SALARY $URVEY CREATIVE, MARKETING & DIGITAL A PERSPECTIVE ON SALARIES IN THE CREATIVE INDUSTRY

Transcription

1 A PERSPECTIVE ON SALARIES IN THE CREATIVE INDUSTRY SALARY $URVEY 2017 CREATIVE, MARKETING & DIGITAL

2 02 03 Welcome to the 2017 salary survey There is a strong demand for good people for all business-types and specialisms, but especially in agencies and for those working in Digital & Tech and UX. According to the latest figures from the Department for Culture, Media and Sport, the UK s creative industries grew by 8.9 per cent in 2016, nearly double that of the UK economy as a whole. The industries overall are worth 84.1 billion to the UK economy, showing how buoyant the sector is. Major Players has experienced a 16% increase in the number of vacancies across the board over the past year. To see the full range of roles in more detail, VISIT PAY INCREASES There has been significant pay increases across all disciplines, either by progression in the same company or moving jobs. The highest pay rises were seen in planning and strategy (41%), account handling (38%) and tech/ux (37%) all receiving a pay rise over 10% above the national average of 2.5%. WHY PEOPLE LEAVE THEIR JOBS? By far the biggest reason for people wishing to leave their jobs is limited career progression in their current role, followed by remuneration. JOB SATISFACTION Overall, satisfaction in the creative marketing and digital disciplines is high, with around 70% largely satisfied in their current role. The highest satisfaction levels are present in content, editorial and social, followed by PR and marketing. BENEFITS The need for a better work-life balance has become increasingly more desirable for all, with flexible working the most sought after benefit. This was favoured even over a bonus. EDUCATION Those in the industry are well-educated - around 82% have a degree or Master s. The survey was compiled by Major Players using data collected from 3,200 respondents combined with insight gathered from senior consultants. The table represents an overview of job levels and salary averages in all listed disciplines. OR CALL:

3 04 05 contents ACCOUNT HANDLING CREATIVE AND DESIGN DIGITAL CREATIVE AND DESIGN DESIGN AND BRANDING MEDIA SALES DIGITAL MARKETING CONTENT, EDITORIAL AND SOCIAL BUSINESS DEVELOPMENT PR AND COMMUNICATIONS EXPERIENTIAL AND EVENTS RESEARCH AND INSIGHT MARKETING PROJECT MANAGEMENT STUDIO PLANNING AND STRATEGY UX

4 06 07 the creative SOURCE: industry is worth 9.6m an hour to the UK economy.

5 08 09 Account handling CONTACT: REBECCA HARRIS Account Handling CONTACT: TOR SANDFORD Account Handling MP The female-to-male ratio is high in account handling with around 70% women Hours seem to be slightly longer than other specialisms with nearly 15% working longer than 50 hours a week 25% received a promotion in the last year and 12% moved for a promotion The most favoured benefits desired by account handlers are a bonus or more holiday allowance By far the most favoured way for account handlers to find a new role is through a recruiter followed by recommendations and personal network Key trends mentioned include even more integration, IOT, mobile first, virtual reality and more intelligent use of data Nearly half are looking to move jobs in the next year and the main reason cited is lack of career progression in the current roles Nearly 15% of respondents reported that they work more than 50 hours a week Graduate Account Executive Senior Account Executive Account Manager Senior Account Manager Account Director Senior Account Director Group Account Director 20,000 21,000 28,000 32,000 38,000 47,000 59,000 68,000 18,000-21,000 20,000-23,000 26,000-29,000 29,000-35,000 35,000-41,000 41,000-53,000 55,000-65,000 62,000-74,000 Account Executive Senior Account Executive Account Manager Senior Account Manager Account Director Senior Account Director Group Account Director Business Director Business Director 82,000 75,000-90,000 Board Director Board Director - 100,000 +

6 10 11 Creative & Design CONTACT: ROSIE BLACK Creative and Design CONTACT: EDWINA WICKHAM Creative and Design MP There is a higher proportion of men in the industry at a 65/35 ratio 25% received a pay increase of more than 10%, about average across all areas Most (35%) see their career progressing within a medium-sized agency Flexible hours and a greater holiday allowance are favoured even over a bonus as a desired benefit 45% are looking to leave their role in the next year The main reasons people are looking to leave is due to limited career progression and pay Interesting work and recognition are the main motivating factors for creative and design people 65% of respondents working in the creative and design sector, are male Junior Designer Midweight Designer Senior Designer Junior Creative Team (AD/CW/Team) Midweight Creative Team(AD/CW/Team) Senior Creative Team (AD/CW/Team) Design Director / Head of Design Associate Creative Director 22,000 44,000 25,000 35,000 65,000 20,000-25,000 38,000-23,000-28,000-45,000 45,000-80,000-70,000 55,000-65,000 Junior Designer Midweight Designer Senior Designer Junior Creative Team (AD/CW/Team) Midweight Creative Team(AD/CW/Team) Senior Creative Team (AD/CW/Team) Design Director / Head of Design Associate Creative Director Creative Director/ Head of Creative 95,000 85, ,000 Creative Director/ Head of Creative Executive Creative Director - 100,000 + Executive Creative Director % of respondents are looking to leave their role in the next year

7 12 13 digital Creative and Design CONTACT: ROSIE BLACK Digital Creative and Design CONTACT: JESS BINKS Digital Creative and Design MP Digital designers are evenly split in terms of gender Confidence in the market is positive 90% have the same or more confidence 30% moved companies for a promotion 25% see their career moving clientside and 17% to start their own business Flexible hours and holiday are the most important benefits to digital designers The main reason digital designers look to leave is due to limited career progression 14% received a large payrise of more than 25% 90% of respondents reported the same or more confidence in the market as last year Junior Digital Designer Midweight Digital Designer Senior Digital Designer Digital Design Director Junior Motion Designer Midweight Motion Designer Senior Motion Designer 25,000 32,000 45,000 70,000 27,000 32,000 20,000-28,000 28,000-38, ,000 25, ,000 35,000-45,000 Junior Digital Designer Midweight Digital Designer Senior Digital Designer Junior UI Designer Senior UI Designer Junior UX Designer Senior UX Designer Most designers like to find their roles through a recruiter 25% of respondents reported seeing their career moving clientside Junior Motion Designer Senior Motion Designer Digital Design Director

8 14 15 design & branding CONTACT: ROSIE BLACK Design and Branding CONTACT: JESS BINKS Design and Branding MP Design & branding is slightly more represented by men than women 60/40 Long hours can be expected, around 12% work more than 50 hours a week Largely confidence in the market remains the same as last year Over half of the recipients stayed in the same job and 20% moved jobs for a promotion A large proportion of our recipients 30% were keen to start their own business and 35% see themselves working for a mid-sized agency Bonus was by far the most important benefit, followed by flexible working The majority preferred to use a recruiter when finding a job 55% are looking to leave their job in the next year, the main reason cited is due to limited career progression 30% of respondents reported that they were keen to start their own business Junior Designer Midweight Designer Senior Designer Design Director Creative Director Executive Creative Director 23,000 34,000 45, , ,000 20,000-26,000 29,000-38, ,000 80, ,000 90, ,000 Junior Designer Midweight Designer Senior Designer Design Director Creative Director Executive Creative Director

9 16 17 media sales CONTACT: TIKU SHAH Media Sales MP MEDIA SALES DIGITAL SALES Gender is evenly split in media sales with a 50/50 split male and female Well over half of respondents work for larger organisations (200+ employees) Nearly 80% of those in media sales have a degree or a masters 90% received a bonus last year showing the nature and reliance on targets and bonuses in this specialism The split is even on whether salaries should be discussed with colleagues A bonus and flexible working are the most desired benefits for media sales people 90% of respondents received a bonus last year Graduate Sales Executive Senior Sales Executive Sales Manager/Ad Director Sales Director Head of Sales/ Commercial Director Publisher 19,000 23,000 70,000 75,000 80,000 18,000-23,000 20,000-25,000 35, , ,000 75, ,000 Graduate Account Executive Senior Account Executive Account Manager Account Director Commercial Director Country Manager 22,000 27,000 35,000 70, ,000 18,000-24,000 25,000-29,000-35,000-45,000 45,000-85,000 65,000-80,000 82, ,000

10 18 19 Digital Marketing CONTACT: KATE BERGMAN Digital Marketing CONTACT: KENNEDY REES Digital Marketing MP PPC Interestingly from the sample the male female ratio is very balanced in digital marketing 70% are in the age range Budgets are higher than most areas 33% have a 1million plus budget 35% of digital marketers salaries increased by more than 10% showing the strong demand for experts in this field Digital marketers have a positive outlook on the job market in this area with 43% having more confidence this year A quarter received an internal promotion last year Homeworking is fairly prevalent with a quarter working from home on a regular basis Biggest trends in digital marketing are automation, programmatic and VR with nearly half agreeing that social media will impact big data exponentially Nearly half of the recipients are looking to move roles in the next year, 40% cited they would leave due to limited career progression showing how crucial it is for employers to look at career development to retain staff Flexible working and a bonus are equally important to digital marketers as both were cited as the most important benefits over pensions, gym, holiday and healthcare 70% of respondents were aged between % of respondents have a budget of 1million or more Online Marketing Executive Online Marketing Manager E-commerce Manager Digital Marketing Manager Head of Digital/Online Head of E-commerce Director of Online/E-commerce CRM CRM Executive CRM Manager CRM Account Director Head of CRM 45,000 45,000 70,000 90, ,000 28,000 80,000 35,000-55,000-35,000-55,000-85,000 75, ,000 85, ,000 22,000-32,000 35,000-55,000 55,000-65,000 70,000-90,000 PPC Executive PPC Manager Search Account Manager Head of PPC/Search SEO SEO Executive SEO Manager SEO Account Director Head of SEO 26,000 35,000 55,000 70,000 24,000 75,000 23, ,000-65,000 65, ,000 20,000-28,000-35, ,000

11 20 21 Content, Editorial and Social CONTACT: KATE BERGMAN Content, Editorial and Social CONTACT: KENNEDY REES Content, Editorial and Social MP The most preferred benefit even over bonus is an increase in holiday allowance Instagram was deemed by 40%, to be the most important social platform for 2017 over Facebook, Snapchat, Twitter etc A key trend witnessed is an evolution in creative franchising, working across media and time as advertising evolves into even storytelling 35% received a pay rise over 10% in the past year 48% are looking to leave their role in the next year The main reason people are looking to leave is due to remuneration or limited career progression 48% of respondents are looking to leave their role in the next year Proofreader Sub-Editor Editor Junior Copywriter Mid-Level Copywriter Senior Copywriter Head of Copy 31,000 22,000 35,000 45,000 27,000-35,000 35,000-45,000 20,000-25, ,000 Proofreader Sub-Editor Editor Junior Copywriter Mid-Level Copywriter Senior Copywriter Head of Copy Content Manager 35,000 25,000-45,000 Content Manager Content Strategist 47,000 35,000 - Content Strategist Community Manager Community Manager Social Media Manager 35,000 25,000-45,000 Social Media Manager Social Media Strategist 45,000-75,000 Social Media Strategist Head of Social 80, ,000 Head of Social

12 22 23 business development CONTACT: TIKU SHAH Business Development MP There are more men than women in BD with a ratio of 70/30 30% of BD people have a Masters degree 32% received a pay rise over 10% in the last year Only 4% received an internal promotion whereas 35% moved companies for a promotion Unsurprisingly for BD the most motivating factor is a bonus over other types of benefit such as flexible working A quarter of BD people are looking to move jobs in the next year 30% of respondents working in Only business development were female Business Development Executive Business Development Manager Senior Business Development Manager Business Development Director Head of Department 26,000 55,000 65,000 95,000 23,000-28,000-45,000 45,000-55,000 55,000-80,000 80, ,000 + Business Development Executive Business Development Manager Senior Business Development Manager Business Dev Director /Head of Department

13 24 25 PR and communications CONTACT: SAMANTHA MCHARG-SHARP PR and Communications majorplayers.co.uk CONTACT: MICHAEL WILLMAN PR and Communications MP AGENCY PERM PR is heavily dominated by females - making up 80% of the recipients The profession is well educated with 75% with a Degree and 15% achieving a Masters PR is becoming more integrated with most specialising in a mix of PR; traditional, content/ social media, corporate etc Over a quarter of recipients have received a counter-offer when moving jobs 25% received a promotion in the last year and 20% moved jobs for a promotion For PR staff a performance related bonus is by far the most desired benefit over flexible working, holiday, gym etc Favourite methods to find a job are through a recruiter or direct with the employer with only 10% using Linkedin Big trends expected are influencers, Snapchat campaigns, more integration and more content/ social media 45% are expected to leave their current job in the next year, the reason most cited is due to lack of career progression in their existing role 75% of respondents have a Degree and 15% reported they have achieved a Masters Account Executive Senior Account Executive Account Manager Senior Account Manager Account Director Senior Account Director Associate Director Director 22,000 27,000 35,000 39,000 45,000 55,000 65,000 90,000 20,000-25,000 23, ,000-42,000 41,000-48, ,000 80, ,000 Press Officer / Comms Executive PR Manager / Comms Manager Head of PR / Head of Comms Director of PR / Director of Comms Account Executive Senior Account Executive Account Manager Senior Account Manager IN-HOUSE PERM Account Director Senior Account Director Press Assistant/ Comms Assistant 21,000 20,000-23,000 Associate Director Press Officer / Comms Executive 29,000-32,000 Director Senior Press Officer 37,000 35,000-38,000 PR Manager / Comms Manager - Head of PR / Head of Comms 75,000-90,000 Director of PR / Director of Comms - 90,000 +

14 26 27 experiential and events CONTACT: KATE WOODCOCK Experiential and Events CONTACT: TOR SANDFORD Experiential and Events MP 61% of those that work in experiential are female 55% are between years old 33% of salaries stayed the same 60% are looking to leave their role in the next year. Limited career progression and remuneration are the most cited reasons for why people are looking to leave their roles Flexible working is by far the most important benefit, even over a bonus or more holiday Most experiential professionals are satisfied or very satisfied in their current roles 61% of respondents that work in experiential were female Graduate Account Executive Senior Account Executive Event Coordinator Account Manager Event Manager Senior Account Manager 18,000 22,000 27,000 23,000 38,000 16,000-21,000 20,000-25,000 25,000-20,000-26,000 26,000-35,000 35,000 - Graduate Account Executive Event Coordinator Account Manager Event Manager Senior Account Manager Senior Event Manager Senior Event Manager 37,000 35,000 - Production Manager Production Manager 35,000-45,000 Producer Producer 35,000 - Account Director Account Director 55,000 45,000-65,000 Head of Production Head of Production - 70,000 Senior Account Director Senior Account Director 65,000-70,000 Client Services Director 75,000 65,000-85,000 Head of Department 80,000 70,000-90,000 Managing Director - 100,000+

15 28 29 CONTACT: FIONA CRAIG Research and Insight MP Gender is fairly evenly split between men and women in research and insight Education levels are high with 30% achieving a Masters Many in research and insight have stayed in their jobs for over 3 years, higher than most areas (30%) Favourite methods to find a job are through a recruiter or direct with the employer 25% received an internal promotion in the past year For research staff a performance related bonus is by far the most desired benefit over flexible working, holiday, gym etc Big data, data visualisation and data integration are trends that are expected this year Research and Insight people are looking for more pay, 40% are looking to leave their jobs in the next year and the biggest reason cited is due 40% of respondents are looking to leave their jobs in the next year Research Executive Senior Research Executive Research Manager Associate Director Research Director Head of Research 24,000 32,000 67,000 80,000 20,000-25,000 35,000-45,000 45,000-55,000 55,000-75,000 75, ,000 Research Executive Senior Research Executive Research Manager Associate Director Research Director Head of Research % of respondents received an internal promotion in the past year

16 30 31 Marketing CONTACT: RICHA ARORA Marketing CONTACT: RAOUL RECHNITZ Marketing MP Females dominate the marketing profession, 83% of the sample were female Marketing staff are well educated with 90% holding a degree, masters or PHD Digital marketing, branding and communication are the key disciplines and areas of expertise Homeworking is fairly prevalent with marketers, around 30% do this on a regular basis Confidence in the job market in this area remains the same as last year (70%) with 13% having less confidence Content, big data, customer experience and personalisation are all key trends for next year Money motivation is high - a bonus is the most important benefit to marketing people over extra holiday, flexible working, pensions and healthcare Most marketing staff find a new job through a recruiter Most( 40%) see their career progressing through a big name brand 55% are looking to move roles in the next year, the reason most cited as why people want to 83% of respondents working in Marketing were female 55% of respondents are looking to move roles in the next year Marketing Assistant Marketing Executive Senior Marketing Executive Brand Manager Marketing Manager Campaign Manager Senior Marketing Manager Head of Marketing Head of Brand Marketing Director 21,000 35,000 78,000 78,000 85,000 18,000-25, ,000 70,000-85,000 70,000-85, ,000 + Marketing Assistant Marketing Executive Brand Manager Marketing Manager Campaign Manager Senior Marketing Manager Head of Marketing Head of Brand Marketing Director

17 32 33 project management CONTACT: BEN HUMPHRIES Project Management CONTACT: TIFFANY TRIGG Project Management MP PERM INTEGRATED/PRINT PM folk can work longer hours than other specialisms with 15% working more than 50 hours a week increases were modest in PM with only 10% receiving an increase over 10% this year. However we have witnessed lots more demand early this year and are seeing more pay rises as a result 10% received an internal promotion but 26% moved jobs for a promotion Flexible working hours and more holiday are the most desired benefit over a bonus The most favoured method to find a job is through a recruiter around 60% Over half are looking to move jobs in the next year More than 50% of respondents are looking to move jobs in the next year Junior PM/Producer Midweight PM/Producer Senior PM/Producer Resource/Traffic Manager Senior Resource/Traffic Manager Studio Manager Head of Project Management/CSD 25,000 37,000 47,000 42,000 80,000 20,000-32,000-42,000-55,000 35, ,000 35,000-45,000 70,000-90,000 Junior PM/Producer Midweight PM/Producer Senior PM/Producer Resource/Traffic Manager Senior Resource/Traffic Manager Studio Manager Creative Service Manager Head of Project Management/CSD PERM DIGITAL Junior PM/Producer Midweight PM/Producer Senior PM/Producer Resource/Traffic Manager Senior Resource/Traffic Manager Studio Manager Creative Service Manager Head of Project Management/CSD Operations Director 25,000 38,000 55,000 35,000 55,000 75,000 95,000 20, ,000 45,000-65,000-45,000-55,000 35,000-45,000 45,000-65,000 65,000-80,000 90, ,000

18 34 35 studio CONTACT: JESS BINKS Studio MP 20% of our sample received a pay rise of over 10% Confidence remains static with 60% seeing the job market at similar levels to last year 9% moved companies for a promotion and 9% received a promotion in their existing company A bonus and pension are the most desired benefits for studio and design people The most favoured way to find a new role is through a recruiter followed by Linkedin 40% are looking to leave their role in the next year and main reason cited is due to remuneration followed by a seeking a good work/life balance 40% of respondents are looking to leave their role in the next year Junior Artworker Midweight Artworker Senior Artworker Retoucher High-end Retoucher 3D Visualiser 21,000 18,000-23,000 35,000-45,000-55,000 35,000-45,000 Junior Artworker Midweight Artworker Senior Artworker Retoucher High-end Retoucher 3D Visualiser Marker Visualiser

19 36 37 Planning and strategy CONTACT: FIONA CRAIG Planning and Strategy MP Gender is fairly evenly split between men and women in planning & strategy Long hours can be expected with over 14% working 50 hour plus weeks Planning & strategy staff are clearly valued, nearly 40% received a pay rise of more than 10% last year 42% stayed in the same role last year but 17% received a promotion and 15% moved jobs for a promotion Clearly the long hours can take their toll, the most desired benefit for planners and strategist is more holiday or flexible working Most find a new job through a recruiter followed by Linkedin Satisfaction is high in this area, 65% are either very satisfied or satisfied in their job. 22% are neutral 43% are looking to leave their job in the next year, the main reason cited is limited career progression More than 65% of respondents reported that they are very satisfied or satisfied in their job Junior Planner Planner Strategist Midweight Planner Senior Planner Strategy Director Planning Director Head of Planning 23,000 32,000 45,000 85,000 90,000-20,000-26,000 26,000-35,000 28,000-35,000 35,000-55,000 55,000-65,000 75,000-95,000 80, , ,000+ Planner Midweight Planner Senior Planner Planning Director Head of Planning

20 38 39 ux CONTACT: ROSIE BLACK UX CONTACT: JESS BINKS UX CONTRACT There is an unsurprising male dominance in UX with 85% being male The main technologies used are ios, Javascript and Android Longer hours are often worked and with around 10% working over 50 hours a week Pay rises remain fairly average across all areas with 20% receiving a pay rise over 10% Around 30% work from home The most important desired benefit is flexible working hours 60% are looking to leave their existing role in the next 6 months with the main reason down to remuneration or loss of interest in work 30% of respondents work from home UX Junior UX Designer Midweight UX Designer Senior UX Designer Head of UX Big Data 58, ,000-45,000-65,000 70, ,000 UX UX Designer UX Architect Lead UX Designer Big Data Engineers - 70,000 Engineers Architects 70,000-80,000 Architects % of respondents are looking to leave their existing role in the next 6 months Data Scientist Devops 58,000 55,000-65,000-65,000 Data Scientist Devops

21 SALARY $URVEY 2017 About the survey The survey was compiled by Major Players using data collected from 3,200 respondents combined with insight gathered from senior consultants. The table represents an overview of job levels and salary averages in all listed disciplines. For full information on specific job roles, visit: or call: