Not just a pretty picture.

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1 . Using Employer Branding to Attract and Retain Top Talent August 5, 2008

2 Agenda What is branding? Goals of successful branding The Foundation of our Successes Deloitte: Brand & Talent Initiatives The Deloitte Experience Deloitte: Attract & Retain Q&A 2

3 Deloitte at a glance Deloitte around the world We are focused on client service through a global strategy that is carried out locally in approximately 140 countries by approximately 165,000 people. North America 131 offices in 2 countries Ranked No. 2 Europe 297 offices in 47 countries Ranked No. 1 in Spain, Italy, Denmark, Portugal Ranked No. 2 in UK, Austria, Luxembourg Middle East 34 offices in 17 countries * Ranking is based on estimated revenues for FY 2007 LACRO (Latin America and Caribbean) 65 offices in 18 countries Africa 47 offices in 30 countries Asia Pacific 120 offices in 26 countries Ranked No. 1 in Japan, Taiwan Ranked No. 2 in Korea, New Zealand 3 Welcome to Deloitte Malaysia

4 Deloitte at a glance Global revenue Aggregate member firm revenue growth (in billions of US$) $16.2 $18.2 $20.0 $23.1 $27.4 US$27.4 billion 18.6% increase Double-digit growth for 6 consecutive years +10.0% +12.5% +10.0% +15.5% +18.6% FY04 FY05 FY06 FY07 FY08 4 Welcome to Deloitte Malaysia

5 Deloitte in Southeast Asia Capitalising on talent, Be among the best We have over 4000 professionals including more than 200 Partners, located in 20 offices throughout the cluster of member firms operating in:- Brunei Guam Indonesia Malaysia Philippines Thailand Singapore Vietnam All services are provided through the individual member firms, their subsidiaries and affiliates which are separate and independent legal entities.

6 Deloitte in Malaysia Global breath, local depth We have over 1100 professionals including 63 Partners and Directors, located in 8 offices throughout the nation. Kota Kinabalu Penang Labuan Ipoh Kuala Lumpur Melaka Johor Bahru Kuching 6 Welcome to Deloitte Malaysia

7 What is Branding?

8 What is Branding? Definition of Brand A brand is the very essence of an organisation and what differentiates it for clients, stakeholders and employees. Branding is the process of creating distinctive and durable perceptions in the minds of consumers - Marcia Yudkin 8

9 What is Branding? Goal of successful branding Awareness & Memorability Loyalty Familiarity For new hires or employees, less risk 9

10 What is Branding? Effective branding Why would anyone choose Deloitte over our competitors? 10

11 What is Branding? Culture and Values Build an organisation that truly values people, social responsibility, ethics, diversity and respect for the sharing of ideas. employers need to communicate their unique employment value proposition message about Firm s successes is continually communicated 11

12 What is Branding? Branding Deployment In Deloitte, employment branding practices are deployed at each phase and by every participant and stakeholder of the recruitment/hiring/selection process: From the moment a candidate learns of your organisation Initial contact (receptionist, HR, vacation trainees, career events) Interview process Eventual on-boarding process 12

13 What is Branding? Disseminate it over and over again Train every stakeholder and person in the hiring process to be consistent and passionate brand ambassadors of the Firm. (e.g. Interviewers are trained in using the DTT target selection techniques) Develop attractive employment marketing materials/collaterals Develop a career website that expresses your employment brand and is user friendly Develop relationships with the press 13

14 What is Branding? Disseminate it over and over again cont Boldly share with prospects, candidates, internal and outsourced recruiters, consultants and vendors the firm s unique employment proposition Share Firm s vision to be the Standard of Excellence Competitive edge e.g. only Big 4 with Consulting practice, Audit System 2 methodology, Deloitte Research, Deloitte e-learning, London 2012 Olympic and Paralympic Games 14

15 The foundation of our successes

16 The foundation of our successes Acknowledgement Business Week Best Places to Launch a Career (2007) Fortune - One of the 100 best companies to work for (9 consecutive years) Gartner, Inc. has listed Deloitte s consulting practise as: External service provider (ESP) "Leader Market Maker Leader 16

17 The foundation of our successes Our Vision Our vision: To Be the Standard of Excellence Our vision is realised through being highly respected by our broad community of stakeholders, and being: First choice of the world s most coveted talent drawn by our eminence, culture and diversity First choice of the world s most sought-after clients attracted by the breadth and depth of our world-class service in each market segment 17

18 The foundation of our successes Deloitte code of conduct Our shared values Integrity Outstanding value to markets and clients Commitment to each other Strength from cultural diversity 18

19 Be at the top of your game. Attract: Brand Initiatives 19

20 Brand Initiatives Bookmark cum Flyer 20

21 Brand Initiatives Advertisement 21

22 Brand Initiatives Internship Programme Recruit approximately 200 interns annually, from local and overseas universities We hire dynamic and robust group of students Expose them to real-life work experience Turn them into coveted talent, drawn by our eminence, culture and diversity Convert trainees into permanent hires once they have graduated 22

23 Brand Initiatives Build Relationships Build exclusive relationships to enhance talent pipeline. Professional bodies ACCA, CPA Australia, ICAA, ICAEW, ICANZ, MICPA and MIA Universities/Alumna Local universities Overseas universities such as Oxbridge, LSE etc Organisations/Publications The Edge, Reader s Digest, Nanyang, British Council, Graduan, GTI/Doctorjob 23

24 Brand Initiatives Recognition ACCA ACCA Approved Employer Trainee Development, Gold Level Accelerate Placement Scheme 24

25 Brand Initiatives Career Fairs ACCA Career Fair 2008 Graduan UKEC Fair UKM Bangi Career Fair Segi College Career Fair 25

26 Brand Initiatives Dialogues/Talks Topics Graduate Employability Resume Writing and Interviewing Skills Good Interviewing Skills and Grooming the Right Professional Image Be a Budget Savvy Gal Be a Streetwise Star 26

27 Brand Initiatives Visits to Deloitte Office CPA Australia Student Visit CUSA visit 27 FST Study Tour CPA Australia Visit

28 Brand Initiatives Publishings/Prints ACCA Focus Graduan Nanyang The Edge Malaysia Sunway University College Youth Leadership Award 28

29 Deloitte: Retain 2004 Deloitte & Touche LLP

30 Deloitte: Retain Our global people commitments Attract and retain the best Communicate openly and effectively Empower and trust Develop our people Recognise success Respect and support work-life balance 30

31 Deloitte: Retain Counsellors and mentors Key function of Deloitte s culture Effectively guide the performance and career development of our people Provide assistance in learning and growth, professionally and personally 31

32 Deloitte: Retain Global Development Programme / International Mobility Award-winning Global Development Program Offered to more than 1,000 employees from approximately 60 countries Opportunity to expand skills and experience by working abroad Talented young professionals spend up to three years in another country early in their careers Strives to develop new leadership opportunities for young partners and senior professionals 32

33 Deloitte: Retain Recognising Employees: ICAEW Award IAFG Championship Bash 33

34 Deloitte: Retain Values: Impact Day 34

35 Deloitte: Retain Work / Life Balance: Inter Accounting Firm Games (IAFG) 35

36 Deloitte: Retain Deloitte Alumni Our alumni represents a diverse global community and is designed to help keep employees connected to Deloitte and their former colleagues. We aim to continue to develop a programme that opens doors and creates valuable networks for all of its members Alumni Charity Golf 36

37 Deloitte: Different 2004 Deloitte & Touche LLP

38 Questions & Answers 38

39 Deloitte KassimChan All rights reserved. Deloitte KassimChan is a member firm of Deloitte Touche Tohmatsu. Deloitte refers to one or more of Deloitte Touche Tohmatsu., a Swiss Verein, and its network of member firms, each of which is legally separate and independent entity. Please see for a detailed description of the legal structure of Deloitte Touche Tohmatsu and its member firms.