ECONOMIC DEVELOPMENT ADVISORY BOARD Planning Workshop November 16, :30 a.m. AGENDA

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1 ECONOMIC DEVELOPMENT ADVISORY BOARD Planning Workshop November 16, :30 a.m. AGENDA Selected Members Terry Dicks, Bucky Nash, Stephen Douglas, Wendell Johnson and Glenn Hunter Discussion: Revisions to Strategic Plan Adjourn Contact: Glenn Hunter Debbie Motes Office: (386)

2 COLUMBIA COUNTY STRATEGIC PLAN INTRODUCTION This strategic plan is a result of the Enterprise Florida (EFI)/Florida Department of Economic Opportunity (DEO) Next Level grant program. The grant was received in Q1 of FY and was completed in Q4. Research, stakeholder meetings/workshops, economic development advisory board leadership and city and county government support have contributed to this plan for economic development in Columbia County. COLUMBIA COUNTY: THE GATEWAY TO FLORIDA Urban access with a rural quality of life are important characteristics to the businesses and residents of Columbia County. Whether your products travel by truck, rail, air, sea or a combination Columbia County has the infrastructure to serve you. Interstates 10 and 75 along with US Highways 90, 41, 441 and State Road 100 comprise the highway network. The county also has access to two Class 1 railroads owned by CSX and Norfolk Southern, and a municipal general aviation/industrial air park with an 8,000 foot runway. The JAXPORT foreign trade zone (FTZ) in nearby Jacksonville, FL extends to Columbia County and is an attractive asset of the McCallum-Sweeney certified 2600 acre North Florida Intermodal Park. This Plum Creek development offers: -2,622 acres designated as a Mixed-Use District with approval for up to 8 million square feet of industrial use, 100,000 square feet of commercial use, and 300 dwelling units -Proximity to a strategic regional intermodal transportation network including Class I rail, interstate highways, international and general aviation airports, and deep water port access -Geographical reach to southeastern US markets including special site designations, surveys and studies: 500 acre Florida Rural Area of Opportunity Catalyst site Enterprise Zone Foreign Trade Zone magnet site through FTZ #64 (JAXPORT) State and local economic development incentives Fast track permitting Next Level Grant Program Page 1

3 Workforce development is top of mind for our county staff, elected officials, educational system and business leaders. The Columbia County school system operates an active Global Logistics Academy with full articulation into Florida Gateway College where students can achieve Logistics & Transportation Specialist certification and Supply Chain Management AS degree. COLUMBIA COUNTY BY THE NUMBERS DEMOGRAPHICS REGIONAL LABOR ANALYSIS Population Labor Force Unemployment Percentage Jobs Columbia County 67,485 31, % 22, Mile Radius 745, , % 171, Mile Radius 2,052,252 1,287, % 899,974 WITHIN A 60 MILE RADIUS OF LAKE CITY, FLORIDA: Jobs by Worker Age Count Share Age 29 or younger 212, % Age 30 to , % Age 55 or older 171, % Next Level Grant Program Page 2

4 Jobs by Earnings Count Share $1,250 per month or less 209, % $1,251 to $3,333 per month 392, % More than $3,333 per month 298, % Jobs by NAICS Industry Sector Count Share Health Care and Social Assistance 119, % Retail Trade 103, % Educational Services 79, % Accommodation and Food Services 75, % Administration & Support, Waste Management 53, % Public Administration 52, % Manufacturing 50, % Finance and Insurance 49, % Professional, Scientific, and Technical Services 43, % Construction 40, % Wholesale Trade 32, % Transportation and Warehousing 29, % Next Level Grant Program Page 3

5 Additional demographic data for Columbia County can be found online at the US Census Bureau TARGETED INDUSTRY SECTORS Columbia County s top 10 targeted industry sectors are based upon an asset inventory and industry trend analysis conducted through the FPL PoweringFlorida.com resource. This resource compares our regional profile to the industry standard in several categories, such as, workforce, market proximity, utilities, cost of doing business, logistics, available buildings & sites, and incentives. The categories differ based on the sector definition and are assigned a percentage weight based on their importance to the success of the industry. Not only do we learn which sectors will be most attracted to Columbia County, but we also learn for which categories within those sectors we are below the industry standard. This information is helpful in forming economic development programs and policy. Columbia County Top 10 Industry Sectors Rank NAICS Code Description Score Other Electrical Equipment Waste Management Paper Product Manufacturing Wood Product Manufacturing Aerospace & Defense Warehouse & Storage Support Activities for Transportation Food & Beverage manufacturing Transportation Equipment manufacturing Management, Scientific and Technical All Other Basic Organic Chemical Next Level Grant Program Page 4

6 SWOT ANALYSIS STRENGTHS (Characteristics that give our community an advantage over others) 1. Access to major transportation assets (Rail, Ports, Highways) 2. Geographic location 3. Access to higher education 4. Proximity to airports 5. Rural Area of Opportunity designation WEAKNESSESS (Disadvantages relative to other communities) 1. Lack of well educated, ambitious labor pool 2. Lack of working relationship between City/County 3. Large low income community/poverty rate 4. Quality of Life amenities limited (recreation/shopping) 5. Lack of infrastructure (water, wastewater, natural gas) OPPORTUNITIES (Elements that our community could exploit to its advantage) 1. Workforce training efforts involving Columbia High School and Florida Gateway College 2. North Florida INTERMODAL PARK 3. Availability of land 4. Airport 5. Development of tourism THREATS (Elements that may interrupt our objective) 1. City/County relationship 2. High real estate taxes 3. Competing communities and states 4. Utility availability and slow reactionary approach to areas of promise 5. Delay of JAXPORT improvements Next Level Grant Program Page 5

7 VISION STATEMENT Through a public-private partnership, Columbia County Economic Development will foster a strong local economy and vibrant community by promoting a favorable business environment to increase private capital investment and employment opportunities by THE PLAN STRENGTHEN LOCAL, REGIONAL AND STATE STRATEGIC PARTNERSHIPS REPLICATE THE JOINT APPROACH TO THE RETAIL STRATEGIES INITIATIVE COORDINATE BETWEEN ECONOMIC DEVELOPMENT ADVISORY BOARD, CHAMBER, CAREER SOURCE AND BOTH LOCAL GOVERNMENTS INCLUDING AIRPORT, UTILITIES, PLANNING, GROWTH MANAGEMENT AND COMMUNITY DEVELOPMENT CONDUCT JOINT STATUS UPDATES ON ECONOMIC DEVELOPMENT POLICY, PROGRAMS AND PROJECTS PARTICIPATE IN NORTH FLORIDA ECONOMIC DEVELOPMENT PARTNERSHIP (NFEDP), JAXUSA, ENTERPRISE FL AND CAREER SOURCE FL Host NFEDP Economic Development 101 Academy for all stakeholders Encourage and coordinate attendance at regional and state forums for stakeholders IMPLEMENT A FORMAL BUSINESS RETENTION & EXPANSION (BRE) PROGRAM MAINTAIN SUBSCRIPTION IN BLANECANADA S SYNCHRONIST BUSINESS INFORMATION SYSTEM (SBIS) IDENTIFY BUSINESS OUTREACH TEAM MEMBERS AND CONDUCT BUSINESS ENGAGEMENT TRAINING ATTEND ANNUAL SYNCHRONIST USERS FORUM TO LEARN BEST PRACTICES DOWNLOAD COUNTYWIDE BUSINESS LIST FROM FPL POWERINGFLORIDA.COM RESOURCE MARKET OUTREACH PROGRAM AND VALUE PROPOSITION TO BUSINESSES Retention/Expansion incentives Small Business resources Export marketing assistance Workforce training programs SCHEDULE BUSINESS ENGAGEMENTS, CONDUCT VISITS, AND INPUT DATA INTO SBIS USE AGGREGATED DATA TO VALIDATE TARGETED SECTORS AND DEVELOP EXISTING CLUSTERS BY SECTOR DEVELOP AND IMPLEMENT EXISTING INDUSTRY ROUNDTABLES DEVELOP AND EXECUTE A GLOBAL MARKETING STRATEGY LEVERAGE GEOGRAPHIC LOCATION IN SOUTHEASTERN US Research trends in each transportation mode Develop targeted marketing for transportation associations Promote Columbia County in targeted sector trade publications and economic development publications Next Level Grant Program Page 6

8 EXPLOIT TRANSPORTATION ASSETS AND AVAILABLE BUILDINGS & SITES Maintain inventory of current buildings and sites in the FPL and EFI databases Include FPL/EFI database on website Participate in FDOT FreightMovesFlorida.com and related programs/forums PARTNER WITH PLUM CREEK AND THE CERTIFIED NORTH FLORIDA INTERMODAL PARK Co-market Columbia County and North FL Intermodal Park attributes and assets HIGHLIGHT K-20 WORKFORCE TRAINING INITIATIVES RESULTING IN INDUSTRY CERTIFICATIONS AND DEGREES Upgrade and maintain website Invest in the Enterprise Florida marketing initiative to leverage site consultant access, industry trade shows, and international trade missions Maintain investment and participation in North Florida Economic Partnership and JaxUSA partnership IMPLEMENTATION TASK STAKEHOLDER RESPONSIBLE DATE OF COMPLETION Calendar quarterly project status meetings Economic Development Department 8/1/14 and communicate to appropriate local gov t team members Create master calendar of local, regional, state ED, Workforce and FDOT relevant meetings/forums and communicate to stakeholders Economic Development Department 8/1/14 Implement BRE program Economic Development Department 10/1/14 Conduct business engagement training Economic Development Department 10/1/14 Conduct Existing Industry Visits EDD, Career Source, SBDC 3/31/15 Implement Existing Industry Roundtables Economic Development Department 5/31/15 Review and upgrade current CCED website Economic Development Department 9/1/14 Update FPL/EFI buildings & sites database Economic Development Department ongoing Plan and budget for regional and/or state site consultant missions EDD and NFEDP 8/1/14 Plan and budget to attend target industry trade shows domestic or abroad EDD and NFEDP Implement social media strategy Economic Development Department 10/1/14 Evaluate Industry and ED publications; develop placement strategy and budget EDD and NFEDP 12/31/14 Design ads to reflect core strengths: location logistics workforce training Economic Development Department 12/31/14 Develop joint marketing strategy with Plum Creek EDD and Plum Creek 12/31/14 Next Level Grant Program Page 7

9 MEASURING RETURN ON INVESTMENT Economic Development is a process as opposed to transactional events. The tax payers of Columbia County fund economic development and deserve a return on that investment. Strategic partners resources can be leveraged to extend the reach of the public resources. A variety of metrics and measures will be used to track progress on policy, programs and projects and identify areas to improve or change. Quarterly reports will be provided by staff to the Economic Development Advisory Board. POLICY Number and types of (local, state, federal) incentives programs and frequency of use Active projects involving (local, state, federal) incentive programs Active projects not involving (local, state, federal) incentives programs Attendance by stakeholder groups of local, regional and state meetings/forums PROGRAMS MARKETING/ATTRACTION Number of Consultant Missions, industry trade shows and international trade missions attended Social media platforms and frequency of placement, mentions or hits Industry and economic development publication placement (digital and/or print) Site Selection Consultant engagement frequency (in person, phone, ) BUSINESS RETENTION & EXPANSION Number of existing business one-on-one engagements including pre-visit research and post-visit data entry Number of project leads generated by visits (retention, expansion or attraction) Number of business assistance requests generated by visits (active assistance, referrals to appropriate agency/organization, completed assistance) Number of industry roundtables launched and frequency of meetings/initiatives PROJECTS Number of projects and status (active, inactive, closed, announced) Capital investment by project and to date Jobs retained by project and to date Net new jobs by project and to date Average Wages by project and to date Economic Impact by project (direct, indirect, induced job creation, new payroll and taxes) Next Level Grant Program Page 8

10 ORGANIZATIONAL STRUCTURE & BUDGET The Columbia County Economic Development Department is part of the county organizational structure and is funded 100% by the Board of County Commissioners. The department is augmented by an advisory board. Chair Vice Chair Ronald Williams Columbia County Board of Commissioners Jeff Simmons Florida Power and Light Marc Vann Vann Carpet One Gus Rentz Rountree-Moore Toyota Glen Owens Interstate Supply Terry Dicks Dicks Enterprises Dr. Charles Hall Florida Gateway College Wendell Johnson City of Lake City Stephen Douglas Mini-Storage & Record Storage of Lake City Karen Meeks Rountree-Moore Auto Group Next Level Grant Program Page 9

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