An Overview For Newcomers

Transcription

1 An Overview For Newcomers

2 2014 CREATE a community event to promote online giving IMPROVE nonprofit capacity BUILD awareness of local nonprofits

3 2018

4 Largest Fundraising Event in Hampton Roads

5 Total Dollars Raised 21 K Donors $1.8 Million 354 Nonprofits $610,000 $660,000 $430,000 $190,

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8 NONPROFIT BENEFITS RAISE UNRESTRICTED DOLLARS: unrestricted dollars are hard to come by! NEW GIVING BEHAVIOR: Increases year-round giving. Engages board, staff, supporters and volunteers in your fundraising efforts. ACQUIRE NEW DONORS: 1 in 3 are donating for the first time.

9 7,270 New Donors 34%

10 Donors 30% Give to multiple organizations

11 Donors 19% Live outside the Hampton Roads Region

12 NONPROFIT BENEFITS RAISE UNRESTRICTED DOLLARS: unrestricted dollars are hard to come by! NEW GIVING BEHAVIOR: Increases year-round giving. Engages board, staff, supporters and volunteers in your fundraising efforts. REACH NEW DONORS: 1 in 3 are donating for the first time. ENHANCED AWARENESS: one day 24 hours brings energy, excitement and momentum to your cause.

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14 Social Media ENGAGED REACH IMPRESSIONS

15 MEDIA SPONSORS $74,781 Free Advertising

16 21,000 Facebook Views 56 WVEC Spots 573,397 Households

17 791,792 Impressions

18 11 Full Color Full Page Ads 1.3 Million Impressions $31,911

19 Total Impressions 4.1 Million

20 Millions More in Publicity

21 365 Days A Year

22 NONPROFIT BENEFITS RAISE UNRESTRICTED DOLLARS: unrestricted dollars are hard to come by! NEW GIVING BEHAVIOR: Increases year-round giving. Engages board, staff, supporters and volunteers in your fundraising efforts. REACH NEW DONORS: 1 in 3 are donating for the first time. ENHANCED AWARENESS: one day 24 hours brings energy, excitement and momentum to your cause. CAPACITY BUILDING: webinars, toolkit and other free resources.

23 Toolkit

24 NONPROFIT BENEFITS RAISE UNRESTRICTED DOLLARS: unrestricted dollars are hard to come by! NEW GIVING BEHAVIOR: Increases year-round giving. Engages board, staff, supporters and volunteers in your fundraising efforts. REACH NEW DONORS: 1 in 3 are donating for the first time. ENHANCED AWARENESS: one day 24 hours brings energy, excitement and momentum to your cause. CAPACITY BUILDING: webinars, toolkit and other free resources. INCENTIVE PRIZE POOL: opportunity to amplify the amount you are able to raise with 45 cash prizes ($757 - $5,000).

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26 PRIZE POOL 45 Prizes ($757 - $5,000)

27 PRIZE POOL Think Win-Win!

28 Think Win-Win! FUNdraiser Campaign GRAND PRIZE $1,500 awarded to the Nonprofit with the highest number of unique donations made through Fundraiser Campaigns. CHALLENGE $757 awarded to a nonprofit with the highest number of Fundraiser Campaigns. Only campaigns with a minimum of 5 donations will qualify. BONUS $757 awarded to the organization who has received the highest number of unique donations from Fundraiser Campaigns at by 12 pm time.

29 FUNdraiser Campaign Think Win-Win!

30 Think Win-Win! NOTABLE NEWCOMER CHALLENGE $757 awarded to the nonprofit with that is a first time participant in Give Local 757 and receives the highest number of unique donations

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32 5 STEPS TO A SUCCESSFUL GIVING DAY SUCCESS STORY 1st Time Participant donations $6,757 Notable Newcomer Challenge $ Golden Ticket Prize $ Board Giving Challenge Top 3 ways received donations: - Personal asks - Ambassadors - Board $1514

33 Be CREATIVE & have FUN!!!

34 2018 Midnight - Midnight

35 Donate Online givelocal757.org

36 HOSTING PLATFORM

37 PAYMENT PROCESSOR

38 Transaction Fees 3% 2.1% +.30

39 62% Donors elected to cover fees Increased donations by $15,734.23

40 Donate by Check

41 70% Learned about through a nonprofit organization

42 Heritage Humane Society The Muse Writers Center Our Lady of Mount Carmel Southeaster Virginia Golden Retriever Rescue Alternatives, Inc Friends of Norfolk Animal Care & Adoption Center e Restoration, Inc Williamsburg Parent Cooperative Preschool Isle of Wight Academy Walk in It

43 NEXT STEPS REGISTER

44 NEXT STEPS REGISTER

45 NEXT STEPS PRINT Work Plan Workbook

46 NEXT STEPS View Webinar 5 STEPS FOR A SUCCESSFUL GIVING DAY 1. HAVE A PLAN 2. TELL COMPELLING STORIES 3. ENGAGE YOUR BOARD 4. ENGAGE YOUR DONORS 5. USE SOCIAL MEDIA

47 NEXT STEPS View Session 3 How to Build a Profile

48 NEXT STEPS COMPLETE/UPDATE YOUR PROFILE Can not receive donations until activated Potential Donors need time to learn about your cause Accept donations yearround including Recurring Donations

49 NEXT STEPS View Session 4 Engaging Your Network through FUNdraising Campaigns FUNdraiser Campaign

50 Tammy Flynn

51 Thank You! Good Luck!