Digital Recruitment Tools

Transcription

1 Digital Recruitment Tools CASPR 2014 Chris Farley Ratcliffe Regional Advisor HealthForceOntario Marketing and Recruitment Agency 1

2 Agenda Social Media defined Types of social media Twitter Questions LinkedIn Questions 2

3 Social Media are Tools for communicating Outreach tools Networking opportunities A public forum A source for news, referrals, information A space for conversation Virtual water coolers 3

4 Types of Social Media Blogs (Wordpress, blogger.com) Photo Sharing (Pintrest, Flicker, Instagram) Discussion Forums (LinkedIn, Facebook) Social Networks (Facebook, LinkedIn, The Rounds) Microblogs (Twitter) Wikis (Wikipedia) Video (Youtube, Vimeo) 4

5 Microblogging - Launched March 2006 c. 1B registered users 241M active Twitter users per month 500M tweets sent per day 15 jobs posted on Twitter every minute Maximum of 140 characters per tweet 5

6 for Recruiting Job links Health news Lifestyle information about your community (e.g. festivals, recreational opportunities) Economic development information (e.g. local employment situation, new employers locating in the community) Housing information Information/pictures about local health facilities Welcoming new physicians/health professionals Celebrating existing physicians/health professionals Announcements about initiatives that will benefit your area Links to videos about your community Links to blog/facebook postings, newspaper articles Information about provincial programs and supports 6

7 How does it work What is your purpose? Create a user name (handle) Write a bio that reflects your brand Search for people to Listen to what others are saying and respond to them when you are ready Post Tweets when you are comfortable. Use #Hashtags to expand your reach 7

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10 Managing Twitter clients software applications can make it easier to organize the topics and people you follow. Hootsuite and Tweetdeck are two of the more common ones. Set specific times when you read and post tweets so it doesn t take over your day. Schedule tweets 10

11 Tweet: A message posted on Twitter. 11 Vocabulary Follow/Follower: A follower is someone who has decided to follow your tweets. A follower does not require your approval to read your tweets. Twitter handle: A username. Handles are designated by symbol in front of the handle RT Retweet: A forwarded tweet. It will appear as and allows you to pass along something interested tweeted by someone else. MT Modified Tweet: An edited RT. It allows you to cite the original source and modify for length, etc. The onus is on you to change the R to an M. #Hashtag: A search term created by attaching the (#) symbol to a word or series of words attached together (e.g. #physicianjobs, #CASPR2014). DM - Direct Message: A private messages to another user. You can only send a DM to people following you. TweetChat: A TweetChat is an online meeting on a specific topic via Twitter. The chat will be identified by a hashtag (#)

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13 Social Networks - Launched May 2003 c. 260M registered users, 9M in Canada 184M unique monthly visitors More than 220,000 jobs posted More than 2000 Canadian physicians 97% of (non-medical) recruiters use LinkedIn to source candidates 13

14 for Recruiting Create a profile for yourself so that candidates can find you Create a profile for your organization so other people who have worked there can link to it and prospective candidates can review it Create groups for people interested in your community or organization Submit posts, questions, comments or jobs to groups of which you are a member Post jobs to the job board or on your status 14

15 A Network 15

16 How Does It Work? Create a personal profile Create an organizational profile Consider using the paid Talent Finder function ($75/month). This gives you more functionality. Post jobs on your organization site ($230-$385/job) Post links to job postings on other sites (no cost) Join interest groups and engage with other group members Post jobs in groups 16

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20 Measuring your Reach 20

21 Managing Directly from the LinkedIn.com site Look for opportunities to engage Post status updates and engage in groups to expand your reach and help people find you who are interested in those topics. 21

22 22 Questions?

23 Conclusion Know your audience Pick a platform to reach that audience Jump in Update regularly Engage Ask questions Have fun 23

24 Contact / Coordonnées Chris Farley Ratcliffe Regional Advisor ca.linkedin.com/pub/chris-farley-ratcliffe/15/516/581/ Recruitment Essentials Social Media Toolkit Thank you! Merci! 24