2014 Media Guide. The International Association of Arson Investigators, Inc.

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1 The International Association of Arson Investigators, Inc Media Guide The International Association of Arson Investigators, Inc Baldwin Avenue, Suite 203, Crofton, MD IAAI (4224) Page 1

2 The Facts about the IAAI - Unique niche market of more than 7,500 members in 50 states and 27 non-u.s. countries. - The number one provider of fire and arson investigation education & training, including more than 50,000 registered users on CFITrainer.Net the IAAI s free online distance learning program. - Involved with fire service, law enforcement, federal-state-local agencies, insurance, law, engineering and fire/explosion investigation industries. - The Fire & Arson Investigator journal reaches a digital audience of more than 15,000 and is considered a print library resource for our more than 7,500 members. Why become involved with the IAAI? - IAAI is the global leader in the fire and arson investigation industry. - As a not-for-profit, IAAI s main focus is to provide industry specific education & training. - Fire investigation plays an integral role in the fire service, supporting safety & prevention and suppression. - Fire investigators are responsible for determining key facts related to fore loss, including civil claims, subrogation and criminal litigation. - The IAAI is rapidly expanding its role in the industry and your organization can increase its visibility and become an IAAI Partner with special projects bringing strength and added value to your program initiatives and community awareness. How can you become involved with the IAAI? - As a Vendor, bringing information on your products and services to the attention of our members and audience. - As a Sponsor, supporting training & education efforts and industry directed programs through planning, funding and implementation. - As a Partner, providing funding and support in key initiatives, including the creation, program delivery and communication & marketing of important training & education. Page 2

3 Regional Training Sponsor Opportunities With the many different training programs offered, select the venue and subject matter that more closely fits your target audience. IAAI students recognize and value sponsors as the companies that support training. IAAI-Affiliate Sponsor $ Recognition at one IAAI-Regional Training event - Distribution of up to 500 of your supplied logo item or flyer (prepackaged for attendees) IAAI-Cornerstone Sponsor $ Recognition at one IAAI-Regional Training event - Distribution of up to 500 of your supplied logo item or flyer (prepackaged for attendees) - Vendor table at one IAAI-Regional Training event IAAI-Keystone Sponsor $2, Recognition at one IAAI-Regional Training event - Distribution of up to 500 of your supplied logo item or flyer (prepackaged for attendees) - Vendor table at one IAAI-Regional Training event - Door prize drawing opportunity (business cards are yours to keep) - Break or lunch sponsor - Recognition in Fire & Arson Investigator journal - Half page color ad in Fire & Arson Investigator journal Page 3

4 Fire & Arson Investigator Journal Published quarterly, the F&AI is a technical journal with Association news, industry happenings and peer-reviewed technical articles. Our print audience is nearly 8,000 with digital delivery exceeding 15,000. For more information on editorial and advertising deadlines go to Page 4

5 CFITrainer.Net IAAI s online distance learning program CFITrainer.Net has more than 50,000 registered users in 144 countries. With more than 40 different modules, students participate in self-paced classes that include recommended reading, are tested, and provide transcripts for professional certification requirements. Banner advertisements and video messaging are custom designed to meet your corporate needs. Custom Banner Pixel size 32, x month rate: $600 3 month rate: $540 6 month rate: $480 Leader Board Banner Pixel size 65, x 90 1 month rate: $1,200 3 month rate: $1,100 6 month rate: $1,000 Skyscraper Banner Pixel size 96, x month rate: $1,800 3 month rate: $1,700 6 month rate: $1,600 Page 5

6 CFITrainer.Net continued Module Banner Pixel size 25, x 60 1 month rate: $500 3 month rate: $450 6 month rate: $400 Program Video Open/Close Foundation Sponsor Message 15 seconds Video and Audio 3 month rate: $540 6 month rate: $480 Custom Podcast Banner Pixel size 32, x month rate: $400 6 month rate: $300 Podcast Audio Open/Close Foundation Sponsor Message 15 seconds 3 month rate: $400 6 month rate: $300 Page 6

7 IAAI is the global resource for the fire and aron investigation industry. Whether from the public sector or private business, professionals from all parts of the profession and industry are part of IAAI and rely on firearson.com to provide them with the information they need. IAAI s website receives more than 150,000 hits monthly and is the main resource for IAAI members. IAAI logo clothing, professional gear, books, and challenge coins are available for purchase through our online IAAI Store ask how you can be an IAAI partner with your merchandise. Feature Banner Advertising Pixel size 28, x 60 1 month rate: $400 3 month rate: $350 6 month rate: $300 Custom Banner Advertising Pixel size 48, x month rate: $325 3 month rate: $275 6 month rate: $225 Job Postings 30 days - $ days - $150 Page 7

8 IAAI Foundation IAAI Foundation is a 501(c)3 and awards educational scholarships to college students pursuing degrees in police or fire sciences including fire investigation and related subjects. IAAI Foundation also provides financial support to the IAAI and its Chapters in their efforts in education and research. Silent Auction Each year at our International Training Conference, Chapters, Sponsors, Vendors, and Members donate unique and valuable gifts to be auctioned to the highest bidder. Clothing, professional gear, sports memorabilia, home décor, and leisure gifts have raised thousands of dollars and continue to spark interest and high bids. Donations always welcome. Challenge Coins Sold at the International Training Conference or by special request to IAAI Headquarters, challenge coins are a fun way to collect, give financially, and show support to the IAAI. Special coins commemorating annual training venues are designed and sold each year with proceeds going to the IAAI Foundation. Challenge coins from previous venues are available as well. The IAAI-CFI Challenge Coin is available only to IAAI-CFI s. The IAAI Challenge Coin is an outstanding way to affirm the value of the fire investigator and remember that I am a Truth Seeker, not a Case Maker International Training Conference - $25.00 Past training conferences (each) - $10.00 Diamond Club The Diamond Club, formed in 2011 by a group of 10 individuals who pledged $1,000 a year for 10 years, has now nearly doubled in size. The Diamond Club provides just one of many avenues for members and sponsors to actively support both the IAAI and the IAAI Foundation and their educational endeavors. Whether it s a one-time donation of $25 or a substantial annual pledge your contribution makes a huge impact. Page 8

9 International Training Conference ITC Held each Spring in a different exciting destination, the five-day training conference offers 120 tested hours of education and training in fire investigation with the world s top experts. Special events during the ITC Expo allow vendors and sponsors to meet personally with attendees. There are also many opportunities to present your services and products to this niche market of fire, police, insurance, agency and related professionals. Networking and creating lasting relationships with professionals from around the world is the surest way of increasing your business. Exhibition / Trade Show The ITC EXPO is a main feature at the IAAI annual conference and provides three days of marketing and networking opportunities. Dedicated exhibit hours, conference breaks, special membership events, and evening vendor receptions all take place in the exhibition area. The exhibition cost is $650 and includes an 8 x 10 carpeted booth, with signage, skirted table and chairs, listing in the conference program, and three (3) exhibitor name badges and registrant gift bags. For exhibitors wanting to further network by joining ITC attendees at the many social events planned during the week, Reception and Banquet registration at $120 per person will provide you with access to all planned social events. A special conference registration rate of $595 per person is available for those exhibitors interested in attending conference training classes and special events. Please visit or call IAAI for more information. The IAAI is proud of its published members and encourages authors to attend the Expo as an IAAI Author. Separate from your Conference registration, the $125 author fee provides registered attendees/ IAAI members with a shared table within the exhibit hall to promote and sell their books. Conference Sponsors Platinum - $5, One (1) Evening Event Sponsor Banner - One (1) Exhibitor Booth - One (1) full-page color ad in the ITC program - Recognition as sponsor in ITC program - One (1) full-page color ad in F&AI Journal - Recognition on IAAI website Gold - $2, (4 available) - One (1) Coffee Break Sponsor Signage - One (1) Exhibitor Booth - One half-page (1/2) color ad in ITC program - Recognition as sponsor in ITC program - Your flyer inserted into all giveaway bags - Recognition on conference signage - Your flyer inserted into all giveaway bags - Recognition on conference signage Page 9

10 Conference Sponsors continued Silver - $1, One (1) Exhibitor Booth - One quarter-page (1/4) color ad in ITC program - Recognition as sponsor in ITC program - Your flyer inserted into all giveaway bags Sponsor - $ Insert your marketing flyer in our conference attendee gift bags. Conference Program Page 10

11 Special Projects There are many ways that you can partner with the IAAI on special projects designed to impact our communities and better promote our respective organizations. The IAAI is proud of our association with industry leaders and our work together on these exciting projects. We look forward to working with you to identify new projects, community awareness programs, communication efforts and to working with you soon. First Responder s Role in Fire Investigation DVD this 23-minute video and toolbox was a joint effort along with the Department of Homeland Security, the Insurance Committee for Arson Control and FM Global. More than 5,000 DVD s were distributed to fire industry personnel at FDIC, Fire Rescue International, Firehouse Expo and through many IAAI chapters. Joint Regional Training Programs the IAAI is excited to work with several outstanding organizations delivering training at the regional level to our members, promoting both organizations and providing better education and training. Bureau of Alcohol Tobacco & Firearms and Explosions Complex Investigation for the Insurance Industry National Society of Professional Insurance Investigators Strengthening Relationships between Public and Private Sector Fire Investigators and Addressing Ethical Considerations National Arson Awareness Week working with the United States Fire Administration, the IAAI and other leaders in the fire service collectively support awareness on the crime of arson during the first week of May each year. Visit our website for details. IAAI Partners are encouraged to participate at the ITC Expo. While social registration and Pipe and Drape fees will apply, your exhibition space can be bartered or complimentary. Please contact the IAAI Executive Director for more information on joint marketing programs. Page 11

12 The IAAI - Leads the industry in providing education and training programs in the fire and arson investigation industry through training conferences, regional training and online distance learning programs. - The Fire & Arson Investigator journal reaches a digital audience of more than 15,000 and is considered a print library resource for our more than 7,500 members. - CFITrainer.Net s audience of more than 50,000 registered users grows at a rate of 1,000 new users each month who have logged more than 550,000 hours of continuing education. - Partners with industry leaders and top organizations, increasing awareness and reach throughout the U.S. and around the world. Please join us! About the International Association of Arson Investigators (IAAI) The International Association of Arson Investigators, Inc. (IAAI) first chartered in 1951 in the Commonwealth of Kentucky, became a viable and functional association due to the need and necessity of education and training in the uncharted waters of fire and arson investigation, which was nonexistent at that time. Today, the IAAI is an association of more than 7,500 fire and arson investigation professionals from across the world, united by a strong commitment to suppress the crime of arson through professional fire investigation. For more information Contact the IAAI with questions or to reserve your marketing and promotion opportunity today IAAI (4224) iaai@firearson.com (410) Regional Training Department iaai-training@firearson.com F&AI Journal fai@firearson.com Executive Director, Deborah Neitch deborah.neitch@firearson.com Page 12

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