinar. PROGRAM SPONSOR $250 (PER WEBINAR FOR 2019) Verbal recognition during webinars second advertising PAGE 14

15 IHCA FOUNDATION Inspired by the committed and passionate men and women who make a difference in their professions and to the people they serve, the IHCA Foundation pursues a mission committed to the pursuit of excellence in care and service delivery through the advancement of education, creativity, and innovation - Inspiring Greater Purpose. The IHCA Foundation (501c3) is committed to developing quality long-term care professionals. The Foundation carries out this commitment by providing annual scholarships for persons working in longterm care who are furthering their health care education at accredited universities and colleges. GIVING OPPORTUNITIES You can contribute to the Foundation by committing to an annual giving pledge or through a one-time donation. Join an elite group of benefactors who believe in the mission of the IHCA Foundation. Donors are acknowledged annually in the Foundation s annual report and are recognized on our Foundation webpage. Foundation trustees and IHCA staff personally present the scholarships to the recipients. These presentations honor the scholarship recipients, bring personal recognition to them in their own communities, among their peers, their families, and friends. For Foundation scholarship recipients, this means an opportunity to advance their knowledge and skills in one of the fastest growing professions in the nation. For long-term care, it means a better trained staff to provide a higher level of quality care and to achieve a higher satisfaction rating from residents, clients, family members, and staff. PAGE 15

16 IOWA HEALTH CARE ASSOCIATION UNDERSTANDS THE POWER OF PARTNERSHIPS OUR MEMBERS TURN TO US for information, education, and guidance. In turn, we provide a forum for discussion, a vision for the future, and a united voice at the capitol. We invite companies that provide products and services to the long-term and home care profession to become partners with us in meeting the needs of this vital and essential segment of the health care market in Iowa. REACH NEARLY 800 LONG-TERM AND HOME HEALTH PROVIDERS Iowa Health Care Association is your partner in reaching providers of services to Iowa s older adults, representing nearly 800 proprietary, nonprofit, and government-owned providers of long-term, post-acute, and home care, including skilled nursing facilities, assisted living programs, and home health agencies. BUSINESS PARTNER MEMBERSHIP Associate Business Partner Members have a unique connection to IHCA that includes the opportunity to participate on committees and task forces, helping to shape programs, and define strategies. Associate Business Partner Members also receive our member-only weekly electronic newsletter, have access to valuable information in the members-only section of our website, as well as discounted advertising and marketing opportunities. Empowering Members. Improving Lives. FOR MORE INFORMATION, CONTACT: Megan Stoulil VP, Accounting & Member Services megan@iowahealthcare.org th St West Des Moines, IA