BEST PRACTICES The Importance of Social Media In Recruitment

Transcription

1 BEST PRACTICES The Importance of Social Media In Recruitment

2 TABLE OF CONTENTS: What is Social Media? 3 Benefits of Social Media In Recruitment 5 Social Media in Detail 9 Solutions 13 1

3 CHAPTER 1: What is Social Media? Social Media is a way for people to interact with others by creating, sharing, and exchanging information and other ideas in virtual communities and networks. 94% of businesses use social media 85% say it s given their business more exposure 74% saw an increase in website traffic after investing as little as six hours per week on social media 65% use it to gain marketplace intelligence 58% say it s useful for generating leads and developing loyal fans Page 3

4 The Importance of Social Media In Recruitment The Benefits of Social Media Social Media provides virtually instant access to information throughout the world, giving businesses the ability to share news about their products and services with people that were once of reach. Social media is easily one of the fastest growing (free) benefits of technology today. Some of the best benefits of social media: Connect with customers Drive revenue Generate new customers Promote products & services Social Media Offer the opportunity to engage in conversations Page 4

5 CHAPTER 2: The Benefits of Social Media & Recruitment Nearly every type of organization is finding a way to market its business, products and services using social media. Not only can companies advertise job openings via social media and discuss the various benefits to working at their organization, but they can also directly respond to job seekers questions via wall-posts, direct messages, tweets, or other forms of open messaging. Page 5

6 The Importance of Social Media In Recruitment Recruitment Tools Social Media is emerging as a tool that more recruiters rely on in the hiring process. Networks such as LinkedIn, Facebook, and Twitter can provide recruiters with an array of information about potential candidates, as well as new ways for reaching passive candidates and advertising the company s current openings. By branding your social media presence, companies can share information about who they are and the available job opportunities with interested job seekers. Page 6

7 The Importance of Social Media In Recruitment Recruitment Tools Your company presence on Social Media sites, opens up the opportunity of networking and the ability for your current employees and recruiting team members to share these job opportunities with people in their network. It can have an increased impact on how your company finds potential candidates by providing greater visibility of potential opportunities to passive candidates (those who are not actively searching for a job). With both passive and active candidates, recruiters also have access to a wealth of information about candidates on Social Media sites. Depending on the site, quite a bit of information about candidates is public and can include work history or personal interests. Page 7

8 The Importance of Social Media In Recruitment Social Media & Recruitment Benefits Better Candidate Quality Better ROI Shorter Time to Hire More Diverse Pool of Talent Higher Response Rates Competitive Advantage Page 8

9 CHAPTER 3: Social Media In Detail Twitter, Facebook, and LinkedIn are among the fastest growing social networking sites and among the most popular sites recruiters and hiring managers are utilizing to build their talent pipelines. Page 9

10 The Importance of Social Media In Recruitment LinkedIn is the largest professional network on the Internet with 200 million member in over 200 countries and territories. LinkedIn is a free professional networking site that enables members to post their resumes, get recommendations from current and previous co-workers, and connect with other industry professionals. What You Should Be Doing on LinkedIn: Post links Job industry related groups Source potential candidates Request an introduction Share information about your company Connect with prospective, current and former employees Promote specific job openings Page 10

11 The Importance of Social Media In Recruitment Facebook is a social networking service that lets you connect with friends, co-workers, and others who share similar interests or who have common backgrounds. As the second most trafficked Web site in the world, Facebook has over 1.11 billion active users worldwide. The average user spends over 12 minutes on Facebook each day, 6 hours per month giving the companies who advertise on Facebook plenty of time to engage with them. What You Should Be Doing on Facebook: Tell a story with pictures Highlight employee achievements Post links to stories and press releases Listen to and recognize fans Promote upcoming career fairs Promote specific job openings Page 11

12 The Importance of Social Media In Recruitment Twitter is a free micro-blogging site that enables users to send and receive messages or tweets of up to 140 characters. With 500 million accounts, Twitter s popularity has grown exponentially since it launched in 2008; however, regular engagement is relatively low: 90 percent of the activity on the site is generated from only 10 percent of users. What You Should Be Doing on Twitter: Introduce yourself to the community Promote specific job openings Search for your company Post links to stores and press releases Listen to and recognize fans Make your employees brand advocates Promote upcoming career fairs Page 12

13 CHAPTER 4: Staffing Plus HR Solutions Staffing Plus offers personalized HR services that will help control cost, lower risk and minimize the financial impact to your organization. We will provide you with the HR expertise and resources you need, so that you can stay focused on your strategic business and financial goals. As it pertains to Social Media, Staffing Plus can offer the following assistance. Provide social media advice and best practices. Determine company s complete social media position. Provide a written social media policy for your employee handbook. Make suggestions or implement how to effectively utilize social media to enhance your recruitment process. To learn more about Social Media and Recruitment, please contact our HR Outsourcing experts at (610) or via at hro@staffingplus.com Page 13

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