Discover the Power of ENA ADVERTISING REACHING 43,000+ EMERGENCY NURSES Media Kit

Transcription

1 Discover the Power of ENA ADVERTISING REACHING 43,000+ EMERGENCY NURSES 208 Media Kit

2 WHY ADVERTISE WITH ENA? Build brand awareness by prominently displaying your brand in front of 43,000+ emergency nurses! The Emergency Nurses Association is the premier professional nursing association dedicated to defining the future of emergency nursing through advocacy, education, research, innovation, leadership and more. Advertising with the ENA reaches emergency nurses of all levels. ENA members often have direct input and influence over the products and services used in their EDs. Reaching emergency nurses is key to growing market share in the ED. Areas of Practice Years of Experience Employers Management 20% Advanced Practice 2 3% 3 5 2% 9% 64% Community Hospital 57% Staff Nurse % 4% 9% 5% 6% Specialty Nurses Educators/Staff Development Other % 5% 5% 5% 3% 2% % University Medical Center County Hospital Military/Government Hospital College/University Other ENA member-reported data. You re in good company. Recent advertisers include: Page 2

3 VOLUME 42, ISSUE Co nference Primer VOLUME 42, ISSUE 7 JULY 208 ENA REBRANDING Sneak Peek Planned for Pittsburgh Get a First Look at the Best Co nference Primer Has to Offer 208 ADVERTISING OPPORTUNITIES ENA S DAY CAPITAL H Members B Strong Voices to ENA S DAY ON CAPITAL HILL ENA REBRAMembers Bring Sneak Peek Planned for Strong Pit Voices to D.C. Get a First Look at Emergency Nursin Has ENA Connection Magazine is the official monthly magazine of the ENA. It covers the latest topics, trends and advancements in the practice of emergency nursing as well as association news and events. ENA Connection is sent to all 43,000+ ENA members in print and digital formats. Advertising appears in both formats. ENA NewsLine Weekly Digital Newsletter is ed every Tuesday exclusively to ENA members to keep them informed of breaking news and topics that directly impact emergency nurses. Advertising in ENA NewsLine is flexible. Ad campaigns can begin at any time and last for 3 consecutive weeks. Creative may be changed to feature different products or messages. ENA Website Banner Advertising appears on several highly-visited pages throughout the ENA website. The website is home base for members and receives over million visits per year. Ad campaigns can be purchased in -month, 3-month or 6-month increments. Sponsored Content and Direct Send s are available to select companies that wish to educate members about a product application, webinar, white paper or important study. Sponsored Content editorial is available in ENA Connection Magazine, and Direct Send s are sent to ENA NewsLine subscribers. Content must be educational in nature and considered of value to our members. All content must be approved by ENA. Page 3

4 208 ADVERTISING RATES ENA CONNECTION MAGAZINE Closing dates are listed in the 208 Editorial Calendar Ad Size Print Only Print + Digital Upgrade Size W x H Full Page $3,60.00 $3, Non-bleed 7 /8" x 9 5 /8" Bleed 8 3 /8" x /8" /2 Page Horizontal $2, $2, Non-bleed 7 /8" x 4 3 /4 /2 Page Vertical $2, $2, Non-bleed 3 3 /8" x 9 5 /8" /4 Page $, $2,00.00 Non-bleed 3 /4" x 4 3 /4" Additional 4/C Charge $, $, All ad sizes. Inside Front Cover (4/C) $5, $5, Inside Back Cover (4/C) $5,74.00 $5, Outside Back Cover (4/C) $6, $6, Non-bleed 7 /8" x 9 5 /8" Bleed 8 3 /8" x /8" Non-bleed 7 /8" x 9 5 /8" Bleed 8 3 /8" x /8" Non-bleed 7 /8 x 9 5 /8 Bleed 8 3 /8 x /8 208 ENA CONNECTION EDITORIAL CALENDAR Issue Editorial Feature ENA Additional Topic Bonus Distribution Ad Closing Materials Due September Conference PREVIEW; Crisis Management/Disaster Preparedness; Sepsis Member Stars; Alex Wubbels follow-up Emergency Nursing 208 Conference 07/0/8 7/27/8 October Emergency Nurses Day and Week; Opioid Crisis Internal infection prevention; Domestic violence awareness 8/08/8 8/27/8 November ENA Election results; Antibiotics research National Philanthropy Day; Day in the life of VA nurse 8/3/8 9/9/8 December Conference REVIEW; ENA Election profiles New technology in the ED; ED gift guide 3,500 Nurse Leaders and 4,400 CNOs 0/2/8 0/3/8 Page 4

5 ENA NEWSLINE DIGITAL WEEKLY NEWSLETTER 208 Rates (based on a 3-week Campaign) Ad Position Description Rate Size W x H Top Leaderboard Product Showcase Lower Leaderboard Callout Text Banner Traditional Text Marketing First ad in the newsletter just under the ENA masthead 300 x 220 image appearing under the Featured Article Second leaderboard positioned just under the Product Showcase ads Promote your latest product or service with a 75 x 30 image, a 50-character title and body text of 200 characters Combines text, color and graphics into a unique sales message. Appears throughout the newsletter Leverage the power of words using a 50-character title and body text of 200 characters. No images. One time direct send to all ENA NewsLine Subscribers. Content must be approved by ENA. $5, px x 74px $5, px x 220px $4, px x 74px $4, px x 75px $3, px x 70px $2, px x 50px $0, N/A ENA NewsLine is published every Tuesday. Ad campaigns may begin at any time. Space reservations and ad materials are due the Thursday before the campaign start date. 208 Banner Ad Rates ENA WEBSITE Campaign Duration Rate Size W x H month $, px x 50px 3 months $2, px x 50px 6 months $5, px x 50px Banner ads appear on the following pages: Membership Events Job Center State and Regional Conferences About ENA Contact Us Ad campaigns may begin at any time. Space reservations and ad materials are due 48 hours before the campaign start date. Interested in advertising? Contact Carolyn Stegvik at carolyn.stegvik@ena.org or Page 5