MARKETING FRESHERS - MARKETING

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1 FRESHERS - A GOKUL KRISHNA 24 years, gokulagk@live.in B Tech (Mechanical), Calicut Summer Project Title: REACH - Rural Expansion by Activating Community Households at ITC A MOHAN KRISHNA 21 years, mohankrissh333@gmail.com B Tech (Civil), Jawaharlal Nehru Technological Summer Project Title: Market Research at Pragyan Data Labs Major: Marketing, Dual: Finance Campus Code: CB Amrita School of Business 61 Students Profile

2 ABHIMANYU KUMAR SINGH 24 years, B Com, West Bengal State Summer Project Title: Assets Tracking Mechanism/Methodology at ITC Major: Marketing, Minor: Finance ADARSH RAJ 22 years, B Com (Computer Applications), Amrita Vishwa Vidyapeetham Summer Project Title: How to increase Branch Walk-ins at Muthoot Fincorp Ltd. AJAY KRISHNAN S 22 years, B Com (Computer Application and Taxation), Amrita Vishwa Vidyapeetham Summer Project Title: B2B tools and impact on sales at Best & Crompton Major: Marketing, Minor: Finance Amrita School of Business 72 Students Profile

3 AJAY LENIN 22 years, BCA, Mahatma Gandhi Summer Project Title: Study on customer preference of various investment opportunities and measuring the satisfaction level at Hedge Equities Major: Marketing Minor: Human Resources Campus Code: CD AKASH SREESAN 22 years, B Com (Computer Applications), Amrita Vishwa Vidyapeetham Summer Project Title: Market Share analysis & Brand perception at AkzoNobel Major: Marketing Minor: Human Resources AMAL P NIRMAL 26 years, amalpn_007@yahoo.com B Tech (Electronics and Communication), Calicut Summer Project Title: Social Media Marketing at Antal International Major: Marketing Minor: Operations Amrita School of Business 83 Students Profile

4 AMAL RADHAKRISHNAN UNNITHAN 23 years, B Com, Amrita Vishwa Vidyapeetham Summer Project Title: Potential mapping of mobile headsets in mobile counters at Philips Major: Marketing, Dual: Operations Campus Code: CD AMRITH V 21 years, amrithviswanathan@gmail.com B Com (Computer Applications), Amrita Vishwa Vidyapeetham Summer Project Title: Lead time reduction in the post shipment documentation of Fuel injection Pumps (Mode-Air, logistics partner-panalpina) at BOSCH Major: Marketing, Dual: Operations AMRUTH C DAS 21 years, amruthcdas@gmail.com BBM, Amrita Vishwa Vidyapeetham Summer Project Title: Market Share analysis & Brand perception at AkzoNobel Major: Marketing, Dual: Human Resources Amrita School of Business 94 Students Profile

5 ANAND G NATH 23 years, anandgn2010@gmail.com BBM, Amrita Vishwa Vidyapeetham Summer Project Title: To undrstand the purchase intention of buying Sunpure sunflower oil and provide suggestions to Ruchi Soya to increase market share of Sunrich in Bangalore city at Ruchi Soya Industries Ltd. ANAND R 24 years, anand.reghunadhan@gmail.com B Tech (Mechanical), Kerala Summer Project Title: Market research on Caspol- Flameproof Coating at Antrix (ISRO) ANANTHU DEV R 24 years, ananthudev91@gmail.com B Tech (Computer Science), Kerala Summer Project Title: Market Research on Caspol at Antrix Corporation Limited Amrita School of Business 10 5 Students Profile

6 ANOOP M 22 years, anoopmnair20@gmail.com BA (English Literature), Kerala Summer Project Title: Effectiveness of after sales service in EVM Volkswagen, Cochin at EVM Motors Major: Marketing, Dual: Operations Campus Code: CD ANOOP S 24 years, anoop.s8891@gmail.com BE (Electronics and Communication), Anna Summer Project Title: Event Activation at Lulu ANUSHA SHOUKKATH 22 years, anushash58@gmail.com BBM, Amrita Vishwa Vidyapeetham Summer Project Title: A study on how risk perception affects adoption rate of internet banking at South Indian Bank Major: Marketing, Minor: Finance Amrita School of Business 11 6 Students Profile

7 APARNA ASHOK 24 years, BE (Civil), Visvesvaraya Technological Summer Project Title: Market feasibility study and branding strategy for Idea 4G in Bangalore at Idea Cellular Work Experience: Fenesta India Ltd. - 7 months ARJUN REMANAN 23 years, arjun.triband@gmail.com BBM, Amrita Vishwa Vidyapeetham Summer Project Title: A study on Customer preference towards Bottled Fresh Fruit Juices of Barakat Quality Plus and other Soft Drinks at Barakat Quality Plus ARTHIKA C 23 years, arthy.jane@gmail.com BE (Electronics and Communication), Anna Summer Project Title: A study to understand the market potential of transmission suppliers at TVS Sundram Fasteners Limited Major: Marketing, Dual: Operations Amrita School of Business 12 7 Students Profile

8 ARUN PREETHI S 24 years, nandhakumar1311@gmail.com B Sc (Psychology), Madras Summer Project Title: Project Empower: One Stop Shop Solution to competitive examinations for a leading online portal at TNS India Private Ltd. Major: Marketing ASREETHA MANOHAR 23 years, asreethamanohar2010@gmail.com BA (Journalism Economics English), Mysore Summer Project Title: Developing a regression model to establish correleation of commerical vehicles production in releation to economy factors at Meritor HVS Limited, Campus Code: CD ASWIN RADHAKRISHNAN 22 years, aswin.radhakrishnan@gmail.com B Com (Taxation), Kerala Summer Project Title: A study on Ayurvedic hair oil market in Kerala at HLL Lifecare Limited Amrita School of Business 13 8 Students Profile

9 B VEDA APPAJI 23 years, B Tech (Electronics and Communication), Jawaharlal Nehru Technological Summer Project Title: A study on Lead Generation at Sasken Communication Technologies Limited. Major: Marketing, Dual: Operations Campus Code: CB DEEPA NAIR 30 years, deepa4family@gmail.com B Com, Mumbai Summer Project Title: Research on role of analytics in SME Banking at Equifax Major: Marketing, Dual: Finance Campus Code: CB DEEPAK KRISHNAN 26 years, deepakkrishnan1212@gmail.com B Tech (Computer Science), Cochin of Science and Technology Summer Project Title: Merchandising and Distribution at Soulfull (Kottaram Agro Foods Pvt. Ltd.) Amrita School of Business 14 9 Students Profile

10 DIVYA S BABU 23 years, divya_dsb@ymail.com B Com, Amrita Vishwa Vidyapeetham Summer Project Title: Identification of product segmentation of DVD player category, Price quartile segmentation and size of each quartile, Consumer dipstick research for exchange offer intent on Existing DVD player with HDMI/ Blu ray player at Philips Major: Marketing, Dual: Human Resources Campus Code: CD EBREWS T POTHARA 23 years, ebrewstp@gmail.com BE (Mechanical), Anna Summer Project Title: Increasing the high impact availability of Pedigree products in Kerala at Mars International India Pvt. Ltd. GOKULNATH G 22 years, gokulnath231993@gmail.com BBM, Amrita Vishwa Vidyapeetham Summer Project Title: Study on the effectiveness of innovative Facebook promotion at Hafez Hotel Apartment (managed by PEARL) at PEARL Hotel Management Amrita School of Business Students Profile

11 HARIKRISHNAN J 27 years, harikrishnan848@yahoo.in B Tech (Electronics and Communication), National Institute of Technology Summer Project Title: Superstockist ecosystem development at Philips Lighting HARIKRISHNAN U K 24 years, hari3029@gmail.com BBA, Mahatma Gandhi Summer Project Title: A study on investors satisfaction and loyalty towards hedge ohari magazine at Hedge Equities I G P MANIDEEP 23 years, manideepigp@gmail.com B Com, Osmania Summer Project Title: Market research at Pragyan Data Labs Major: Marketing, Dual: Finance Campus Code: CB Amrita School of Business Students Profile

12 JESWIN JOSE 23 years, B Com, Mahatma Gandhi Summer Project Title: Tapping new customers and existing customers satisfaction at Fitch India Ratings Major: Marketing, Minor: Finance JIJIN THOMAS 22 years, BBA, Navrachana Summer Project Title: Was KFC successful in implementing its Wow Range strategy at Yum Foods K AARTHI 21 years, aarthi535@gmail.com B Com, Anna Summer Project Title: A project in Marketing at Reliance India Pvt. Ltd. Major: Marketing, Dual: Finance Campus Code: CB Amrita School of Business Students Profile

13 K P NAVYA 24 years, navya.sreeram@yahoo.com B Tech (Electronics and Communication), Calicut Summer Project Title: Re-imagining Baby world from dream to reality at Future Group KARTHIK P S 21 years, karthikpadmakumar20@gmail.com BBA, Mahatma Gandhi Summer Project Title:Impact of store atmosphere on consumer buying behaviour at Big Bazaar Major: Marketing, Dual: Human Resources Campus Code: CD KRISHNA NANDANAN 22 years, krishna_92@hotmail.com B Tech (Electrical and Electronics), Amrita Vishwa Vidyapeetham Summer Project Title: How to gain dominance in the market share of deodorants in Bangalore at ITC Amrita School of Business Students Profile

14 KRITHIKA K 22 years, tskrithikakannan16@gmail.com B Sc (Computer Science), Amrita Vishwa Vidyapeetham Summer Project Title: Sales promotion of SAP ERP software at SumTwo Softwares Pvt. Ltd. LAKSHMI UNNIKRISHNAN 24 years, lakshmi18691@gmail.com B Tech (Electronics and Communication), Mahatma Gandhi Summer Project Title: Event activation at Lulu International MANISH PASAYAT 25 years, manishpasayat@gmail.com BBA, Utkal Summer Project Title: Distribution in the waste paper and finished paper industry at Shiva Enterprises Major: Marketing, Minor: Finance Amrita School of Business Students Profile

15 MANOHAR E 23 years, manohar.ma@gmail.com BE (Mechanical), Anna Summer Project Title: Loyalty program and promotional activities in central mall during the month April and May at Future Group MUNDURI AJENDRANATH 23 years, ajendranadh@gmail.com B Tech (Electronics and Communication), Jawaharlal Nehru Technological Summer Project Title: Study of Marketing Attribution in multiple verticals, Market Entry of NetElixir for Pinterest Ads, Video Documentary on the India Operations of NetElixir at NetElixir MUTHIAH 23 years, muthiah2992@gmail.com B Tech (Information Technology), Anna Summer Project Title: Understanding the salt industry in Chennai at ITC Major: Marketing, Minor: Finance Amrita School of Business Students Profile

16 NAREN M 24 years, naren.asb22@gmail.com BE (Mechanical), Anna Summer Project Title: How can Honda connect the new mobile app change the game plan for customers and build a virtual relationship with company-dealers and customers. Do an in depth study of Lifetime Loyal Customer (LLC) tool to design a plan for motivation of CRM leaders at Honda Cars India Ltd. NAVEEN PARAMESWAR 25 years, naveenparameswar90@gmail.com B Tech (Electronics and Communication), Kerala Summer Project Title: Creating awareness/ designing activities to attract corporate employees to Kuoni SOTC, Entry to MICE and voucher business in SMEs at Kuoni SOTC NIKHIL M 23 years, nikhilmadhu62@gmail.com B Com (Computer Applications), Amrita Vishwa Vidyapeetham Summer Project Title: Employee Training at Best & Crompton Amrita School of Business Students Profile

17 NIRVAAN JAYAPRAKASH 22 years, BE (Electronics and Communication), Anna Summer Project Title: Access the potential of a product category of Philips lightings in market at Philips India NITESH MAKHIJA 22 years, nitesh.gouransh@gmail.com B Com (Hons), Ravenshaw Summer Project Title: Loyalty program and promotional activities in central mall during the month April and May at Future Group PAVANI TUMMALA 23 years, pavanitummala4@gmail.com B Tech (Computer Science), Jawaharlal Nehru Technological Summer Project Title: A study on customer satisfaction on foreign exchange services at Thomas Cook India Ltd. Major: Marketing, Minor: Finance Amrita School of Business Students Profile

18 PRASHOB S 24 years, prashob@outlook.com B Com (Computer Applications), Kerala Summer Project Title: To understand the purchase intention of buying Sunrich sunflower oil and provide suggestions to increase the market share of Sunrich in Bangalore city at Ruchi Soya Industries Ltd. PRAVEEN CHANDRAN B 21 years, chandran.bpraveen@yahoo.com B Sc (Hospitality and Hotel Administration), Indira Gandhi National Open Summer Project Title: A Study on factors influencing Customer Retention in Hotels at Kerala Tourism Development Corporation RAHUL MOHAN 23 years, rahulmohanthottathil@gmail.com BA (Economics), Calicut Summer Project Title: Advertising for Fortune Group especially for their Mother exchange program, BSA Cycles and Mphasis at Ogilvy and Mather Pvt. Ltd. Amrita School of Business Students Profile

19 RAHUL R S 22 years, rahulkuttu6@gmail.com B Com (Taxation), Kerala Summer Project Title: Affect of visual merchandising display on the sales at Big Bazar Campus Code: CD RITIKA K 24 years, ritika.k.nair@gmail.com B Tech (Electrical and Electronics), Calicut Summer Project Title: Re - imagining baby world - From dream to reality at Future Group S DEEPAK 21 years, deepaksreevats@gmail.com B Sc (Food Technology and Management), Osmania Summer Project Title: Improvement in distribution process and developing the market for Shower to Shower prickly heat powder at ITC Amrita School of Business Students Profile

20 SACHIN SAJEEV 23 years, B Com, Amrita Vishwa Vidyapeetham Summer Project Title: Consumer study on corelation of HTS purchase and identifying the purchase drivers for the category at Philips Campus Code: CD SAJJA CHENCHU NITHISH KUMAR 24 years, B Tech (Electrical and Electronics), Jawaharlal Nehru Technological Summer Project Title: Corporate sales at CHOMSHA SARANYA H 21 years, hsaranya07@gmail.com B Sc (Mathematics), Mahatma Gandhi Summer Project Title: Sleepwear to Stylish Nightwear at Future Group Amrita School of Business Students Profile

21 SHERIL RAJ 22 years, BBA, Mahatma Gandhi Summer Project Title: To identify the key communication tools for 2.1 and 5.1 Speakers Category at Philips Major: Marketing, Dual: Finance Campus Code: CD SHRUTHI R 23 years, shruthi.ramasami@gmail.com BE (Computer Science), Anna Summer Project Title: Effectiveness of Desi programme at Construction site at L&T Constructions. Major: Marketing Campus Code: CB SIDDHARTH KANNAN 23 years, siddharthkannan9220@gmail.com B Tech (Mechanical), Amrita Vishwa Vidyapeetham Summer Project Title: Marketing project at Toyota Kirloskar Motors Major: Marketing, Dual: Operations Campus Code: CB Amrita School of Business Students Profile

22 SREESHNA BHOOPESH 21 years, B Sc (Electronics), Calicut Summer Project Title: Loyalty programs and promotional activities in central mall during the month April and May at Future Group SRUTHY P MURALY 22 years, sruthymuraly@gmail.com B Tech (Electronics and Communication), Anna Summer Project Title: Redefining the marketing communications and establishing the forward and backward supply of weavers village at Weaver s Village Major: Marketing, Dual: Operations SUCANYAA J IYER 23 years, sucanyaa.iyer@gmail.com B Com, Madras Summer Project Title: Text Mining of content form web for IshtaDevata.com at Xerago Pvt. Ltd. Amrita School of Business Students Profile

23 SUDHARSAN T M 25 years, sudarsh_90@yahoo.co.in BE (Electronics and Instrumentation), Anna Summer Project Title: Market Research on a product called temperature transmitter at Honeywell Automation India Ltd. SUGANYA PRIYA D 23 years, suganyapriya1992@gmail.com BE (Computer Science), Anna Summer Project Title: A study on Lead Generation at Sasken Communication Technologies Limited. Major: Marketing, Dual: Operations Campus Code: CB SUJESH J UNNITHAN 22 years, sujesh.unnithan@gmail.com B Com (Computer Applications), Amrita Vishwa Vidyapeetham Summer Project Title: Assess the impact of a new product introduction from the TATA TEA - Kanan Devan, targeted at hot tea shop (HTS) consumer and look at the opportunities to improve numeric distribution in Kollam & Trivandrum regions at Tata Global Beverages Ltd. Major: Marketing, Minor: Finance Amrita School of Business Students Profile

24 SURIYAKALA V 22 years, surya.jan30@gmail.com BE (Computer Science), Anna Summer Project Title: A project on branding at X Factor Innovations Major: Marketing, Dual: Human Resources Campus Code: CB T M SARAVANAN 23 years, saravanansbkrs@gmail.com BE (Mechanical), Anna Summer Project Title: Accessing the potential of product category of Philips in market at Philips Lighting TEJASHWINI T 22 years, tejashwinimohit@gmail.com BE (Electronics and Communication), Visvesvaraya Technological Summer Project Title: Big Basket Major: Marketing Campus Code: CB Amrita School of Business Students Profile

25 UMESH S 24 years, umeshpgty@gmail.com B Tech (Mechanical), Amrita Vishwa Vidyapeetham Summer Project Title: Increasing the high impact availability of pedigree products in Kerala at Mars International Pvt. Ltd. V S AKHIL KRISHNA 23 years, a.krish32@gmail.com BBM, Amrita Vishwa Vidyapeetham Summer Project Title: Marketing plan for development of Mini Excavator in the state of Tamilnadu at TATA HITACHI VAISAKH G 23 years, vaishak1991@gmail.com B Com (Computer Applications), Amrita Vishwa Vidyapeetham Summer Project Title: Study on service quality on Online Share Trading Services at Hedge Equities Amrita School of Business Students Profile

26 VENKATESH A B 23 years, venkateshabvk85@gmail.com BE (Mechanical), Anna Summer Project Title: Accesing the potential of product category philips in the market at Philips India VISHNU H 22 years, vishnu.jishnu007@gmail.com B Com (Computer Applications), Bharathiar Summer Project Title: Mapping of 4P s for Portable Speakers (BT & 2.0) in Kerala at Philips Major: Marketing, Dual: Finance Campus Code: CD VISHNU SASIDHARAN NAIR 27 years, vishnu.s.nair88@gmail.com B Tech (Electronics and Communication), Kerala Summer Project Title: Product Propensity - Business Analytics & Data Mining at Matrimony. com Amrita School of Business Students Profile

27 VISHNU THARAVATH 23 years, B Tech (Electronics and Communication), Calicut Summer Project Title: Market research and analysis related to the launch of TinyOwl app in Bangalore at TinyOwl Technologies Pvt. Ltd. VIVEK MOHAN 22 years, BBA (Computer Applications), Bharathiar Summer Project Title: Leading factors affecting productivity of managerial positions in AVP factory at Arya Vaidya Pharmacy Major: Marketing, Dual: Human Resources Campus Code: CD VIVEK U NAIR 22 years, viveknair122@gmail.com BBM, Amrita Vishwa Vidyapeetham Summer Project Title: Scope of Third Party Logistics In Central Kerala at Expeditors International (India) Pvt. Ltd. Amrita School of Business Students Profile

28 YEDUNANTH H 22 years, yedunanth@gmail.com BA (Economics), Mahatma Gandhi Summer Project Title: Was KFC successful in implementing its Wow Range Strategy at Yum! brands Major: Marketing, Minor: Finance Amrita School of Business Students Profile

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