Creating and Maintaining Digital Researcher Profiles

Transcription

1 Creating and Maintaining Digital Researcher Profiles For collaboration opportunities, job hunting, personal branding, peer discussions and more Tom Laine Copyright 2017 Tom Laine, Mob

2 Tom Laine Worked in London as a recruiter for 3 organisations, later established social media recruitment channels for Manpower Group in Northern Europe, and founded the 1st social media recruitment agency in Finland. Social media books e.g. Relational recruitment theory, and The modern job searching guide Over 500 social media trainings in the last few years across Nordic countries, Baltic states, Russia, Ukraine, U.K. and Middle East. References e.g. Nokia, Manpower, Atria, UPM, Elektrobit, Adecco, Barona, Bell, Microsoft, Ikea, Gartner, Mercedes Benz, Louis Vuitton, Digia, ING Bank, etc. The most networked Finn in LinkedIn

3 Agenda Why are social media and professional networking so important for a researcher? Peer discussions, collaboration opportunities, jobs, PR for your research and organisation, etc. How to present your skills and expertise, building a personal brand and finding job opportunities in social media Different social media services for personal and professional networking Facebook, Twitter, Pinterest, Instagram, YouTube, blogs, etc. Using visual content in showcasing ones skills and expertise LinkedIn Principles of networking Professional Linkedin profile and search engine optimization Blogging within LinkedIn Expert, alumni and job-hunting groups in LinkedIn Job hunting in LinkedIn ProFinder, a new way to sell one's expertise within Linkedin LinkedIn Alumni Short breaks every 60 minutes

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10 The biggest social media services in Finland Lähde:

11 Top 5 social media for specialists LinkedIn The world s biggest professional social media service. Foundability. Facebook Mass marketing, activating personal network Twitter The fastest way to influencing masses YouTube Video is the new black! Pinterest Portfolio-like visual window to your expertise (or personality)

12 Photo by Miriam Bertoli - Creative Commons Attribution-NonCommercial-ShareAlike License Created with Haiku Deck

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14 The importance of visual content growing significantly Twitter

15 > 24 tweets per day

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19 Photo by Robert S. Donovan - Creative Commons Attribution-NonCommercial License Created with Haiku Deck

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22 Photo by ssh - Creative Commons Attribution License Created with Haiku Deck

23 204 subscribers views Joined vrk

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36 Photo by clasesdeperiodismo - Creative Commons Attribution-NonCommercial-ShareAlike License Created with Haiku Deck

37 LinkedIn suomalaista (18%), 500+ milj. globaalisti, 106 milj./kk SWE 2.9m (29%), NO 1.7m (32,5%), DK 2.2m (37%) Sales 63k Business Development 58k Operations 55k Engineering 54k Entrepreneurship 54k Education 47k IT 40k Arts & Design 35k Research 25k Program and project management 25k Media 24k Healthcare services 22k Finance 21k Marketing 16k LinkedIn in Finland

38 Information technology 60k Research 30k Government administration 25k Telecommunications 24k Hospital & Healthcare 23k Higher education 22k Mechanical or industrial engineering 19k Marketing & Advertising 19k Computer software 18k Construction 18k Financial Services 17k Education management 16k Retail 15k Electrical / Electronic manufacturing 14k Accounting 13k Machinery 12k Management Consulting 11k Health, wellness & Fitness 11k Banking 10k Logistics & Supply chain 10k Design 8k Oil & Energy 8k Paper & Forest products 7k Non-profit organization management 7k Automotive 7k Real Estate 7k Music 7k Civil Engineering 7k Insurance 7k Media production 7k Human Resources 7k Building Materials 6k Sports 6k Internet 6k Pharmaceuticals 6k Leisure, Travel & Tourism 6k Arts & Crafts 6k Wholesale 6k Food production 6k Environmental services 5k Airlines / Aviation 5k Chemicals 5k Mining & Metals 5k Food & Beverages 5k Architecture & Planning 5k Consumer goods 5k Professional training and coaching 5k Civic and social organisations 5k Legal services + Law practice 6k

39 Comptel + Saranen, RD Velho, ArfCon, Vahanen, Idean, Citycon, ym.

40 Psycon

41 Apply with LinkedIn -button

42 Fiskars ATS Alko, Rovio, YLE, MPS, Paulig, RAY, Suomen Pankki, Glaston, Fujitsu, Fastems, Fonecta, Expericon, Assidu, Keva, Kiilto, Primapower, HELEN ATS

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44 you 1st 2nd 3rd 1st level of network Direct contacts People you know 2nd level People you WANT to know People who you can identify 3rd level People who don t matter much Very limited visibility and ability to contact The structure of a LinkedIn network

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48 LinkedIn Profinder coming soon! Skills you re looking for

49 Predefined categories

50 Create a project

51 Tailored project form for different skills, predefined project criterias to fill out

52 You can find your own projects at My Projects section

53 You can find all open requests at Client Requests section

54 At the end the project description you can decide to send a proposal by yourself or for your employer.

55 Settings are simple. Notice the Account-section s direct link to your ProFinder profile. It s a different address and slightly different layout to your standard public LinkedIn profile view.

56 LinkedIn Profinder profile looks a bit different to standard public view to your LinkedIn profile.

57 Here s a good comparison between the LinkedIn profile and the ProFinder profile. ProFinder puts more emphasis on one s core skills, references, and Summary than the traditional LinkedIn profile.

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59 Tom Laine Mob LinkedIn Facebook More materials available at: Slideshare.net/tomlaine Pinterest.com/tomlaine