Culture of Philanthropy and Fundraising: NMNEC Financial Sustainability

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1 Culture of Philanthropy and Fundraising: NMNEC Financial Sustainability June 11, 2017 New Mexico Nursing Education Consortium Nancy Ridenour, PhD, RN, APRN, BC, FAAN Joseph Sánchez, PhD, MBA Connor Adams, MA UNM College of Nursing UNM College of Nursing UNM College of Nursing Dean and Professor Operations Director Director of Development

2 VALUES AND OBJECTIVES Values Wisdom is in the room Input is encouraged Workshop, not a lecture Open and safe space Objectives NMNEC sustainability Culture of philanthropy Building a culture of philanthropy Role of fundraising Golden rules to building donor relations Keys to building relationships with donors Strategies for NMNEC sustainability

FINANCIAL STABILITY AND SUSTAINABILITY OF NMNEC Support for Community Colleges Preserve curriculum integrity Training new and existing faculty on concept-based curriculum

3 FINANCIAL STABILITY AND SUSTAINABILITY OF NMNEC Support for Community Colleges Preserve curriculum integrity Training new and existing faculty on concept-based curriculum Continuity of support Continuity of Partnership engagement (University/Community College) Student scholarships Endowed professorships Financial Stability core to ensure future success

4 a tireless and prying philanthropy is one of the most hopeful characteristics Mary Breckenridge Founder of Frontier Nursing Service

5 GROUP DISCUSSION What do you think when you hear the word philanthropy? What do you think of when you hear culture of philanthropy? How many of your organizations have a culture of philanthropy?

6 DEFINITIONS 1. Fundraising 2. Fund Development 3. Resource Development 4. Culture of Philanthropy Fund Development Resource Development Culture of Philanthropy Fundraising

7 CULTURE What is Culture? What is Organizational Culture?

8 Philanthropy (from Greek ) the love of humanity, in the sense of caring, nourishing, developing, and enhancing what it means to be human.

9 CHARACTERISTICS OF A CULTURE OF PHILANTHROPY ORGANIZATION Donor Centric -- Storytelling -- Mission Driven

10 GROUP DISCUSSION Create your own definition of a culture of philanthropy

11 HOW CAN YOU BUILD A CULTURE OF PHILANTHROPY? Example 1: I believe that through gifts of financial support, our nursing program will continue to grow and educate additional nurses that will serve our communities. I will help forward this belief by sharing of my time, knowledge, and financial gifts in creative ways and by sharing the joy this provides and the impact thereof with those close to me. Example 2: Within NMNEC, everyone helps to forward our mission and provides opportunities for benefactor engagement in a variety of ways. All benefactors of NMNEC will be recognized for their gifts of time and talent and personally know the impact of his/her support. These are not responsibilities of one person or one nursing program rather, this is an opportunity for each member of NMNEC to share the impact that philanthropy can have.

12 BUILDING A CULTURE OF PHILANTHROPY Organizations need to think, act, and engage differently!

13 BUILDING A CULTURE OF PHILANTHROPY 1. Asking for money is not all about the money 2. Sharing your passion 3. Don t believe the myth that Money = Power 4. What does it really mean when prospective donors say no --Sasha Dichter philanthropy social change Reflections on generosity, and

14 Begins with all of us ROLE OF FUNDRAISING IN PHILANTHROPY Work of engagement People give to see impact People give to people with good causes People want to make a difference!

15 GOLDEN RULES TO BUILDING RELATIONSHIPS WITH A POTENTIAL DONOR 1. Have a good story 2. Develop relationships 3. Communicate regularly 4. Be genuinely grateful 5. Less talk listen more 6. Always say thank you!

16 RECOGNIZE A POTENTIAL DONOR Alumni Retired Faculty Grateful Patients and Families Volunteers Everyone has the potential to be a donor! Board Members

17 RECOGNIZE A POTENTIAL DONOR Passion Connection Financial capacity Desire to make a difference Belief in the mission

18 WHAT S THE #1 REASON DONORS DON T GIVE? They aren t asked.

19 Fundraising is ALL about relationships. Let s talk about relationships.

20 4-KEYS TO BUILDING RELATIONSHIPS WITH DONORS 1. get their attention 2. build the relationship 3. explain the investment 4. emotion is a driving force

21 HERE S WHERE THE MAGIC HAPPENS NMNEC S Mission Your Donors Interests and Goals

nurses for entry and educational advancement through developing and sustaining a resource-efficient and

22 GETTING TO KNOW YOU Understand what motivates them and what they hope to accomplish with their philanthropy NMNEC Mission The mission of the New Mexico Nursing Education Consortium is to prepare nurses for entry and educational advancement through developing and sustaining a resource-efficient and unified system of accessible, innovative, and state-of-the-art nursing education. Agree on a next step and follow up

23 MAINTAIN THE RELATIONSHIP thank them recognize them keep them informed of impact

24 Not about the money, it s about the people behind the money Penelope Burk President Cygnus Applied Research Inc.

25 BRAINSTORM SESSION Strategy for NMNEC Sustainability Next Steps

26 THANK YOU! Nancy Ridenour, PhD, RN, APRN, BC, FAAN / Nridenour@salud.unm.edu Joseph Sanchez, PhD, MBA / JPSanchez@salud.unm.edu Connor Adams, MA / Connor.Adams@unmfund.org

Successful Campaigns: Raising Million Dollar Gifts

Successful Campaigns: Raising Million Dollar Gifts Virginia Fund Raising Institute (VFRI) July 19, 2018 Richmond, VA Karin L. Cox, MFA Co Founder and Senior Executive Vice President Hartsook Fundraising