University of Oxford. A Working Guide

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1 University of Oxford

2 Contents Who are TMP?... Page 3 Your Team... Page 4 Our Services... Page 5 The Advertisement Process... Page 8 FAQs... Page 9 Our Values...Page 10

3 University of Oxford Who are TMP? A true resourcing partner At TMP we work as a true resourcing partner a partner that enthusiastically engages with organisations to develop innovative, sustainable and highly effective strategies for resourcing and attraction. Our focus is to provide a comprehensive solution to achieving resourcing requirements. This is an approach that will deliver significant return on investment, a strong employer brand and exceptional candidates at the same time as reducing attrition; increasing efficiencies in recruitment processes and providing clients with a significant advantage over their competitors. Our Government, Healthcare and Education Solutions Business (GHES) leads on our public sector business, therefore providing the University with the skills and capacity to work with you specifically. Here are a few of the many clients that TMP currently works with:

4 University of Oxford Your Team Your day-to-day contacts at TMP are: Name Sarah Smallshaw Role Client Executive Jean Davenport Client Manager Ray Worrell Client Partner Telephone Number P: M: M: address Sarah deals with day-to-day service of the account, including media schedules and recommendations, through to booking the adverts and ensuring that they are live. Jean deals with the harder to fill, higher profile, and multiple campaign roles, liaising with Sarah and internal TMP services to recommend best practice for University of Oxford. Any issues or queries can also be directed to Jean. Ray is the overall account lead, ensuring that all aspects of the account are looked after and providing best practice recommendations.

5 Our services Our services span all areas of recruitment, including the use of traditional advertising (press, online, outdoor, radio, TV), digital marketing, below the line (direct marketing and point of sale), corporate materials, promotions, road shows and events. We work closely with our dedicated media planning/buying team to target specifi c audiences and maximise any media expenditure. Our services include: Media Planning and Buying Planning and buying on a local, regional, national and international level, as well as niche and online basis National media buying team Digital planning and buying specialists Media research Copywriting From pro-forma fi lled in by recruiting managers outlining main points From job description/person specifi cation From brief taken by account manager by telephone or face-to-face Bespoke/creative design Award winning creative team Art directors and designers Employer branding and Insight (using Brand Archetyping) Primary/secondary research Internal/external perceptions Focus groups Competitor analysis Development brand strategy Concept testing Employer brand toolkits Web advertising Text listings Banners/buttons Rich media Branding/website traffi c driving campaigns Training Copywriting workshops Creative workshops Digital workshops Diversity workshops Employment law Interactive services Campaign planning, evaluation and refi nement End of campaign reports Website audits Competitor analysis Behavioural targeting Podcasts/Vodcasts Video-streaming Copywriting for the web Workshops and seminars on online advertising Microsite (campaign site) design and build Blogs Online gaming Augmented Reality Web marketing: Online traffi c driving campaign strategy Search Engine Optimisation Search Engine Marketing Social Networking Advertising

6 Our services (continued) e-recruitment Applicant Tracking and Candidate Management Systems Constancy and support Micro/web-site design, development and hosting CRB e-bulk e-learning tools On-boarding sites Outdoor advertising Research Media planning and buying Print Radio advertising Media planning, buying and research Scriptwriting TV Media planning, buying and research Scriptwriting Filming Print Application forms Application folders and packs Exhibition stands Giveaways/marketing literature Research Focus groups Report of results and evaluation Staff engagement projects Retention strategies Detailed competitor and market analysis Graduate Marketing Talent Management CV database search Mid/senior level recruitment salary level 30,000-60,000 Fully assessed and interviewed candidates provided Executive Search and Selection Salary benchmarking Advice on job descriptions/person specifi cations International search Career transition service Interim and Fixed Term Placement Diversity Diversity proofi ng advertisements, literature and recruitment/hr processes Strategic advice Training workshops and seminars from employee to Board level Diversity audit of organisation

7 Our services (continued) Recruitment Process Outsourcing (RPO) Candidate Management Sifting against core competencies Interview administration Assessment Centre Design and Delivery Reference checking including DBS Outplacement and Career Coaching Management information Financial reports bespoke to client, monthly/quarterly/annually Analysis of spend, proactive advice on cost-effective alternate options Response analysis, cost per hire and time to hire analysis Our clients will vary in the extent to which they utilise the services detailed here, but by providing such services TMP can demonstrate an understanding of, and added value in all aspects of recruitment, HR, advertising and marketing. The team allocated to any particular client will act as a gateway to the wider services within TMP, and provide proposals, information or set up meetings as necessary. In this way, clients can be assured of a seamless link between our services and an established designated team with which to communicate.

8 Advertisement Process Chart Client identifi es the need for an advertisement Standard role Client sends job description and person spec to TMP requesting media advice and advert to be copywritten (if copy not prepared already) 48 hours (24 hours if no copy/ stats) Senior or hard to fi ll roles requiring phone brief from client manager at TMP TMP sends job description and person spec requesting phone brief to be set up and proposed dates/times. TMP to be copied in on all communication TMP: 1) Speaks to media and requests media stats/cost 2) Sends job description and person spec to copywwriter for copywriting Copywriter sends copy to TMP for proofi ng Media provides stats and costs to TMP to summarise and include in media schedule 5 days TMP: 1) Takes phone brief from client and hiring managers 2) Completes briefi ng form after phone brief 3) Briefs Copywriters on the role(s) requesting copy to be written 4) Completes media briefi ng form and liaises with media to request stats TMP sends media schedule and advert copy for comments/approval to client TMP sends media schedule and copy for comments/approval 48 hours (for online) or the next available print publication date TMP confi rms media required and sends fi nal copy to client TMP sends media required and fi nal copy to client, requesting fi nal approval and PO number confi rmation by TMP: 1) Records order on system; 2) Books the media space; 3) Dispatches advert to the media with fi nal copy and logos ADVERT APPEARS TMP: 1) Requests live link from media; 2) Checks apply links; 3) Supplies live media links to client TMP invoices client

9 FAQs Not sure where to advertise this role? Contact Sarah Smallshaw and she will provide you with advice and costs for appropriate channels. Advertised this role before but were unable to find suitable candidates? Contact Sarah Smallshaw and Jean Davenport and they will provide stats and advice for the best way of fi nding the best candidates, as well as provide alternative options. Do you have a lot of similar roles to advertise but want to keep costs down? Contact Sarah Smallshaw and Jean Davenport and they will advise on the most cost effective way of advertising the roles. Interested in running a large recruitment advertising campaign? Contact Jean Davenport and she will discuss the best campaign options with you.

10 The values that make up TMP At TMP Worldwide, we believe that successful organisations are founded on strong values and an engaging vision. We believe they form an essential foundation for behaviour and success. Our values and vision are part of our brand and our people. They are embedded in every relationship and the way we work, together. Respect We behave in a way that is respectful towards customers, candidates, and towards each other. Honesty We approach every challenge in an open, candid and pragmatic way as we know this delivers the best results. Customer focus Everything starts with our customer s requirements and objectives, and this forms the basis for each and every decision we make. It is all about results. Getting stuck in We bring a keen, unwavering focus and commitment to delivery and results. Outwards and forwards Simply, we bring innovative thinking and an ever-expanding knowledge of the market and the wider world to provide a differentiation that sparks. Ownership We love responsibility and we never pass the buck so when we act, we do so in a way that is fully accountable and transparent.

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